the reason health clubs should be active on social media in 2017
TRANSCRIPT
HEALTH CLUBS SHOULD BE ACTIVE ON SOCIAL MEDIA EVEN IF
THEY DON’T WANT TO BE. @BRYANKOROURKE
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#MARKETING IS ABOUT #BUSINESS
I’VE BEEN #PRACTICING FOR #35YEARS @Bryankorourke
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“Posting Generic Content On A Facebook Page Does Not Equate To Effective Digital Marketing.” ~@BryankORourke
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WHY #SOCIAL #NETWORKS ?
http://mediakix.com/2016/12/how-much-time-is-spent-on-social-media-lifetime/#gs.Ez6xoBc
#WHY ? #ATTENTION
MARKETING IN THE ERA OF MASS
ACCELERATIONWHY #SOCIAL #NETWORKS ?
MARKETING IN THE ERA OF MASS
ACCELERATION
https://www.bloomberg.com/news/articles/2017-01-25/middle-aged-americans-beat-millennials-in-time-spent-on-social-media
THE #MILLENNIAL #MYTH
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INSTAGRAM ADS MOST EFFECTIVE
FOR 65-74 OLDS
http://www.adweek.com/digital/older-users-are-most-influenced-by-ads-on-instagram-
report/
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http: / /www.f i t techcounci l .org/podcast/
TWEET @BryankORourke @GaryVee @IHRSA For A FIRST 5 MENTIONS #FREE KINDLE COPY
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http://savvysexysocial.com/ #RECOMMENDED #RESOURCE
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BEST BRAND EXAMPLES AND TACTICS
SPECIAL #HASHTAG, TAG INFLUENCERS, QUALITY
TIPTIP : “Search Your
Area For Inf luential Posters On Instagram And
Reach Out To Work With Them.”
4 Inf luencer Campaigns You
Can Model
http: / /www.socialmediaexaminer.com/4-successful- inf luencer-campaigns-
you-can-model /
BEST BRAND EXAMPLES AND TACTICS
SPECIAL #, TAG INFLUENCERS, ABOUT THEM
BEST BRAND EXAMPLES AND TACTICS
#CONSISTENT #HASHTAG UNIQUE, #QUALITY, TRACKING
BEST BRAND EXAMPLES AND TACTICS
TIPTIP : “ Integrate
Tags, Themes,Campaigns,
AcrossAll Platforms
But Be NativeTo Each
Platform.”
BEST BRAND EXAMPLES AND TACTICS
#CROSS #PROMOTE
#PLATFORMS#LINK
BEST BRAND EXAMPLES AND TACTICS
######http: / /uhurunetwork.co
m/f i tness-market ing-10-
creat ive- ideas/
Tip: “Run Various Contests Across Platforms Using Hashtags.
10 Creat ive Gym Promotion Ideas.
BEST BRAND EXAMPLES AND TACTICS
SHORT #VIDEOS, #LINK IN BIO CONVERSION
BEST BRAND EXAMPLES AND TACTICS
##INSPIRE, #STORYTELLING, #HASHTAGS
TOOLSCONTENT
https: / /blog.hootsuite.com/instagram-apps-for-business/
TOOLSCONTENT
http: / /www.convinceandconvert .com/social-media-tools/ the-39-social -media-tools- i l l -use-
today/
TOOLSCONTENT
https: / /blog.bufferapp.com/new-social -media-tools-2017
TOOLS CONTENT
iPhone, iMovies, Photos
#SOCIAL #AD #SPEND#TARGET #PERSONALIZATION
https:/ /blog.hubspot.com/marketing/facebook-ads-successful-2017#sm.
000s9ev461bo0dg4qwv2mkzoln5oj
ENGAGEMENT
REVIEW SITES
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TOOLSMANAGEMENT
http: / /www.bloggingwizard.com/best-social -media-management-tools/
#CONCLUSIONS
#DIGITAL #MARKETING
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