power of video information
DESCRIPTION
Benefits of using online video for businessTRANSCRIPT
“One minute of video is worth 1.8 million words.”
James McQuivey, Forrester Research.
David R Beasley
Multimedia Specialist
Customers are now saying:
Don’t just tell me, Show me
Visual Marketing
Use Video to show them
Facts on “Videos”
“One minute of video is worth 1.8 million words.”
Great! I’m learning very fast.
Studies have shown that we
process visuals 60,000 times
faster than text.
Because of this, Videos are a
welcome change of pace.
Audiences become engaged in a
video very quickly.
Facts on “Videos”
Facts on “Videos”
Videos grab your audience's
attention, it's quick and easy
to consume
Web pages that include a
VIDEO or picture receive 120-
180% more engagement
Facts on “Videos”
Articles with images get
viewed 94% more times
than plain text
Facts on “Videos”
Social Media - Using
photos and images on
your social sites will
dramatically increase
interest in your posts
Facts on “Videos”
Facts on “Videos”
Visitors who view product
videos are 85% more
likely to buy than visitors
who do not.
Marketers are embracing
Videos more and more as
part of their brand
strategy.
Mobile devices expand marketplace for Video
Nearly 50% of internet viewing today is
done on Smartphones and Tablets
Smartphones and Tablets greatly outsell computer notebooks
Viewers searching
internet now more
than ever
Studies show
people are using
Smartphones 4-5
times a day to
access
information.
Nearly half the
time, videos are
viewed.
Mobil devices expand marketplace for Video
How people use Smartphones
Facebook1.1 billion
users
Pinterest70 million users
Videos are shared with other sites
Tumblr152 million
users
Google+540 million
users
LinkedIn259 million
users
Twitter500 million
users
With file sharing, you video visibility expands rapidly
Essentials of a Quality Video
DEVELOP A SCRIPT to tell a concise story
Have GOOD LIGHTING and BACKGROUND
Use a camera with EXTERNAL mike. POOR
AUDIO will drive users away.
Post Production video editing is a necessity to
correct imperfections ~
The Power of Video
Visitors retain 70% of the information they have viewed.
Videos also have a 53% better website positioning in google rankings
Viewers are willing to view a QUALITY video for up to 2 minutes in length
Online video will account for more than one-third of all online advertising within the next five years.
~
Videos – They’re available to tell your story
• Elevator speech
• Expertise and information
• Product demonstrations
• Training
• Travel
Create your own Video
Producing digital videos today now at the lowest cost
Your future depends on what you do now
Video benefits to your business
• Video increases information retention of your product/services
• Speeds up buying decisions
• Of 80% who viewed video, over 50% take some sort of action
• Increases your search engine ranking
• Mobile device viewing has increased exposure dramatically
• You will stand out from your competition
• You build trust with your target market
• Social Media exposure is in the multi-millions
Presented byDavid has been in the internet business for over a decade and prior to that had
a long career in his own software business developing and implementing
legacy software.
In his decade of internet experience, he has experience in developing many
client websites and has closely followed the rapidly changing technology
trends that has occurred over the years.
David now assists clients in getting to the next level; creates workshops and
consults on the latest strategies in disseminating visual information via
websites and the social network media.
David is also a photographer, video production specialist, business mentor, and presenter of workshops.
More info at David's website