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IBBUS5.1

Going Green- A trend forbussiness owners

Research report

Professor: Do Hoang Long

Student : Nguyen Quynh Ngoc

Date: 2/23/2016



Going Green- A trend for bussiness owners

Table of ContentsAbstract------------------------------------------------------------------------------------------------------------------ 2

Introduction-------------------------------------------------------------------------------------------------------------- 3

The Body----------------------------------------------------------------------------------------------------------------- 4

The story of green economy success: South Korea-------------------------------------------4

9 Big companies that are going green------------------------------------------------------------

General Electric---------------------------------------------------------------------------------------

T!S"A #$T$RS----------------------------------------------------------------------------------------%Honda----------------------------------------------------------------------------------------------------&

BANK OF AMERICA----------------------------------------------------------------------------------'(

The body shop---------------------------------------------------------------------------------------''

)a*mart------------------------------------------------------------------------------------------------''

Organica-----------------------------------------------------------------------------------------------'+

Hershey ------------------------------------------------------------------------------------------------'

Biogen--------------------------------------------------------------------------------------------------'&

,onc*usion-----------------------------------------------------------------------------------------------'9

Discussion-------------------------------------------------------------------------------------------------------------- 20

1. What makes a bussiness green-------------------------------------------------------------------------------20

2. Do businesses ha!e ob"igations to be green----------------------------------------------------------------21

A##endi$--------------------------------------------------------------------------------------------------------------- 22

%e&erences-------------------------------------------------------------------------------------------------------------- 23

1




Abstract

The #ur#ose o& this re#ort is to em#hasi'e the im#ortance o& the en!ironment as com#etition

and g"oba"i'ation is increasing and creating #ositi!e change &or enter#rises. (irst) starting *ith

the reasons *hy the com#anies shou"d ha!e the en!ironmenta""y &riend"y #o"icies and a##"y them

to the com#any to create a hea"thy *orking en!ironment &or em#"oyees) reduce costs *ithout set

and determine the "eadershi# &or the com#any se#arate"y. +e$t) it describes the methods that the

to# "eading com#anies ha!e been a##"ied and the &easibi"ity o& these methods. &ina""y) the resu"ts

o& this study can be consu"ted as a su##ort &or the com#anies &o""o* the trend o& en!ironmenta"

&riend"iness. The study *as mi$ed methods) inc"uding ,uantitati!e data research on the Internet

and an inter!ie* *ith a manager o& a branch o& organic &ood com#any "ocated in / city to

gi!e e!idences about green com#anies in #rotecting en!ironment. The data #resented here are

!a"uab"e &or readers in su##orting and strenghthen &aith in going green.

2




Introduction The *or"d is &acing a doub"e cha""enge to create obs &or the gro*ing #o#u"ation is increasing

ra#id"y and addressing en!ironmenta" #ressures. De!e"o#ment strategies associated *ith the

en!ironment o& the com#any are necessary because the economic im#act re"ated to the

en!ironmenta" im#act increasing"y "arge and cause imba"ance ecosystems. The en!ironment is

being destroyed to meet the needs o& an increasing #o#u"ation be&ore the e$#"osion in demand

&or &ood and energy. ence) the #rob"em &or hea!y cha""enges as mentioned is e$#anded

economic o##ortunities &or many #eo#"e and en!ironmenta" #rotection #ressure. ong-term

de!e"o#ment #ath and sustainabi"ity are t*o issues on economic de!e"o#ment must be "inked to

the en!ironment. In a green economy) the en!ironment is seen as a cata"yst and as a decisi!e

&actor in de!e"o#ment) bringing "ong-term &uture.

3




The Body

The story of green econoy success! South "orea

oreas economy is one o& the de!e"o#ed economies o& the *or"ds magic in the "ast

&e* decades. By 2010) the 5D6 o& 7outh orea ranked 12th in the *or"d) 10th in

e"ectricity consum#tion and #roduction. orea is &aced *ith the demand &or e"ectricity is

increasing and to em#hasi'e the im#ortance o& nuc"ear energy as a source o& ra* materia"

in the #roduction and consum#tion o& e"ectricity. To tack"e de#endence on nuc"ear #o*er

and so"!e the #rob"ems re"ated to the en!ironment and trans&orm e oikhi rear) the orean

go!ernment has set out a gro*th strategy &or the remo!a" o& green en!ironment-&ocused

contract and economic de!e"o#ment issue.

4




Table 1: Evolution of the ROK’s Climate Policies, 1999 – 200!"ou#ce: htt$:%%nautilus!o#&%na$snet%na$snet's$ecial'#e$o#ts%case'stu()'of'&#een'

econom)'$olicies'*o#ea%

Tab"e 1 sho*s the maor changes in the im#"ementation o& c"imate #o"icy is seen as one

o& the to# obecti!es o& orea. The economic de!e"o#ment #o"icies associated *ith

ecosystems to create a ne* gro*th ambition &or the country.With e&&orts in the de!e"o#ment o& the country associated *ith green gro*th) orea has

become the "eader in #rotecting the en!ironment and become a green image &or 8ietnam

to &o""o* and a##"y to our country.

# Big co$anies that are going green

General Electric

7ince 2009) the com#any has so"d o!er :12 bi""ion o& its ;comagination #roducts

<inc"uding so"ar #ane"s=. According to their *ebsite <>;comagination?=) > ;comagination

is 5;@s gro*th strategy to enhance resource #roducti!ity and reduce en!ironmenta"

im#act at a g"oba" sca"e through commercia" so"utions &or our customers and through our

o*n o#erations. As a #art o& this strategy) *e are in!esting in c"eaner techno"ogy and

business inno!ation) de!e"o#ing so"utions to enab"e economic gro*th *hi"e a!oiding

emissions and reducing *ater consum#tion) committing to reduce the en!ironmenta"

im#act in our o*n o#erations) and de!e"o#ing strategic #artnershi#s to so"!e some o& the

toughest en!ironmenta" cha""enges at sca"e to create a c"eaner) &aster) smarter tomorro*.?

http://nautilus.org/napsnet/napsnet-special-reports/case-study-of-green-economy-policies-korea/







+i&u#e 1! +!0- .as Tu#bine /0 3!

"ou#ce: 4(a$te( f#om 5eb, +!0- .as Tu#bine /0 3The &igure #resents one o& the inno!ati!e and modern #roducts o& 5enera" ;"ectric in

#rotecting en!ironment. It is debscribes that The (.0 achie!es 90 #ercent e&&iciency

#ro!iding customers *ith "o*er &ue" costs and sets a ne* standard &or (-c"ass e&&iciency.

T%S&A '(T()S

Tes"a motor is a com#any #roducing en!ironmenta""y &riend"y cars. Their #roduct is a big

ste# *i"" sur#rise to anyone a car running at a s#eed o& 100km C h and runs com#"ete"y on

e"ectricity) can acce"erate &rom 0-90 in 3. seconds *ith one charge. This #roduct is

e$#ected to change consumer trends in dri!ing green machines in the &uture.

9




+i&u#e 2 6o(el "

"ou#ce: 4(a$te( f#om 5eb, 6o(el ", Tesla 6oto#!

Honda

According to a ++ /oney@s >10 5reen 5iants? #iece) onda has gone abo!e and

beyond in its en!ironmenta" duties. 5oing so &ar as to ca"" onda >the most &ue"-e&&icient

auto com#any in the E7?) ++ te""s the story o& ho* onda is hard at *ork on the

hydrogen &ue" ce"" #o*ered >(F.? onda is a##arent"y a"so taking ste#s to create an

entire in&rastructure &or hydrogen) "ooking &or*ard to a day *hen G ho#e&u""y G more cars

*i"" be #o*ered by that instead o& gaso"ine. In addition to a"" o& this) onda has #"edged

to reduce its carbon dio$ide emissions by H bet*een 200-010) and that@s not inc"uding

that H it a"ready achie!ed &rom 2000-200.<@ 10 green giants) (ortune?=.




+i&u#e 7 2010 on(a Civic .8 "ou#ce: 4(a$te( f#om 5eb,.oo&le

Table 2 4s on(a $#e$a#es to #elease the 2012 on(a Civic atu#al .as, it is $#ou( to

lea#n that the on(a Civic .8 ea#ne( the to$ sco#e fo# &#eenest vehicles of 2011"ou#ce: 4(a$te( f#om 5eb, on(a Civic atu#al .as 4vailable fo# "ale in 7- "tates,

2011>The i!ic +atura" 5as earned the to# recognition o& America@s greenest !ehic"e by the

American ounci" &or an ;nergy-;&&icient ;conomy <A;;;=. The A;;; ranking

system is based on &ue" economy) hea"th-re"ated #o""ution im#acts and o!era""

en!ironmenta" #er&ormance) com#i"ing a "ist o& the 12 greenest and the 12 meanest

!ehic"es.? <>onda i!ic +atura" 5as A!ai"ab"e &or 7a"e in 3 7tates) 2011?=. >The

highest "e!e" o& recognition &rom A;;; &urther i""ustrates onda@s "ong standing

commitment to de!e"o#ing !ehic"es that &eature both outstanding &ue" economy and "o*

J




emissions)? said Kohn /ende") e$ecuti!e !ice #resident o& American onda. >onda is

honored to ha!e its !ehic"es recogni'ed as among the greenest@ by an organi'ation

dedicated e$c"usi!e"y to en!ironmenta" e&&iciency and sustainabi"ity.?




BANK OF AMERICA

+i&u#e Envi#onmental sustainabilit) in action

"ou#ce: 4(a$te( f#om 5eb, Ou# activities in su$$o#t of the envi#onment!

10




Bank o& America is #ro!ing that eco-&riend"y o#erations can ha##en *ith business

gro*th. According to their cor#orate *ebsite) the com#any reduced #a#er use by 32H

&rom 2000-200) Bank o& America a"so runs an interna" recyc"ing #rogram that recyc"es

30)000 tons o& #a#er each year) good &or sa!ing rough"y 200)000 trees &or each year o&

the #rogram@s o#eration. As i& that *eren@t enough) the com#any a"so o&&ers em#"oyees a

:3)000 cash back re*ard &or buying hybrid !ehic"es. Besides) they has #ro!ided more

than :3 bi""ion in &inancing &or "o*-carbon acti!ities and ho#ed to increased by :12

bi""ion in 201.

The body sho$

+i&u#e - bo() ca#e $#o(ucts 5ith 100; na#tu#al in&#e(ients

The Body 7ho# *as &ounded in 19 by Dame Anita %oddick in Brighton) ;ng"and. The

Body 7ho# story started *ith the be"ie& that business cou"d be a &orce &or good. The Body

7ho# has a"*ays done things di&&erent"y and created inno!ati!e) natura""y-ins#ired

#roducts. By 2020 they commit to ;nsure 100H o& our natura" ingredients are traceab"e and sustainab"y sourced)

#rotecting 10)000 hectares o& &orest and other habitat. %educe year on year the en!ironmenta" &oot#rint o& a"" our #roduct categories. 6ub"ish our use o& ingredients o& natura" origin) ingredients &rom green chemistry) and

the biodegradabi"ity and *ater &oot#rint o& our #roducts. And other commitments that are a"" eco &riend"y and good &or en!ironment.

11




*alart

The giant in retai"ing is no* #ositioned to make commitment about using 100H

rene*ab"e energy resources. As they addressed on the com#any@s *ebsite that

en!ironmenta" sustainabi"ity had become an essentia" ingredient to doing business

res#onsib"y and success&u""y. As the *or"ds "argest retai"er) our actions ha!e the #otentia"

to sa!e our customers money and he"# ensure a better *or"d &or generations to come. At

the same time) it sets the stage &or a more &inancia""y stab"e and res#onsib"e Wa"mart.

+i&u#e <alma#t’s ta#&etin& e#o 5aste to lan(fill $#o&#am

"ou#ce: 4(a$te( f#om 5eb, .lobal #es$onsibilit), <alma#tThe &igure #resents Wa"mart@s #rogram about goa" o& achie!ing 'ero *aste throughout the

*or"d. (irst) they ho#e one-time-use sho##ing bags *i"" re#resent a tremendous

o##urtunity to reduce a "arge amount o& *aste being sent to "and&i"". By the end o& 2013)

12




they reduced the amount o& #"astic bags by 3JH <> Waste) Wa"mart home#age?=. The 3

>%@s? o& sustainabi"ity G reduce) reuse and recyc"e ha!e an im#ortant meaning&u" in

creating and ca""ing #eo#"e to &o""o* their #rotecting en!ironmenta" cam#aings. In

addition) there@s a &ourth >%? G rethink. They ho#e that by *orking *ith their su##"iers)

they can de!e"o#e #roduct #ackaging so"utions that cut unnecessary *aste and sa!e their

customers money.

Organica

Lrganica is a system that de!e"oment and distribution o& organic &ood that *as

estab"ished in 2013 *ith the goa" o& he"#ing 8ietnamese consumers has more hea"thy

choices in "i&e throughout the organic &ood su##"y chain. Their mission is to o&&er a

hea"thy "i!ing sty"e &or 8ietnamese #eo#"e. By su#"ying natura" &oods *hich are certi&ied

by re#uted organisations in the *or"d) they be"i!e that e!eryone has a right to use sa&ety

&ood and hea"thy. o*er!er) as a sma"" star u# com#any) they a"so ha!e cha""enges to

dea"./rs. uong) manager o& a branch o& Lrganica on +guyen Dinh hieu 7treet) said a""

#rocedures *ere standardi'ed !egetab"e &arm o& the E7 and ;E) has become the &irst in

8ietnam to achie!e such certi&ication. A"" #roducts o& the com#any are in the direction o&

green) en!ironmenta" &riend"y) &rom #roduction to the items used to dis#"ay merchandise.

such as #ackaging made &rom recyc"ed #a#er *ith en!ironmenta""y &riend"y and

!egetab"es are arranged neat"y in *ooden #a""et bo$es can easi"y be destroyed. A"" o&

these things ha!e a##"ied to a green com#any) en!ironmenta""y &riend"y) created true

!a"ue &or consumers. > that is core !a"ue o& our com#any?) she said.7ome #hotos I took &rom their store

13




+i&u#e 9 %ene*ab"e #ackaging

Hershey ershey is both one o& the o"dest choco"ate #roducers in the Enited 7tates) and the

"argest. ershey #roduces *e"" kno*n choco"ate brands inc"uding T*i''"ers) %eeses

6eanut Butter u#s) and the e#onymous ershey Bar.

7ince 2010) the com#any has made signi&icant e&&orts in #rotecting en!ironment such as

reducing *aste and greenhouse gas emission. The com#any has achie!ed 'ero *aste-to-

1




"and&i"" status &or 11 &aci"ities) inc"uding si$ manu&acturing #"ants that re#resent

#ercent o& the com#anys E.7. #roduction. The ershey today announced that 30 #ercent

o& its g"oba""y sourced cocoa *as inde#endent"y certi&ied and !eri&ied. Their goa" is 100

#ercent o& its cocoa su##"y &rom certi&ied and sustainab"e cocoa &arms by 2020.

< >ershey ;$ceeds 7ustainab"e ocoa 5oa"s in 2014?) 201=.

(igure An A&rican cocoa &armer 7ource Ada#ted &rom *eb) 201) ershey ;$ceeds 7ustainab"e ocoa 5oa"s in 2014

>7ourcing sustainab"e cocoa is a key #art o& our 21st entury ocoa 7ustainabi"ity 7trategy)

*hich &ocuses on #rograms that im#ro!e the "i!e"ihoods o& cocoa &armers) their &ami"ies and

cocoa communities around the *or"d)? said Terry L@Day) 7enior 8ice 6resident and hie&

7u##"y hain L&&icer. >We are #roud o& our ra#id #rogress in ust t*o years and our a"ignment

*ith the industry@s e&&orts to address the cha""enges in cocoa gro*ing regions through the

ocoaAction initiati!e "ed by the Wor"d ocoa (oundation.

19




Biogen

Biogen) based in ambridge) /assachusetts) is one o& the o"dest and "argest biotechno"ogy

com#anies in the *or"d) *ith a &ocus on disco!ering and de!e"o#ing treatments &or

neurodegenerati!e) hemato"ogic and autoimmune diseases "ike mu"ti#"e sc"erosis) "eukemia and

"u#us.

(or years they ha!e in!ested in sustainab"e inno!ations to reduce carbon emissions) *ater use

and *aste. And no* they ha!e achie!ed carbon neutra"ity. In 201) they *ere ranked number one

in the *or"d in +e*s*eek@s 201 5reen %ankings.

1




1J




+i&u#e 10 The com#any@s en!ironmenta" #er&ormance

7ource ada#ted &rom *eb) ;n!ironmenta" sustainabi"ity.

Their en!ironmenta" metrics he"# them maintain &ocus on reaching their #er&ormance goa"s in the

areas most re"e!ant to their business *ater) energy) carbon neutra"ity and materia"s.

Conclusion

These "eading com#anies ha!e made the commitment to sustainabi"ity and e&&orts to #rotect the

en!ironment. *ith their e&&orts) habitat on earth has im#ro!ed some*hat. Their e&&orts *i""

become a shining e$am#"e &or other com#anies to &o""o* and a##"y.

1




+iscussion

1. *hat a,es a bussiness green

5reen bussinesses a##"y #rinci#"es) #o"ices about #rotecting en!ironment to create !a"ue &or their

cus tomers and community) em#"oyee and the #"anet. 5reen bussiness ha!e some common

characteristics in doing green.

(irst) 5reen businesses are socia""y and en!ironmenta""y res#onsib"e. om#anies a##"ying green

#rinci#"es and #ractices in the im#"ementation o& actions to bring !a"ue to em#"oyees and the

community. They cha""enge themse"!es *hen making a ca"" and commitment to those !a"ues.

green com#anies *i"" be among the "eaders in ado#ting and o#erating the #roduction #rocesses

and consum#tion associated *ith the en!ironment.

7econd) 5reen businesses #rotect their customers and c"ients. 5reen businesses ensure they use

the best ingredients) the most en!ironmenta""y &riend"y in order to #rotect the hea"th and

community care. They a"so o&&er ser!ices or #roducts to*ards the en!ironment *ith a&&ordab"e)

c"ean energy use and associated *ith em#hasis on education &or the ne$t generation .They &ocus

on 3%- %educe) reuse and recyc"e instead o& ma$ima'ing the com#any@s #ro&it.

ast but not "east) 5reen businesses im#ro!e their communities. 5reen com#anies ensure that

there *i"" no harm&u" &actories to the en!ironment) green businesses are im#"ementing #o"icy

commitments *i"" not harm the en!ironment) such as #"ant "ocated in rura" areas in order to

minimi'e the harm&u" e&&ects *hen manu&acture. Besides) they *ere #ioneers in ensuring a

hea"thy en!ironment &or the community. A"" o& things they do is &or a better *or"d.

20




. +o businesses ha/e obligations to be greenMes. I be"ie!e that a"" com#anies in the *or"d shou"d act res#onsib"y in order to ba"ance the

en!ironment and the society. It a"so makes them to &ind ne* so"utions) ne* #ath) ne* *ays *hen

the *or"d &aces ne* #rob"ems such as #o#u"ation ages increase.

21




A$$endi0What is rganic !gricu"ture#

Lrganic agricu"ture #roduces #roducts using methods that #reser!e the en!ironment and a!oid

most synthetic materia"s) such as #esticides and antibiotics. E7DA organic standards describe

ho* &armers gro* cro#s and raise "i!estock and *hich materia"s they may use.

Lrganic &armers) ranchers) and &ood #rocessors &o""o* a de&ined set o& standards to #roduce

organic &ood and &iber. ongress described genera" organic #rinci#"es in the Lrganic (oods

6roduction Act) and the E7DA de&ines s#eci&ic organic standards. These standards co!er the

#roduct &rom &arm to tab"e) inc"uding soi" and *ater ,ua"ity) #est contro") "i!estock #ractices) and

ru"es &or &ood additi!es.

Lrganic &arms and #rocessors

6reser!e natura" resources and biodi!ersity

7u##ort anima" hea"th and *e"&are

6ro!ide access to the outdoors so that anima"s can e$ercise their natura" beha!iors

Ln"y use a##ro!ed materia"s

Do not use genetica""y modi&ied ingredients

%ecei!e annua" onsite ins#ections

7e#arate organic &ood &rom non-organic &ood

"ou#ce: O#&anic a(a$te( f#om 5eb, 201- O#&anic 4&#icultu#e!

22




)eferences• The urrent 7tatus o& 5reen 5ro*th in orea ;nergy and Erban 7ecurity)

+A67+et 7#ecia" %e#ort) 7un-Kin Mun) /yungrae ho and Da!id !on i##e")

2011. %etri!ed &rom htt#CCnauti"us.orgCna#snetCna#snet-s#ecia"-re#ortsCcase-

• ;comagination) 5; ecomagination at *ork. %etri!ed &rom

htt#CC***.ge.comCabout-usCecomagination

• (.0 5as Turbine <90 '=) 5;. %etri!ed &rom

htt#sCC#o*ergen.ge#o*er.comC#roductsChea!y-duty-gas-turbinesC&-0-gas-

turbine.htm"Ns#ec

• onda i!ic +atura" 5as A!ai"ab"e &or 7a"e in 3 7tates) West 8irginia

Eni!ersity) 2011. %etri!ed &rom

htt#CCna&tcene*s.*!u.eduCna&tcOene*sC2011C11C01Chonda-ci!ic-natura"-gas-

a!ai"ab"e-&or-se""-in-3-states

• /ode" 7) Tes"a /otor. %etri!ed &rom htt#sCC***.tes"amotors.comCmode"s

• Lur acti!ities in su##ort o& the en!ironment) 5"oba" im#act ;n!ironmenta"

sustainabi"ity. %etri!ed &rom htt#CCabout.banko&america.comCen-usCg"oba"-

im#actCen!ironmenta"-sustainabi"ity.htm"cmOmmcP;BQ-;nter#riseBrand-O-

!anity-O-;B018+003Obanko&america.comOen!ironment-O-

+ARtem#"atePen!Orecyc"ingN&bidPTW1A3W"yL

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usa.comCcommitmentCenrichour#roducts.as#$

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htt#CCcor#orate.*a"mart.comCg"oba"-res#onsibi"ityCsustainabi"ityC

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%etri!ed &rom htt#sCC***.thehersheycom#any.comCne*sroomCne*s-

re"ease.as#$idP2004993

23

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• 2 Big om#anies That Are 5oing 5reen) %yan) 200J. %etri!ed &rom

htt#CC***.business#undit.comC2-big-com#anies-that-are-going-greenC

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*or"d-201

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htt#sCC***.biogen.comCenOusCres#onsibi"ityC#er&ormance.htm"

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htt#CC***.usda.go!C*#sC#orta"CusdaCusdahome

contentidon"yPtrueRcontentidPorganic-agricu"ture.htm"

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http://www.newsweek.com/green-2015/top-10-green-companies-world-2015


https://www.biogen.com/en_us/responsibility/performance.html

http://www.usda.gov/wps/portal/usda/usdahome?contentidonly=true&contentid=organic-agriculture.html


http://www.businesspundit.com/25-big-companies-that-are-going-green/



https://www.biogen.com/en_us/responsibility/performance.html



the purpose of this report is to emphasize the importance of the environment as competition and...

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