The SaaS marketing analytics & attribution platform

PixelMe fundraising

The team

Maxime Berthelot

PM Growth Buffer

Co-founder & CEO Neiio,

acqui by AMI Software

Product

Jérémie Doucy

Head of Engineering at Salesmachine

R&D Engineer Airbus

PhD AI

Engineering

Tom Benattar

Head of Growth Salesmachine

Co-founder & CEO SaaS

Invaders, acqui by Inturact Inc.

Growth

PixelMe fundraising

PixelMe story

From Bali to $100K+ ARR in one year

PixelMe fundraising

Our MVP: Add retargeting pixels to every links

An URL shortener with pixels from all ad platforms inside

Track number of clicks, referrer, country, browser, operating system

Add retargeting pixels to 3th party platforms like Amazon, Medium, App Store..

Track number of clicks, referrer, country, browser, operating system

Grow a retargeting audience

PixelMe fundraising

Use case

Retarget Amazon visitorsSend people to Amazon from paid ads or social media

posts and retarget them afterwards1. Shorten an Amazon URL with PixelMe

2. Launch an ad on Facebook with the PixelMe link

3. Redirect the traffic to Amazon store

4. Grow a retargeting audience with people who clicked on the Ad

5. Launch a retargeting ad

6. Drive people to the store again!

Revenue generated

Users1

4

10,000

$130K+

Clicks in the last 30 days3 1.8 M

PixelMe fundraising

PixelMe metrics

Links created2 372K

Support tickets5 4.000+

Signup to paid conversion rate6 10%

PixelMe fundraising

Acquisition strategy: 70% inbound

50+ articles about PixelMe,

spontaneous Media coverage

PR - Media20%

800+ partners, 20,000 clicks, 500 signups, $6K+ revenue

Affiliate program25%

PixelMe story, transparency & growth content

Content25%

100K+ cold emails to Amazon sellers

Targeted cold email5%

Retargeting, Quora, Ads, PH,

Linkedin...

Growth25%

CAC: $50

CAC: $100

PixelMe fundraising

Our SaaS metrics

NPS6 +60

LTV3 $500+

Net MRR Churn 3 $300

Paying customers2 320+

MRR1 $10.000

ARPU4 $29

So, what’s next?

PixelMe fundraising

The problem

Solo entrepreneurs & SMBs

How & Where to find the best qualified Leads at the cheapest cost?

Public Relations Worldwide

The solution: A centralized Growth platform

Tracking toolkit URLs & UTMs

Analyze Attribution & conversion

Optimize acquisition

PixelMe fundraising

Competitors

Ads Analytics URLs

Smarly.io x

AdExpresso x

Mixpanel x

GA x

Hubspot x x

AppsFlyer x x x

PixelMe x x x

Bitly x

Rebrandly x

PixelMe fundraising

Our target: $50M ARR

SMBs US Market SMBs EU market EU + US market6,8M 5,9M 12,7M

ARR ARPU (monthly) Needed customers % Market US + EU

$50M $29 143K 1.1%

$50M $50 83K 0.6%

$50M $75 55K 0.4%

$50M $100 41K 0.3%

Sources: Acquisio - IAB - Warc - EU

PixelMe fundraising

Compliant tracking

GDPR

ITP 2.0 (Safari / iOS)

CCPA (California Consumer Privacy Act) → 2020

A first party cookie, compliant with:

Just a 1st party cookie not cross domain, aka 3rd party cookie like FB, GA, Criteo...

URL shortenerwith retargeting pixel

Q4

UTM & Pixels manager

Q4

Optimization & recommendation platform

Paid acquisition Optimization based on an AI

engine, powered by 10,000 + users.

PixelMe fundraising

Our Product roadmap

We are here!

Q2

Performance marketing platformSetup tracking & handle

conversions Attribution model, CAC, ROI, conversion

for free and paid acquisition

2018 2019

Why do we raise?

PixelMe fundraising

Fundraising

Engineers, Content Marketer, Customer success, designer

#06 employees

Growth and customers acquisition

#Marketing

Full time on PixelMe

#3 founders

#Product AI, design, customer research

Successful BA committed

Co-founder GetApp acq. by Gartner

Manuel Jaffrin

European Sales-Director Intercom

Previously Facebook, Twitter

Stan Massueras

CEO FBAds Previously Facebook

Edouard Dessain-Gelinet

Co-founder & CEO Meero

Thomas Rebaud

Thanks!

www.pixelme.me

“PixelMe would be the perfect tool to track my campaigns with shorten URLs & UTMs, analyze

CAC, attribution & conversions and optimize all my acquisition at the same place!” Romain

CMO Fred De La Compta

PixelMe fundraising

Use case

Content curationBLA

1. Add curated content to Buffer

2. PixelMe will automatically shorten links

3. Share on Twitter 4. Redirect to 3th party platforms 5. Grow an ultra targeted audience

6. Launch a retargeting ad

PixelMe fundraising

Market US+EU

Sources: Acquisio - IAB - Warc - EU

size (employees) % # companies1-4 32.00% 2,176,000

5-24 31.00% 2,108,00025-x 37.00% 2,516,000

100% 6,800,000

US smes buying digital advertising

size % # companiesmicro 93.22% 22,232,000small 5.84% 1,392,000

medium 0.94% 225,000

buying digital advertising 25% 5,962,250

All EU smes