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HEALTH CLUBS SHOULD BE ACTIVE ON SOCIAL MEDIA EVEN IF
THEY DON’T WANT TO BE. @BRYANKOROURKE
CONNECT WITH ME TODAY
FOR FREE CONTENT
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THERE ARE A DIVERSITY OF DIGITAL USERS
connect with me @bryankorourke FREE CONSULTATION BRYANKOROURKE@GMAILCOM
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#MARKETING IS ABOUT #BUSINESS
I’VE BEEN #PRACTICING FOR #35YEARS @Bryankorourke
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#IHRSAINSTITUTE APRIL 1-4 http://hub.ihrsa.org/ihrsa-2017-institute
JOIN ME AT IHRSA INSTITUTE
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#MARKETING #BUSINESS #STRATEGY
#CHOICES #PLANNING #EXECUTION #LEARNING
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#SELFAWARENESS #FINDYOUROWNPATH
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“Posting Generic Content On A Facebook Page Does Not Equate To Effective Digital Marketing.” ~@BryankORourke
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#MARKETING IN THE YEAR WE ACTUALLY LIVE IN THIS IS HAPPENING IN YOUR #HEALTHCLUBS @EMMACCBARRY
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FIRST 5 TO TWEET @BryankORourke @TomFriedman @IHRSA GET FREE KINDLE COPY
#WHY #RECOMMENDED #RESOURCE #AGEOFACCELERATION #OVERWHELMED #ATTENTION #COMPETITION
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#IMPORTANCE OF #PATIENCE
#COMPETING FOR #ATTENTION #MARATHON
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#DON’T HAVE #TIME
#MARKETPLACE #DOESN’T #CARE
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#BEST #TIME #EVER @RINGERSLEV
#SHARE #YOUR #INSPIRATION
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#IFSHECANDOIT #YOUCANDOIT
#ATTENTIONSPAN #BESTTIMEEVER
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#MOBILE #SOCIAL #NOW
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WHY #SOCIAL #NETWORKS ?
http://mediakix.com/2016/12/how-much-time-is-spent-on-social-media-lifetime/#gs.Ez6xoBc
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#WHY ? #ATTENTION
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MARKETING IN THE ERA OF MASS
ACCELERATIONWHY #SOCIAL #NETWORKS ?
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MARKETING IN THE ERA OF MASS
ACCELERATION
https://www.bloomberg.com/news/articles/2017-01-25/middle-aged-americans-beat-millennials-in-time-spent-on-social-media
THE #MILLENNIAL #MYTH
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#DIGITAL #MARKETING #NOT #STATIC
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#SHIFT #COST #CONTEXT#COMPETING FOR #ATTENTION #MARATHON
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INSTAGRAM ADS MOST EFFECTIVE
FOR 65-74 OLDS
http://www.adweek.com/digital/older-users-are-most-influenced-by-ads-on-instagram-
report/
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#SNAPCHAT #MUSICAL.LY #ANCHOR
#NEWBIES
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#FACEBOOKLIVE #SNAP #STORIES #VIDEO #NOTGENERIC
#WHAT CAN YOU BE #GOOD #AT ?
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#VISUAL #STORIES #INSPIRATION @BRICKBODIESFIT
#SOCIAL #CONTEXT
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#PODCASTS @WELLNESSFORCE @JANMIDDELKAMP
http: / /www.f i t techcounci l .org/podcast/
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TWEET @BryankORourke @GaryVee @IHRSA For A FIRST 5 MENTIONS #FREE KINDLE COPY
#STORYTELLING #RECOMMENDED #RESOURCE
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#2006 #WineLibrary @GaryVee
#GREAT #DIGITAL #MARKETING #STRATEGY
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https://www.garyvaynerchuk.com/podcast/ #RECOMMENDED #RESOURCE
#STORYTELLING #EARNSTRUST
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http://savvysexysocial.com/ #RECOMMENDED #RESOURCE
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#MARKETING #THANKYOU #ECONOMY
#STRATEGY #EARNTRUST #DELIGHT
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#STRATEGY #ARBITRAGE #COST #FIRSTMOVERADVANTAGE #NOROMANCE
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#QUALITY #DOCUMENT #RIGHTSTUFF #RIGHTPLATFORM
#DIGITAL #STRATEGY #MARKETING
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#JAB #JAB #JAB #RIGHTHOOK #CONVERSION
#DIGITAL #STRATEGY #MARKETING
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BEST BRAND EXAMPLES AND TACTICS
SPECIAL #HASHTAG, TAG INFLUENCERS, QUALITY
TIPTIP : “Search Your
Area For Inf luential Posters On Instagram And
Reach Out To Work With Them.”
4 Inf luencer Campaigns You
Can Model
http: / /www.socialmediaexaminer.com/4-successful- inf luencer-campaigns-
you-can-model /
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BEST BRAND EXAMPLES AND TACTICS
SPECIAL #, TAG INFLUENCERS, ABOUT THEM
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BEST BRAND EXAMPLES AND TACTICS
#CONSISTENT #HASHTAG UNIQUE, #QUALITY, TRACKING
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BEST BRAND EXAMPLES AND TACTICS
TIPTIP : “ Integrate
Tags, Themes,Campaigns,
AcrossAll Platforms
But Be NativeTo Each
Platform.”
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BEST BRAND EXAMPLES AND TACTICS
#CROSS #PROMOTE
#PLATFORMS#LINK
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BEST BRAND EXAMPLES AND TACTICS
######http: / /uhurunetwork.co
m/f i tness-market ing-10-
creat ive- ideas/
Tip: “Run Various Contests Across Platforms Using Hashtags.
10 Creat ive Gym Promotion Ideas.
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BEST BRAND EXAMPLES AND TACTICS
SHORT #VIDEOS, #LINK IN BIO CONVERSION
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BEST BRAND EXAMPLES AND TACTICS
##INSPIRE, #STORYTELLING, #HASHTAGS
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TOOLSCONTENT
https: / /blog.hootsuite.com/instagram-apps-for-business/
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TOOLSCONTENT
http: / /www.convinceandconvert .com/social-media-tools/ the-39-social -media-tools- i l l -use-
today/
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TOOLSCONTENT
https: / /blog.bufferapp.com/new-social -media-tools-2017
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TOOLS CONTENT
iPhone, iMovies, Photos
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#SOCIAL #AD #SPEND#TARGET #PERSONALIZATION
https:/ /blog.hubspot.com/marketing/facebook-ads-successful-2017#sm.
000s9ev461bo0dg4qwv2mkzoln5oj
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ENGAGEMENT
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REVIEW SITES
http://www.jaybaer.com/ #RECOMMENDED #RESOURCE
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http://www.jaybaer.com/ #RECOMMENDED #RESOURCE
#ALSO #HUG #YOUR #LOVERS #ENGAGE #ENGAGE
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TOOLSMANAGEMENT
http: / /www.bloggingwizard.com/best-social -media-management-tools/
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#CONCLUSIONS
#DIGITAL #MARKETING
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WEBINAR HAS DIVERSITY OF USERS
connect with me @bryankorourke FREE CONSULTATION BRYANKOROURKE@GMAILCOM