the power of loyalty. - boost group · powerpoint-presentatie author: robin van boven created date:...
TRANSCRIPT
THE POWER OF
WHY DOES IT WORK?LOYALTY.
REWARDSWHAT WORKS?
HOW IT WORKS.
HOW DOES IT WORK?Providing your customers with a tangible reward for displaying certain behaviors is
a tried and tested method to deliver organizational sales goals. Providing loyalty
rewards will not only help you to boost goodwill, they will also help you to improve
customer engagement levels, build lasting relationships and move
individuals up the value chain.
Online loyalty campaigns are the best way to increase the involvement of your
customers, dealers, resellers or employees. Each participant collect points based
on his achieved results and can than redeem these for gifts & E-vouchers that he
can selects himself.
Boost Group:
• More than 30 years experience in reward and loyalty concepts
• More than 3.000 different gifts / rewards on stock
• Shipping capacity of 15.000 orders per business day
• Daily shipping to every country in Europe
• Excellent after sales with shipping (Track & Trace) information
• In-house multilingual customer management center
LOYALTY PROGRAMS &
SALES INCENTIVES.
REDEMPTION. WEBSHOP WITH WIDE RANGE OF ATTRACTIVE GIFTS
-Assortment strategy & content creation-Customized assortment connected to Trixxo DNA-Basic assortment ca. 500 A Brand items-Seasonal items, following communication calendar-Superdeals to stimulate redemption-Monthly newsletters to encourage conversion
LOYALTY WEBPORTAL.FOR REDEMTION WITH API CONNECTION
•100% Motisha loyalty engine integration•Secure single sign-on access protocol•100% Customer branded•All-in-one unique redemption intelligence-Loyalty points -Discount codes -Top-up payments•Responsive web-shop design for smooth Customer App integration •Easy scalable SAAS platform: multi-tiered•Owasp compliant application supported by ISO27001 - Secure Cloud hosting
AIR MILES SHOPSuccessful Partnership for 10 years!
Air Miles is number 1 Coalition Program in The Netherlands (AH, Shell,
MasterCard, ETOS, Praxis).
4.2 million members, with ca. 10% of total redemption via Air Miles Web-shop,
serviced by Boost. Check www.airmilesshop.nl
Boost is servicing following activities:
• Category Management
• Supply Chain Management
• Logistic & Transport Management
• Webtool Management (Campaigns)
• Content Management
• Social Media Marketing
• Financial Management
• After Care (Returns & Warranty)
• Customer Management Center (email, phone, chat, what’s app)
Communication
Every week we send an Newsletter with actual and relevant offers to all Air Miles
members. Besides that we share 2 / 3 times a week interesting posts on Social
Media (Instagram, Facebook and Twitter).
Assortment
We have a basic assortment in web-shop of ca. 1.000 gifts. We have introduced
some Brand Shops of best scoring A-Brands, fi. JBL, Philips, Tefal, Gardena.
Following our seasonal calendar we launch several Theme Shops, like
Gardening, Cooking, Moederdag, Most Wanted, Sinterklaas etc.
B2C Case1.
BP EUROPE CAMPAIGN PORTAL
The result
Boost & Motisha has developed an intelligent redemption portal for BP Europe,
scalable up to 10 EU countries and usable for multi variable campaigns.
Check our web-portal via www.bpspaaractie.nl
A state-of-the-art web-shop where customers can redeem their BP discount
vouchers in combination with extra Freebees points. With an integrated back-
office tool we can measure redemptions in detail up to site level.
Smart action mechanism
For their campaigns BP Europe Marketing Team wanted to combine a short
term and long term loyalty strategy. Therefor we have introduced a smart action
mechanism. For refueling every 10 liter BP customers receive an 10% discount
voucher that allow them to save up to 50% discount on A Brand products, like
Philips, JBL, Thule and Princess.
Redemption accelerator
This short term approach with discount vouchers we give an extra impulse by
integrating Freebees (long term points). In that way BP Freebees savers can
take fully advantage of our spectacular offers!
Campaigns
First campaign was a Summer campaign with up to 50% discount on Travel
products of Thule and Princess Traveller. The campaign was further supported
by a radio commercial and POS material at the 250 participating service
stations. For YEND period we created a limited edition Black Label line of
Princess fun-cooking products. BP customers highly appreciated these
spectacular offers with high discounts.
B2C Case2.
BOUWMAAT SPAARPLAN
Clients profile
Bouwmaat is a successful wholesale business for professionals in the repair,
renovation and maintenance market. Their stores in The Netherlands provide
everything in the field of construction, wood plumbing, electricity, tools, hardware,
paint and kitchens. The target group of Bouwmaat are professionals working in
the repair, renovation and maintenance business.
Why a new loyalty concept?
The main challenges of the current Bouwmaat Loyalty program are that it is not
deployable across all channels, insufficiently distinctive and hardly contributing
to price perception. Research has shown that the program does not meet the
customers’ needs anymore, whilst it lacks options to take advantage of the
commercial opportunities.
For that reason Bouwmaat has decided to develop a new, omni-channel loyalty
program that fits the current needs of both organization and its customers.
The result
Boost Group together with Motisha has created a nice and intelligent redemption
portal for Bouwmaat. This web-shop offers more than 500 gifts to the customer
and is constantly updated with new and attractive seasonal products.
Today’s consumer expects convenience. Single Sign-On (SSO) makes it easy
for website and mobile user to register /login by creating an account.
Customers no longer need to stick stamps, but save digitally and automatically.
So it has become a lot easier. Digital points can now also be exchanged for
Bouwmaat range, both in stores and in the loyalty web-shop.
That is smarter saving at Bouwmaat, powered by Boost Loyalty & Motisha.
B2B Case1.
CAPTAIN’S CHOICE – JAPAN TOBACCO INTERNATIONAL
Clients profile
Japan Tobacco International is a leading international company with an international
workforce of ca. 27.000 employees.
JTI’s world-renowned brands are Winston, Camel, Mevius and LD.
The concept
For their Ship Chandling duty free channel JTI has introduced The Captain Choice
project as a way to engage with crew and captain. This all through a global program
designed to drive loyalty amongst captains for Winston.
The captains will earn points on every purchase of Winston master case.
Points are collected by entering the unique codes in the web-shop.
Redemption offer
For redemption we use an web-integrated E-voucher messaging tool.
We offer a wide range of attractive E-vouchers worldwide redeemable.
IT Infrastructure
Boost together with Motisha has developed a complete portal, with a website and
an App including backend solution with user interface. The web-shop set-up is in
9 different languages: ENG, TUR, CHI, KOR, GRE, UKR, RUS, ES, IND.
For back-office CMS tool we provide unlimited email- and push message facilities.
Our all-in-all motivational business software tool guarantees high service levels
including ISO27001 hosting with high level data security guarantees.
B2B Case2.
Lucien Diepstraten Head of Key Account Management & New Business & CMC
Boost Loyalty B.V. Klompenmaker 2 5253 RH Nieuwkuijk
+31 114 381 726
+31 6 4132 2582
www.boostgroup.eu
YOUR PARTNER. YOUR CONTACT.