the revolution in an industry that will change the world (test & measurement)
DESCRIPTION
The coming revolution in the $4B Test & Measurement industry that will change the world.TRANSCRIPT
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of an industry Revolution the
that will change the World
Test & Measurement
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change the world?!?
we are obviously
CRAZY . . . right?
YZ
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how could an industry you likely never heard of possibly
change the world??
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stick with us, we will explain
✔ what “Test & Measurement” is
✔ why you should give a damn
✔ how a revolution in a historically boring industry will bring fascinating change
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a long time ago someone built
something O O complex
and it didn’t work as expected
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they needed to figure out what was wrong
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swapping parts and guessing just wasn’t cutting it
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along came someone with an instrument that could “test” and
“measure” the pieces and parts of that complex something
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the right tool made troubleshooting tons easier and
saved a lot of
time
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the concept of Test & Measurement was born
(more on the history of Test & Measurement as an industry in a bit)
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why should anyone care about Test &
Measurement?
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$113 billion identifying & correcting product defects
in the US,
is spent every year
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let’s put $113 billion into context ~ ~
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with $113 billion, you could ~ ~
end world hunger ($30B)
and buy
$30B $10B $4B $4B $4B
$4B $3.3B $2.5B $2B $2B
and still have $17B left
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we sense your skepticism.
$113B is an unbelievably big number! what exactly is that being spent on?
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the average engineer spends 1,500 hours / year fixing product bugs!! ~ ~
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that’s 75% of our work time!
that means 75% of your engineering team salary goes to fixing product bugs!
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oh wait, you thought we spent most of our time designing cool stuff?
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wrong!! there are 100 bugs per 1,000 lines of
development code.
engineers spend most of their time finding and fixing these bugs!
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$ time is expensive during
product development
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$113B add up 75% of all of the product
engineering salaries across the US plus the cost of all of the debug tools they use
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this does not even include the $$$ you lose when your product launches late b/c
of those pesky bugs
$113B+
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and this is why Test & Measurement matters – a $4B industry (today) directly affecting $113B+
$
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a history lesson
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the invention of the integrated circuit in the
1950s set the stage for the electronics revolution
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thousands of small parts joined together by invisible voltages,
currents, and connections
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how do you troubleshoot a complex circuit if you can’t “see” the things that make it work??
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back in 1946, C. Howard Vollum and Melvin
“Jack” Murdock invented the world’s first time
based triggered oscilloscope
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an oscilloscope uses probes to capture voltages in a circuit and turn them into
waveforms that you can “see”
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big problem meet
big solution
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by the mid-1960s, Tektronix was booming as it dominated the o-scope market and Test & Measurement became a high-
growth industry*
* in the 1940s and 1950s, Test & Measurement was a much smaller industry primarily focused on tools for testing communications, audio, and video equipment
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the 1970s welcomed the explosion of digital systems, microprocessors, and
inexpensive memory
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o-scopes are great at capturing a lot of detail for a short period of time (i.e. they are good for debugging “analog” systems)
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but they suck at debugging digital data ~ ~ (digital debug requires capturing a LOT of 1s and 0s over time)
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in 1973, Hewlett-Packard introduced the logic analyzer, designed for digital system debugging
probe and capture large amounts of digital data, program trigger events that initiate capture, view digital
data as waveforms
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for 30 years, the Test & Measurement industry was dominated by
oscilloscopes and logic analyzers
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for 30 years, the probe was the product engineer’s debug tool of choice
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in the early 2000s, Test & Measurement began
to completely change . . . and no one was talking about it
(especially those companies who had dominated the market for 30 years)
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Marc Andreessen once predicted that “software will eat the world”
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started to eat software
hardware
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the rise of powerful system-on-chips (SoCs)
fall of memory and silicon prices
the 2000s brought
the
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it was practical for us to put powerful processors and lots of memory inside our hardware products
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we made our simple products substantially more complex, like giving them a brain
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these “smart” products could execute lots of
complex code fast
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software/firmware bugs
became the biggest obstacle in
the # of
product development
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o-scopes and analyzers grew dusty b/c they were not built for software/
firmware debug
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what tools were we using for debug?
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embedded processor debuggers were the tool of choice for firmware developers b/c they could stop
the processor and step through code
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but what did non-firmware engineers use for debug?
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how did we debug if we did not have physical access to the main circuit board to
plug in one of these debuggers?
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how did we debug in-the-field?
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the rise of the log file
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a log file is like a journal of what happened inside
a product
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if software can detect it, software can “log” it
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log files give us the ability to “see” what
software is doing
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log files were a big hit
every product has a free, built-in “debugger” Z
log files are super-easy & super-fast to use Z
just retrieve it and read it
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if given the choice between using an o-scope/analyzer or a log file, what
wins 99% of the time?
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the easier and faster tool
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this is the part where we let you in on a little secret about engineers
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we don’t enjoy using o-scopes and analyzers - they take too long to setup
and the usability sucks
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we don’t like sticking metal probes inside of products that are running
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blowing up a $150,000 prototype because you stuck a probe in the
wrong place changes you
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product development has become more software-centric
& the # of bugs to fix before product launch is exploding
today,
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o-scopes & analyzers are no longer the center of the Test & Measurement universe
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Test & Measurement Today (2014)
log files used by all types of engineers a lot
o-scopes / analyzers used by electrical engineers only when necessary
embedded processor debuggers used by coders when practical
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there are big problems with the current approach to debug !
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software (log files) can’t “see” everything we need
for product debug
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there are times we need to capture raw hardware signals at a high rate of speed, something log files can’t do
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for example,
what if software tells a pin to turn “on” but that pin is grounded “off” due to a hardware defect?
a software log can’t see this problem!!
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there are times we want to use log files
but need to use o-scopes/analyzers
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what tool do we use to debug the issues where software and hardware intersect?
hardware software
signals events
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it’s a hardware problem
it’s a software problem
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these problems cost an unreal amount of
time and $$$
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these problems cost an unreal amount of
the revolutions are coming
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we need tools that give us instant access to
anything going on inside our products ~ ~
~~
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we need tools that are super-easy and
super-fast to use ~~
~~
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we need tools that help us quickly understand
the data we capture ~ ~
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we need the power of scopes & analyzers and
the efficiency of log files ~ ~ ~ ~
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the power of scopes & analyzers and the efficiency of log files
we need
~ ~ built inside every product made
~ ~ ~ ~
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the embedded instrument revolution
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Moore’s Law has driven the size of transistors in ICs smaller and
smaller and smaller . . .
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silicon real estate has become so cheap, it is common to find
unused silicon inside today’s ICs*
* a pad-limited IC cannot be shrunk any further because there would not be enough room for the bonding pads used for I/O pins on the outer perimeter of the
die, leaving unused silicon areas within the die itself
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embedded instrumentation is the concept of inserting the
capabilities of external test equipment inside ICs
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embedded instruments are controlled by a laptop, mobile
device, etc.
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the power and functionality of your o-scope / analyzer shrunk down and placed inside the IC that was already going into your product
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~~
for a growing # of today’s ICs, the
additional cost for adding an embedded
instrument is
$0
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it gets even better!!
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embedded instruments can do things scopes and analyzers could never do
(no, not this)
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b/c they are inside the same IC that contains the microprocessor, embedded
instruments can capture hardware signals and software events, at the same time
hardware software
signals events
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your scope, analyzer, and software logger rolled into one
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~~ except, there are no probes
you won’t need them
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the connected revolution
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from 10 billion web connected devices today, to 212 billion connected devices by 2020
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the ip address will replace the probe https://192.168.0.1
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instantly access and troubleshoot web-connected products ~ ~
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from anywhere
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the software revolution
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the future of debug is in the cloud
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web software will collect data from web-connected products
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smart platforms will know what type of data was collected
and deliver powerful, customized visualizations
log visualization-as-a-service
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BIG DATA billions of web-connected devices producing trillions of data points
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instantly available at the click of a button
information answers insights
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why this matters
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new product development will happen significantly faster
~~
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better tools will remove a barrier to technology
advancements
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service industries will completely change
imagine your next generation repairman remotely logging into your appliance and telling
you what is about to break before it breaks ~ ~
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the financial and global impact will be profound
~~
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the solutions to today’s Test & Measurement problems are going to open
doors of possibilities that will disrupt industries, spawn new markets, and
accelerate technology advancements
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Sources: http://www.ibm.com/developerworks/rational/library/4995.html Watts S. Humphrey, A Discipline for Software Engineering, Addison Wesley, 1996 Philip B. Crosby, Quality Is Free. Penguin, 1980 http://sqgne.org/presentations/2011-12/Jones-Sep-2011.pdf http://www.crosstalkonline.org/storage/issue-archives/2005/200504/200504-Jones.pdf http://inventionmachine.com/the-Invention-Machine-Blog/bid/87840/What-Are-Late-New-Product-Launches-Costing-You http://www.bls.gov http://oakstonepartners.com