the quiet revolution of visual communications in the western enterprise. richard norris, wainhouse...

The Quiet Revolution of Visual Communications in the Western Enterprise

Izmailovo AlphaMoscowApril 6th, 2012

Richard NorrisProgram ManagerWainhouse Research

© 2011 Wainhouse Research, Inc. All rights reserved.

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Agenda• Some History• The Millenium Age of Conferencing (2000-now)• What’s happening in the Enterprise today and what’s

driving the changes• The Services driven future• Summary

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Wainhouse Research Overview

• Market research & consulting firm– Founded 1999

• Focus– Videoconferencing, collaboration, & unified communications

• Clients– End Users– Manufacturers– Channel Partners– Financial Community

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© 2011 Wainhouse Research, LLC.

Andrew DavisVideoconferencing

Boston

Richard NorrisVideoconferencing

Paris

Stacy Austin-LiChinese UC&C

SpecialistMadison, WI

Scott WaltersHosted Collaboration

ServicesPittsburgh

Ira WeinsteinVideoconferencing

Ft Lauderdale

Marc BeattieHosted Collaboration Services

Boston

Make Smarter Decisions

Stefan KarapetkovVideoconferencing

San Jose

Bill HaskinsUnified

CommunicationsDenver

Andy NilssenPersonal Web-Based Collaboration

Tampa

Alan GreenbergDistance Ed &

eLearningAustin

11 Analysts Dedicated to UC&C

Steve Vonder HaarStreaming & Webcasting

Dallas


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My CredentialsThen...• Global Conferencing Manager – Mars Inc.• Responsible for:

– 400 video end-points (26 countries)– 6 bridges (3 x video, 3 x audio)– Developing/managing internal, self-service VC booking system

Now.....• End-User focus Consultancy• WR Events Director• Point9 Executive Director

End-User collaboration industry association

Some History

A Brief History of Videoconferencing Time

© 2011 Wainhouse Research, LLC.

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Earth cools

Mobility & social

Alex G. Bell

ISDN intro

Cisco TP

New-normal economics & technology

UC & SIP

H323 IP video

LifeSize intros HD


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The Dark Ages: 80’s-90’s

• Rooms were VC enabled, not people• Inter-operability was a distant dream• TDM networks – copper pipes, some

ISDN• EXPENSE! - $100,000+ per room• Nightmare to for users to understand• A technology only adopted by the very

determined, or the completely insane


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Why did we bother?• Business’ were beginning to go global• Visionary CEO’s could understand the

competitive edge that greater collaboration could bring

• Pharmaceuticals could perhaps shave 6 months off the development cycles for new drugs – worth many millions $$$

• Always justified on travel savings but not the real prize


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The (first) New Dawn – 1996• Industry standards – H.320 and then H.323

changed the game• B2B visual communications became a

possibility• PictureTel Swiftsite changed the game – 1996• Set-top appliances brought costs down to

$10,000 per room• Mars

• 1989-1996: 22 units• 1996-2000: 250 units

The post-IP Era


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The (second) New Dawn – 2000 to today• IP networks removed the uncertainty of calling

• You dial and the call goes through• ‘No-Cost’ calling• IP brought videconferencing into the IT

mainstream• Network Managers didn’t like it

• The videoconferencing world was now all about set-top room systems sitting on IP networks

• Costs were down, reliability up.... The future looks very good!


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High Definition• HD gave another major boost to visual

communications• It made VC be what people always expected

it to look like• Would not be possible unless underpinned by

high speed IP networks

Lower costs

Improvedquality

HDImprovedreliability


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Cisco & Telepresence• 2006 - Cisco introduces ‘immersive visual

communications’ called telepresence• Massive impact on the visual communications

industry – mostly because of Cisco’s marketing

• Telepresence started to appear in people’s homes via TV series


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Cisco & Telepresence ... Why?

The Enterprise Today


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VC in the Enterprise Today• Visual Communications are now becoming

prevalent, mainstream and mission critical• Becoming a feature in other (UC) applications• Ownership of collaboration in the enterprise is

not clear• VC is part of IT

• The need for greater collaboration is now accepted but there’s great fear, uncertainty and doubt

• Video is now the new voice


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VC in the Enterprise Today• Visual Communications are now becoming

prevalent, mainstream and mission critical• Becoming a feature in other (UC) applications• Ownership of collaboration in the enterprise is

not clear• VC is part of IT

• The need for greater collaboration is now accepted but there’s great fear, uncertainty and doubt

• Video is now the new voice


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Collaboration & Mobility• Senior Management now accept that

collaboration and conferencing are important to their business efficiency and effectiveness

• The messaging from major players (their existing partners) – MS, IBM, Avaya, Cisco etc have reached the boardroom

• UC & Mobility are the hottest buzzwords• Use of Visual Communications embedded

within other collaborative applications is becoming widespread


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Collaboration & Mobility

Source: WR Rich Media Metrics – Dec 2011530 respondents/298 end-users


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Source: WR Rich Media Metrics – Dec 2011530 respondents/298 end-users


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Collaboration & Mobility• People are now being empowered

and NOT rooms – B I G change!• Collaboration is being driven down

to the user• Users are dictating how and where

they work– BYOD– High growth in home workers

• Tablet PC’s with collaboration applications are becoming common

• Cloud services are the future


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2,250,000,000

Tooth brushes

in use


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6,900,000,000World population


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... So 4.6B people don’t own toothbrushes!!


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>5,000,000,000

mobile phone subscriptions


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>double the people own

mobile phones than own

toothbrushes!

Mobility in the Enterprise


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Where do you usually work from?

OptionsHome officeBranch officeHQTravel & work on road

Source: WR 2011 User Survey


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Old-Style Corporate Office§ Bored workers§ Poor motivation§ Poor productivity

§ No creativity§ No individuality§ NO COLLABORATION


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Times are changing§ 20-30m US people work from

home at least 1 day/week§ 74% increase since 2005 in US

workers working from home at least 1 day/month

§ 61% of federal employees are considered eligible for telework Ø 5.2% do so on a regular

basis

Source: Telework Research Network


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Source: AT&T 2010 Calculations


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What increases / decreases your use of conferencing services?


OptionsTravel restrictionsEncouragement by managementIncreased productivityBudgetary reasonsClimateOther


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Has your use of conferencing services changed this year versus last year?


OptionsMuch moreSomewhat moreAbout the sameLess

Audio, Web, Video} >50%


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So……• Users are spending less time in the corporate office• More time on the road or home offices .......• Using more conferencing/collaborative services• Using their own devices

– iPads– Androids– Smart Phones

• Cloud services are a natural choice– no Capex

Summary


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In Summary....- More people, with more services, by 2014

- >40M UCaaS users - >139M audio users- >131M web users- >176M video users

- More services become cloud-based- More cloud-based services provide intelligent

integration- More intelligent integration provides a “preference

for use” and drives greater demand

Richard NorrisTel: +44 207 023 9347Email: [email protected] www.wainhouse.com

Thank You

Make Smarter Decisions

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