the power of social media aitp
DESCRIPTION
Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy, with over 135,000 twitter followers, will help demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey. As he likes to put it, build your brand personally so you can grow your business professionally.TRANSCRIPT
- 1. Where it all Started
2. Building My Brand 3. Global Response?? 4. Social Media WOW Where to Start? 5. So What is Social Media? 6. What is Twitter? Twitter is a social network comprised of short updates, or tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device 7. A Network about Everything So, whats your social network about?Nothing?Nothing.Nothing.Everybodys doingsomething - well donothing. 8. How to Engage in SM? Connect to your Audience Ask Questions that Invite Discussion Be transparent Be yourself Dont pretend Know your followers; keep in touch with them Highlight content generated by your followers 9. The Conversation is key Remember Social Media is a 2 WAY Conversation BUT - Its not IM Its not Texting This is KEY!! 10. Meaningful Conversation People may not respond immediately People can not see your facial expressions Social Media in manyways is like e-mailand can be abused THATS NOT WHAT I MEANT 11. 2-WAY Conversation 12. The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter hadthe Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic. 13. Where Did You Hear the News?User Controlled Information 14. Tweets Per Second Real Time Information Osama bin ladens Death 5,000 Japan Earthquake 5,530 Beyonce Baby MTV 8,868 Steve Jobs Death 10,000 Usain Bolt Gold Metal Win 80,000 Spice Girls 2012 Olympics 116,000 Presdeint Obama 2012 Win 327,000 15. Social Media Backlash - Gap 16. All Fun and Games? 17. Be Careful!! 18. Watch what you post 70% of hiring managers have rejected applicants due to Online information**Microsoft Study 19. So Why Even Bother?? 20. ONE WORD - SEO 21. Where do I start? 22. Start with a Website 23. Start with Videos 24. Start with a Blog 25. Facebook Business Page 26. Start with a Twitter 27. Build Your Business Spot in Social Media 1. Just Do it 2. Start Slow 3. Have a Plan*A Marketing plan 4. Be Yourself 5. Listen! 28. Social Media Is ACTION People think Social Media is Hard Remember the SocialIn Social media Who has used aguest book?THATS SOCIAL MEDIA 29. It really isnt about me 30. Its all about YOU! 31. THANK YOU!! Tom Cliffordhcmiller.com / tommytrc.com @[email protected]