overcoming barriers to uc adoption-bill haskins of wainhouse research
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The UC-Enabled Enterprise
Deployments, Barriers, and Targets
Bill Haskins
Senior Analyst
Wainhouse Research
CoLab
11 March 2013
© 2013 Wainhouse Research, Inc. All rights reserved.
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Definitions
Source: Wainhouse Research, WebMetrics 2012 H1
50%
55%
60%
65%
70%
75%
80%
85%
90%
2004 2005 2006 2007 2008 2009 2010 2011 2012
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Enterprise IM Usage
52%
16%
9%
5%
18%
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IM in the Enterprise
Source: Wainhouse Research, RichMedia Metrics Q4 2012
0%
10%
20%
30%
40%
50%
60%
70%
Instant Messaging Desktop Sharing UC Audio UC Video PBX / Telephony
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UC Feature Deployments
Platform Cost
Equipment Expertise Features User Habit
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UC Barriers
• Operational
– Cut costs (travel, telephony, real estate)
– Support workforce virtualization
• Productivity
– More efficient workers, less human latency
– More inclusion, better decisions
– Shorter time to market
– Reduced management stress
• Strategic
– Business transformation & improvement
– Innovation
– Sexier recruiting
Hard
Soft
Squishy
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Platform Barrier - Cost
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0%
5%
10%
15%
20%
25%
30%
35%
Source: Wainhouse Research, 2012 UC Survey
Feature Barrier - VideoWhat UC Features are you currently trialing?
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69%
44%42%
36%
67%
56%
48% 48%
39%
12%9%
13%
36%
18%
13%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
IM andPresence
Audio Video Desktop /App Share
IM andPresence
Video Audio Desktop /App Share
Available Used Regularly
Smartphone Tablet
Source: Wainhouse Research, 2012 UC Survey
Feature Barrier - MobilityIf you have a UC client on your device, what features do you use?
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10Source: Wainhouse Research, 2012 UC Survey
Deployment
Volume / Reach
Complex Communications
Events
Group Video
Voice – 2 party (PSTN)
Desktop Video
Desktop / App Sharing
Voice – 2 Party (On-Net)
Audio Conferencing
Social Enterprise
Instant Messaging and Presence
Content Creation and Management
Impact
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Impact
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Vendors – Use CaseEvents
Group Video
Voice – 2 party (PSTN)
Desktop / App Sharing
Desktop Video
Voice – 2 Party (On-Net)
Audio Conferencing
Social Enterprise
Instant Messaging and Presence
Content Creation and Management
Volume / Reach
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Full UC deployments are still the exception
Value prop includes hard, soft and squishy targets
Mobility and Video are the areas of focus
Deployment metrics lean towards the premises
Enterprises are thinking holistically
There is (growing) demand for solutions sale
Summary
Your Guide to Survival
“It is not the strongest of the
species that survives, nor the most
intelligent. It is the one that is the
most adaptable to change”
…Charles Darwin
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15
Q&A
Bill [email protected]
@whaskins
Make Smarter Decisions
Asia
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