the rise of augmented reality- jonathan keyse, one fat sheep
DESCRIPTION
Johnathan Keyse's General Session from #ATC2014. Augmented Reality (AR) is set to take mobile recruitment to the next level. It has the power to open up new methods of communication through engaging candidates in interactive experiences. Jonathan presented on the rise of Augmented Reality from its academic roots to becoming the next revolution in media with applications to Talent Management. Delegates learnt how Augmented Reality is making what was once fiction, a reality. You can see a graphic facilitation of Jonathan's session on pinterest here http://bit.ly/1mPplUR Photos from the conference can be found here http://bit.ly/1t3HAzvTRANSCRIPT
![Page 1: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/1.jpg)
THE RISE OF AUGMENTED REALITY
#ATC2014
![Page 2: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/2.jpg)
#ATC2014
![Page 3: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/3.jpg)
#ATC2014
![Page 4: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/4.jpg)
REALITY AUGMENTED REALITY
VIRTUAL REALITY
REALITY SPECTRUM
AUGMENTED REALITY
#ATC2014
![Page 5: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/5.jpg)
MILLGRAMS REALITY SPECTRUM
REALITY VIRTUAL REALITY
#ATC2014
![Page 6: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/6.jpg)
#ATC2014
![Page 7: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/7.jpg)
#ATC2014
![Page 8: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/8.jpg)
GARTNER HYPE CYCLE
A potential technology breakthrough is made. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial
viability is unproven
Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies
take action; many do not.
Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early
adopters. More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots;
conservative companies remain cautious.
Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined.
The technology’s broad market applicability and relevance are clearly paying off.
#ATC2014
![Page 9: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/9.jpg)
GARTNER HYPE CYCLE 2010 / 2011 #ATC2014
![Page 10: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/10.jpg)
GARTNER HYPE CYCLE 2011 / 2012 #ATC2014
![Page 11: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/11.jpg)
GARTNER HYPE CYCLE 2012 / 2013 #ATC2014
![Page 12: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/12.jpg)
GARTNER HYPE CYCLE 2013 / 2014 #ATC2014
![Page 13: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/13.jpg)
MOBILE MEDIA CONSUMPTION #ATC2014
![Page 14: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/14.jpg)
AR & MOBILE MEDIA CONSUMPTION #ATC2014
![Page 15: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/15.jpg)
BRANDING & MARKETING
INDUSTRIAL & MAINTENANCE
MEDIA & ENTERTAINMENT
EDUCATION & TRAINING
ENTERPRISE & RETAIL
HEALTH & RECREATION
GOVERNMENT & MILTARY
#ATC2014
![Page 16: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/16.jpg)
#ATC2014
![Page 17: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/17.jpg)
WORK FOR ASB #ATC2014
![Page 18: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/18.jpg)
WORK FOR ASB
![Page 19: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/19.jpg)
MOBILE MEDIC #ATC2014
![Page 20: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/20.jpg)
HERSHEY #ATC2014
![Page 21: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/21.jpg)
#ATC2014
![Page 22: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/22.jpg)
![Page 23: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/23.jpg)
PIZZA BOX
PRODUCT ENGAGEMENT
#ATC2014
![Page 24: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/24.jpg)
LIVE DEMONSTRATIONS
IN-STORE PROMOTION
#ATC2014
![Page 25: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/25.jpg)
GIANT PIZZA BOX
BRANDING
#ATC2014
![Page 26: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/26.jpg)
ZOMBIE ROAD TRIP
BRAND ACTIVATION
![Page 27: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/27.jpg)
BANNERS & SOCIAL MEDIA
ADVERTISING
![Page 28: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/28.jpg)
• The application has been downloaded over 25,000 times across iOS and Android platforms to date.
• 8th most downloaded app in NZ over launch week
• More than 400,000 people reached organically
• 25,000+ video plays helped viewers to understand
how to play the game and promote the experience • Featured on 50+ blogs/websites over 8
countries. Subjects spanning across marketing, gaming and design
• GENWOW 2013 Awards TOP AR Campaign of 2013
THE RESULTS
![Page 29: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/29.jpg)
SOCIAL
PRODUCT
LOCATION
WEB
PRINT TV
#ATC2014
![Page 30: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/30.jpg)
MASS MEDIA REVOLUTIONS
AUGMENTED REALITY
#ATC2014
![Page 31: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/31.jpg)
THE FUTURE IS WEARABLE
#ATC2014
![Page 32: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/32.jpg)
THANK YOU Come see us at the Innovation Lab at 2.30pm
#ATC2014
![Page 33: The Rise of Augmented Reality- Jonathan Keyse, One Fat Sheep](https://reader033.vdocuments.mx/reader033/viewer/2022051611/54b3c5ae4a7959a3138b4698/html5/thumbnails/33.jpg)
@onefatsheep www.onefatsheep.com
Melbourne & Christchurch
#ATC2014