the secret sauce: g+ and authorship for publishers by dave mcclellan
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The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan @HesDave of CBS Interactive #SMXsocial13 #SMX #14ATRANSCRIPT
November 20, 20013
David McClellan
The Secret Sauce: G+ and Authorship for Publishers
@HesDave
#SMXSocial13 | #SMX #13A
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In the beginning,
there was authorship
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Importance for Big Publishers
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Importance for Big Publishers
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Importance for Big Publishers
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Your Company
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Some Challenges We Faced
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Stakeholder Buy-In
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Making A Case
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99
1010
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CTRs
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1212
1313
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More Challenges
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Authors Pushed Back
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And More Challenges
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No Company Email
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Solution
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Link Back
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Added it into the
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What We Found Out
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Even More Challenges
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Wrong Author Showing Up
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Good News
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CTRs Are Influenced
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Very High CTRs when we were 1st author
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47%Communication
34%Content
16%Commerce
33%Communication
47%Content
15%Commerce
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Well Known Authors seemed to have better CTRs (images? Branding?)
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47%Communication
16%Commerce
33%Communication
47%Content
15%Commerce
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So, what about Google+?
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SEO
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Google Continues to Push G+
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G+ Secret Sauce
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Freshness of Postings on G+
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47%Communication
34%Content
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Reach
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Circle Membership
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47%Communication
34%Content 47%
Content
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Average +1’s/Post
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47%Communication
34%Content 47%
Content
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Reshares and Comments
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47%Communication
34%Content 47%
Content
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Speculation
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47%Communication
34%Content 47%
Content
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Authority and Reach
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47%Communication
34%Content 47%
Content
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Text in Circles and Hashtags
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47%Communication
34%Content 47%
Content
4040
47%Communication
34%Content 47%
Content
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Growing A Following
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47%Communication
34%Content 47%
Content
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Google+ Buttons
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47%Communication
34%Content 47%
Content
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Cross Promotion
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47%Communication
34%Content 47%
Content
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Increasing Engagement
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47%Communication
47%Content
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Create A Community
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47%Communication
47%Content
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Vanity URL
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47%Communication
34%Content 47%
Content
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Work With Google
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47%Communication
47%Content
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Getting Verified To Add Trust
Activity/Freshness of Content (very important)
# of Followers
Active Followers (engagement)
• +1’s
• Shares
• Comments
Merged with YouTube Channel ()
Media rich content (hash tags, unique)
Link Site
Contact Google Rep to Review and may be able to push verification
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