the rise of programmatic branding: from impressions to interactions
TRANSCRIPT
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Matt Feodoroff
Thanks for joining! Tweet us your thoughts and questions to @mattfeds with #imediasummit
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We are a programmatic advertising company, purpose-built for the marketer.
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Use data to engage your audience across their journey
Video
Mobile
Facebook & Twitter
Display AdsYour
Customers
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Search EngineAdvertising
Banner ads& video
Source: IAB
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The Brand Automated TradingPlatforms
Ad Exchange
AUTOMATION + DATA (for targeting & feedback) = EFFICIENCY!
Display Ad
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70% YoYCompound growth!
Source eMarketer 2014
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The use of real-time, software-based systems, rules and algorithms to automate and optimize the purchase and delivery of data driven, targeted and relevant ads to consumers.
MARKETING
TECHNOLOGY
DATA
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Better targeting cross-device
Improved performance
Data and insights about target
market
Cost efficiencies
Source: based on the responses from 232 marketers to Brand Innovators – Chango programmatic pulse, November 2014
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https://vimeo.com/120328596
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All questions based on survey of 232 marketers in the US, Canada and the UK, Q4 2014. Percentages may not add to 100% due to rounding
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BUILD AUDIENCES REACH CONSUMERS IN THE MOMENT
• Audience buy• Limited targeting• Siloed approaches
• Precise audience targeting
• Ability to respond to signals
• Real-time and multi-device
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Build brand awareness
Acquire new customers
Engagecustomers
Awareness Consideration Action/Purchase Experience
Loyalty/Advocacy
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Reframe programmatic in a creative context
Leverage all programmatic
formats
Embrace creative sequencing
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WHAT’SNEXT?
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4G Connected Cars
30B connected devices by 2020
$7.1tr market! (IDC)Nest
$3.2bn
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