THE POWER OF THE THE POWER OF THE CROWDCROWD

DRIVING THE FUTURE OF DRIVING THE FUTURE OF BUSINESSBUSINESS

Mohamed El-DeebMohamed El-Deeb

WHAT THE CROWD KNOWSWHAT THE CROWD KNOWS

• Data Data Information Information Knowledge Knowledge Intelligence Intelligence

• ““Wisdom Of The Crowd”Wisdom Of The Crowd”

• Oxford English Dictionary (1870s, 6 million, 70 years)Oxford English Dictionary (1870s, 6 million, 70 years)

• WikipediaWikipedia

• Yahoo! AnswersYahoo! Answers

• Google TranslateGoogle Translate

• DiggDigg

• RedditReddit

WHAT THE CROWD CREATESWHAT THE CROWD CREATES

• Software Software

• Linux Kernel (1300+ developers)Linux Kernel (1300+ developers)

• Journalism & marketing 3.0Journalism & marketing 3.0

• Blogs, Twitter, Facebook, Instagram, YouTubeBlogs, Twitter, Facebook, Instagram, YouTube

• EducationEducation

• Udacity, edX, Coursera, Tahrir AcademyUdacity, edX, Coursera, Tahrir Academy

• Traffic updatesTraffic updates

• Waze, Bey2ollak, Wasalny, Taree2yWaze, Bey2ollak, Wasalny, Taree2y

WHAT THE CROWD THINKSWHAT THE CROWD THINKS

• Crowdvoting & FeedbackCrowdvoting & Feedback

• Three Egyptian Examples:Three Egyptian Examples:

• Juhayna Zabado ComplaintJuhayna Zabado Complaint

• Pepsi Charity ContestPepsi Charity Contest

• Chipsy (Lay’s) Flavor ContestChipsy (Lay’s) Flavor Contest

• Rating & ReviewsRating & Reviews

• Yelp, Foursquare, Goodreads, Yelp, Foursquare, Goodreads, imdb, Booking, Trustiousimdb, Booking, Trustious

WHAT THE CROWD DOESWHAT THE CROWD DOES

• Manual TasksManual Tasks

• TaskRabbit, Taskty, ZaagelTaskRabbit, Taskty, Zaagel

• Intelligence TasksIntelligence Tasks

• Amazon Mechanical TurkAmazon Mechanical Turk

• Implicit CrowdsourcingImplicit Crowdsourcing

• Phylo, reCAPTCHA, GooglePhylo, reCAPTCHA, Google

• FundraisingFundraising

• Kickstarter, Eureeca, ZoomaalKickstarter, Eureeca, Zoomaal

FACTORS FOR SUCCESSFACTORS FOR SUCCESS

• Involve diverse audienceInvolve diverse audience

• Define a clear purposeDefine a clear purpose

• Motivate to participateMotivate to participate

• Enjoyment-basedEnjoyment-based

• Community-basedCommunity-based

• Allow time to innovate (Gmail)Allow time to innovate (Gmail)

• Keep failed ideas (Apple)Keep failed ideas (Apple)

Thank youThank you

&&

Feedback is welcomedFeedback is welcomed