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Sydney IndesignThe Project

sydneyindesign.com.au

The ProjectPast Examples



Keywords: Evolution

ExhibitorInterface

Project PartnerAcademy of Design, Australia

Interface collaborated with the cross discipline team of students from the Academy of Design. They created an experience that demonstrates the evolution of something negative to something positive. It showcased the lastest World Woven Collection from Interface, where the students weaved a story of transfromation.

Why it worked? Engaged visitors with a unique visual and physical experience

Social Media Friendly

Represented the Exhibitor’s brand and identity

Melbourne Indesign 2016



Keywords: Ritual

ExhibitorTappeti

Project PartnerCox Architecture

Tappeti and Cox Architecture have joined forces to create a multi-sensory experience. Combining the ritual and traditional art of rug weaving, while showcasing the new collections of hand made Tappeti rugs from around the world

Why it worked? Engaged visitors with a unique visual experience

Perfectly answered the brief and keyword

Represented the brand’s identity

Sydney Indesign 2015



Keywords: Inception

ExhibitorCafe Culture + Insitu

Project PartnerDKO Architecture & Hot Black

Recently merged brand, Cafe Culture + Insitu enlisted the creative expertise of DKO Architecture & Hot Black to celebrate the collaboration and its importance as they look towards the future.

Why it worked? Incredibly colourful and bright

Visitors continued to remember it due to its unique sensory experience

Created a sense of fun and excitement




Keywords: Inception

ExhibitorInterface

Project PartnerLoop Creative

Through an interactive installation, Interface and Loop Creative encouraged visitors to consider “what a world without nature would sound like, look like and feel like?

Why it worked?

Engaged and triggered a sensory experience

Aimed to pose questions to the audience and challenge one’s way of thinking

Highly immersive installation




Keywords: Process

ExhibitorSeehosu

Project PartnerBVN

With the help of BVN, Seehosu celebrated beautiful Japanese design in this laneway installation. Visitors were invited to explore the “Urban Sakura Garden” as they wandered through the “Maruni Bonsai Field”.

Why it worked? There was a nice synergy between the installation and the Seehosu brand

Cheap and cost- effective installation

Maximum visual effect without the need for complex

Sydney Indesign 2013



Keywords: Activate

ExhibitorEarp Brothers

Project PartnerKit Webster & Chiara Kickdrum

Aptly titled ‘Porcelana innovadora’, Earp Brothers partnered with Kit Webster and Chiara Kickdrum to create a series of mysterious projections of light and pattern.

Why it worked?

The team used modern technologies to show their latest range of tiles in a whole new way.

Dynamic and Engaging.

Visitors were mesmerised by the mirroring and reflection of various geometric shapes.




Keywords: Activate

ExhibitorSignature Floor Concepts

Project PartnerHBO + EMTB

Signature Floor Concepts aimed to showcase their latest product launch ‘CMYK Colour Concepts’, by partnering with HBO + EMTB. Visitors were invited to throw CMYK confetti into the air and a photographer was on hand to freeze the moment when the confetti was suspended.

Why it worked? Very Social Media Friendly: images were uploaded straight onto the Signature Floor Facebook page where visitors could comment, repost or share.

Photographs were bright, colourful and fun, just like the installation itself.

Maximum visual effect without the need for complex infrastructure.




Keywords: Element

ExhibitorTappeti, Viabizzuno & Envoy Furniture

Project PartnerHassell & UNSW Interior Architecture Students

Hassell and a team of Interior Architecture students from UNSW have teamed up to make a visually engaging installation. By only using 8 Yellow Pages and some tape, this was all that was needed to create an exciting visual guide to navigate visitors across 3 floors and into the 3 showrooms. Visitors were to follow the “Yellow Levey Road”.

Why it worked? Low cost and effective.

Visually stimulating.

Saturday in Design, Sydney 2011



Keywords: Connect

ExhibitorBW Furniture & Infinity

Project PartnerHassell & Lasalle College of the Arts

Under BW Furniture & Infinity’s conceptual direction ‘Connectivity and Sustainability: Together We Can’, Hassell and Lasalle College of the Arts created an installation that played with the projection of shadows. Sculptures of people were made from used soft drink cans and strategically placed around the showroom. A light was then projected onto these sculptures and the shadow looked as though a person was sitting on the furniture.

Why it worked? Cheap and cost- effective installation

An element of surprise. Visitors had to take a second look to understand the installation.

Fun, playful and engaging.

Saturday in Design, Sydney 2011

the project past examples - assets.indesign.com.au.s3...

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