the power of video
DESCRIPTION
Award-winning producer Amani Channel explains why video is so important to your business and online success.http://www.visualeyemedia.comTRANSCRIPT
The Power of Videowww.visualeyemedia.com
by Amani Channel
About Amani Channel
Broadcast Journalist
Award-winning Producer/Podcaster
Grad Student
Social Media Practitioner
Why Video? Show and Tell
(Sight, Sound, Emotion)
Increases Retention & Comprehension
Video Can Expedite Buying Decisions
Engaging
Why Video?
Marketing – Education – Information - Entertainment
Traditional: Commercials, Sales or Promo DVD
New Media: Viral Marketing (sharing), Webmercials, Blogs/Websites, Video Communities
BenefitsCreate Conversations
Branding
Sales
What Type of Video?
Commercial PromotionalTestimonialTrainingEducationRecruitment
Create Engaging Video
Succinct
Consistent
Identify Your Niche
Entertain
Creating Media
Understand Your Audience
How Can You Provide Helpful Information?
How Will Your Media Be Used?
R.O.I.
Distribution?
Process
Pre Production: Planning – Budget - Resouces
Production : Lights – Camera - Action
Post Production: Editing
Professional
Producer – Develop/Execution
Camera/Cameraperson – Capture Visual Elements
Editor – Edits Elements Together
Benefit – High Quality Video
Audioperson- Capture Audible Elements
Professional Services
ConsultationScript Development/WriterPlanning/Site Visit/ScheduleProfessional CrewProducer/Director Cameraman – CameraAudio/Light Package - Field ProducerEditing – Music, Narrator, Graffx, Audio Sweetening/Color CorrectionDVD Author/Media File
User Generated
Producer – Self Shooter – Self
Editor - Self
Benefit : Affordable - Authentic
MAXIMIZING VIDEO
Inform
Educate
Entertain
Accessible
Creating An Effective Video
Understand the Audience
Have a Focused, Simple Message
Creative
Consult With a Professional
Marketing Strategies
Video Direct - Mail Video to Specific List
Video Direct Response - Video is Mailed After RequestLive Presentations - Video is Shared with
GroupBroadcast – Broadcasted to Mass Audience
Online Video Distribution
Stream From Website
Web Syndication
Social Media/Video Sharing Sites Communities: YouTube, Facebook, Revver, Veoh
Final Thoughts
Think of Creative Ways to Create Conversations
Empower Key Influencers
Collaborate With Professional Media Makers
Questions?Call or tweet me!
404.213.2121 @visualeyemedia or @urbanreporter
www.visualeyemedia.com
