The Problem with Pure Design

ExecutionStrategy

The Strategic Divide Lack of ownership and alignment– AKA lack of “flow” between silos

Slow to scale.

Poor User/Customer experiences.

The result:

Inefficient development cycles Low performing solutions

Frustrated teams Wasted time & money

The Solution?

Build A Bridge

ExecutionStrategy

Connect Strategy to Execution

To Power Your Brand & Delight Customers

How?

Define Brand

Define Customers

Prioritize Goals

Use an integrated approach with Customer Needs at the Core.

• Customer Personas

• User Journey

• Competitive Audit

• Brand Attributes

• Empathy Graph

• Goals Prioritization

• Positioning

• Brand Architecture

• Sitemap

• Wireframes

• Scripts

• Application Arch

• Database Layer

• Application Layer

• Security

• Stylescape

• Identity System

• Visual Boards

• UI Design

• Video Production

• Content Mkt.

• Copywriting

• Blog Posts

• Video

• Animation

Discovery/Strategy

UX Design

Visual Design

Content*

Front End

Back End

Testing QA / Launch

• Front End HTML

• Javascript and CSS

• Prototyping

• User Testing

• AB Testing

• Adjustments

• QA

• Soft Launch

• Load testing

• Stabilization

• Launch • Newsletter

• Email Blast

• Marketing Campaign

• Way Finding

• Packaging