English: Power of the Crowd - Keynote on Crowd funding, Crowd sourcing and Crowd Movement (English)

Download English: Power of the Crowd - Keynote on Crowd funding, Crowd sourcing and Crowd Movement (English)

Post on 16-Apr-2017

56.258 views

Category:

Business

4 download

Embed Size (px)

TRANSCRIPT

  • Powered by (C) J.W. Alphenaar

    Power of the Crowd

    Crowd movement Crowd funding en Crowdsourcing

    Including 10 tips

    for successful

    crowdsourcing

    http://nl.fotolia.com/partner/204150970

  • J.W. Alphenaar Public speaker

    Blogger and writer

    Trendwatcher

    Creator of first crowdsourced movie ever in 2009

    Winner of the co-creation award 2010

  • The crowd turns the world upside down and is unstoppable

    http://nl.fotolia.com/partner/204150970

  • for many reasons

    Thats cool

    http://nl.fotolia.com/partner/204150970

  • Sometimes theres no other way

    http://nl.fotolia.com/partner/204150970

  • We want it now!

    http://nl.fotolia.com/partner/204150970

  • Its proven

    http://nl.fotolia.com/partner/204150970

  • Because we can!

    http://nl.fotolia.com/partner/204150970

  • We have direct acces to 1 billion people

    http://nl.fotolia.com/partner/204150970

  • People want to make a difference

    http://nl.fotolia.com/partner/204150970

  • Hard times for start ups?

    http://nl.fotolia.com/partner/204150970

  • It all starts with an idea

    http://nl.fotolia.com/partner/204150970

  • To make ideas happen

    Time Planning Expertise Money

    You need

    http://nl.fotolia.com/partner/204150970

  • You may have some money

    http://nl.fotolia.com/partner/204150970

  • You need big money

    http://nl.fotolia.com/partner/204150970

  • The place to be?

    http://nl.fotolia.com/partner/204150970

  • I dont get it Who wants that?

    Youre not the classical type of

    entrepreneurNo market research?

    Im just an intern

    http://nl.fotolia.com/partner/204150970

  • Youre not the only one with a business plan

    http://nl.fotolia.com/partner/204150970

  • If you cant show solid results and estimates

    http://nl.fotolia.com/partner/204150970

  • Their vault wont open for you

    http://nl.fotolia.com/partner/204150970

  • Getting investment from a bank is like gambling

    http://nl.fotolia.com/partner/204150970

  • Rich uncle? We would love to help you out!

    But our savings are all gone by wrong

    investments But we do believe in you. Really!

    http://nl.fotolia.com/partner/204150970

  • Oh this will never work. boohoohoo

    Dont give up!

    http://nl.fotolia.com/partner/204150970

  • So start crowd funding!

    http://nl.fotolia.com/partner/204150970

  • When enough people believe in your idea

    http://nl.fotolia.com/partner/204150970

  • Some cool cases and examples

    http://nl.fotolia.com/partner/204150970

  • Im sorry. There are no cases in this public presentation. Ask me if you want them.

    http://nl.fotolia.com/partner/204150970

  • When people cherish your idea

    http://nl.fotolia.com/partner/204150970

  • Theyre willing to help you!

    http://nl.fotolia.com/partner/204150970

  • F**k the banks?!

    http://nl.fotolia.com/partner/204150970

  • A warning for the big players?

    We dont need your

    money!

    http://nl.fotolia.com/partner/204150970

  • What will be the future role of the bank?

    http://nl.fotolia.com/partner/204150970

  • Crowdsourcing

    http://nl.fotolia.com/partner/204150970

  • To make ideas happen

    Time Planning Expertise Money

    You need

    http://nl.fotolia.com/partner/204150970

  • You cant do everything alone and

    you dont have to!

    http://nl.fotolia.com/partner/204150970

  • Use the crowd

    Time Expertise

    For

    http://nl.fotolia.com/partner/204150970

  • 10 tips for successful crowdsourcing

    On february 21st 2010, I published the 10 tips for successful crowdsourcing on SlideShare. !These tips we used by several international crowdsourcing projects. !Here you will find the revised version

  • 1 Define your crowd

    Is the crowd a specific group or everybody? Which Social Networks would work best for your crowd? Where can you find your crowd? Look for your crowd in specific groups on LinkedIn, Facebook, etc... How can you best reach the crowd?

    http://nl.fotolia.com/partner/204150970

  • 2 Be sound and clearMake your call to the crowd as clear as possible. The crowd must have no quesFons about your call. It should not be interpreted in different ways. The crowd must understand what your asking. So take your Fme in describing your call.

    http://nl.fotolia.com/partner/204150970

  • 3Make clear to your crowd how the total process will work Define all steps in the proces, i.e.:

    ContribuFon SelecFon VoFng

    Describe the process

    http://nl.fotolia.com/partner/204150970

  • 4 Deadlines!!!!

    Give the crowd a deadline, so they will come to acFon. No deadline, means no urgency, means no results. The crowd would like to know how much Fme they have.

    http://nl.fotolia.com/partner/204150970

  • 5 Reward systemWhat will you give back to the crowd? How will all contribuFons be rewarded? Will only the best contribuFons be rewarded? Consider other moFvators than money alone. Check my slides on Crowdsourcing and HumanisFc Psychology

    http://nl.fotolia.com/partner/204150970

  • 6No maNer what reward system you use, always give credits to the crowd. People like to get credits for their work/ideas. Dont take the credits yourself.

    Give credits

    http://nl.fotolia.com/partner/204150970

  • 7 Keep involved!Join the conversaFon with the crowd Make sure your management is involved as well If the crowd has quesFons, give answers You have to be the Coach for your crowd

    http://nl.fotolia.com/partner/204150970

  • 88

    Always respond to contribuFons No maNer whether the contribuFon is useful or not A good response to a non-useful contribuFon can lead to a useful contribuFon

    Feedback

    http://nl.fotolia.com/partner/204150970

  • 9 Let the crowd decideConsider a voFng system where the crowd can choose the best contribuFons

    This will make sure that the chosen contribuFon(s) fit beNer to your target audience

    http://nl.fotolia.com/partner/204150970

  • 110For Crowdsourcing you can use all kind of different social networks. Make sure you have one central point where it all comes together. Its beNer for you to control Its nicer for the crowd to see the whole picture.

    One central point

    http://nl.fotolia.com/partner/204150970

  • Some cool cases and examples

    http://nl.fotolia.com/partner/204150970

  • Im sorry. There are no cases in this public presentation. Ask me if you want them.

    http://nl.fotolia.com/partner/204150970

  • To make ideas happen

    Time - the crowd Planning - the crowd Expertise - the crowd Money - the crowd

    You need

    Just a good idea!

    http://nl.fotolia.com/partner/204150970

  • The crowd turns the world upside down and is unstoppable

    Join the movement!

    http://nl.fotolia.com/partner/204150970

  • Prove the power of the crowd and share these slides to spread the message and give me the opportunity to get international speaker slots!

    I need your

    http://nl.fotolia.com/partner/204150970

  • Experienced keynote speaker (over 300 gigs done)

    Inspirational

    Renewing

    Surprising

    Contact me now!

    @jwalphenaar http://nl.linkedin.com/in/jwalphenaar/

    janwillem@powerpr.nl

    http://nl.linkedin.com/in/jwalphenaar/mailto:janwillem@powerpr.nl