the reason health clubs should be active on social media in 2017

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HEALTH CLUBS SHOULD BE ACTIVE ON SOCIAL MEDIA EVEN IF THEY DON’T WANT TO BE. @BRYANKOROURKE CONNECT WITH ME TODAY FOR FREE CONTENT

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Page 1: The Reason Health Clubs Should Be Active On Social Media In 2017

HEALTH CLUBS SHOULD BE ACTIVE ON SOCIAL MEDIA EVEN IF

THEY DON’T WANT TO BE. @BRYANKOROURKE

CONNECT WITH ME TODAY

FOR FREE CONTENT

Page 2: The Reason Health Clubs Should Be Active On Social Media In 2017

THERE ARE A DIVERSITY OF DIGITAL USERS

connect with me @bryankorourke FREE CONSULTATION BRYANKOROURKE@GMAILCOM

Page 3: The Reason Health Clubs Should Be Active On Social Media In 2017

#MARKETING IS ABOUT #BUSINESS

I’VE BEEN #PRACTICING FOR #35YEARS @Bryankorourke

Page 4: The Reason Health Clubs Should Be Active On Social Media In 2017

#IHRSAINSTITUTE APRIL 1-4 http://hub.ihrsa.org/ihrsa-2017-institute

JOIN ME AT IHRSA INSTITUTE

Page 5: The Reason Health Clubs Should Be Active On Social Media In 2017

#MARKETING #BUSINESS #STRATEGY

#CHOICES #PLANNING #EXECUTION #LEARNING

Page 6: The Reason Health Clubs Should Be Active On Social Media In 2017

#SELFAWARENESS #FINDYOUROWNPATH

Page 7: The Reason Health Clubs Should Be Active On Social Media In 2017
Page 8: The Reason Health Clubs Should Be Active On Social Media In 2017

“Posting Generic Content On A Facebook Page Does Not Equate To Effective Digital Marketing.” ~@BryankORourke

Page 9: The Reason Health Clubs Should Be Active On Social Media In 2017

#MARKETING IN THE YEAR WE ACTUALLY LIVE IN THIS IS HAPPENING IN YOUR #HEALTHCLUBS @EMMACCBARRY

Page 10: The Reason Health Clubs Should Be Active On Social Media In 2017

FIRST 5 TO TWEET @BryankORourke @TomFriedman @IHRSA GET FREE KINDLE COPY

#WHY #RECOMMENDED #RESOURCE #AGEOFACCELERATION #OVERWHELMED #ATTENTION #COMPETITION

Page 11: The Reason Health Clubs Should Be Active On Social Media In 2017

#IMPORTANCE OF #PATIENCE

#COMPETING FOR #ATTENTION #MARATHON

Page 12: The Reason Health Clubs Should Be Active On Social Media In 2017

#DON’T HAVE #TIME

#MARKETPLACE #DOESN’T #CARE

Page 13: The Reason Health Clubs Should Be Active On Social Media In 2017

#BEST #TIME #EVER @RINGERSLEV

#SHARE #YOUR #INSPIRATION

Page 14: The Reason Health Clubs Should Be Active On Social Media In 2017

#IFSHECANDOIT #YOUCANDOIT

#ATTENTIONSPAN #BESTTIMEEVER

Page 15: The Reason Health Clubs Should Be Active On Social Media In 2017

#MOBILE #SOCIAL #NOW

Page 16: The Reason Health Clubs Should Be Active On Social Media In 2017

WHY #SOCIAL #NETWORKS ?

http://mediakix.com/2016/12/how-much-time-is-spent-on-social-media-lifetime/#gs.Ez6xoBc

Page 17: The Reason Health Clubs Should Be Active On Social Media In 2017

#WHY ? #ATTENTION

Page 18: The Reason Health Clubs Should Be Active On Social Media In 2017

MARKETING IN THE ERA OF MASS

ACCELERATIONWHY #SOCIAL #NETWORKS ?

Page 19: The Reason Health Clubs Should Be Active On Social Media In 2017

MARKETING IN THE ERA OF MASS

ACCELERATION

https://www.bloomberg.com/news/articles/2017-01-25/middle-aged-americans-beat-millennials-in-time-spent-on-social-media

THE #MILLENNIAL #MYTH

Page 20: The Reason Health Clubs Should Be Active On Social Media In 2017
Page 21: The Reason Health Clubs Should Be Active On Social Media In 2017

#DIGITAL #MARKETING #NOT #STATIC

Page 22: The Reason Health Clubs Should Be Active On Social Media In 2017

#SHIFT #COST #CONTEXT#COMPETING FOR #ATTENTION #MARATHON

Page 23: The Reason Health Clubs Should Be Active On Social Media In 2017

INSTAGRAM ADS MOST EFFECTIVE

FOR 65-74 OLDS

http://www.adweek.com/digital/older-users-are-most-influenced-by-ads-on-instagram-

report/

Page 24: The Reason Health Clubs Should Be Active On Social Media In 2017

#SNAPCHAT #MUSICAL.LY #ANCHOR

#NEWBIES

Page 25: The Reason Health Clubs Should Be Active On Social Media In 2017

#FACEBOOKLIVE #SNAP #STORIES #VIDEO #NOTGENERIC

#WHAT CAN YOU BE #GOOD #AT ?

Page 26: The Reason Health Clubs Should Be Active On Social Media In 2017

#VISUAL #STORIES #INSPIRATION @BRICKBODIESFIT

#SOCIAL #CONTEXT

Page 27: The Reason Health Clubs Should Be Active On Social Media In 2017

#PODCASTS @WELLNESSFORCE @JANMIDDELKAMP

http: / /www.f i t techcounci l .org/podcast/

Page 28: The Reason Health Clubs Should Be Active On Social Media In 2017

TWEET @BryankORourke @GaryVee @IHRSA For A FIRST 5 MENTIONS #FREE KINDLE COPY

#STORYTELLING #RECOMMENDED #RESOURCE

Page 29: The Reason Health Clubs Should Be Active On Social Media In 2017

#2006 #WineLibrary @GaryVee

#GREAT #DIGITAL #MARKETING #STRATEGY

Page 30: The Reason Health Clubs Should Be Active On Social Media In 2017

https://www.garyvaynerchuk.com/podcast/ #RECOMMENDED #RESOURCE

#STORYTELLING #EARNSTRUST

Page 31: The Reason Health Clubs Should Be Active On Social Media In 2017

http://savvysexysocial.com/ #RECOMMENDED #RESOURCE

Page 32: The Reason Health Clubs Should Be Active On Social Media In 2017

#MARKETING #THANKYOU #ECONOMY

#STRATEGY #EARNTRUST #DELIGHT

Page 33: The Reason Health Clubs Should Be Active On Social Media In 2017

#STRATEGY #ARBITRAGE #COST #FIRSTMOVERADVANTAGE #NOROMANCE

Page 34: The Reason Health Clubs Should Be Active On Social Media In 2017

#QUALITY #DOCUMENT #RIGHTSTUFF #RIGHTPLATFORM

#DIGITAL #STRATEGY #MARKETING

Page 35: The Reason Health Clubs Should Be Active On Social Media In 2017

#JAB #JAB #JAB #RIGHTHOOK #CONVERSION

#DIGITAL #STRATEGY #MARKETING

Page 36: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

SPECIAL #HASHTAG, TAG INFLUENCERS, QUALITY

TIPTIP : “Search Your

Area For Inf luential Posters On Instagram And

Reach Out To Work With Them.”

4 Inf luencer Campaigns You

Can Model

http: / /www.socialmediaexaminer.com/4-successful- inf luencer-campaigns-

you-can-model /

Page 37: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

SPECIAL #, TAG INFLUENCERS, ABOUT THEM

Page 38: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

#CONSISTENT #HASHTAG UNIQUE, #QUALITY, TRACKING

Page 39: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

TIPTIP : “ Integrate

Tags, Themes,Campaigns,

AcrossAll Platforms

But Be NativeTo Each

Platform.”

Page 40: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

#CROSS #PROMOTE

#PLATFORMS#LINK

Page 41: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

######http: / /uhurunetwork.co

m/f i tness-market ing-10-

creat ive- ideas/

Tip: “Run Various Contests Across Platforms Using Hashtags.

10 Creat ive Gym Promotion Ideas.

Page 42: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

SHORT #VIDEOS, #LINK IN BIO CONVERSION

Page 43: The Reason Health Clubs Should Be Active On Social Media In 2017

BEST BRAND EXAMPLES AND TACTICS

##INSPIRE, #STORYTELLING, #HASHTAGS

Page 44: The Reason Health Clubs Should Be Active On Social Media In 2017

TOOLSCONTENT

https: / /blog.hootsuite.com/instagram-apps-for-business/

Page 45: The Reason Health Clubs Should Be Active On Social Media In 2017

TOOLSCONTENT

http: / /www.convinceandconvert .com/social-media-tools/ the-39-social -media-tools- i l l -use-

today/

Page 46: The Reason Health Clubs Should Be Active On Social Media In 2017

TOOLSCONTENT

https: / /blog.bufferapp.com/new-social -media-tools-2017

Page 47: The Reason Health Clubs Should Be Active On Social Media In 2017

TOOLS CONTENT

iPhone, iMovies, Photos

Page 48: The Reason Health Clubs Should Be Active On Social Media In 2017

#SOCIAL #AD #SPEND#TARGET #PERSONALIZATION

https:/ /blog.hubspot.com/marketing/facebook-ads-successful-2017#sm.

000s9ev461bo0dg4qwv2mkzoln5oj

Page 49: The Reason Health Clubs Should Be Active On Social Media In 2017

ENGAGEMENT

Page 50: The Reason Health Clubs Should Be Active On Social Media In 2017

REVIEW SITES

http://www.jaybaer.com/ #RECOMMENDED #RESOURCE

Page 51: The Reason Health Clubs Should Be Active On Social Media In 2017

http://www.jaybaer.com/ #RECOMMENDED #RESOURCE

#ALSO #HUG #YOUR #LOVERS #ENGAGE #ENGAGE

Page 52: The Reason Health Clubs Should Be Active On Social Media In 2017

TOOLSMANAGEMENT

http: / /www.bloggingwizard.com/best-social -media-management-tools/

Page 53: The Reason Health Clubs Should Be Active On Social Media In 2017

#CONCLUSIONS

#DIGITAL #MARKETING

Page 54: The Reason Health Clubs Should Be Active On Social Media In 2017

WEBINAR HAS DIVERSITY OF USERS

connect with me @bryankorourke FREE CONSULTATION BRYANKOROURKE@GMAILCOM