consumer engagement: say yes to programmatic branding
TRANSCRIPT
DATE, YEAR
Are people using programmatic for branding purposes?
Yes, we are!
No, we haven’t but are planning to
No, we haven’t and aren’t planning to
What are marketers using programmatic branding for?
Build Brand Awareness
Build Brand Engagement
Change Brand Perception
Strengthen Brand Affinity
How are marketers measuring the success of programmatic branding efforts?
Custom campaign KPIs
Use of specific metrics
Click Through Rate
Advertising effectiveness studiesMulti-touch attribution
50%17% 58%
42%
8%
Retail sector
Which of the following have you used to measure brand engagement in programmatic campaigns?Frequency
Viewability
Brand Impact
Platform
Duration
Keith LorizioSVP of Buyer Cloud – Managed Solutions, Rubicon Project | Chango@klorizio [email protected] (617) 823-4310
