04 the reviewcandyrice design

A monthly newsletter of marketing ideas, photos, and fun.

how savvy business owners prepare great marketing campaigns without the usual stressfresh inspiration from unexpected places, like Ed Hardy shoes and a New Mexico ghost towna Boulder photographer digs our new high school senior marketing campaign designsmarketing tip for social networking stardom and a funny photo just for fun

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campaignswhat you should know

all images by candy rice cover: Mogollon, New Mexico1 : ghost town Mogollon, New Mexico 2 : mailboxes in Mogollon, New Mexico3 : native American dancer, Denver Pow Wow4 : part of my friend’s Ed Hardy shoe collection5 : Angela, a headshot6 : another of my friend’s shoes

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A great targeted list + A great marketing message + A great marketing medium = A great campaign.

Here’s what savvy small business owners know: getting all 3 parts of the equation correct is what determines success. Getting only 1 of them right just isn’t enough these days, when every marketing dollar has to maximized.

Do you know enough about your target market? Do you know what messages appeal to them? Do you know what messages turn them off? Do you know what channel or medium is most likely

to result in a sale from them? These questions are the starting point for any great marketing campaign.

So you’re sitting there with your list and wondering what to do with it. You’d prefer not to spend thousands of dollars but yet you’d like to bring in lots of new business.

We can help! We’ll sit down with you to identify a message that appeals to your client and choose the best medium

for that message. We’ll even help you implement the campaign, whether by ordering your print pieces and finding a mailing service or by creating your electronic pieces and setting up your email service account for you.

Why not let us deal with the hassles of printing, postage, and account setup so you can focus on reaping the fruits of your campaign?

Ready to begin? Contact us today!

campaignswhat you should know

my fresh inspiration

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B o u l d e r - b a s e d portrait photographer Wendy Dickie was gearing up for high school senior portrait season. She needed to visually capture the essence of her unique style and appeal to her target teenagers in 5 or 6 local schools, and she contacted us about designing several pieces, including a large standout piece to be sent home in the junior packet, as well as her price lists and business cards.

We created a big, 16”x20” poster for her, and made her 5”x7” wide format price lists and bookmark business cards.

As is usual when we design a campaign, we work hard to ensure brand consistency in the look and “feel” of the pieces. In this case, the branding was achieved through the use of several repeated elements and colors.

Wendy’s high school senior marketing campaign begins this month and we wish her great success!

Solutions Provided: Design Services• Copy Writing • ServicesCampaign Services•

FeaturedprojectClient: Wendy DickieFine Eye Photo, Colorado

Top Ten Secrets to Social Network SuperstardomStated more accurately, these are practical guidelines that will make you a better member of social networking communities in which you participate. (But, if I used that as the title, would you have read the post?)

You don’t have to be on every social network. It’s impossible to maintain an active presence on every social network and, you know what, you don’t have to. You do have to be where your customers are, however. They expect you to be there.

As a default, I recommend a presence on the big three: LinkedIn, Facebook, and Twitter. LinkedIn is your business suit, Facebook is business casual, and Twitter is the 24/7 ongoing cocktail party. Connect with those who connect with you and anyone else where it makes business sense.

Win the right to be heard. Social media engagement is a conversation, and participation in the community is required. In fact, you might say participation is the fifth “P” of marketing.

Give and you shall receive. Having an attitude of helpfulness goes a long way toward establishing a credible name for yourself in social media circles. “Seek first to understand, then to be understood” is the way St. Francis of Assisi put it (Steven Covey too, for that matter). “People don’t care that you know until they know that you care” is how I put it. Give ideas and information away freely with no strings attached.

Social media is a mindset, not just toolset. You have to incorporate social media DNA into your thinking. Don’t just change your toolset (tactics), change your mindset (strategy).

Article continued online at URL listed.

marketing tip

303.947.5527www.candyrice.com : candy@candyrice.com

11823 ridge pkwy #821 | broomfield, co 80021

We love puzzles, cartoons, and funny photos. Watch this section each month for something new to do or laugh at.

Excerpt of an article by Paul Chaney. Full article at www.mpdailyfix.com/2009/02/top_ten_secrets_to_

social_netw.html/?adref=NsbH339.Become familiar with online marketing strategies and use

them as part of a comprehensive marketing strategy.

Things are pretty bad! Photo from anonymous source.