02 the reviewcandyrice design

A monthly newsletter of marketing ideas, photos, and fun.

keep moving forward in the quest for refined market research and top-quality listsfresh inspiration from unexpected places, like cody, wyoming, and waverly wallpapershow our design for a new magazine has created a buzz in the evangelical Lutheran worldmarketing tip for appealing to the desire to be unique and a funny photo just for fun

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market researchkeep moving forward!

1 : mike & charlett, candy rice :: 2 : daisy by the fence, candy rice :: 3 : bellagio balistrade, candy rice :: 4 : cody, wyoming, candy rice :: 5 : hindt girls, candy rice :: 6,7,9,11 : waverly wallpapers, waverly.com :: 8&10 : graham brown wallpapers, grahambrown.com

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Need to know more about your clients? We dig in and help you discover demographic traits like age, gender, and income, as well as (more importantly) psychographic traits like what types of experiences and values matter to your client.

For example, did you know that the ultra-affluent client values efficiency, competence, uniqueness, and convenience above all else? Imagine what you could do with that knowledge! You can tailor a marketing message, product line, and business philosophy around those values.

How about the Hispanic client? Did you know that the average age of the

Colorado Hispanic is 28, compared with 34 for the rest of the population? What does that mean? It means that on average there are more young Hispanics, and we can infer some things from this information.

For example, young family and children portraits would be appropriate for this market. Also, did you know that family values are of supreme importance to these clients? How could you tailor your marketing to reach this group?

Research is critical: it will help you identify groups of untapped clients to market your business to. But just as important is the compilation of the list that you’ll need to effectively reach your clients.

Need help finding a list of names? We can help you find the right list for your business!

Want to work with us? Call or email today!

market researchkeep moving forward!

my fresh inspiration

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M i n n e s o t a - b a s e d nonprofit Bible Alive Ministries (bible-aliveministries.com) was gearing up to launch a new magazine for its Evangelical Lutheran constituents. Owner Kent Groethe contacted us about designing the magazine layout to use as a template for future issues.

We created a cover template that could be utilized regardless of theme, article choices, and cover image. Then we tackled the interior of the magazine, creating branded spreads for recurring articles, and developing a simple, easy-to-read layout for the entire magazine.

Modeled after O Magazine’s concept, we suggested a centerfold feature that would let readers experience a beautiful photograph and begin making time to meditate. This recurring feature has generated great excitement and numerous comments by readers about how eagerly they anticipate each new issue and flip immediately to the centerfold to see what the image is.

We also trained the Bible Alive Ministries’ editor to take over the production after the first issue. The magazine is thriving as it finishes its first year.

Solutions Provided: • Design Services• Photography Services• Software Training

FeaturedprojectClient: Connections MagazineBible Alive Ministries

That Green One is So Me!As the new year dawns, companies—and their products—are competing for consumer attention like never before. What will set you apart from the crowd in 2009? We hope it’s the extra knowledge you gain here, of course. So let’s get right to work: this time, we’ll focus on getting noticed.

A group of researchers recently invited consumers to participate in a “visualization study.” The study included two variables: one set of participants viewed a subtle array of one shape (say, seven boxes); the others viewed a “uniqueness array” (say, six boxes and one circle).

As they completed their task, each participant was casually offered a small bowl containing five Hershey’s Kisses, and encouraged to take one. Four were wrapped in the same color (silver, for example), and one was wrapped in a different color

(for instance, green).

No doubt your marketer’s instinct can predict what happened: those people exposed to the uniqueness array—in which one shape differed from the rest—were more prone to choose the Kiss of a different color. Interestingly, this effect worked even when the participants were unaware of their previous exposure to the array.

The researchers then offered some interesting ideas for marketers who want to stand out: Incorporate a uniqueness array into your logo, push less popular products in a uniqueness array and decorate shopping carts with uniqueness arrays, then feature certain products on your shelves.

The Po!nt: What they see is what they get! Try using uniqueness arrays to encourage customers to focus more on your company—and on showcased products.

marketing tip

303.947.5527www.candyrice.com : candy@candyrice.com

11823 ridge pkwy #821 | broomfield, co 80021

We love puzzles, cartoons, and funny photos. Watch this section each month for something new to do or laugh at.

from Get To the Point, excerpting an article by Peter J. Danaher, Andre Bonfrer, and Sanjay Dhar. Could you tap into this when presenting your products?

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