THE ROLE AND DISRUPTIVE IMPACT OF

WIRELESS LIGHTING CONTROLS

By Beatrice Witzgall, CEO LumiFi

How Does Connected Lighting Work?

Fashion 26 Hotel, NYC

Hotel Lobby

The Power of Lighting Controls

DAY TIME EVENT / GOING OUT LATE NIGHT SUNSET / LOUNGE

Transform your space with various atmospheres and light scenes to create an emotional connection and

identity of your space.

Market Players:

Legacy systems are based on a wired connection; hardware heavy,

proprietary software and installed by experts.

How do traditional lighting controls work?

SMARTPHONE ROUTER ELECTRICAL DIMMER REMOTE LIGHTING

PANEL DRIVER FIXTURE

CONS OF TRADITIONAL AND LEGACY SYSTEMS

Traditional Lighting Controls

HARDWARE heavy: special equipment requiring

3rd party installers

SPEACILITY LABOR intensive:

electricians, installers, integrators,

programmers

INSTALL heavy: WIRING required

EXPENSIVE: ~$6K for one room;

~12-18K for a lobby; $30,000 - $100,000 for a

large house or install

Immobile and impractical for retrofitting and

the rental market

A programmer is needed for every light settings

change

Current systems are closed, proprietary and are

inflexible

Provide consumers with professionally designed

lighting moods.

Target Market: Only for to B2B and high-end

home applications

Compliance — Applies To New Construction And Any Project Requiring

Building Permit

ASHREA 90.1 Summary

Big Implications On Lighting Control Software;

Almost All New Builds Must Have Control Capabilities

Code regulations & Implications

Cost Savings: LED vs. Other BulbsEnergy Efficiency Incandescent Compact

Fluorescent (CFL)

LED WiFi LED*

Life Span (average) 1,200 hours 8,000 hours 50,000+ hours 199728 hours

Watts of electricity used

(equivalent to 60 watt bulb)

60 watts 13-15 watts 6-8 watts 12 watts

Cost $1.50 $3.00 $8.97* $14.97

Price of electricity/hour

(NY=$0.163)

$0.0978 $0.0021-$0.0025 $0.00097-

$0.00130

$0.0020

Electricity Cost Used over

50k hours

$489 $105.95-$122.25 $48.90-$65.20 $100

Bulbs Needed for 50k Hours

of Usage

40 5 1 1

Replacement Cost $60 $15 $0 $0

Total 50,000 Hour Lighting

Cost$549 $120.95-$137.25 $48.90-$65.20 $100

Savings over life of LED Bulb $0 77%-75% 91%-88% 82%

Rebates of up to $15

per bulb available

with LED

50 BILLION SMART DEVICES BY 2020

The Internet of Things (IoT)

European and North American Lighting Controls Market = $2.4 Billion by 2016,

Global Lighting Controls Market = $4.3 Billion by 2020

Demand generated by customers seeking energy efficiency, sustainability and

convenience.

WiFi Enabled “smart devices” will save energy, learn usage patterns,

automate functions and change how we live.

New streams of user data and analytics will allow brands to connect,

predict and serve their customers in a more engaged manner.

Lighting completes the experience of the connected home/hotel.

The Drive To Personalize

Makes once expensive luxury lighting control easy, affordable and accessible for the mass market

Elements of the Smarthome

Wifi enabled lighting is a fraction of the cost: less than >$200-$400 for a single room

WiFi = SimpliFi

FIXTURE WITH WIFI CHIP WIFI WALL PLATE (~50) WIFI ADAPTER (~50)WIFI BULB(~$60)

DIY: EASY TO INSTALL; SIMPLE FOR REFITS AND REPLACEMENTS

> DIY - SETUP

WIFI BRIDGE - GATEWAY LIGHTING FIXTURESMARTPHONE

HARDWARE AND SOFTWARE NEED TO BE INTEGRATED

How Connected Lighting Works

Replace your light bulbs or hardware

with WiFi enabled devices.

Connect the gateway from your starter

kit with your home WiFi router.

Download application and enjoy

your new lighting experience.

LIGHTING HARDWARE WIRELESS CONNECTION CONTROL SOFTWARE

Wifi enabled lighting and gateways are readily available at major retail outlets

Benefits of Connected Lighting

Lighting For Everyone You can take control in your

home or office and integrate what was formerly

exclusive and expensive high-end lighting

technology without any wiring.

Longevity LED bulbs last up to 50,000 hours longer

and use significant less energy. Over time they pay

for themselves with savings on your monthly energy

Portability - Take Your Lighting With You

With portable light bulbs, you can take the

technology with you wherever you go - It's simple

and easy for refits.

Convenience & Ease Of Use Have you ever come

home and turn dozens of individual lights on?

Instead, just use your phone as your convenient

remote.

Convenience & Ease Of Use Have you ever come

home and turn dozens of individual lights on?

Use your phone as your convenient remote.

Lighting Controls to Vary Brightness and

Colors WiFi bulbs allow you to make your fixtures

dimmable or color changing and you have the

controls right on your smartphone.

New Features & Functions Enjoy additional

features that lighting never readily enabled before,

such as scheduling / timer: wake-up lighting, lights

that automatically turn on when coming home, and

remote access.

>> DIY: Do-It-yourself;

no more 3rd party programmers needed

Feature Expansion of Connected Lighting

Geo-fencing/Indoor-positioning

Mood music integration –

Songza/Spotify/Pandora

Cable/IP/STB home control integration

Jetlag setting for hotel/home

Health care vertical – light as a therapeutic

modality

Gaming vertical – immersive gaming

experience

Commercial Applications

Learning Algorithms

TBD

Creates an emotional connection

between room and guest.

Value adding convenience that gives

your space a personal touch.

Cool, fun and hip; color and dimming is

easy now.

Lighting control system at a fraction of

the price of a legacy system.

Increased quality of lighting.

Simple to integrate.

Share and connect with simple

accessible controls and profile sharing.

Energy savings, utility rebates and tax

incentives.

Personalized Lighting Controls

One Time Setup & Sharing Settings Between Users: How Does It Work?

Connected Lighting with shared Profiles

CONTROL

Change to different

lighting scenes

according to needs

ENTER LOCATION

Enter into space

ONE-TIME

CONFIGURATION

Download app

Connect to local WiFi

Check Bluetooth is on

PUSH & SCAN

Scan QR code for

location profile

Click the physical

bridge button

Different technologies & protocols are referred to as “wifi”;

each has different characteristics and pro/cons

WiFi ≠ WiFi

Z-Wave

WiFi - 802.11

Jennet IP (6LowPen)Bluetooth LE

Zigbee 802.15.4

LightLink (ZLL)

Zigbee 802.15.4

Home Automation (ZHA)

Possible Relationships Between Software, Gateway And Wifi Enabled Lighting Hardware.

Hardware Manufacturers Setup

Ideal: Single hub

Multiple Manufacturers are controlled by one hub

Current:

Each Manufacturers have their own hub

The connected lighting alliance shaping the future of lighting

as the open global wireless standard for connecting everyday devices.

There

Is

A M

arr

iage …

.

Hardware >< Software Software by Hardware Manufacturers

Just controls their own hardware

No interest to control competitor

Often utilitarian; done by engineers

Just another remote light switch with sliders

Smart Home Platforms

Combining multiple segments into one

No focus on lighting or expert know how

Provide individual sliders; not moods

Light Scene programming by users

Expert Lighting Software

Combining multiple manufacturers

Consumer & Commercial applications

Add know how experience

Offering of pre-configured light scenes

Hardware types

Who Offers Professional Lighting Expertise In The Smart Home Tech Space?

How Is The Whole Industry Evolving Without Lighting Designers?

Smart Home PlatformsThe hub

“We Really Think Lighting Is The Gateway Drug

To The Connected Home.”

Ben Kaufman, Quirky Ceo Oct 17, 2014

Adoption

Lighting Controls Turned Now Into An App On Everyone’s Smartphone

DIY – App’s & Software Applications

Current Interface issues:

Unintuitive, very utilitarian

user interface

No emphasis on a meaningful

or emotional experience.

Offers a tool of bulbs and

sliders for everyone to

program.

Does often not allow for

multiple manufacturers

“Most of us aren’t lighting design pros. The current state of affairs cannot hold […] hoping

Apple, Google or someone else will solve this problem with software.”

Geoffrey A Fowler, Wall Street Journal , Sept, 2014

Connected Lighting: It’s Complicated

Over Technical Confusing Expensive

UTILITARIAN

EXPERIANCE

THANK YOU

Expert Connected Lighting at your fingertips

For further information, please contact:

Beatrice Witzgall

+1 646.729.4330

Beatrice@LumiFi.com