the power of loyalty. - boost group · powerpoint-presentatie author: robin van boven created date:...

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THE POWER OF WHY DOES IT WORK? LOYALTY. REWARDS WHAT WORKS? HOW IT WORKS .

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Page 1: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

THE POWER OF

WHY DOES IT WORK?LOYALTY.

REWARDSWHAT WORKS?

HOW IT WORKS.

Page 2: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

HOW DOES IT WORK?Providing your customers with a tangible reward for displaying certain behaviors is

a tried and tested method to deliver organizational sales goals. Providing loyalty

rewards will not only help you to boost goodwill, they will also help you to improve

customer engagement levels, build lasting relationships and move

individuals up the value chain.

Online loyalty campaigns are the best way to increase the involvement of your

customers, dealers, resellers or employees. Each participant collect points based

on his achieved results and can than redeem these for gifts & E-vouchers that he

can selects himself.

Boost Group:

• More than 30 years experience in reward and loyalty concepts

• More than 3.000 different gifts / rewards on stock

• Shipping capacity of 15.000 orders per business day

• Daily shipping to every country in Europe

• Excellent after sales with shipping (Track & Trace) information

• In-house multilingual customer management center

LOYALTY PROGRAMS &

SALES INCENTIVES.

Page 3: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

REDEMPTION. WEBSHOP WITH WIDE RANGE OF ATTRACTIVE GIFTS

-Assortment strategy & content creation-Customized assortment connected to Trixxo DNA-Basic assortment ca. 500 A Brand items-Seasonal items, following communication calendar-Superdeals to stimulate redemption-Monthly newsletters to encourage conversion

LOYALTY WEBPORTAL.FOR REDEMTION WITH API CONNECTION

•100% Motisha loyalty engine integration•Secure single sign-on access protocol•100% Customer branded•All-in-one unique redemption intelligence-Loyalty points -Discount codes -Top-up payments•Responsive web-shop design for smooth Customer App integration •Easy scalable SAAS platform: multi-tiered•Owasp compliant application supported by ISO27001 - Secure Cloud hosting

Page 4: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

AIR MILES SHOPSuccessful Partnership for 10 years!

Air Miles is number 1 Coalition Program in The Netherlands (AH, Shell,

MasterCard, ETOS, Praxis).

4.2 million members, with ca. 10% of total redemption via Air Miles Web-shop,

serviced by Boost. Check www.airmilesshop.nl

Boost is servicing following activities:

• Category Management

• Supply Chain Management

• Logistic & Transport Management

• Webtool Management (Campaigns)

• Content Management

• Social Media Marketing

• Financial Management

• After Care (Returns & Warranty)

• Customer Management Center (email, phone, chat, what’s app)

Communication

Every week we send an Newsletter with actual and relevant offers to all Air Miles

members. Besides that we share 2 / 3 times a week interesting posts on Social

Media (Instagram, Facebook and Twitter).

Assortment

We have a basic assortment in web-shop of ca. 1.000 gifts. We have introduced

some Brand Shops of best scoring A-Brands, fi. JBL, Philips, Tefal, Gardena.

Following our seasonal calendar we launch several Theme Shops, like

Gardening, Cooking, Moederdag, Most Wanted, Sinterklaas etc.

B2C Case1.

Page 5: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

BP EUROPE CAMPAIGN PORTAL

The result

Boost & Motisha has developed an intelligent redemption portal for BP Europe,

scalable up to 10 EU countries and usable for multi variable campaigns.

Check our web-portal via www.bpspaaractie.nl

A state-of-the-art web-shop where customers can redeem their BP discount

vouchers in combination with extra Freebees points. With an integrated back-

office tool we can measure redemptions in detail up to site level.

Smart action mechanism

For their campaigns BP Europe Marketing Team wanted to combine a short

term and long term loyalty strategy. Therefor we have introduced a smart action

mechanism. For refueling every 10 liter BP customers receive an 10% discount

voucher that allow them to save up to 50% discount on A Brand products, like

Philips, JBL, Thule and Princess.

Redemption accelerator

This short term approach with discount vouchers we give an extra impulse by

integrating Freebees (long term points). In that way BP Freebees savers can

take fully advantage of our spectacular offers!

Campaigns

First campaign was a Summer campaign with up to 50% discount on Travel

products of Thule and Princess Traveller. The campaign was further supported

by a radio commercial and POS material at the 250 participating service

stations. For YEND period we created a limited edition Black Label line of

Princess fun-cooking products. BP customers highly appreciated these

spectacular offers with high discounts.

B2C Case2.

Page 6: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

BOUWMAAT SPAARPLAN

Clients profile

Bouwmaat is a successful wholesale business for professionals in the repair,

renovation and maintenance market. Their stores in The Netherlands provide

everything in the field of construction, wood plumbing, electricity, tools, hardware,

paint and kitchens. The target group of Bouwmaat are professionals working in

the repair, renovation and maintenance business.

Why a new loyalty concept?

The main challenges of the current Bouwmaat Loyalty program are that it is not

deployable across all channels, insufficiently distinctive and hardly contributing

to price perception. Research has shown that the program does not meet the

customers’ needs anymore, whilst it lacks options to take advantage of the

commercial opportunities.

For that reason Bouwmaat has decided to develop a new, omni-channel loyalty

program that fits the current needs of both organization and its customers.

The result

Boost Group together with Motisha has created a nice and intelligent redemption

portal for Bouwmaat. This web-shop offers more than 500 gifts to the customer

and is constantly updated with new and attractive seasonal products.

Today’s consumer expects convenience. Single Sign-On (SSO) makes it easy

for website and mobile user to register /login by creating an account.

Customers no longer need to stick stamps, but save digitally and automatically.

So it has become a lot easier. Digital points can now also be exchanged for

Bouwmaat range, both in stores and in the loyalty web-shop.

That is smarter saving at Bouwmaat, powered by Boost Loyalty & Motisha.

B2B Case1.

Page 7: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

CAPTAIN’S CHOICE – JAPAN TOBACCO INTERNATIONAL

Clients profile

Japan Tobacco International is a leading international company with an international

workforce of ca. 27.000 employees.

JTI’s world-renowned brands are Winston, Camel, Mevius and LD.

The concept

For their Ship Chandling duty free channel JTI has introduced The Captain Choice

project as a way to engage with crew and captain. This all through a global program

designed to drive loyalty amongst captains for Winston.

The captains will earn points on every purchase of Winston master case.

Points are collected by entering the unique codes in the web-shop.

Redemption offer

For redemption we use an web-integrated E-voucher messaging tool.

We offer a wide range of attractive E-vouchers worldwide redeemable.

IT Infrastructure

Boost together with Motisha has developed a complete portal, with a website and

an App including backend solution with user interface. The web-shop set-up is in

9 different languages: ENG, TUR, CHI, KOR, GRE, UKR, RUS, ES, IND.

For back-office CMS tool we provide unlimited email- and push message facilities.

Our all-in-all motivational business software tool guarantees high service levels

including ISO27001 hosting with high level data security guarantees.

B2B Case2.

Page 8: THE POWER OF LOYALTY. - Boost Group · PowerPoint-presentatie Author: Robin van Boven Created Date: 5/14/2020 3:35:22 PM

Lucien Diepstraten Head of Key Account Management & New Business & CMC

Boost Loyalty B.V. Klompenmaker 2 5253 RH Nieuwkuijk

+31 114 381 726

+31 6 4132 2582

[email protected]

www.boostgroup.eu

YOUR PARTNER. YOUR CONTACT.