1. 1. POWER OF PICTURE
2. 2. 80% OF THE BRAIN IS DEDICATED TO VISUAL PROCESSING
3. 3. PHOTOS ARE THE MOST Photo Link Album Video Status 87% 4% 4% 3% 2% SHARED ON FACEBOOK Source: eMarketer
4. 4. POWER OF INSTAGRAM
5. 5. Launch 2010 Kevin Systrom CEO and Co-Founder @kevin
6. 6. MOBILE APP
7. 7. FILTERS
8. 8. TAKING PEOPLE WITH YOU/ TELL A STORY
9. 9. 300.000.000 70% OUTSIDE THE U.S. (April 2015: 69 Million on Facebook) (Instagram, December 2014)
10. 10. 1.4 MILLION USERS (NewCom, February 2014)
11. 11. 2.3 MILLION 1.1 MILLION / FEB 2014 PEOPLE LIKING INSTAGRAM ON FACEBOOK IN THE NETHERLANDS
12. 12. DEMOGRAPHICS IN THE NETHERLANDS (GENERATED FROM FACEBOOK LIKES) 13 - 17 years 18 - 29 years 30 - 40 years 41+ years 21.5% 53.3% 13.9% 11.3% 42% 58% Male Female
13. 13. HIGH ENGAGED COMMUNITY
14. 14. 30 BILLION INSTAGRAM USERS LOVE TO CREATE NEW CONTENT DAILY PHOTOS SHARED IN TOTAL
15. 15. 2.5 BILLION DAILY LIKES 70 MILLION PHOTOS PER DAY
16. 16. AVERAGE PER POST 35 LIKES
17. 17. GUESS WHICH CELEBRITY POSTED THE MOST LIKED PHOTO?
18. 18. MOST LIKED PHOTO ON INSTAGRAM 2.5 MILLION
19. 19. QUESTION!
20. 20. WHY?
21. 21. CONSUMER SHIFT
22. 22. DESIRE
23. 23. @GOPRO
24. 24. BE WHERE YOUR CUSTOMERS ARE
25. 25. ENGAGEMENT > Source: Forrester
26. 26. DOS & DONT'S
27. 27. CONTENT
28. 28. #TRAVELLING #FOOD #FASHION
29. 29. Dos & Donts @IVETESANGALO
30. 30. @CITIZENM
31. 31. @HEMANEDERLAND
32. 32. TIMING
33. 33. 5PM 7PM
34. 34. FILTERS
35. 35. VIDEOS
36. 36. Dos & Donts Videos? MYSTERYLAND EXAMPLE
37. 37. Dos & Donts Videos? MYSTERYLAND EXAMPLE
38. 38. Dos & Donts Videos? MYSTERYLAND EXAMPLE
39. 39. Dos & Donts Videos? MYSTERYLAND EXAMPLE
40. 40. CONTENT CHECKLIST #CONSISTENCY #FREQUENCY #TIMING #FILTERS #LINKS #VIDEO
41. 41. PROMOTE
42. 42. GEOLOCATION TAGGING HASHTAG
43. 43. HASHTAGS
44. 44. #DONTBESPAMMY
45. 45. ENGAGE
46. 46. INFLUENCERS
47. 47. BRANDED CONTENT Branded content by influencers > 250 Instagram influencers > 2.000.000 followers M/V 17 t/m 35 jaar Pay per Instagram share Photo of Instagram video Products send to the influencers Interest: Beauty, Fashion, Lifestyle, Food, Gadgets We connect brands & influencers INSTAGRAM ADVERTISING BY POPULAIR INFLUENCERS.
48. 48. BRANDED CONTENT JUST A FEW OF OUR INSTAGRAM INFLUENCERS. Insides: >250 Instagram influencers, > 2 miljoen followers, 50.000 likes per week
49. 49. CASE OREO BRANDED CONTENT FOR OREO SNACKHACK (VIDEOS).
50. 50. CASE OREO
51. 51. CASE OREO #OREOSNACKHACKNL 27 instagram videos created by 12 influencers > 104 K likes, 5.3 K comments, 98% positive sentiment
52. 52. PROMOTE CHECKLIST #ADS #GEOLOCATION #TAG PEOPLE #HASHTAG #ENGAGE #INFLUENCERS
53. 53. USER GENERATED CONTENT
54. 54. 70 MILLIONPHOTOS SHARED EVERYDAY DAY
55. 55. PUBLIC & HASHTAGS
56. 56.
57. 57. TERMS OF USE COPYRIGHT PRIVACY
58. 58. CONTESTS PERMISSIBLE WITH #?
59. 59. WHAT ABOUT CROSS CHANNEL?
60. 60. LEGAL CLAIM WHAT TO DO?
61. 61. RISKS? $ BAD PRESS
62. 62. LEGAL CHECKLIST #COPYRIGHT & PRIVACY #CONSENT #TERMS AND CONDITIONS #NOTICE AND TAKEDOWN
63. 63. @AUSTRALIA
64. 64. BE PROACTIVE
65. 65. CONTESTS
66. 66. GOAL Attract new international students to VU University through Instagram photos shared by current students.
67. 67. TARGET GROUPS We targeted 1.000 current VU International Students on Facebook and by email
68. 68. 652 PHOTOS 324 CONTRIBUTORS 11.519 LIKES ON PHOTOS 663 COMMENTS ON PHOTOS JULY 6th
69. 69. BEYOND ONLINE
70. 70. Case Ivete Sangalo
71. 71. USC CHECKLIST #POWER THE PEOPLE #COPYRIGHT #CONTESTS #PROACTIVE #BEYOND INSTAGRAM #BEYOND ONLINE
72. 72. #HUPHOLLANDHUP
73. 73. * 41.473Total posts on Instagram with the Hashtag #HupHollandHup
74. 74. * 44%18.123 Private Posts 56%23.350 Public Posts
75. 75. * 23.350Total public posts on Instagram with the Hashtag #HupHollandHup
76. 76. * 22.408Public posts during the World Cup 2014
77. 77. * Based on Public Posts How People Reacted on Each Match
78. 78. * 1.2MLikes on #HupHollandHup public posts
79. 79. * 53KComments on #HupHollandHup public posts
80. 80. * 18.267Contributors
81. 81. #HEMA
82. 82. 70.822 135.909 TOTAL POSTS 92% Growth August 2014 vs April 2015
83. 83. 8.425 26.445 PUBLIC POSTS 213% Growth July 2012 - July 2013 vs July 2013 vs July 2014
84. 84. #ALBERTHEIJN
85. 85. 13.495 21.249 57% Growth August 2014 vs April 2015 Total Posts
86. 86. 2.283 4.116 80% Growth July 2012 - July 2013 vs July 2013 - July 2014 Public Posts
87. 87. #koningsdag (21.384) #koninginnedag (7.339)
88. 88. 2015?44.355
89. 89. #Party for you and 10 #colleagues