the power of social advertising

Bruce Martin, Ginger Juice [email protected] www.gingerjuice.co.uk Experience Latin America Paid Digital Advertising Vs Search & Content

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Bruce Martin, Ginger Juice

[email protected]

www.gingerjuice.co.uk

Experience Latin America

Paid Digital Advertising Vs Search & Content

http://www.gingerjuice.co.uk/

Bruce Martin / @brucemartinJeannie Hind / @jeanniehind

www.GingerJuice.co.uk

Social Advertising

$23 billion in 2015

Organic Content?

5-10% Reach

•Don’t be ‘busy fools’•Post less, but post smart•Boost important posts

Social Advertising

Retargeting

Boost Posts

Twitter Advertising

• £100 advertising budget• 217,000 real impressions• 5,000+ tweet engagements

How?Design, prize & smart targeting

HOT Twitter tip: Cards

Page 10: The Power of Social Advertising

Thank You!Bruce [email protected]@brucemartin

http://www.gingerjuice.co.uk/

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