the recipe for on page seo for restaurants
DESCRIPTION
Un unbiased look at some SEO minimum requirements and tools restaurants should do to ensure their website can be found and to help it rank. Presentation created by SEO and online marketing strategist, Ceri Nelmes who works for ColdTechCommercial.com. 12 slidesTRANSCRIPT
The Recipe for On Page 10 for Restaurants
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24/7/365Our superior customer service team answers the phone every time you call providing direct contact with ColdTech.
WarrantyColdTech Commercial has the best warranty in the business. 3 years bumper to bumper & 5 Year Compressor Warranty.
EnvironmentWe are passionate about environmental and food safety responsibility.
Just the basic unbiased facts. We sell commercial fridges not SEO,but we want to help you market your restaurant!
What do Fridges & SEO have in common?
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Nothing? Both are cool? We are a commercial refrigeration company with SEO experts in house?
All three answers are correct
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Search engines use a “recipe” (Algorithm) to decide what website is the most useful to the person who searches. No one knows absolutely what the secret sauce is but there are some basic ingredients.
What is SEO? (Search Engine Optimization)
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Keyword Basics for Restaurants:
• The internet search engines (like Google, Yahoo, Bing) are reliant on information you give them. They need to know what your site is about, so you must know the correct keywords to use to be found by your potential customer.
• Ask yourself, “What would a customer put in Google to find you?”
• How many searches are there for the keywords you need?• For example: “Chinese Restaurant Portland” • Here’s a free tool to check: https://adwords.google
.com/select/KeywordToolExternal
Media Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ [email protected]
Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Media Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ [email protected]
Web Content Basics for Restaurants • Any SEO expert will say you need useful content on your website• A flash-based or mostly pictures/graphics may look nice, but search
engines have a hard time knowing what your site is about.• Add written useful information on your web pages BUT make sure you
have one page of content (at least) for each keyword. For example you would have (at least) three separate pages of content for keywords, “Chinese Restaurant Chicago” plus, “Downtown Chicago Chinese Restaurant”, or “Restaurant Delivery Chicago”
• Don’t think you’re a good writer? There is a way to write for web (vs. print) so I suggest you go to www.eLance.com to look for a web writer or for some fun content go to www.fiverr.com . The more RELEVANT content you have on your website the better Google knows what your site is about (irrelevant content is useless and can harm your ranking).
Media Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ [email protected]
Title Tag Basics for Restaurants: • A title tag is the main text
describing a document. • It is the most important on
page SEO element as well as overall content
• It’s should be under 70 characters (not letters – spaces and punctuation count as characters)
• Your most important keyword should be first
• Keywords will be bolded in the search engine results when someone searches
Title Tag Best practices are two ways:
Keyword 1 + Keyword2 + Brandor
Brand + Keyword1 + Keyword2
Title Tag Example:Commercial Refrigeration –
ColdTech Commercial
Media Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ [email protected]
Where Title Tags Show-Up
You need to keep your potential customers in mind for what they are searching for and clicking on, plus their experience. (That’s why I added the
phone number in the title tag)
Media Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ [email protected]
MetaDescription Basics for Restaurants
• Generally not used as an SEO element anymore.
• However, it is important for potential customers as it shows up in the search engine results – but have more of a marketing slant.
• Adding the page keyword in the metadescription will make it bolded by Google when someone searches for that term.
• You can control this – make it inviting for potential customer to click.
In Google:
Media Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/ [email protected]
Great Tools for Restaurants
• Excellent more in depth beginners guide: http://www.seomoz.org/beginners-guide-to-seo
• Google SEO info: http://www.google.com/support/webmasters/bin/answer.py?answer=35291
• Great SEO forum (free & paid): http://www.webmasterworld.com • Restaurant website homepage checklist (Usability) http
://www.coldtechcommercial.com/blog/restaurant-marketing-toolkit/restaurant-website-homepage-checklist/
• Keyword Research Tool: https://adwords.google.com/select/KeywordToolExternal
ABOUT USWe are ColdTechCommercial.com
We are the first commercial refrigeration company to sell our products exclusively online.
We have the best warranty in commercial refrigeration
We answer the phone 24/7/365 – we know you don’t just work business hours.
We hire geeks
About Ceri Nelmes: Ceri (Kerry) is our Marketing Manager, eCommerce and has extensive expertise in the online space. She got her start in SEO in the year 2000 and has worked on over 300 websites for big brands, agencies, not-for-profits and start-ups in a variety of online roles.
You can find her on Twitter @ColdTechComm or contact her with any questions – she loves talking geek.
Contact UsToll Free 24/7: 1-855-241-3251
ColdTechCommercial.comAny Questions or If You Need a Commercial Fridge, Freezer or Prep Table? Don’t Be Shy
CONTACT US: [email protected] Toll free 24/7: 1-855-241-3251
@ColdTechComm
Contact Us5070 Whitelaw Road, Guelph, ON, CANADA/ P. 519 837 0920/
24/7/365Our superior customer service team answers the phone every time you call providing direct contact with ColdTech.
WarrantyColdTech Commercial has the best warranty in the business. 3 years bumper to bumper & 5 Year Compressor Warranty.
EnvironmentWe are passionate about environmental and food safety responsibility.