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MOHAMMED AHMED AL-SHARAFI Master of Business Administration 2009 THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN BY MOHAMMED AHMED AL- SHARAFI S UPERVISED BY Dr. AHMAD MOHAMMED AL- SHAMI Professor of Business Management Dept. of Business Admin. Sana'a University OPEN UNIVERSITY MALAYSIA 2009

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Page 1: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

MO

HA

MM

ED A

HM

ED A

L-SHA

RA

FI M

aster of Business A

dministration

20

09

THE POSSIBILITY OF APPLYING TOTAL

QUALITY MANAGEMENT (TQM) ON

HIGHER EDUCATION INSTITUTIONS IN

YEMEN

BY

MOHAMMED AHMED AL-SHARAFI

SUPERVISED BY

Dr AHMAD MOHAMMED AL-SHAMI

Professor of Business Management Dept of Business Admin

Sanaa University

OPEN UNIVERSITY MALAYSIA

2009

The possibility of applying Total Quality Management TQM) on

Higher Education Institutions in Yemen

Prepared by

Mohammed Ahmed Al-Sharafi

Supervised by

Dr Ahmad Mohammed Al-Shami

Professor of Business Management Dept of Business Admin

Sanaa University

Project Paper Submitted as Partial Requirements for obtaining Master Degree in

Business Administration

2009

II

Abstract

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations

TQM was implemented in many companies and organizations and

become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy

belief that the management process must focus on integrating customer-

driven quality throughout the organization asking for being special

listening for customers needs because customer is the center of the

organization thought

This study aimed to determine the possibility of applying TQM systems or

concepts in higher education institu tions in Yemen through studying the

existence of the requirements within the higher education institu tions and

recommending the necessary steps that shall be done by the higher

education leadership to meet the TQM requirements

The researcher designed questionnaire as instruments of collecting data in

addition to secondary data

III

The main find ing of the research is that the level of awareness about TQM

concept among the higher education institutions staff and administrations

is Low And the applying chances level for TQM requirements is Average

according to our study samples answers

Upon the finding the researcher recommend that

YHEI should give more attention to create the appropriate

environment to applied TQM system start a stud ied procedures

which came from a scientific research and learn from other

successful experiences in TQM in Higher Education like Malaysia

experience

YHEI should develop the Awareness about TQM among their

staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher

Education Institutions

Top management in MHESR and Yemeni universities should have

a clear vision about development and modernization process they

have to believe that everyone in staff is responsible for the quality

of service that offered to society Supporting and encouraging any

efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues

auditing system to improve and develop its services And they

should rely on an obvious plan that follow-up and assess all

IV

management and academic process with regularly evaluating to be

sure of its suitability

YHEI should have an updated websites and using new software to

carry out its d ifferent tasks with a new computes machines and

labs

YHEI should have a flexible organizational chart that can be

modified to adapt TQM system a clear mechanism that defined the

internal and external relationships a clear amp obvious employeess

job descriptions and tasks

Top management of YHEI should encourage the innovation in

management and academic processes design training programs

accord ing to the necessity and specialty of HR and realize that

training is one of the important elements in continues improvement

process Also YHEI should have a strict standards to hire Academic

amp Admin staff specially in the universities without any

circumlocution

YHEIs management should build the objectives of quality

improvement operation accord ing to stockholders (Society amp

students) needs and expectations Also they should arrange the

effective mechanisms which insure meeting stockholders needs in

the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a

V

responsible about improving and supervising all procedures in

order to apply TQM requirements in YHEI And in universities we

suggest that to add TQM job to the University Dean Assistant for

Academic Affairs

YHEI have to increase the level of female share among

management staff

YHEI should improve the life level of its staff in order to obtain the

job satisfaction which help to improve the general performance

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 2: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

The possibility of applying Total Quality Management TQM) on

Higher Education Institutions in Yemen

Prepared by

Mohammed Ahmed Al-Sharafi

Supervised by

Dr Ahmad Mohammed Al-Shami

Professor of Business Management Dept of Business Admin

Sanaa University

Project Paper Submitted as Partial Requirements for obtaining Master Degree in

Business Administration

2009

II

Abstract

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations

TQM was implemented in many companies and organizations and

become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy

belief that the management process must focus on integrating customer-

driven quality throughout the organization asking for being special

listening for customers needs because customer is the center of the

organization thought

This study aimed to determine the possibility of applying TQM systems or

concepts in higher education institu tions in Yemen through studying the

existence of the requirements within the higher education institu tions and

recommending the necessary steps that shall be done by the higher

education leadership to meet the TQM requirements

The researcher designed questionnaire as instruments of collecting data in

addition to secondary data

III

The main find ing of the research is that the level of awareness about TQM

concept among the higher education institutions staff and administrations

is Low And the applying chances level for TQM requirements is Average

according to our study samples answers

Upon the finding the researcher recommend that

YHEI should give more attention to create the appropriate

environment to applied TQM system start a stud ied procedures

which came from a scientific research and learn from other

successful experiences in TQM in Higher Education like Malaysia

experience

YHEI should develop the Awareness about TQM among their

staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher

Education Institutions

Top management in MHESR and Yemeni universities should have

a clear vision about development and modernization process they

have to believe that everyone in staff is responsible for the quality

of service that offered to society Supporting and encouraging any

efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues

auditing system to improve and develop its services And they

should rely on an obvious plan that follow-up and assess all

IV

management and academic process with regularly evaluating to be

sure of its suitability

YHEI should have an updated websites and using new software to

carry out its d ifferent tasks with a new computes machines and

labs

YHEI should have a flexible organizational chart that can be

modified to adapt TQM system a clear mechanism that defined the

internal and external relationships a clear amp obvious employeess

job descriptions and tasks

Top management of YHEI should encourage the innovation in

management and academic processes design training programs

accord ing to the necessity and specialty of HR and realize that

training is one of the important elements in continues improvement

process Also YHEI should have a strict standards to hire Academic

amp Admin staff specially in the universities without any

circumlocution

YHEIs management should build the objectives of quality

improvement operation accord ing to stockholders (Society amp

students) needs and expectations Also they should arrange the

effective mechanisms which insure meeting stockholders needs in

the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a

V

responsible about improving and supervising all procedures in

order to apply TQM requirements in YHEI And in universities we

suggest that to add TQM job to the University Dean Assistant for

Academic Affairs

YHEI have to increase the level of female share among

management staff

YHEI should improve the life level of its staff in order to obtain the

job satisfaction which help to improve the general performance

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

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-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

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- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

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-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 3: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

II

Abstract

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations

TQM was implemented in many companies and organizations and

become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy

belief that the management process must focus on integrating customer-

driven quality throughout the organization asking for being special

listening for customers needs because customer is the center of the

organization thought

This study aimed to determine the possibility of applying TQM systems or

concepts in higher education institu tions in Yemen through studying the

existence of the requirements within the higher education institu tions and

recommending the necessary steps that shall be done by the higher

education leadership to meet the TQM requirements

The researcher designed questionnaire as instruments of collecting data in

addition to secondary data

III

The main find ing of the research is that the level of awareness about TQM

concept among the higher education institutions staff and administrations

is Low And the applying chances level for TQM requirements is Average

according to our study samples answers

Upon the finding the researcher recommend that

YHEI should give more attention to create the appropriate

environment to applied TQM system start a stud ied procedures

which came from a scientific research and learn from other

successful experiences in TQM in Higher Education like Malaysia

experience

YHEI should develop the Awareness about TQM among their

staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher

Education Institutions

Top management in MHESR and Yemeni universities should have

a clear vision about development and modernization process they

have to believe that everyone in staff is responsible for the quality

of service that offered to society Supporting and encouraging any

efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues

auditing system to improve and develop its services And they

should rely on an obvious plan that follow-up and assess all

IV

management and academic process with regularly evaluating to be

sure of its suitability

YHEI should have an updated websites and using new software to

carry out its d ifferent tasks with a new computes machines and

labs

YHEI should have a flexible organizational chart that can be

modified to adapt TQM system a clear mechanism that defined the

internal and external relationships a clear amp obvious employeess

job descriptions and tasks

Top management of YHEI should encourage the innovation in

management and academic processes design training programs

accord ing to the necessity and specialty of HR and realize that

training is one of the important elements in continues improvement

process Also YHEI should have a strict standards to hire Academic

amp Admin staff specially in the universities without any

circumlocution

YHEIs management should build the objectives of quality

improvement operation accord ing to stockholders (Society amp

students) needs and expectations Also they should arrange the

effective mechanisms which insure meeting stockholders needs in

the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a

V

responsible about improving and supervising all procedures in

order to apply TQM requirements in YHEI And in universities we

suggest that to add TQM job to the University Dean Assistant for

Academic Affairs

YHEI have to increase the level of female share among

management staff

YHEI should improve the life level of its staff in order to obtain the

job satisfaction which help to improve the general performance

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 4: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

III

The main find ing of the research is that the level of awareness about TQM

concept among the higher education institutions staff and administrations

is Low And the applying chances level for TQM requirements is Average

according to our study samples answers

Upon the finding the researcher recommend that

YHEI should give more attention to create the appropriate

environment to applied TQM system start a stud ied procedures

which came from a scientific research and learn from other

successful experiences in TQM in Higher Education like Malaysia

experience

YHEI should develop the Awareness about TQM among their

staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher

Education Institutions

Top management in MHESR and Yemeni universities should have

a clear vision about development and modernization process they

have to believe that everyone in staff is responsible for the quality

of service that offered to society Supporting and encouraging any

efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues

auditing system to improve and develop its services And they

should rely on an obvious plan that follow-up and assess all

IV

management and academic process with regularly evaluating to be

sure of its suitability

YHEI should have an updated websites and using new software to

carry out its d ifferent tasks with a new computes machines and

labs

YHEI should have a flexible organizational chart that can be

modified to adapt TQM system a clear mechanism that defined the

internal and external relationships a clear amp obvious employeess

job descriptions and tasks

Top management of YHEI should encourage the innovation in

management and academic processes design training programs

accord ing to the necessity and specialty of HR and realize that

training is one of the important elements in continues improvement

process Also YHEI should have a strict standards to hire Academic

amp Admin staff specially in the universities without any

circumlocution

YHEIs management should build the objectives of quality

improvement operation accord ing to stockholders (Society amp

students) needs and expectations Also they should arrange the

effective mechanisms which insure meeting stockholders needs in

the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a

V

responsible about improving and supervising all procedures in

order to apply TQM requirements in YHEI And in universities we

suggest that to add TQM job to the University Dean Assistant for

Academic Affairs

YHEI have to increase the level of female share among

management staff

YHEI should improve the life level of its staff in order to obtain the

job satisfaction which help to improve the general performance

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 5: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

IV

management and academic process with regularly evaluating to be

sure of its suitability

YHEI should have an updated websites and using new software to

carry out its d ifferent tasks with a new computes machines and

labs

YHEI should have a flexible organizational chart that can be

modified to adapt TQM system a clear mechanism that defined the

internal and external relationships a clear amp obvious employeess

job descriptions and tasks

Top management of YHEI should encourage the innovation in

management and academic processes design training programs

accord ing to the necessity and specialty of HR and realize that

training is one of the important elements in continues improvement

process Also YHEI should have a strict standards to hire Academic

amp Admin staff specially in the universities without any

circumlocution

YHEIs management should build the objectives of quality

improvement operation accord ing to stockholders (Society amp

students) needs and expectations Also they should arrange the

effective mechanisms which insure meeting stockholders needs in

the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a

V

responsible about improving and supervising all procedures in

order to apply TQM requirements in YHEI And in universities we

suggest that to add TQM job to the University Dean Assistant for

Academic Affairs

YHEI have to increase the level of female share among

management staff

YHEI should improve the life level of its staff in order to obtain the

job satisfaction which help to improve the general performance

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

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Arabic Books

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Studies

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- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 6: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

V

responsible about improving and supervising all procedures in

order to apply TQM requirements in YHEI And in universities we

suggest that to add TQM job to the University Dean Assistant for

Academic Affairs

YHEI have to increase the level of female share among

management staff

YHEI should improve the life level of its staff in order to obtain the

job satisfaction which help to improve the general performance

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 7: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

VI

Dedication

I dedicate this thesis to my family parents sister wife and daughters

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

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38

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42

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51

53

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58

59

60

60

61

63

65

66

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67

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X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

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82

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84

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96

96

97

97

98

98

99

100

100

105

105

107

108

109

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111

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128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 8: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

IV

Acknowledgments

I would like to specially thank Prof Abdulaziz Al-Maqaleh for supporting me

on all my study levels

To my family thank you very much to helping me on this work

My friends Abdulgani Iryani Dr Samier Al-Abdaly Tareq Al-Rady Amar

Iryani Murad Zafer Dr Christopher Edenis Bushra Eshaq Said Al-Shadady Dr

Ali Barajaa Eihab Al-Kaibah Oday Motawkel Shaif Al-hakemy (statistical man)

and all friend whom I forget

Also I would like to thanks Mr Abdulla Al-Sharafi the librarian man in (YCSR)

how give me some books about my subject

Also I would like to thanks my classmates Abdullatif Almohya Mohammed

Alsalol Abdulsalam Alsalami and Adel Qaid Alsalhi And my coworkers

Abdulla Jaber amp Mohammed Al-mahfady

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 9: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

VI

Declaration

Name Mohammed Ahmed Husein Al-Sharafi

Metric Number

ICID NO 200610848

I hereby declare that this project paper is the result of my own work

except for quotations and summaries which have been duly

acknowledged

Signature _____________________ Date ____________________

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 10: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

VII

APPROVAL

Project Paper Title THE POSSIBILITY OF APPLYING TOTAL QUALITY

MANAGEMENT (TQM) ON HIGHER EDUCATION INSTITUTIONS IN YEMEN

Name of Student MOHAMMED AHMED HUSEIN AL-SHARAFI

Metric No

Director

Centre for Graduate Studies

Open University Malaysia

Dear Sir

Attached are the following documents for your evaluation and approval

Chapter 1 Introduction

Chapter 2 Literature Review

Chapter 3 Research Methodology

Chapter 4 Data Analysis and Results

Chapter 5 Discussion and Implications

Chapter 6 Conclusion and Recommendations

I have thoroughly checked my work and I am confident that it is free from major

grammatical errors weaknesses in sentence constructions spelling mistakes referencing

mistakes and others I have checked with the CGS Guideline for Writing Project Papers

and I am satisfied that my project paper proposal satisfies most of its requirements

Thank You

Student s Signature __________________________

I certified that this research paper entitled The possibility of applying Total Quality

Management TQM) on Higher Education Institu tions in Yemen submitted to Open

University as partial requirement for the award of Master Degree in Business

Administration is a record of genuine done by mr Mohammed Ahmed Al-Sharafi under

my guidance and supervision

It is to large extend free from major grammatical and errors All references taken from

various sources was acknowledged by him

Dr Ahmed Mohammed Al-Shami __________________________

OPEN UNIVERSITY MALASIA

CENTRE FOR GRADUATE STUDIES

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
Page 11: THE POSSIBILITY OF APPLYING TOTAL QUALITY MANAGEMENT (TQM… · 2020. 4. 3. · Chapter 4: Data Analysis and Results Chapter 5: Discussion and Implications Chapter 6: Conclusion and

VIII

Table of Contents

Topic Pages

Abstract

Dedication

Acknowledgement

Declaration

Approval

List of Figures

List of Tables

1Introduction

11- Study Background

12- Research Problems

13- Questions of the problem

14- Study Objectives

15- Study Significance

16- Study Methodology

17- Study Population

18- Study Sample

19- Data Collection

110- Analysis of Data

111- Limitation of Study

112- Definition of Terms

2TQM a Literature Review

21- Defining the concept of quality

22- The development steps of quality concept

221- Examination and investigation stage

222- Quality control stage

223- Quality assurance stage

II

VI

IV

VI

VII

XI

XII

16

17

20

23

23

24

25

26

26

27

27

27

28

31

31

34

35

35

36

IX

224- Quality management stage

225- Total Quality Management stage

23- The fulfillments of big four (Deming Juran Crosby Ishikawa) amp others

23l- W Edwards Deming

232- Joseph Juran

233- Philip B Crosby

234- Kaoru Ishikawa

235- Other TQM Experts

24- Objects or targets of Total Quality Management (TQM)

25- Principals of Total Quality Management(TQM)

251- Satisfying the customer

252- Satisfy the supplier

253-Continuous improvement

26- The concept of service quality

261- Defining the service

262- Measuring service quality

27- The requirements of TQM

271- Top management commitment

272- Continues improvement

273- New equipments and high technology

274- Efficient organizational style systems

275- Human resources

276- Customer focus

28- The new trends and models of TQM

281- Six sigma

282- Knowledge management strategy

283- Open management systems

284- Electronic management

285- Social trends

286- Model of EFQM

287- ISO 9000

37

37

38

39

42

47

50

51

53

57

58

59

60

60

61

63

65

66

66

67

68

68

69

69

70

71

76

77

78

78

79

X

29- The important of applying TQM in higher education institutions

210-TQM in Yemeni Higher Education Institutions

211-The previous studies

2111- Yemeni and Arabic studies

2112- International studies

3 Research Methodology

31- Research design

32- Population and sampling procedure

33- Instrumentation

34- Data Collection procedures

35- Questionnaire reliability

36- Data analysis

4 Data Analysis and Results

41- The study samples properties results

42- The Finding

421- The level of Awareness of TQM results

422- 1st requirement Top management commitment results

423- 2nd requirement continues improvement results

424- 3rd requirement New Equipments and High technology results

425- 4th requirement efficient organizational style systems results

426- 5th requirement Human Resources results

427- 6th requirement Customer Focus (Stockholders needs) results

428- order of TQM requirement

5Discussion and Implications

6Conclusion and Recommendations

7 References

8- Appendixes

80

82

84

84

90

96

96

97

97

98

98

99

100

100

105

105

107

108

109

110

111

112

113

118

121

123

128

XI

List of Figures

Figure (1) Graphical definition of Quality page 34

Figure ( 2 ) Pareto chart Page 45

Figure (3) Ishikawa diagram Page 51

Figure (4) the interaction chain (Deming 1982) Page 54

Figure ( 5 ) TQM consist of values methodologies and tools Page 65

Figure (6)Six Sigma Page 71

Figure (7) Knowledge Management Components and sub-elements Page 75

XII

List of Tables

Table (11) comparing between number of students that enrolled in the public

universities 20062007 amp 20072008 Page 17

Table (41) the extent of low and high Mean limits Page 100

Table (42) Number of Questionnaires in every University Page 101

Table (43) Gender of the study sample page 101

Table (44) Age of the study sample page 102

Table (45) The Education qualification of the study sample page 102

Table (46) The Specific qualification of the study sample page 103

Table (47) The Years of services of the study sample page 103

Table (48) The Current position of the study sample page 104

Table (49) The study sample answers analyses about Awareness about TQM

page 105

Table (410) The study sample answers analyses about the 1st requirement Top

management commitment Page 107

Table (411) The study sample answers analyses about the 2nd requirement

continues improvement page 108

Table (412) The study sample answers analyses about the 3rd requirement New

Equipments and High technology Page 109

XIII

Table (413) The study sample answers analyses about the 4th requirement

efficient organizational style systems Page 110

Table (414) The study sample answers analyses about the 5th requirement

Human Resources page 111

Table (415) The study sample answers analyses about the 6th requirement

Customer Focus (Stockholders needs) Page 112

Table (416) The order of TQM requirements according to the mean Page 113

Table (417) One Way ANOVA analyses about differences according to serves

years Page 114

Table (418) One Way ANOVA analyses about differences according to current

position Page 116

1 Introduction

Total Quality Management (TQM) is one of the important outputs of the

development in management thought in our world today It is one of the

contemporary methods that were implemented in both private and public

organizations and it achieved a great influence in improving the overall

performance of organizations TQM also applied in Higher Education Institutions

and it made a great improvement on it

TQM was implemented in many companies and organizations and become one of

the important contemporary concepts that made a revolutionary development in

the world of management Its philosophy belief that the management process must

focus on integrating customer-driven quality throughout the organization asking

for being special listening for customers needs because customer is the center of

the organization thought

This chapter will start with a presentation of a historical background of higher

education sector in Yemen and some highlights of Total Quality Management

TQM and this presentation will lead to highlight the research problem objectives

of this study and its significance The methodology of the study will be followed

by identifying the population target study sample data collection data analysis

limitation of study and finally the definition of terms

11- Study Background

The history of high education sector in Yemen is not that long In 1970 Sanaa

university and Aden university were established by three colleges only (education

and low colleges in Sanaa university and high education college in Aden

university) During the 1970s and 1980s those two universities had been

continued to add and develop new faculties

After the unification of Yemen in May 1990 The Ministry of Higher Education

was established to supervise higher-education institutions and draw the main

policies Public universities had been increased to 7 universities and private

sectors were entered into the competition with 14 universities up until now

(MHESR Achievement Report 2007)

Name of the university 20062007 20072008

Sanaa University 87660 97146

Aden University 27957 27867

Taiz University 23238 24114

Dhamar University 12340 12408

Al-Huodidah University 10700 14544

Ibb University 8524 10270

Hadramot University 7674 7674

TOTAL 178093 194023

Table 11 c omparing between number of students tha t enrolled in the public universities 20062007 amp 20072008

Source Ac hievement Report 2007 amp 2008 work p lan Ministry of Higher Education amp Scientific Research

The quality of higher-education institutions became a critical subject specially

when the number of students got more than those in Yemen s public universities

(194023 students in 20072008) (see Table 11) according to that we can see the

necessity of having or applying the concepts of Total Quality Management in

order to manage that superior number of student improving the services offered

by universities and other higher-education institutions developing the methods of

studies in order to provide a good education high-standard knowledge that gives

graduates the ability to perform perfectly and achieve goals in real life

In his book Implementing Total Quality Management

in Higher Education

Cornesky Robert (1991) pointed out the cost of higher education increases

significantly with poor management So these institutions search for a philosophy

like TQM to improve its management skills

The number of higher-education institutions around the world applying Total

Quality Management TQM concept was increasing in the last few years for its

effective change and sustained competitive advantage (Jashim Uddin Ahmed

2008)

Lately new national arrangements had been added to the evaluation of quality of

higher-education systems in different countries Those arrangements became an

important part in the critical change that happened inside the higher education

institutions (Brennan amp Shah 2000) And Total Quality Management TQM is one

of those contemporary methods that were implemented in both private and public

sectors and it achieved a great influence to improve the performance

Total Quality Management TQM became one of the important outputs of the

development in management all over the world today After the Second World

War TQM was implemented in many companies which scored later greater

objectives and it become one of the important contemporary concepts that made a

revolutionary development in the world of management Its philosophy believes

that the management process must focus on integrating customer-driven quality

throughout the organization asking for being special listening for customers

needs because customer is the center of the organization thought

Superior development on the new world during the last century with modern

technology Internet globalization economic groups hard competition and

economic hegemony these were factors that made and developed the concept of

Total Quality Management TQM in private and public organizations around the

word

Like public sectors higher education was not away from changes the same

factors force public sector to work hard improving its performance in controlling

economic development creating an appropriate environment in markets for

government and privet projects Public sector is also involved in the achievement

of social development in countries So public sector in general and higher-

education institutions in particular should give up the bureaucratic way in its work

and attempt improving performance one of the ways -unless the most important-

is applying the concepts of Total Quality Management TQM

TQM is the appropriate management entrance for building an effective

government management which is able to acting well in its responsibilities and

new development missions in education health low and all of its services The

concept of TQM became acceptable and convenient to apply in the real world in

order to target a great change in all management system elements both in public

and private sectors using available recourses to achieve a good position specially

in changing markets

Based on the above discussion about the importance of applying TQM in higher-

education institutions in Yemen to improve its quality and performance this study

will search and illustrate the possibility of applying Total Quality Management

(TQM) on Higher-Education Institutions in Yemen

12- Research Problem

There are great changes superior events and no limit of speed in our world today

particularly with high communication technology like international nets and

internet And we are a part of this small world if we dont catch up with new

events and update our knowledge we will not be capable to success in our works

business organizations or universities

Higher education institutions like universities high colleges and research centers

are the factories of the society power and we mean here the power of knowledge

And if those institutions are unable to perform their functions very well that will

lead to a poor performance on the development process in Yemen TQM is one of

the concepts that will help higher education institutions in Yemen further focus on

its functions

Although the Yemeni education institutions witnessed a huge increases in the

number of students and organizations during the past decades but this increases

did not meet improvement in the quality of its outputs Most of higher education

institutions remained traditional and bureaucratic systems In its philosophy

objectives management structures and systems are unable to respond to

contemporary changes As a result many of HEI were criticized by several

researchers academies education scholars thinkers political parties NGOs and

international agencies for its weaknesses

Currently HEI are facing several problems These problems could be summarized

in the following

- Unable to absorb the increased demand of students who want to enroll in higher

education institutions

- Imbalance between the annual increase of students number and the quality of

programs and outputs

- Similarity of annual plans programs specializations admission policies

appointments promotion of teaching staff finance and administration

- Imbalance between HEIs outputs and market needs of human resources

- Increased costs per students

These problems and more impose necessity of total changes of all higher

education institutions aspects include mission philosophy objectives structures

policies procedures curriculums facultys financial administrative systems

Changes can have positive effects on the entire institutions One of the most

popular efforts methods which proved rapid developments and huge

improvements in the quality of HEI services and productivity is implementing

Total Quality Management (TQM) concepts

Most of developed and undeveloped countries such as USA UK Malaysia and

some other countries implemented TQM and achieve rapid advances in improving

operations procedures management process and delivered excellent services The

same will be true in Yemeni higher education services if TQM is implemented in

all HEI and improve all of their aspects facilities curriculums procedures

process objectives and management systems

This study will investigate the possibility of implementing TQM in public higher

education institutions The maine question of the problem is What is the

possibility of applying TQM in higher education institutions in YEMEN

13- Questions of the problem

To be able to achieve this purpose the research questions below will be asked and

investigated

- What level of awareness among YHEIs leadership of Total Quality

Management

- Are the top management in the Yemeni higher education institutions really

committed to applying TQM concepts

- Are there an effective mechanism for a continues improvement process in

Yemeni higher education institutions

- Are there sufficient equipments and technological tools in the YHEI

- What is current charts and management system

- Are there appropriate human resources system and policies

- Are the YHEI concern about their stockholders ( students society )

14- Study Objectives

The main aim of this study is to determine the possibility of applying Total

Quality Management (TQM) in Higher-Education Institutions in Yemen To

obtain this goal there are several objectives that study should achieve like

- Identifying the importance of TQM for the quality of higher education services

- Identifying the level of awareness and consciousness of TQM concept among

the higher education institutions staff and administrations

- Identifying the possibility of applying TQM in higher education institutions

through studying the available requirements of the concepts within HEI

- Bringing out some recommendations in the light of the finding

15- Significance of Study

The important of this study came from that it is considered as one of the first

topics in the contemporary researches and it will represent a valuable addition to

the cumulative knowledge in the areas of TQM Also It will provide an important

information to Yemeni higher education institutions regarding the weaknesses and

strengths points in the TQM elements

Although the important of this study came from the essential need of improving

quality management in Yemeni higher education sector World Bank and other

international organizations keep asking undeveloped countries -Yemen is one- to

reengineering their government management in order to getting rid of the

corruptions improving the general performance and scoring the good governance

High education institutions are one of the important sectors that future of Yemen

depend on and we will try to study the possibility of applying TQM in this sector

and see wither its applied or not and what are the procedures that done by the

high education institutions in Yemen to apply TQM in the future we assume that

by applying this concept government will be able to build an effective governance

which is care of it s development responsibilities toward its people

16- The Methodology of the Study

The research depended on both theoretical and failed study as follow

a- Theoretical part

The research will depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches

Published and unpublished reports of the higher education institutions Formal

and informal reports of the higher education institutions

b- Field study part

To achieve the objectives of the study the researcher designed a questionnaire

composed of seven panel The first one designed to measure the level of

awareness and consciousness of TQM concept among the higher education

institutions staff and administrations The second panel designed to identify the

present commitment of HEIs top management toward applying TQM The tired

one designed to identify a continues improvement process The forth panel

designed to know whether HEI offering a new equipments and using high

technology The fifth one designed to study the current organizational style and

management systems The sixth panel designed to identify the human resources

improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

17- Study Population

The population of this study composed of all public universities which reached 8

universities They are Sanaa Aden Taiz Dhamar Al-Huodidah Ibb Hadramot

and Amran

18- Study Sample

The researcher select randomly four out of the eight universities they are (Sanaa

Aden Dahmar Hadramot) in addition to the Ministry of Higher Education and

Scientific Research And our study sample is the staff and administration

19- Data Collection

In the theoretical part research depended on the available secondary data such as

Books Journals Formal reports Previous PhD Master thesiss Studies

Researches Published and unpublished reports of the higher education

institutions Formal and informal reports of the higher education institutions And

in the field study part the researcher designed a questionnaire composed of seven

panel (see Appendix)

110- Data Analysis

Data was analyses by using SPSS (originally Statistical Package for the Social

Sciences) was released in its first version in 1968 after being founded by Norman

H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

111- Limitation Study

This study was limited to the academic staff who are holding managerial position

particular ( Center Manager Departments Head College Dean College Dean

Assistant and General Manager) in only fife higher education institutions in

Yemen Ministry of higher education and scientific research Sanaa University

Aden University Dahmar University Hadramot University on the year

20082009

Also the study faced a lot of difficulties and constraints like the lack of recourses

on TQM or the subject of study in Yemeni libraries

112- Definition of the Terms

TQM Total Quality Management

TQM is an organizational philosophy approach to obtain a competitive

advantages in the market a permanenent customers satisfaction bring

continuous improvement in products services through merging the proper

tools technology and training which improve continuously the

management techniques and production operations that lead to a high

quality products or services (Al-Shami2008)

Top management commitment

The first requirement of applying TQM It refers to the important of

believing top management on TQM concepts Crosby put Management

commitment as the first step in his 14 steps for quality improvement And

like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality

processes and systems and must it clear that they will support the

commitment toward quality (Cornesky amp Others 1991 P 38)

Continues improvement

The second requirement of applying TQM The continuous improvement

of the process leads to customer satisfaction which results in an external

quality improvement The continuous improvement of the process also

leads to fewer defects which results in an internal quality improvement

(Dahlgaard amp others 1994)

New equipments and high technology

The third significant requirement to adapt TQM is the availability of new

equipment such as computers labs presentation tools high technology

tools

Efficient organizational style systems

The fourth requirement to adapt TQM And it refers to the importance of

Organizing the relationship between all units of the organization through a

clear chart clear systems and punctual process

HR

The fifth requirement of TQM And it refers to Human resources which is

the capital of the organization they should be trained developed because

if they not that will effect badly the quality of outputs

Customer focus

The sixth requirement of TQM Customer satisfaction is the key objective

of TQM philosophy If customer satisfaction measurements are used as a

source of improvement efforts the results will be more satisfactory and

realistic

YHEI Yemeni High Education Institutions which include universities high

colleges research centers and Ministry of Higher Education and Scientific

Research

HEI High Education Institutions

YCSR Yemen Center for Studies and Research

MHESR Ministry of Higher Education and Scientific Research

2 Total Quality Management (TQM) A Literature Review

In this chapter we will review the published studies books and reports about Total Quality

management TQM its theoretical development steps concepts basic principles and new

trends in TQM Also we will discuss the current situation of TQM in higher education

institutions in Yemen and we will have a brief review on the previous studies in Yemen

Arab region and international studies through the following points

- Defining the concept of quality

- The development steps of quality concept

- The fulfillments of big four (Deming Juran Crosby Ishikawa) and others

- Objects or targets of Total Quality Management (TQM)

- Principals of Total Quality Management(TQM)

- The concept of service quality

- TQM requirements

- The new trends and models of TQM

- The important of applying TQM in higher education institutions

- TQM in Yemeni Higher Education Institutions

- The previous studies

21- Defining the concept of quality

Many definitions of the concept quality are made by many researchers and management

thinkers and they also disagree about the first time of the concept of quality existing We

will present here some of comments about this subject

Ideas of quality are as old as human thought and to embrace the full history of the concept

will be impossible But the main historical antecedents are found with the Greek

philosopher Plato and Aristotle The idea of quality as value or goodness furthers the

question of what is good or more precisely what is the essence of goodness(Ehsan 2004

p63) Our researcher here has a very logical idea about the time of quality beginning and

when the people start to think about quality in fact humans from the begging of life in this

earth strive to obtain goodness in everything good food good land good clothes and

good education

Quality has become a key issue in organizations both in the public and private sector The

emphasis on quality has mirrored other trends such as the changes in consumer demands

for a stronger say in the delivery of services Workers are also demanding a voice in terms

of greater empowerment and devolved decision making structures( Morgan1995)

The Blackwell Encyclopedia of Management (2005) defined quality as

There are a number of ways or senses in which quality may be defined some being

broader than others but they all can be reduced either to meeting requirement and

specifications or to satisfying and delighting the customer

(Cooper amp other 2005)

In the 1970s Dr Demings philosophy was summarized by some of his Japanese

proponents with the following a-versus-b comparison

(a) When people and organizations focus primarily on quality defined by the following

ratio

quality tends to increase and costs fall over time

(b) However when people and organizations focus primarily on costs (often

dominanttypical human behavior) costs (due to not minimizing waste ignoring amount of

rework occurring taking staff for granted not rapidly resolving disputes and failing to

notice lack of product improvement plus over time loss of customer loyalty) tend to rise

and quality declines over time( httpenwikipediaorgwikiW_Edwards_Deming)

In his book Quality Without Tears Philip B Crosby defined Quality as conformance to

requirements not goodness Feigenbaum anther quality specialist point that Quality

means best for certain customer conditions These conditions are (a) the actual use and (b)

the selling price of the product

Joseph M Juran point that quality is Fitness for use And Fitness is defined by the

customer Robert Pirsig defined it briefly The result of care another definition quality

as the driving force for survivability and competitiveness(Madu and Kuei 1993)

American Society for Quality define quality as a subjective term for which each person

has his or her own definition In technical usage quality can have two meanings (1) the

characteristics of a product or service that bear on its ability to satisfy stated or implied

needs (2) a product or service free of deficiencies

(httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

SK Saxena address another interpretation of quality He see quality as a cross-section of

three sub-systems- Utility Worth and Availability (see Fig1)

In other words quality is the customers personal perception of perfection(Gueorguiev

2006)

In context of our study we can find many definitions about quality in high education

Quality Assurance Agency (QAA UK) defined quality as the way of describing how well

the learning opportunities available to students help them to achieve their award It is about

making sure that appropriate and effective teaching support assessment and learning

opportunities are provided for them (QAA 1998)

We can see that all definitions agreed on one concept which is quality is to meet the need

of customer now and what he might need in the future And customer here refers not only

to the one who bay products but also everyone whom receiving the services in schools

universities hospitals institutions and organizations in privet or public sector

22- The development steps of quality concept

During the past hundred years the perspective of quality as a management tool went

through many philosophies and ideological stages the traditional school the human school

and systems school which lead finally to the management theories of uniqueness And in

this historical development the concept of quality has been developed too through many

historical stages like(Abubaker amp Alzawman 2007)

Figure (1) Graphical definition of Quality

Resource (httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- Examination and investigation stage

- Quality control stage

- Quality assurance stage

- Quality management

- Total quality management stage

221- Examination and investigation stage

During the industrial revolution period in the 18th century production lines in factories

appointed some workers to examine the quality of final products before selling it to

customers or sending it to stores In this stage the concept of quality come up and it become

an important element of the process of production Then this concept had been developed

to the management process too

222- Quality control stage

In that stage which started during 1920s the workers in examination department were

transfer to quality control laboratory The main job of those laboratories were offering a

new theories of examination process in order to lower the cost and make it easy through a

statistical methods Bell Telephone was one of the major laboratory to control quality in

that period( Tawfeq Yosef2001) Processes were monitored to ensure that all quality

requirements are being met and performance problems are solved(Gurerguiev2006)

Quality standards were developed for American war material They were based on the

work of statistician Walter Stewart who found that all kinds of repeatable activity are

characterized by variation and who developed a method-control charts- to monitor and

analyze variation over time The standards enable the production of reliable high-quality

supplies(Shafritz amp other 1998 p2267)

W Edwards Deming (1900-93) was one of leading fathers in the quality movement He

was involved to the development of statistical quality control (SQC) on production lines

His ideas was ignored in the USA but in the early 1950s during the period of post-war

reconstruction Deming and his colleague Joseph Juran were invited to Japan to

demonstrate their methods SQC become a key of the Japanese drive for quality most

notably in the TOYOTA production system(Witzel 2003)

223- Quality assurance stage

The concept of quality assurance appeared in 1960s as a result of the terrific development

in the statistical methods which used to improve the examination and investigation

processes The competition in the market also helped to create this general system which

gives a high quality products without mistakes and it gives a warning about any possible

wrong process that effect quality (Abubaker amp Alzawman 2007 p 19) Quality assurance

covers all activities from design development production installation servicing and

documentation It includes the regulation of the quality of raw materials assemblies

products and components services related to production and management production and

inspection processes(Gurerguiev2006)

224- Quality management stage

In this stage the necessity of achieving quality in management processes itself came up

And to do so managers should concentrate to implement their quality policy in all

activities quality planning quality control quality assurance and quality improvement

(Gurerguiev2006) This stage prepared for the Total Quality Management movement

225- Total Quality Management stage

During 1980s TQM became as the most popular management programs in America They

applied the concept of TQM as a defines strategy to face the invasion of Japanese products

to the world markets Total quality management TQMs concept is a business philosophy

that embodies the belief that the management process must focus on integrating customer-

driven quality throughout the organization Total quality management stresses continuous

improvement of product quality and service (Zikmund 2003) Morgan and Murgetroyd

in their book Total Quality Management in the Public Sector presents the story of TQM

briefly as follow

This approach to management was developed after the Second World War when

Japanese industrialists keen to compete with other economies engaged American

experts to advise on the application of statistical techniques to the production

process These advisers who included W Edwards Deming and Joseph Juran

understood that documenting the technical quality or the specifications of

components on a production line would not in itself produce lasting improvement in

the quality of production Instead by introducing principles and techniques drawn

from a wide range of disciplines they advocated the development of an internal

approach to quality improvement where everyone in the organization is part of a

continual drive to do better Together these principles and techniques are

described as TQM Their philosophy was welcomed and implemented in Japan in

the 1980s and was widely practiced by Japanese businesses and is the foundation

of the country s economic dominance Japanese businesses reviewed the way that

they operated and managed to achieve the competitive edge based on producing

better goods at better prices than their competitors in the West The successful

results of the application of this approach to manufacturing by the Japanese are

well known (Morgan amp Murgetroyd 1995)

The japans society for quality control (JSQC) define Total Quality Management TQM is

management and control activities based on the leadership of top management and based

on the involvement of all employees and all departments from planning and development to

sales and service These management and control activities focus on quality assurance by

which those qualities which satisfy the customer are built into products and services during

the above processes and then offered to consumers

Ishikawa present total quality as a quality of product quality of performance quality

of operations quality of work environment and quality of human or employees Steven

Cohen amp Ronald Yerand point three distances for Total Quality Quality distance

generality distance and management distance (Abubaker amp Alzawman 2007)

23- Fulfillments of the big four (Deming Juran Crosby Ishikawa) and others

In this part we will presents a historical background of the big four of TQM W Edwards

Deming Joseph Juran Philip B Crosby and Kaoru Ishikawa those consultants or

godfathers of TQM were the leading figures in the quality movement during 1950s to

1980s that will help us to know their experiences approaches achievements and

fulfillments

231- W Edwards Deming

William Edwards Deming (1900 1994) was an American statistician considered the father

of the modern quality movement His early life was hard he received an engineering

degree in 1921 university of Wyoming a masters degree in 1924 university of Colorado a

PhD in mathematical physics from Yale university in 1928 He worked as a student intern

at the Hawthorne factory of Western Electric Company a subsidiary of American

Telephone and Telgraph (later ATampT) in Chicago His experiences there were generally

unpleasant but it might helped to shape Demings dislike of American management and

sympathy for American workers But Hawthorne was also important to Deming in a

positive way it marked his exposure to the work of Walter Shewhart of American

Telephone and Telegraph Laboratories in statistical quality control (SQC)(Witzel 2001)

Deming first came to public attention in the USA during the second World War He did a

great role in teaching SQC to more than 2000 engineers in military production In turn this

group went on to teach more than 30000 others(Boardman 1994 p184) In 1946 he

became a founding member of the American Society for Quality Control and he became

one of the important consultants to other countries like Japan (Witzel2001) in 1947

Deming accepted an assignment in Japan he found that unlike in the USA leading

industrialists were aware of SQC and of his own and Shewharts work moreover they

were already beginning to apply it with assist of The Japan Union of Scientist and

Engineers (JUSE) which formed in 1946 to help in the reconstruction of Japan after the

war In 1951 the Deming Prize for research in quality management was created in his

honor and in 1960 he received the Order of the Sacred Treasure from the Emperor

Hirohito(Witzel 2003 p68)

Deming strongly influenced Japanese industry post world war II with Statistical Quality

Control (SQC) and Total Quality Management (TQM) until 1960s when Japanese industry

was producing a great products with low-cost and high-quality which overflow the worlds

markets In same time or later in 1970s American goods were having a difficult time losing

their share market around the world to the Japanese goods In 1980 and through a widely

viewed video cast If Japan Can Why Cant We and it showed that Japanese successes

depend on applying Demings and his colleges concepts SQC and TQM which they had

been ignored it in the states

In 1982 Edwards Deming published Out of the Crisis identifying 14 points for

management which if applied would enable Japanese manufacturing efficiencies to be

realized Listed below are Deming s 14 Points for Management (Deming 1982)

1 Create constancy of purpose toward improvement of product and service with the

aim to become competitive and to stay in business and to provide jobs

2 Adopt the new philosophy We are in a new economic age Western management

must awaken to the challenge must learn their responsibilities and take on

leadership for change

3 Cease dependence on inspection to achieve quality Eliminate the need for

inspection on a mass basis by building quality into the product in the first place

4 End the practice of awarding business on the basis of price tag Instead minimize

total cost Move toward a single supplier for any one item on a long-term

relationship of loyalty and trust

5 Improve constantly and forever the system of production and service to improve

quality and productivity and thus constantly decrease costs

6 Institute training on the job

7 Institute leadership The aim of supervision should be to help people and machines

and gadgets do a better job Supervision of management is in need of overhaul as

well as supervision of production workers

8 Drive out fear so that everyone may work effectively for the company

9 Break down barriers between departments People in research design sales and

production must work as a team to foresee problems of production and in use that

may be encountered with the product or service

10 Eliminate slogans exhortations and targets for the work force asking for zero

defects and new levels of productivity Such exhortations only create adversarial

relationships as the bulk of the causes of low quality and low productivity belong

to the system and thus lie beyond the power of the work force

11 a Eliminate work standards (quotas) on the factory floor Substitute leadership

b Eliminate management by objective Eliminate management by numbers

numerical goals Substitute leadership

12 a Remove barriers that rob the hourly worker of his right to pride of

workmanship The responsibility of supervisors must be changed from sheer

numbers to quality

b Remove barriers that rob people in management and in engineering of their

right to pride of workmanship This means abolishment of the annual of merit

rating and or management by objective

13 Institute a vigorous program of education and self-improvement

14 Put everyone in the company to work to accomplish the transformation The

transformation is everybodys job

Deming also believed that traditional management practices such as the Seven Deadly

Diseases listed below significantly contributed to the American quality crisis

1 Lack of constancy of purpose to plan and deliver products and services that will

help a company survive in the long term

2 Emphasis on short-term profits caused by short-term thinking (which is just the

opposite of constancy of purpose) fear of takeovers worry about quarterly

dividends and other types of reactive management

3 Performance appraisals (ie annual reviews merit ratings) that promote fear and

stimulate unnecessary competition among employees

4 Mobility of management (ie job hopping) which promotes short-term thinking

5 Management by use of visible figures without concern about other data such as the

effect of happy and unhappy customers on sales and the increase in overall quality

and productivity that comes from quality improvement upstream

6 Excessive medical costs which now have been acknowledged as excessive by

federal and state governments as well as industries themselves

7 Excessive costs of liability further increased by lawyers working on contingency

fees (httpwwwenotescommanagement-encyclopediaquality-gurus)

232- Joseph Juran

Joseph Moses Juran (1904- ) born in Braila Romania In 1912 he and the rest of family

joined his father whom departed for United States of America three years ago Joseph Juran

was grown up in Minnesota and he helped his family make ends meet by doing whatever

jobs he could findJoe drove a team of horses he worked as a laborer a shoe salesman

bookblack grocery clerk and as a book keeper for local icehouse(Butman and Roessner

1995) In 1924 Juran had his BS degree in electrical engineering from university of

Minnesota Finding a job at Western Electric in the Inspection Department of the

Hawthorne Plant near Chicago Working on the function of inspection Juran

enthusiastically began his lifelong quest for quality products and advanced through a series

of management and staff positions Later he become a key member of the newly formed

Inspection Statistical Department In 1928 Juran wrote his first work about quality which

titled Statistical Methods Applied to Manufacturing Problems it discussed the role of

sampling in analyzing and controlling the quality of manufactured products Later it

become part of the ATampT Statisitical Quality Control Handbook still in use today (Witzel

2001) When the Second World War began Juran was departed to Washington DC to serve

as an assistant administrator with the Lend-Lease Administration This organization

managed the shipment of material to friendly nations at the beginning of the war As this

organization expanded Juran led a multi-agency team that cut government red tape and

paper long-jams that bogged down important shipments that were stranded on the docks

As the war progressed jurans team redesigned far-reaching shipping processes that sped

up the movement of essential lend-lease war materials to the United States allies( Witzel

2001) after the 2nd world war Juran decided to start his own efforts as an independent

person and he served as chair of the Department of Administrative Engineering at New

York University In 1951 he published his book Quality Control Handbook this book

gave him an opportunity to receive many requests to lecture and consult presenting this

historical events to know the important of statistical data in the quality developments steps

And to know the external environment which was the 2nd World War That will lead us to

the development of the concept of quality during 1950s after the war And in this time we

can see the union of efforts by Deming and Juran which they considered the fathers of

quality movements

Juran is some ways was Demings superior in the techniques of SQC and some authorities

credit him with an even greater influence in Japan than Deming Working independently of

Deming Juran argues likewise that to achieve quality management needs to move away

from statistical targets and towards a culture of continuous improvement back up by

training and motivation(Witzel 2003 P72) Juran ranks near Deming in the contributions

that he has made to quality improvement His approach parallels Demings as Jurans ten

steps to quality improvement (Shafritz amp other 1998 p2268) In 1952 Deming arranged

for Ken-ichi to meet Juran at an American Society for Quality Control meeting held in

Syracuse New York Two years later Juran accepted JUSEs invitation to visit Japan

Although some of jurans material was not new to the Japanese many of his ideas and

approaches were both needed and fresh For example Jurans Pareto principle of the vital

few and useful many was well received The Pareto principle is widely used in the quality

management field and is sometimes described as the 8020 rule In this case it is thought

that 80 per cent of the problems are caused by 20 per cent of operation The application of

this concept places a high priority on solving the vital few problems without diverting

attention unnecessarily towards trivial problems (Witzel 2001 P 502-503) (see Figure 2)

Figure ( 2 ) Pareto chart 1

Source httpwwwenvisionsoftwarecomManagementPareto_Charthtml

Jurans philosophy indicates that poor planning by management results in poor quality His

1 In 1906 the Italian economist and sociologist Vilfredo Pareto (sometimes misspelled Wilfredo Alfredo or Vilfred) devised a mathematical formula which described the disproportionate income distribution in Switzerland at that time observing that eighty percent of the wealth was controlled by a meager twenty percent of the families 8020 Rule Universality Further empirical studies for other time periods for other countries produced the stunning result that they all followed the same pattern Later analysis of distributions in industry and nature has demonstrated that 8020 Pareto distributions were very common in various fields and not exclusive to income distribution In the late 1940s in his work The Quality Control Handbook Dr Joseph M Juran accurately attributed the discovery of the uneven wealth distribution of nations to Vilfredo Pareto but inaccurately attributed the generic discovery of this uneven distribution to Vilfredo Pareto (somtimes spelled Wilfredo Vilfred Wilfrido or Alfredo Pareto) by referring to it as the Pareto Principle He admitted this inaccuracy in his writings after he was corrected by his peers It was actually Joseph Jurans work which first recognized the applicability of the Pareto Principle within the context of inventory management Recognizing and documenting this universal principle he called the vital few and trivial many Joseph Juran credited these findings to Paretos work and thus it became known as The Pareto Principle Later Juran wrote that if he was of a different stature he would have called it the Juran Principle since he was the first to describe this principle in writing

( httpwwwenvisionsoftwarecomManagementPareto_Principlehtml)

approach for improving quality is (1) to plan (2) control (3) improve known as the Juran

trilogy (Cornesky amp Others 1991 P 33) Morgan Witzel (2001) point in his book The

Biographical Dictionary of Management the Juran trilogy as below

Steps in Jurans quality planning process

1 Determine quality goals

2 Develop plans to meet those goals

3 Identify the resources to meet these goals

4 Translate the goals into quality

5 Summarize 1 to 4 into a quality plan

Steps in Jurans quality control process

1- Evaluate performance

2- Compare performance with set goals

3- Take action in the difference(Flood 1993)

Steps in Jurans quality improvement process

1 Established the infrastructure needed to secure annual quality improvement

2 Identify the specific needs for improvement- the improvement projects

3 For each project establish a project team with clear responsibilities for bringing the

project to a successful conclusion

4 Provide the resources motivation and training needed by the teams to (a) diagnose

the causes (b) stimulate establishment of a remedy and (c) establish controls to

hold the gains (Cortada amp Woods 1995)

233- Philip B Crosby

Philip B Crosby (1926-2001) is one of the fathers of Total Quality Management and he

established the first college of quality Since 1950s he had been working as engineer with

Martin and then ITT for many years In 1979 Crosby decided to lunch his own business

Philip Crosby amp partners (PCA) and he made his house as a international place for this

firm His firm started to offer quality consultant services from the first day (Crosby 1995)

He has identified four absolutes of quality a definition of quality (quality means

conformance to standards) the system for achievement of quality ( the prevention of

defects) a performance standard (Zero Defects) And measurement (the price of

nonconformance) (Shafritzamp other1998 p2268) Crosby developed his own fourteen

points which likewise include training motivation and the commitment by top management

to improving quality the major difference from Deming and Juran is that Crosby continues

to advocate goal-setting He also urges mangers to consider the costs of bad quality in

terms of repairs replacement of defective products and lost customers (Witzel 2003 p72)

He has his fourteen steps for quality improvement they are(Cornesky amp Others 1991 P

38-44)

1 Management commitment management must be trained in quality processes and

systems and must make it clear that they will support the commitment toward

quality

2 Quality improvement team should be formed to get the entire organization to adopt

the new quality philosophy

3 Measurement to evaluate the improvement process

4 Cost of quality establish a procedure for their accounting system

5 Quality awareness everyone should understand that management is committed to

quality and therefore quality is the policy

6 Corrective action identify problems and take actions necessary to eliminate them

7 Zero Defects planning it could take time after the quality process is instituted In

planning for zero defect day he suggests that representatives from major suppliers

and customers as well as from unions and people outside the company be include

8 Employee education train all employees in such philosophy and procedures

9 Zero Defects Day is that day when top mangers stand up in front of everyone and

announce they are committed to quality

10 Goal setting when the organization begins to gather data to measure improvement

11 Error- cause removal is having employees point out what is wrong with the

processes and systems but not necessarily how they might be improved

12 Recognition a serious recognition program for good employees should be created

since it is a very important part of the quality movement

13 Quality councils bring the quality professionals together and let them learn from

each other

14 Do it over again all of the quality gurus agree that improvement is constant never

complete

Crosby also believes mangers should be facilitators and should considered as such by

employees rather than as punishment sent from God (Cornesky amp Others 1991 P 38)

He also wrote about five characteristics of companies that do not improve much even

though they seem determined (Crosby 1984 p 53-54)

1 The effort is called a program rather than a process This makes people think that it

is short-term and will be replaced by something else

2 All effort is aimed at the lower level of the organization

3 The quality control people are cynical and believe that there will always be defects

and it is not possible to do things right the first time

4 Training material is created by the training function The concepts of quality

improvement and actions required to cause it are very subtle and require

comprehension that come from experience not from teaching ideas that caused the

problem in the first place

5 Management is impatient for results As soon as management hears about the cost

of quality they want an immediate reduction which results in short-range actions

Crosby also developed a reliable organization grid to help organizations determine where

they stand with respect to quality Included are the four essential components that make an

organization reliable policy education requirements and insistence Policy is what

management requires work done correctly that is zero defects Education is used to give

everyone a common language and tools for quality Requirements are ways in which the

needs of the customers are defined Insistence is requiring integrity in everything( Hill

2008 P12) Quality Management Maturity Grid (QMMG) is an organizational maturity

matrix conceived by Crosby first published in his book Quality is Free in 1979 The

QMMG is used by a business or organization as a benchmark of how mature their

processes are and how well they are embedded in their culture with respect to service or

product quality management The QMMG is credited with being the precursor maturity

model for the Capability Maturity Model (CMM) created a decade later and also has five

levels of maturity (httpenwikipediaorgwikiQuality_Management_Maturity_Grid)

And by using this grid we can create an organization that is both reliable in its products or

services and useful by providing a product or service with which customers are happy and

willing to pay to receive (Crosby 2000)

234- Kaoru Ishikawa

Kaoru Ishikawa (1915-1989) is one of esteemed consultant of Total Quality Management

in the 20th century and he based his ideas on the works of Deming and Juran and

influenced the Japanese understanding of quality(Hill 2008 p22-23) his diagram of cause-

and-effect or fishbone diagram ( see Figure 3) is a famous tool that can be used to generate

and organize thoughts about a desired effect in order to determine root causes of errors or

imperfections in processes To create a fishbone

diagram(httpwwwc2comcgiwikiFishboneDiagram)

1 Draw a circle and label it with the desired effect

2 Draw a horizontal line out from the left edge of the circle (if you read left to-

right) This is the spine of the fish

3 Brainstorm about the key categories of things that could cause the desired

effect For example think of the processes procedures factors steps and so on

that are involved in the situation (This is often the hardest part in my

experience) Generally you should have 4-7 of these if you have much more or

much less refactor until you get a manageable number Draw these as bones

or diagonal lines starting from the spine and moving outward alternate above

and below the spine

4 For each category draw a horizontal line from the bone to the right (if you

read left-to-right) for each cause in the category and list the cause on this line

5 For each cause if you can identify something more fundamental (a cause of the

cause) draw it on an additional diagonal line toward the head

Ishikawa stated that all decisions should serve customer needs and satisfaction Quality

control is used to manufacture products with the quality that satisfies the requirements of

customers Meeting standards and specifications is insufficient (Ishikawa 1985) He too

believed that without the support and leadership from top level management quality

initiatives fail There must be commitment to quality throughout the entire

organization(Hill 2008 p 23-24)

Figure (3) Ishikawa diagram

Source httpenwikipediaorgwikiIshikawa_diagram

235- Other TQM Experts (Hill 2008)

There are other TQM experts whom added a marvelous knowledge and developed a great

ideas about TQM philosophy And we will try to highlight some of them in the following

Shewhart (1891-1967) is known as the grandfather of TQM Original concepts of TQM

and continuous improvement trace back to Shewhart One of Deming s teachers he

preached the importance of adapting management processes to create profitable situations

for both businesses and consumers promoting the use of his own creation the SPC

(Statistical Process Control) SPS control chart He also developed the Shewhart learning

and improvement cycle which combined creative management thinking with statistical

analysis This cycle includes the four steps of plan do study and act These steps lead to

total quality improvement This cycle is built on the idea that constant evaluation of

management practices and the willingness of management to adopt and disregard

unsupported ideas are keys to the evolution of a successful enterprise

(httpwwwskymarkcom)

Feigenbaum (1919- ) is another expert who is known as the originator of total quality

control a concept he introduced in the 1950s In 1951 he published Quality Control a

textbook that dealt with concepts such as management of quality the system for total

quality statistical technology and the application of total quality in the enterprise (TQM

A Snapshot of the Experts 2002) He contributed two new aspects to the discussion of

quality (1) Quality is the responsibility of everybody in the company ranging from top

management to the unskilled worker (2) Costs of non-quality have to be categorized if they

are to be managed(Hill 2008) He also believed that quality is determined by the customer

not engineering or marketing and always represents a moving target in a competitive

market (Feigenbaum 1983)

Taguchi (1924- ) is a Japanese engineer and quality consultant who promoted the use of

statistical design of experiments for improving process and product quality at minimal

costs(Hill 2008) Taguchi emphasized the importance of variation reduction in quality

improvement Based on the results of an experiment settings for the control variables are

chosen such that the process is made robust against variation in the nuisance variables

Then the process mean is brought on target by manipulation of control variables that affect

the mean but not the variation Finally a tolerance design is exploited if needed to

accomplish a further reduction in variation Projects following Taguchis principles focus

on the loss of poor quality rather than on a quality characteristic (de Mast 2004)

Taguchis main points include the following (Hoyer amp Hoyer 2001)

1 Quality is a loss to society Instead of experiencing a decrease in quality as the

suppliers product or service position moves away from the societal preferred point

society experiences an increase in loss when that occurs

2 Loss caused by the intrinsic function of the product or service does not count

toward the loss to society The larger the distance between what society actually

gets and the location of its preferred point the less quality society will experience

We can see that every one of these TQM consultants add some knowledge techniques or

values to the concept of TQM They were agree in some points and disagree in others but

that give the subject of TQM a chance to develop and improve during the 20th century

24-The Objects or targets of the Total Quality Management (TQM)

Total quality management system is a general process and disciplines that interact with all

activities and levels in the organization to achieve its goals And the top management in the

organization works to organize all strategies plans and operations to meet customer

needs although it develops a new culture with high employee involvement According to

Deming in his book out of crisis he explained the interaction chain of quality in sample

Quality Improvement

Decreasing costs because of low level of lost and rework less mistakes less delay

less exceptions optimum using of time machines and resources

Productivity improvement

Market controlling with high quality and less prices

Stay in Business

Create more jobs opportunity

chart (see figure 4) (Deming 1982) and creating more job opportunities needs a

continuous improvement which has become the key of organizations excellence

Figure (4) the interaction chain (Deming 1982)

TQM is characterized as a quality centered customer-focused fact-based team-driven and

senior-management-led process designed to achieve organization strategic goals through

continuous process improvement Total Quality Management comprises of quality designs

quality control quality and improvement TQM provides some key guidelines for

improving quality including (a) providing managers and employees with education and

training they need to excel in their jobs (b) encouraging employees to take responsibility

and providing leadership and (c) encouraging all employees to search for ways to improve

the production process (Ibekwe 2006)

And to understand more about TQM objectives and uniqueness we will present the

following article which prepared by Work911Bacal amp Associates Business amp

Management Supersite this article give us a sample differences between the traditional

organizations process and organizations that applied TQM principals

- TQM organizations attend to concentrating about what is wanted and expected by

their customers Being customer-based means collecting information from

customersclients and modifying services and processes to meet those needs as well

as possible In government this is not always easy due to the conflicting

responsibilities of a department and the multiple customersstakeholders involved

in government situations However in many cases moving to a customer-driven

organization can yield many positive results for government departments

- TQM organizations tend to think in much larger time spans A typical example

might be that a TQM organization would look at downsizing as having effects over

a decade or two while a traditional organization would look only at the immediate

budgetary issues letting future chips fall where they may Also successful TQM

organizations make a long term commitment to the principles of TQM rather than

looking at TQM as a program something with a beginning and end This means

patience

- TQM organizations base their decisions on data they collect on customer needs on

waste on costs and on the sources of problems While judgment is always involved

in any decision TQM organizations begin with the data not with the solution In

the opposite said traditional organizations tend to be managed by gut feel or by

opinion They guess at what their customers want and guess at the costs of waste

etc

- TQM organizations are very active in identifying wasteful activities and

eliminating them When the most organizations operate with a high degree of waste

and inefficiency Traditional organizations consider waste whether it be in time

materials etc as a normal part of their operation

- TQM organizations are always looking for improvement and are constantly

engaged in problem-solving to make things better When the traditional

organizations tend to address problems with the way they do things only when there

is a major problem or crisis The watchword in traditional organizations is if it

aint broke dont fix it except that often it IS broke but nobody is paying any

attention

- TQM organizations work to prevent problems and errors rather than simply fixing

them When the traditional organizations tend to fix problems after the fact Rather

than trying to prevent problems they catch them after the fact which is very costly

- In TQM organizations there is more use of cross-functional teams teams convened

for a particular purpose or purposes with representation from a number of units or

levels in the organization The use of cross-functional teams means that input is

gained from parts of the organization that need to be involved When the traditional

organizations tend to have sub-units that work autonomously and with little

communication or involvement with other units For example personnel may have

only limited interaction with other departments Or on a local level administrative

staff may have little communication with other staff in a government branch and

have a different reporting structure

- In TQM organizations employees are much more actively involved in both the

decision-making and communication processes Information flows both top to

bottom and bottom to top For that matter information also flows sideways When

in the Traditional organizations they have very restricted communication and

decision- making patterns Employees are told what to do rather than being

included in figuring out what to do Information tends to flow from top to bottom

- TQM organizations attack the problems in their organizations rather than the

people They fix things But in the traditional organizations tend to look to affix

blame for things that go wrong

- TQM organizations tend to recognize that most often problems arise as a result of

multiple causes and that sub- units are interdependent TQM organizations tend to

see problems as a result of the entire system Not like the traditional organizations

which tend to see the parts and processes of their organization as single things

unrelated to other part of the organization

- TQM organizations exhibit more confidence in staff and more trust and expect

MORE from them not less On contrast of that traditional organizations tend to see

people as objects to be managed told what to do disciplined tracked etc

Thats a good starting point There are probably a number of other comparisons to be made

but that gives us some common ground for discussion

(httpwork911comarticlestqm1htm)

25- The Principals of Total Quality Management(TQM)

In general Total Quality Management TQM is an overall philosophy of management and

method of work reform that focuses on customer service continuous improvement and

employee involvement in organizational functions Total means applying the search for

quality in every aspect of work quality implies meeting and exceeding customer

expectations management mandates the development of an organizational capacity to

constantly improve (Shafritz 1998) In other words the basic principles for TQMs

philosophy of doing business are to satisfying the customer satisfying the supplier and

continuously improving the business processes Customers her refers to all users of

organizations products or services and organizations refers to both the private and public

ones

251- Satisfying the customer

Satisfying the customer needs is the first and major TQM principle customers whom pay

for the product or service want to get their moneys worth from a product or service they

purchase from the private or public organizations like schools hospitals and universities

So those organizations should know and offer the customers what they need There are

users customers internal customers and chain of customer we will try to briefly clarify

each

- Users If the user of the product is different than the purchaser then both the user and

customer must be satisfied although the person who pays gets priority A company or

organization that seeks to satisfy the customer by providing them value for what they buy

and the quality they expect will get more repeat business referral business and reduced

complaints and service expenses And we think that students in the universities and public

nation are customers or users for the higher education institutions

- Internal customers within a company a worker provides a product or service to his or

her supervisors If the person has any influence on the wages the worker receives that

person can be thought of as an internal customer A worker should have the mind-set of

satisfying internal customers in order to keep his or her job and to get a raise or promotion

Here also the staff and administration of universities are internal customer

- Chain of customers often in a company there is a chain of customers each improving a

product and passing it along until it is finally sold to the external customer Each worker

must not only seek to satisfy the immediate internal customer but he or she must look up

the chain to try to satisfy the ultimate customer And in university we can see the eternal

customers are the students public nation and the society and university should satisfy

those customers

252- Satisfy the supplier

Satisfying the supplier is the second TQM principle supplier is the person or organization

from whom you are purchasing goods or services And we will discuss under this title the

external suppliers the internal suppliers good workers and empowerment

- External suppliers satisfying them by providing them with a clear instructions and

requirements and then paying them fairly and on time

- Internal suppliers satisfying them by providing a good task instructions the tools they

need to do their job and good working conditions The supervisor must also reward the

workers with praise and good pay

- Get better work by keeping the good workers An effective supervisor with a good team

of workers will certainly satisfy his or her internal customers

- Empower workers allow them to make decisions on things that they can control This

not only takes the burden off the supervisor but it also motivates these internal suppliers to

do better work

253- Continuous improvement

The third principle of TQM is continuous improvement You can never be satisfied with

the method used because there always can be improvements One of the improvement

technique is listening to worker suggestions it might help to improve the process and

eliminate waste or unnecessary work Applying some quality methods such as just-in-time

production variability reduction and poka-yoke That can improve the processes and

reduce waste

The principles of Total Quality Management are to seek to satisfy the external customer

with quality goods and services as well as your company internal customers to satisfy

your external and internal suppliers and to continuously improve processes by working

smarter and using special quality methods (httpwwwschool-for-

championscomtqmprincipleshtm)

26- The concept of service quality

In a competitive environment between the international companies to take the a big chare

in the market services become an important conclusive element in order to achieve a good

position in the market The public sector also offered its services to achieve the social

responsibility

261- Defining the service

In general Service is intangible product it become a product that need a management

studies researches to produce a design and developed services which customer need

Services are economic activates offered by one party to another most commonly

employing time-defined performance to bring about desired results in recipients themselves

or in objects or other assets for which purchasers have responsibility (Lovelock amp

Gummesson 2004) The important of Service sectors that they are make up the bulk of

today s economy and also account for most of the growth in new jobs And the size of the

service sector is increasing is almost all economies around the world (Christopher 2005)

Also the world Trade Organization (WTO) with its focus on the internationalization of

services has pushed governments around the world to create more favorable regulatory

environments for transnational service strategies (Christopher 2005) Applying TQM

concepts are the suitable entrance to improve the performance in public sector

272- Measuring service quality

Services are hard to measure because of its characteristics like intangibility inseparability

variability in outinputs difficult evaluation and time (Abo Bakr amp Al-Zoman 2007) and

there are some measurements models and formulas helping to measure the service quality

like the formula of Partial Credit Model Rasch Model which was presented by Georg

Reasch In 1960 it is a statistical model that complied with fundamental assumptions made

in measurements in physical and deterministic sciences

The Rasch model was originally applied in psychology medicine rehabilitation therapy So results are related to capability of subject to pass or not a specific test In this standard application two factors influence the result in each test the ability

of the person and the difficulty of the item In the Rasch model these two factors are distinguished through two different sets of parameters kj parameters one for each item and n0i parameters one for each subject The j parameters are a linear continuous measure of difficulty and the 0i parameters are a linear continuous measure of ability So an item scale and a person scale are obtained The parameters are estimated through the maximum likelihood method (Bertoli Barsotti Franzoni 2001)

The more simple Rasch model is the dichotomous one The probability to pass the

test depends only on item and person parameter The formula is the classical formula of logistic regression model

The more diffuse model is the polytomous one in which each question has m categories of response with mgt2

The probability that a subject i to a item j answers through the category h

(h=0 m) is calculated with this formula

In this case the probability related to each category depends on item and person parameter as in the other case and also on the category thresholds The formula (22) is the formula of Partial Credit Model Some other models exist for example Rating Scale and Rank Model Partial Credit Model is useful where the categories of response have not the same distance to each other

(Battisti and others 2003)

As we see there are many measure methods to use in measuring service quality and it still

hard to measure it because its latent so it is not observable and measuring it is very hard

27- The Requirements of Total Quality Management

To apply TQM in any organization there should be several requirements authors and

researchers have a different formulations but the core of idea is almost one Abas and

Yaacob presented the following ten critical factors or requirements for TQM (Abas Z amp

Yaacob Z 2006)

1 top management commitment

2 strategic planning

3 customer focus

4 benchmarking

5 human resource management

6 supplier relationship

7 continuous improvement

8 quality information system

9 service design

10 social responsibility

Another researcher point that there are a basic requirements to adapt TQM system which

are

1- Top management commitments and encouraging to adapt TQM concepts

and offering all applied needs and requirements

2- Availability of a suitable technique to continue and improve the technical

and management process

3- Availability of a new high technology and equipments that supports quality

of outputs

4- Availability of an efficient working style systems

5- High concern about developing and improving the human recourses

6- Availability of an effective technique which care about customers

satisfaction ( Al-Shamee 2008)

Another study found that the following factors were the most frequently addressed within

TQM definitions (Sila and Ebrahimpour 2002)

1- Customer focus and satisfaction

2- Employee training

3- Leadership and top management commitment

4- Teamwork

5- Employee involvement

6- Continuous improvement and innovation

7- Quality information and performance measurement

Another study pointed that TQM is a continuously evolving management system consisting

of values methodologies and tools the aim of which is to increase external and internal

customer satisfaction with a reduced amount of resources See figure (5) that show the

three units and the methodologies and tools in the figure are just examples and not a

complete list (Hellsten amp Klefsj 2000)

Figure ( 5 ) TQM consist of values methodologies and tools

Source Hellsten and Klefsj (2000)

In our study we will highlight the following core requirements which will examine its

existents in the high education institutions in Yemen through the survey questioner and the

requirements are Top management commitment Continues process improvement New

equipments and high technology Efficient organizational style systems Human resources

and Customer focus

271-Top management commitment

Crosby put Management commitment as the first step in his 14 steps for quality

improvement And like all of quality gurus he makes the point that before lasting change

toward quality can be realized management must be trained in quality processes and

systems and must it clear that they will support the commitment toward quality

(Cornesky amp Others 1991 P 38) The management must initiate planning for

implementation and participate in the work including evaluation of processes and results

All senior leader in the organization must create a customer orientation and set clear and

visible quality values (Tenner amp DeToro 1992) Deming believed that without leadership

institutions of higher education can only talk about quality change innovation and

service Administrators must demonstrate a spirit of achievement while recognizing that

organizational excellence is based on innovation committed people and the care of

students (Cornesky amp Others 1991 P 21) So the commitment of top management toward

TQM and support it is a critical in the begging process of adapting TQM in an

organization The same conditions for adapting TQM in higher education institutions If

colleges and universities are serious about quality education they should not only spell out

the competencies of their graduates but they should also guarantee the employers of their

graduates that if the graduates are found to be defective in the specified announced

terminal competencies the institution will rework the defective graduate for free

(Cornesky amp Others 1991 P 39)

272- Continues improvement

Today in our changing world organizations should always update its information that helps

to offer the customer what he need Current challenges pushes organizations to improve its

products services and process to face the hard competition in the market The philosophy

of continues improvement asks to improve products services and every process that lead

to achieve customer satisfaction whither in public or private sectors

The elements visionary leadership internal and external cooperation learning and process

management affect any continuous improvement initiatives Implementing a continuous

improvement effect without first implementing the other elements is a recipe for

ineffectiveness or even failure (Fisher Barfield Li amp Mehta 2005)

The continuous improvement of the process leads to customer satisfaction which results in

an external quality improvement The continuous improvement of the process also leads to

fewer defects which results in an internal quality improvement (Dahlgaard amp others

1994) one way to achieve that is to form an improvement team helping the organization

when it adapt the new quality philosophy The team should consist of individuals who

represent all of the organizations functions The teams primary function is to set up

educational activities for all unites But cross-functional teams are rare in higher education

it is uncommon to place secretaries custodial personnel human relations personnel police

faculty management students on a team to do anything One can only speculate what

would happen if such a team were established to implement a TQI culture on campus

(Cornesky amp Others 1991 P 39)

273- New equipments and high technology

The third significant requirement to adapt TQM is the availability of new equipment such

as computers labs presentation tools high technology tools And high technology data

base with supported software all of that will help the organization to offer a better high

quality services

Lacking of equipments new high technology labs libraries nets and computers is the

main reason behind the low level of number of students who enroll in sciences

engineering technical colleges So universities should invest more in infrastructure (HENS

Strategy 2006 P 55)

274- Efficient organizational style systems

Organizing the relationship between all units of the organization through a clear chart clear

systems and punctual process will help to improve the performance and the in one of the

requirements to apply TQM in an organization

To have a TQM efficient program it must be a totally integrated continuous professional

system based on the commitment of employees and top management working together

with customers so that the needs of all are met (McDonald et al 2002)

275- Human resources

Human is the capital of the organization they should receive the right training the right

concern because if they not that will effect badly the quality of outputs Training and

development is the most important function to human recourse because it helps the

employees to improve their abilities by knowing the right skills and affective techniques in

the work and that lead to achieve a quality in the outputs Organization might has the

capital and the employees but if they are not trained and developed well that will lead the

business to loss

276- Customer focus

Customer satisfaction is the key objective of TQM philosophy If customer satisfaction

measurements are used as a source of improvement efforts the results will be more

satisfactory and realistic Satisfaction of the end customer is strongly related to satisfaction

of the whole customer chain If a companys wholesalers are not satisfied it is likely that

the end customer will be dissatisfied (Kocakoc amp Sen 2006)

28- The New Trends and models of TQM

In today world which has a terrific development in information and electronic culture and

programming with using internet and space communications world become one city

connected with all those information Quality become an important goal that all

organizations want to achieve specialty with many of competitors in the market this

concept depend on (Al-Selmee 2002)

- first the goal of real management that achieve unique outcomes that your

competitors don t

- second all management decisions and work must be qualified and unique No

chance to have a mistake

- Third Invest the mental capital because it s the greatest wealth

- Forth Invest in new knowledge and new technology and develop the products

- Fifth Social responsibility to the society

For all of that organizations applied some strategies like

- Six Sigma

- Knowledge management strategy

- Open management systems

- Electronic management

- Social trends

- Model of EFQM

- ISO 9000

And here is some explanations about those strategies

281- Six Sigma

Six Sigma is one of the most significant trends in management quality It is a management

philosophy developed by Motorola that emphasizes setting extremely high objectives

collecting data and analyzing results to a fine degree as a way to reduce defects in products

and services The Greek letter sigma is sometimes used to denote variation from a standard

The philosophy behind Six Sigma is to measuring how many defects are in the process

figuring out how to systematically eliminating them and get as close to perfection as

possible And if the company or organization wants to achieve Six Sigma it cannot

produce more than 34 defects per million opportunities where an opportunity is defined as

a chance for nonconformance

There are two Six Sigma processes Six Sigma DMAIC and Six Sigma DMADV each

term derived from the major steps in the process Six Sigma DMAIC is a process that

defines measures analyzes improves and controls existing processes that fall below the

Six Sigma specification Six Sigma DMADV defines measures analyzes designs and

verifies new processes or products that are trying to achieve Six Sigma quality All Six

Sigma processes are executed by Six Sigma Green Belts or Six Sigma Black Belts which

are then overseen by a Six Sigma Master Black Belts terms created by Motorola

Six Sigma proponents claim that its benefits include up to 50 process cost reduction

cycle-time improvement less waste of materials a better understanding of customer

requirements increased customer satisfaction and more reliable products and services It is

acknowledged that Six Sigma can be costly to implement and can take several years before

a company begins to see bottom-line results Texas Instruments Scientific-Atlanta General

Electric and Allied Signal are a few of the companies that practice Six Sigma

((httpsearchciotechtargetcomsDefinition0sid182_gci76312200html)

Figure (6)Six Sigma Source httpwww6sigmaussix-sigmaphp

282- Knowledge management strategy

Knowledge management (KM) is a process that helps organization identify select

organize disseminate and transfer important information and expertise that are part of the

organization s memory and that typically reside within the organization in an unstructured

manner This structuring of knowledge enables effective and efficient problem solving

dynamic learning strategic planning and decision making Knowledge management

initiatives focus on identifying knowledge explicating it in such a way that it can be shared

in a formal manner and leveraging its value through reuse (Turban 2007)

The article (The coming of the new organization by Peter Drucker) announced the

Knowledge management as a result for management revolution This article is a fantastic

tool to boost the emerging KM trade industry for especially those in the developing world

who stand against bureaucracy by enlightening them of the necessary changes required to

not just sustain 21st century business pressures but to lean forward towards an innovating

organization Peter Drucker is a household name among old school managers besides the

younger lot and when he points out the changing landscape of business organizational

setups demands and behavior these old timers just have to listen (Abo Bakr amp Al-Zoman

2007) Drucker associates the coming of the new organization with the advent of data

processing technologies available which although are not a prerequisite for an information

based organization but without it a setup can heavily risk drawing into a swamp of data

How data processing tools have transformed an act of diagnosis into analysis bridges a

huge gap between innovation and business operations Such organizations which foster

information turns every business issue into an opportunity risks are recalculated and

business decision success rates soar up (Abo Bakr amp Al-Zoman 2007) Knowledge

Management Systems (KMS) are developed using three sets of technologies (Turban and

others 2007)

Communication like E-mail internet corporate intranets and other web-based tools also

the fax and telephone All those provide users the access needed knowledge and

communication

collaboration like the team work who are working together on common documents at the

same or different time Electronic brainstorming on of its capabilities

storage and retrieval originally meant using a database management system to store and

manage knowledge

And Knowledge Management Systems (KMS) supported by the fellow technologies

(Turban and others 2007)

Artificial Intelligence AI methods and tools are embedded in a number of knowledge

management systems either by vendors or by system developers Those methods can assist

in identifying expertise in eliciting knowledge automatically and semi automatically in

interfacing through natural language processing and in intelligent search through

intelligent agents

Intelligent Agents are software systems that learn how users work and provide assistance

in their daily tasks

Knowledge Discovery in Databases (KDD) is a process used to search for and extract

useful information from volumes of documents and data Ti includes tasks known as

knowledge extraction data archaeology data expiration Data processing data dredging

and information harvesting

Extensible Markup Language (XML) enables standardized representations of data

structures so that data can be processed appropriately by heterogeneous system without

case-by-case programming This methods suits E-commerce

Additional to that technology tools that support knowledge management are called

Knowwarwe And most knowledge management software packages include one or more

of the following seven tools (Turban and others 2007)

1 collaborative computing tools

2 knowledge servers

3 enterprise knowledge portals

4 electronic document management systems

5 knowledge harvesting tools

6 search engines

7 knowledge management suites

The necessity of gathering knowledge from inside organization (Research amp Development)

and outside organization ( cooperatives customers suppliers) then using this knowledge

for inventing new value become more important than gathering material recourses And by

applying the concepts of knowledge management and learning organization the firm or

organization will achieve some benefit like (Prevaiz 2002)

- improve the invention and new services

- Improve decision making process

- Solve problems and reduce the mistakes

- Achieve customers loyalty

- Lower Research and Development cost

In his article EFQM Excellence Model and Knowledge Management Implications

Dilip

Bhatt present that key element of KM concept is a requirement to address People Process

and Technology issues in tandem and not focus on any one element See Figure (7) which

provides details of the sub-elements

Figure (7) Knowledge Management Components and sub-elements

Most likely any strategic implementation will impact ALL the elements to some degree

Therefore careful consideration must be made to all implication of any strategic

implementation A holistic approach is needed in strategy setting This is an area where

many companies fail whereby KM is seen as a technical (Dilip Bhatt EFQM Excellence

Model and Knowledge Management Implicationshtm )

In his Excellence Model and Knowledge Management Implications he has concluded that

KM is unique to any given organization just like a fingerprint A solution suitable for one

will most certainly not be appropriate to a another even if the two companies have similar

products services and are the same size The Model boxes represents the criteria against

which to assess an organization s progress towards excellence Each of the nine criteria has

a definition which explains the high level meaning of that criterion To develop the high

level meaning further each criterion is supported by a number of sub-criteria Sub-criteria

pose a number of questions that should be considered in the course of an assessment

(httpwwweknowledgecentercomarticles10101010htm)

ENABLERS - how we do things RESULTS- what we target measure and achieve

LEADERSHIP - How leaders develop and facilitate the achievement of the mission and vision develop values required for long term success and implement these via appropriate actions and behaviors and are personally involved in ensuring that the organization s management system is developed and implemented

CUSTOMER RESULTS - What the organization is achieving in relation to its external customers

POLICY amp STRATEGY - How the organization implements its mission and vision via a clear stakeholder focused strategy supported by relevant policies plans objectives targets and processes

PEOPLE RESULTS - What the organization is achieving in relation to its people

PEOPLE - How the organization manages develops and releases the knowledge and full potential of its people at an individual team-based and organization-wide level and plans these activities in order to support its policy and strategy and the effective operation of its processes

SOCIETY RESULTS - What the organization is achieving in relation to local and international society as appropriate

Source (httpwwweknowledgecentercomarticles10101010htm)

283- Open management systems

This management philosophy has been billed to create an open organization which is

encouraging its managers and workers to being highly combined and real participation in

management operation Its asking for new thought to employees that an organization might

to achieve better goals and values if the consideration of its employees change from jest a

worker whom take salary and doing rotten work to a business men behavior and thinking

through fast and right react initiative low cost increase quality and adapting this through

(Abo Bakr amp Al-Zoman 2007)

- transparency by numbers spread all reports (financials performances) to all

employees and teach them how to make a right decisions and their influence in

those numbers

- Adapting businessmen thought

- highly combined between organization parts in responsibilities

- Leadership or Top management factor is very important to change the behavior of

employees in new stage as participants through self management and feedback

information to know how their decision effect the general outcomes of an

organization

284- Electronic management

This concept related to other ones like E-business E-commerce and all of them refer to

using the new technology like internet and IT in management in order to improve the

performance

The term digital economy refers to the convergence of computing and communication

technologies on the internet and other networks and the resulting flow of information and

technology that is stimulating e-commerce and vast organization change This convergence

enables all types of information (data audio video etc) to be stored processed and

transmitted over networks to many destinations worldwide The digital economy has

helped create en economic revolution which was evidenced by unprecedented economic

performance and the longest period of uninterrupted economic expansion in history from

1991 until 2000 (Turban and others 2006) Using networks and other IT methods

(internet mobile wireless home computing intelligent system) gives a lot of advantages

to organizations performance

285- Social Trends

New organizations put a lot of effort to understand the need of customer what society

need and in today world there are a lot of important topics that peoples afraid about like

environment safety and health of employees pollution noisy crime joblessness poverty

and society problems (Abo Bakr amp Al-Zoman 2007)

Organization should put in its strategy those problems and chare with society to solve them

through caring about customer go with global change achieve quality admit that Human

investment is very important All of that will help it to carry some of organization

responsibilities to society

286- Model of EFQM

The EFQM Excellence Model is a framework based on nine criteria Five of these are

Enablers and four are Results The Enabler criteria cover what an organization does

while the Results criteria describe what an organization achieves Results are caused by

Enablers and Enablers are improved by using feedback from Results (Franz 2005) This

model was established by The European Foundation of Quality Management which was

founded in 1988 in order to develop a lasting quality management system for organizations

across Europe The foundation is considered to be a European version of Total Quality

Management The EFQM Excellence The Model was introduced at the beginning of 1992

and overworked in 2003 The EFQM Excellence Model is described as a practical tool

that can be used in a number of different ways (www EFQMorg)

As a tool for Self-Assessment

As a way to Benchmark with other organizations

As a guide to identify areas for Improvement

As the basis for a common Vocabulary and a way of thinking

As a Structure for the organizations management system

(EFQMorg httpwwwefqmorgDefaultaspxtabid=35)

287- ISO 9000

One of the new models or methods of TQM is ISO 9000 ISO (International Organization

for Standardization) is the worlds largest developer and publisher of International

Standards ISO is a network of the national standards institutes of 159 countries one

member per country with a Central Secretariat in Geneva Switzerland that coordinates the

system ISO is a non-governmental organization that forms a bridge between the public and

private sectors On the one hand many of its member institutes are part of the

governmental structure of their countries or are mandated by their government On the

other hand other members have their roots uniquely in the private sector having been set

up by national partnerships of industry associations Therefore ISO enables a consensus to

be reached on solutions that meet both the requirements of business and the broader needs

of society (httpwwwisoorgisoabouthtm)

The objective of the ISO 9000 series is to give purchasers an assurance that the quality of

the products or services provided by a supplier meets their requirements The ISO 9000

family of standards consists of four primary standards (Slack amp Lewis 2005)

- ISO 9000 Quality Management Systems Fundamentals and Vocabulary

- ISO 9001 Quality Management Systems Requirements

- ISO 9004 Quality Management Systems Guidelines for Performance

Improvement

- ISO 19011 Guidelines on Quality and Environmental Auditing

The five main elements of ISO 9001 are

1- Quality management system which emphasize the organization to established

document implement and maintain a quality management system and continually

improve its effectiveness in accordance with the requirements of this international

standard

2- Management responsibility which include management commitment customer

focus quality policy planning responsibility authority and communication

3- Resource management which include provision of resources human resources

infrastructure and work environment

4- Product realization like planning of product realization customer-related processes

design and development purchasing production and services provision and control

of monitoring and measuring devices

5- Measurement analysis and improvement (Slack amp Lewis 2005)

29- The important of applying TQM in higher education institutions

We are talking here about the public education institutions in Yemen And as we pointed

that applying TQM is one method of reengineering process of the public management in

order to improve its performance Improving public management is very important also

because of it s characteristics as concept of the State concept of Society and planning-

controlling general policies State responsibilities are offering their people what they need

and protect them from the grate changes in the world A responsive governance -that

international organizations recommend for develop countries- also need a quality

management to applied Word Bank and IMF keep asking undeveloped countries to reform

its governments management That it is in public sector in general and in the higher

education institutions we can see the real necessity of applying TQM

Administrators can effect meaningful change over the next several decades by instituting

TQM philosophy as a process for guiding colleges and universities toward total quality

improvement (TQI) If institutions of higher education follow the points of the quality

gurus like W Edwards Deming Philip Crosby Joseph Juran and Masaaki Imai they will

have (Cornesky amp Others 1991 P 89)

- Constructive competition

- Shared values and unity of purpose

- Collaboration on broad issues

- Simultaneous and synergistic planning

- Emphasis on responsibility to contribute

- Decentralized partnerships built upon situational management

- Team accountability

- Constancy of purpose

- Win-win resolution to conflicts via conflict management

- And probably most important a superior professorate student body and

administration In summary organizational culture will be transformed (Cornesky

amp Others 1991 P 89)

Linda Kaboolian in her article Innovations amp Public Management point that Quality

methods are most likely to be useful for improving the performance of public organizations

when

Stakeholders are united and support the organization s goals

Stakeholders are silent and management adopts the methods

The external environment more closely approximates a market with identifiable customers

Tasks are clearly defined

Goals are defined as outcomes rather than processes

Technologies are more certain to produce desired results

Definitions of organizational performance and success are clear and uncontested

Outcomes can be measured

Rewards are linked to performance (httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf)

210- TQM in Yemeni Higher Education Institutions

The Ministry of Higher Education Science and Research (MHESR) prepared recently a

national high education strategy Under the quality item it pointed that its right that the

majority of international universities adapts a quality systems for education But the

Yemenis universities don t Unfortunately even if there are some efforts but its limited not

regular and not applied in wide scope Also there isn t any formal authority to control or

supervise the education quality The strategy pointed also that the absences of A

Functioning Accreditation system and Quality assurance systems are very harmful for the

educational performance of the Yemenis public and private universities (HENS Strategy

2006 P 30)

This strategy asks for the necessity of quality assurance and related systems that help to

improve the academic programs in the universities It is also point under the (SWOT) item

that one of the most weakness point of education situation is the absence of quality control

systems and the functioning accreditation system which limiting the improvement of

academic amp administrative stuff So The Ministry of Higher Education Science and

Research (MHESR) with World Bank support made a contract with some experts under the

leadership of National Recognition Information Centre for the United Kingdom (UK

NARIC) helping the ministry to crate and develop quality systems in Yemenis universities

(HENS Strategy 2006 P 32)

In the end of this strategy they emphasis that the high education system in Yemen need to

adapt internal and external procedures to assure quality and that will lead to improve trust

between universities all society sectors and students But the most significant object is to

improve the general performance in universities (HENS Strategy 2006 P 65)

211- The Previous Studies

2111- Yemeni and Arabic Studies

21111- Al-Shami study (1997)

Study title

applying quality concepts in Yemeni industrial organizations

Study objects

Studying the basic concepts of quality and illustrating its importance and knowing the

extent of applying TQM concepts on Yemeni industrial organizations

Study conclusion

That Yemeni industrial organizations dont give a lot of attention to the standard

specifications and there are a selective process in applied it because of the weakness of the

Yemeni authority of standard and specifications

The lack of consciousness about TQM advantages and there aren t any TQM departments

all of that made applying TQM concepts very weak

Study recommendations

Study recommend activating the formal quality authorities like The Yemeni authority of

standard and specifications And it recommend also that Yemeni industrial organizations

should adapt the new concepts of quality and adapting the new systems of TQM in order to

improve the performance those systems depends on the standard that be created by ISO

21112 - Sofan study (2008)

Study title

Total Quality Management and Barriers Implementation field study in the general unite

service in the Republic of Yemen

Study objects

The study aims at exploring the possibility of applying TQM in the government sector and

identifying key obstacles before such application

Study conclusion

The study indicated that most employees find that there is support from top management

for their quality programs and the understand quality concepts

The study indicated that there are a number of obstacles facing implementation of TQM in

government departments

Study recommendations

Improve the consciousness of TQM concepts according to conduct meeting development

of specialized leaflets organizing conferences seminars and sessions And recruit TQM

specialist

Provision of necessary material human and moral support for the implementation of TQM

and expecting long-term not shot-term results And Increase bonuses moral support to

government staff (Sofan 2008)

21113 - Al-Komim study (2003)

Study title

Evaluation of Total Quality Management Application Results a field study on industrial

companies in Yemen

Study objects

The study aimed to examine TQM the conditions of its application and the results it has

accomplished in Yemeni industrial environment The problem facing its application and

the results obtained from applying TQM system

Study conclusion

The study pointed that there is a positive relation between TQM with all its elements (total

and individual) and all the study domains (domestic and foreign sales cost profitability

market share competitive advantage and the export ability) the application of TQM

system improves the performance level of the company And the best results one is

represent in market share competitive advantage export ability

Study recommendations

The sample companies should continue applying TQM and studying evaluating its system

to improve work Doing more market research and create the required environment for

applying TQM (Al-Komim 2003)

21114 - Al-Ofiry study (2006)

Study title

The Extent of Applying The Model of Total Quality Management in Yemeni Universities

Study objects

The study aimed at knowing the extent of applying the model of TQM in Yemeni

universities from the point of view of the sample of the educational administrative leaders

275 individuals

Study conclusion

The study presented that the degree for applying the model of TQM in Yemeni universities

(Aden Ibb) are mean (average) concerning the continuation of the educational teaching

and learning process and its developing and the participating in taking decision And few

toward the preparing for the TQM requirements in the university education developing the

university humanity cadres serving the society and the whole grand of the instrument

Study recommendations

Organizing training programmers for the university leaders administrators about the

concept of TQM and establishing complete data Increasing the government and social

support for university education staff satisfaction More decentralization (Al-Ofiry 2006)

21115 - Moozab study (2006)

Study title

The Role of Administrative Leadership in Applying TQM in the governmental

organizations an applied study on the Ministry of Education in the Republic of Yemen

Study objects

The research aims at recognizing constituents and requirements of applying TQM

represented in decentralization inquisition participation continuous improvement

focusing on the process through top managements support and aid what the extent top

management in the Ministry of Education participates in providing constituents and

requirements of applying TQM And what the extent the continuous improvement in

services participates in applying TQM Also what the extent that administrative problems

and barriers affect the constituent and requirements of TQM (Moozab 2006)

Study conclusion

The study present that there is a statistical relationship between managerial leaderships and

requirements of applying TQM through the importance of supporting top management to

realize success or failure

The study also concluded that managerial problems and obstacles affect the application of

TQM results also emphasized that continuous improvement and modernizing on the

ministry level work to provide the requirements of applying TQM and there is a positive

relationship since the more continuous improvement is the higher are the requirements of

applying TQM (Moozab 2006)

Study recommendations

The study recommend reviewing the organizational structure of Ministry of Education

eliminating job conflicts simplifying procedures and making a flat organizational structure

appropriate to TQM application It also recommend ministry to cooperates with Social

Development Fund in Yemen eliminating bureaucracy and centralism directing towards

democratic leadership participation transparency Establishing TQM department in the

ministry Directing towards educational development according to quality standards

(Moozab 2006)

21116- Abo Bakr amp Al-Zoman Study ( 2007)

Study title

The Obstacles and Constituents of Applying TQM in public sector in KSA an applied

study in Alryad city

Study objects

The study aimed to know the extent of applying TQM concepts in KSA knowing the

obstacles and constituents of applying TQM in public sector in KSA

Study conclusions

The study indicated that high level of samples believes in the important of applying TQM

to improve the performance it point also that the employees consciousness about TQM is

very high too

The study found that (588) of study samples organizations has an efforts about Quality

And the main reasons that made public organizations applied TQM was not to satisfied

customers but believing on the necessary of quality It also found there are TQM

departments in many organization of the study samples (Abo Bakr amp Al-Zoman 2007)

Study recommendations

The study recommend to invest the high level of employees consciousness about TQM to

increase the level of participating process in the improvement development plan and

decisions making Evaluating the organization culture always emphasizing on the new

organization culture It is also asked for adapting a strategic plans to achieve quality and

design a measure system that offered a continuous evaluation of the performance Offering

high standard training to top managements which help them to have a vision a strategic

planning and bring that reality Creating research amp development RD departments and

forming team works to solve problems

The study also emphases on establishing now IT information system And effective training

programs (Abo Bakr amp Al-Zoman 2007)

2112 - International Studies

21121- Hill Study (2008)

Study title

What Makes Total Quality Management Work A Study of Obstacles and Outcomes

Study objects

The purpose of the study was to determine what obstacles are associated with managing a

successful quality transformation and compare them to specific outcomes that measure

TQM success (Hill 2008)

Study conclusions and recommendations

This study showed the main obstacles to TQM and how they relate to specific outcomes It

also showed the most significant obstacles is not tying management s compensation to

achieving quality goals employees are not trained in quality improvement skills there are

not adequate resources to effectively employ total quality management employees are

resistant to change employees are not trained in problem identification and problem

solving techniques (Hill 2008)

When the twenty-one obstacles were correlated with potential outcomes three underlying

constructs resulted lack of planning for quality lack of training on quality and lack of

leadership for quality Then regression analysis was performed on the four undesirable

outcomes of TQM (frequent turnover of employees frequent turnover of management high

cost of implementing TQM outweighs the benefits and quality improvement efforts rarely

meet expectations) and it was found that lack of planning and lack of leadership were

significant for all four undesirable outcomes Lack of training was significant for the

frequent turnover of employees (Hill 2008)

This study is very beneficial for those involved in implementing or maintaining an effective

TQM system It can help those involved in TQM realize what potential obstacles can occur

and what the underlying constructs or reasons can be (Hill 2008)

21122- Ibekwe Study (2006)

Study title

Using Total Quality Management to Achieve Academic Program Effectiveness An

Evaluation of Administrator and Faculty Perceptions in Business School at Historically

Black Colleges and Universities

Study objects

The study aimed to evaluate the perceptions of administrators and faculty about using Total

Quality Management (TQM) to achieve academic program effectiveness in the school of

business at Historically Black Colleges and Universities (HBCUs) The purpose was to

evaluate the degree of faculty awareness practice and appreciation of using Total Quality

Management (TQM) to achieve academic program effectiveness and student-learning

objectives in the school of business in the United States This would require the

involvement and commitment of the institution s leadership faculty and staff through

planning promotion and implementation of total quality management (TQM) (Ibekwe

2006)

Study results and recommendations

The study indicated that the institutions who wants to achieve its goals and objectives must

ensure an effective leadership adequate funding a sound financial base and good financial

management practices a committed faculty and staff teamwork and collaborative

partnership and good governance It is therefore imperative that HBCUs must design

workable solutions to address and tackle problems that hinder regional and professional

accreditations (Ibekwe 2006)

Overall Ibekwes study was conducted to motivate HBCUs to encourage business schools

to adopt the TQM conceptsquality initiatives in order to strengthen their business program

effectiveness to achieve student-learning outcome and to maintain continuous quality

improvement Specifically the study evaluated the perceptions of the administrators and

faculty about using TQM to achieve academic program effectiveness and student learning

outcomes in HBCU business schools It provided a good assessment tool to identify those

vital elements of TQM such as strong leadership and coordination shared vision and

goals effective communication faculty interest and commitment adequate funding and

teamwork In essence the study suggests that TQM can be used as a viable tool to meet

student satisfaction and to achieve academic program effectiveness and student-learning

outcomes(Ibekwe 2006)

21123- Razvi Study (2002)

Study title

Total Quality Management Addressing Organizational Culture in a Health Care Institution

(HCC)

Study objects

the study aimed to explore the nature of the improvements that may arise from adapting a

TQM strategy for health care delivery in the absence of price indicators

Study conclusions

The study pointed that the awareness of a supportive organizational structure culture and

desired elements is increasingly relevant to organizations attempting to implement TQM

and its importance is being accepted as a major determinant of the success and in some

cases the survival of organizations in this ever-changing It also point that todays political

and economic environment is pressuring public institutions and organizations that were

considered impervious to change These typically large bureaucratic organizations are now

being expected to be increasingly efficient effective accountable and in some cases they

have to undergo tremendous change

Study recommendations

The study recommend that they should provide HCC with specific goals that it can now

address as a part of its ongoing strategy plan It also recommend to change the culture of

the organization towards supporting factors that are prerequisite for TQM (Razvi 2002)

21124- Byram Study (1994)

Study title

Total Quality Management Training For The Division of Administration and Finance at

The University of Wyoming A review of Results

Study objects

The purpose of this study was to review the results and the costbenefit of the Total Quality

Management Training provided by the Division of Administration and Finance at The

University of Wyoming

Study conclusions

The study found that the transformation to TQM cannot happened overnight And the

process is not meant to be a cure of all the universitys problems in short term but in long

one And training is very effective to encourage employees to use the knowledge gained in

practical applications at their work place (Byram 1994)

Study recommendations

The study recommend that trainers should determine the desired outcomes of training by

measuring and reviewing the progress all the time Also management should identify the

desired behavioral change develop a strategy to achieve these change And top

management should demonstrate leadership (Byram 1994)

3 Research Methodology

The purpose of this study is to know the possibility of applying Total Quality Management

(TQM) in Higher-Education Institutions in Yemen The first objective was to identifying

the importance of TQM for the quality of higher education services The second objective

was to identifying the level of awareness and consciousness of TQM concept among the

higher education institutions staff and administrations The third objective was to

identifying the possibility of applying TQM in higher education institutions and finally

bringing out some recommendations in the light of the finding this chapter will include

Research design Study population and sampling procedure Instrumentation Data

collection procedures Questionnaire survey Test and Data analysis

31- Research design

The research will try to describe the current TQM situation in HEI in Yemen through the

questionnaire that researcher designed the questionnaire composed of seven panel The

first one designed to determined the level of awareness and consciousness about TQM

concept among the higher education institutions staff and administrations The second

panel designed to identify the present commitment of HEIs top management toward

applying TQM The tired one asked about what HEI adapt to obtain a continues

improvement process The forth panel designed to know whether HEI offering a new

equipments and using high technology The fifth one designed to know if HEI adapting an

efficient organizational style systems The sixth panel designed to identify the human

resources improvement policies And the last one designed to know if HEI really concern

about their stockholders or not

32- population and sample procedure

The population of this study is the academic staff and administrative in higher education

institutions in Yemen including public universities research centers and Ministry of

Higher Education and Scientific Research There are 8 public universities Sanaa

University Aden University Taiz University Dhamar University Al-Huodidah

University Ibb University Hadramot University and Amran University There are many

research centers inside those universities additional to Yemen Center for Studies and

Research in Sanaa and its branch in Aden

The sample was selected randomly from population Four universities were selected to

represent the population Ninety one of academic staff and administrative official was

selected from four universities (Sanaa Aden Dahmar Hadramot) additional to the

Ministry of Higher Education and Scientific Research as a higher education institutions in

Yemen which have been chosen to conduct the survey questionnaire

33- Instrumentation

The questionnaire consist of two parts after a brief letter describing the aim of this

questionnaire the first part deals with the general information such as gender age

education qualification specific qualification years of services and current position The

other part consist of seven sections involves Awareness about TQM with 5 questions

TQM 1st to 6th requirements Top management commitment with 7 questions Continues

improvement with 5 questions New equipments and high technology with 5 questions

Efficient organizational style systems with 6 questions Human resources with 8 questions

and finally Customer focus (stockholders needs) with 6 questions (see Appendix)

34- Data collection procedures

In the theoretical part research depend on the available secondary data such as Books

Journals Formal reports Previous PhD Master thesiss Studies Researches Published and

unpublished reports of the higher education institutions Formal and informal reports of the

higher education institutions And in the field study part the researcher designed a

questionnaire composed of seven panel (see Appendix) 120 questionnaires were

distributed to the staff and administration in higher education institutions in Yemen only

deans dean assistants head of departments in the colleges around universities in Sanaa

Aden Dhamar Hadramot and MHISR 96 questionnaires came back 5 of them were

canceled 91 only were input to SPSS analyses program (758) from the distributer

questionnaires were back and that is an appropriate present The researcher suffered to

collect those questionnaires because of the superior of the study sample and their

responsibilities (deans the dean assistants the head of departments) The researcher also

travel to 3 cities additional to Sanaa to collect questionnaires

35- Questionnaire reliability

The questionnaire had been Judged by some academic staff in the universities some

sentences were added and others were removed Finally we come with 49 questions and

paragraphs (see Appendix)

(T test) and (One Way ANOVA) also used in this study And the following we find the

analysis results

36- Data analysis

The collected data were analyzed by using SPSS (originally Statistical Package for the

Social Sciences) This program was released in its first version in 1968 after being founded

by Norman H Nie and C Hadlai Hull SPSS is among the most widely used programs for

statistical analysis in social science (httpenwikipediaorgwikiSPSS)

Relationships try to identifying the level of awareness and consciousness of TQM concept

among the higher education institutions staff and administrations And will identifying the

possibility of applying TQM in higher education institutions through the coming out

percentage from the questionnaire sections We will see that more clearly in the coming

part

4 Data Analysis and Results

This research has obtained the results of questionnaire survey analyses which prepared to

determine the possibility of applying Total Quality Management (TQM) in Higher-

Education Institutions in Yemen according to the view of HEIs academic staff and

administration in universities research centers and ministry of higher education (MHESR)

And with differences like Job levels Education qualification Years of services All data

were input by SPSS and the extent of low and high limits of Mean were calculated as in the

following Table

41- Study samples properties results

The following tables shows the properties of the selected sample explaining the

information about the specific results about number of questionnaires in every university

and MHESR Gender Age Education qualification Specific qualification Years of

services and Current position of every one

Table (41) the extent of low and high Mean limits

the extent of low and

high limits of Mean

Acceptance

level

Applied

chances

1___180 Totally disagree

Very low

181___260 Disagree Low

261___340 Neuter Average

341___420 Agree High

421___5 Totally agree Very high

Table (42) Number of Questionnaires in every University

Frequency

Percent

Sanaa University 25 275

Aden University 25 275

Dhamar University 16 176

Hadramot University

13 143

M H E S R

12 132

Total 91 1000

Table (43) Gender of the study sample

Frequency

Percent

Male 88 967

Female

3 33

Total 91 1000

In table (43) we can see that female present only 33 from our study sample and that

refers to the low share of female among management staff in YHEI

Table (44) Age of the study sample

Frequency

Percent

36-45 years 6 66

46-55 years 46 505

56-65 years 22 242

over 66 years

17 187

Total 91 1000

Table (44) shows that 505 of our study sample their age between 46-55 years And this

the age of wisdom

Table (45) The Education qualification of the study sample

Frequency

Percent

Bachelor Degree

9 99

Master degree 5 55

PhD 77 846

Total 91 1000

Table (45) shows that 846 of our study sample have PhD and this refers to the

credibility of the study

Table (46) The Specific qualification of the study sample

Frequency

Percent

Management sciences

16 176

Economic sciences 7 77

Engineering sciences 8 88

Law sciences 9 99

Agriculture sciences 2 22

Medical sciences 7 77

computer sciences 2 22

Literature 26 286

Other 14 154

Total 91 1000

Table (46) shows the Specific qualification of the study sample with 286 Literature

176 Management sciences and 22 computer sciences

Table (47) The Years of services of the study sample

Frequency

Percent

less than 5 years

7 77

6-10 years 12 132

11-15 years 27 297

15-20 years 9 99

21-25 years 24 264

over 26 years 12 132

Total 91 1000

Table (47) shows the that 292 of our study sample serve between 11-15 years and only

77 serve less than 5 years in YHEI

Table (48) The Current position of the study sample

Frequency

Percent

C e n t e r M a n a g e r

2 22

Departments Head 31 341

College Dean 9 99

College Dean Assistant

15 165

Member of Staff 27 297

General Manager 7 77

Total 91 1000

Table (48) shows that 341 of our study sample are Departments Head in universities

and only 22 are center managers And that refers to the low number of research centers

in universities

42- The finding

The following tables clarify the finding of research which include the mean Std deviation

and descending of the all six TQM requirements additional to the awareness of TQM

421- the level of Awareness of TQM results

The following table clarify the mean Std deviation and descending about the first part of

our questionnaire Awareness of TQM

Table (49) The study sample answers analyses about Awareness of TQM

Questionnaire Descending Mean Std

Deviation

Applied

chances

QA1

Our Staff are aware of TOM concept and they are able

to apply the concept in our institutions (MEHRS

university research center)

1 360 122 High

QA2 The responsibilities of applying TQM lie on MHESR

which supervise universities amp centers5 186 113 Low

QA3

We have appropriate and effective system and we do

not need to implement the concept of TQM in our

institution

3 201 98 Low

QA4

TQM concept achieving only a partial improvement

and that is not appropriate to develop high education

quality services and outputs

2 221 118 Low

QA5

Top management in the institution realizes that

applying Total Quality Management gives their

organizations a competitive advantages

4 201 94 Low

M_A 234 50 Low

Before studying table (49) we have to clarify that paragraphsQA2 QA3 QA4 are

Negative paragraphs and they were design as a tricky questions And that intend their Mean

will be inverse of the extent of low and high Mean limits in table (41) other way it will be

like

Totally disagree Very high

Disagree High

Neuter Average

Agree Low

Totally agree Very Low

Studying and analyzing table (49) data shows that the study sample answers about

paragraphs (QA2 QA3 QA4 QA5) clarify that the applying chances is Low where the

Mean of these paragraphs are (186 201 221 201) when the only paragraph

(QA1)clarify that the applying chances is High with 360 Mean Therefore the m_A about

this part clarify that the applying chances is Low with Mean (234)

422- 1st requirement Top management commitment results

The following table clarify the Mean Std deviation and descending about the first

requirement of applying TQM Top management commitment

Table (410) The study sample answers analyses about the 1st requirement Top management commitment

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q1R1

Top management determines a clear vision to the

development and modernization process in the

institution

276 95 Average

Q1R2 Top management in the institution learns quality-

related concepts and skills

279 99 Average

Q1R3

Top management offers all requirements (financial

materials equipments) to achieve Total Quality

Management (TQM)

311 126 Average

Q1R4

Top management believes that everyone in its staff is

responsible for the quality of service that offered by

the institution

251 94 Average

Q1R5

Top management in the institution supports and

encourages any efforts that lead to improving the

general performance

288 110 Average

Q1R6 Top management in the institution work quickly to

solve problems that face the performance

288 118 Average

Q1R7

Top management in the institution depends on the

saved data and information when they make plans or

establish a management or academic decisions

321 124 Average

M_1ST 288 86 Average

Studying and analyzing table (410) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (276 279 311 251 288 288 321) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (288)

423- 2nd requirement continues improvement results

The following table clarify the Mean Std deviation and descending about the second

requirement of applying TQM continues improvement

Table (411) The study sample answers analyses about the 2nd requirement continues improvement

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q2R1

Top management makes the process of continues

improvement as one of the quality objectives in the

institution

291 129 Average

Q2R2

The institutions objectives activities and applied

systems have been evaluated regularly to be sure of

its suitability

329 129 Average

Q2R3The institution have a continues auditing system to

improve and develop its services 309 118 Average

Q2R4 The institution always compare its performance with

the competitors

334 118 Average

Q2R5 The institution rely on an obvious plan that follow-up

and assess all management and academic process

345 116 High

M_2ND 322 101 Average

Studying and analyzing table (411) data shows that the study sample answers about

paragraph (Q2R5) clarify that the applying chances is High where the Mean of these

paragraph is (345) when other paragraphs (Q2R1 Q2R2 Q2R3 Q2R4) clarify that the

applying chances is Average Therefore the M_A about this part clarify that the applying

chances is Average with Mean (322)

424- 3rd requirement New Equipments and High technology results

The following table clarify the Mean Std deviation and descending about the third

requirement of applying TQM New Equipments and High technology

Table (412) The study sample answers analyses about the 3rd requirement New Equipments and High technology

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q3R1 New technologies like computes machines and labs

are available in the institution 280 117 Average

Q3R2 The institution uses the new software to carry out its

different tasks

311 100 Average

Q3R3 The institution has a website 227 131 Low

Q3R4 The institution has a data bases and new information

which helps for planning and improving services 318 127 Average

Q3R5

There is an effective system in the institution to

maintains the equipments new technologies

machines labs and the different tools

332 124 Average

M_3RD 294 88 Average

Studying and analyzing table (412) data shows that the study sample answers about

paragraphs (Q3R1 Q3R2 Q3R4 Q3R5) clarify that the applying chances is Average

where the Mean of these paragraphs are (280 311 318 332) when the only paragraph

(Q3R3) clarify that the applying chances is low with (227) Therefore the M_A about this

part clarify that the applying chances is Average with Mean (294)

425- 4th requirement efficient organizational style systems results

The following table clarify the Mean Std deviation and descending about the forth

requirement of applying TQM efficient organizational style systems

Table (413) The study sample answers analyses about the 4th requirement efficient organizational style systems

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q4R1 The institution has a flexible organizational chart that

can be modified to adapt TQM system 309 105 Average

Q4R2 Employees and staffs job descriptions and tasks are

clear amp obvious in the institution

300 112 Average

Q4R3 The empowerment that given to the low management

level are clear amp obvious in the institution

319 107 Average

Q4R4 There is a clear mechanism that defined the internal

and external relationships in the institution 302 103 Average

Q4R5

Top management in the institution pays attention to a

continuous auditing in order to improve and develop

the systems amp different management process

314 106 Average

Q4R6 Top management in the institution empowers

employees or staff to solve quality problems 331 106 Average

M_4TH 312 85 Average

Studying and analyzing table (413) data shows that the study sample answers about all

paragraphs clarify that the applying chances is Average or central where the Mean of these

paragraphs are (309 300 319 302 314 331) Therefore the M_A about this part

clarify that the applying chances is Average with Mean (312)

426- 5th requirement Human Resources results

The following table clarify the Mean Std deviation and descending about the fifth

requirement of applying TQM Human Resources

Table (414) The study sample answers analyses about the 5th requirement Human Resources

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q5R1

Top management encouraged the employees

involvement in all management levels participating in

the planning process and making decisions

325 123 Average

Q5R2Top management encouraged the innovation in

management and academic processes

304 124 Average

Q5R3 There are standards to hire Academic amp Admin staff

in the institution

285 126 Average

Q5R4

Top management in the institution realizes that

training is one of the important elements in continues

improvement process so its offering it to all staff

269 112 Average

Q5R5 Training programs are designed according to the

necessity and specialty of HR in the institution 280 104 Average

Q5R6 There is a mechanism assessing the training

programs level of advantages 340 127 Average

Q5R7 Top management in the institution encourage

teamwork to achieve tasks

318 123 Average

Q5R8 The institution has a trained human staff who can operate

the new technologies and make benefit of use it 230 102 Low

M_5TH 294 88 Average

Analyzing table (414) data shows that the study sample answers about paragraphs (Q5R1

Q5R2 Q5R3 Q5R4 Q5R5 Q5R6 Q5R7) clarify that the applying chances is Average

where the Mean of these paragraphs are (325 304 285 269 280 340 318) when the

only paragraph (Q5R8) clarify that the applying chances is low with (230) Therefore the

M_A about this part clarify that the applying chances is Average with Mean (294)

427- 6th requirement Customer Focus (Stockholders needs) results

The following table clarify the Mean Std deviation and descending about the sixth

requirement of applying TQM Customer Focus (Stockholders needs)

Table (415) The study sample answers analyses about the 6th requirement Customer Focus (Stockholders needs)

Questionnaire Descending Mean Std

Deviation

Applied

chances

Q6R1

The institution conducts a survey to know

stockholders (Society amp students) needs and their

interest services

338 120 Average

Q6R2

The institutions management arranges the effective

mechanisms which insure meeting stockholderss

(Society amp students) needs

318 114 Average

Q6R3

The objectives of quality improvement operation

builds according to stockholders (Society amp students)

needs and expectations

325 115 Average

Q6R4

The stockholders (Society amp students) needs and

expectations were highly considering in the process

of planning and designing new academic programs

305 120 Average

Q6R5 The institution collects extensive complaint

information from stockholders (Society amp students)

329 120 Average

Q6R6 The institution conducts a stockholders (Society amp

students) satisfaction survey every year

348 119 High

M_6TH 327 102 Average

Studying and analyzing table (415) data shows that the study sample answers about the

paragraph (Q6R6) clarify that the applying chances is High with (348) when the answers

of paragraphs (Q6R1 Q6R2 Q6R3 Q6R4 Q6R5) clarify that the applying chances is

Average where the Mean of these paragraphs are (338 318 325 305 329) Therefore

the M_A about this part clarify that the applying chances is Average with Mean (327)

428- order of TQM requirement

The following table clarify the Mean Std deviation and descending about all requirements

of applying TQM according to the sample answers

Table (416) The order of TQM requirements according to the mean

Requirements Descending Mean Std

Deviation

Applied

Chances

M_1ST 6 288 86 Average

M_2ND 2 322 101 Average

M_3RD 5 294 88 Average

M_4TH 3 312 85 Average

M_5TH 4 294 88 Average

M_6TH 1 327 102 Average

M_ALL 310 73 Average

Table (416) present the collecting data of all tables and it shows the order of all elements

according to the Mean It shows that the 6th requirementCustomer Focus (Stockholders

needs) score the first one with (327) Mean In other hand the 1st requirement Top

management commitment score the final one with (288) Mean

Table shows that the applied chances of all TQM 6 requirements is Average with (310)

Mean

Table (417) One Way ANOVA analyses about differences according to serves years

Requirements

Years of services

Mean

Std Deviation

F Sig scheffe

less than 5 years

251 104

6-10 years

285 77

11-15 years

289 84

15-20 years

329 75

21-25 years

301 81

M_1ST

over 26 years

251 98

1241

297 NO

less than 5 years

263 73

6-10 years

292 92

11-15 years

309 101

15-20 years

393 77

21-25 years

351 112

M_2ND

over 26 years

302 90

2315

051 Yes

less than 5 years

260 108

6-10 years

275 55

11-15 years

288 88

15-20 years

347 57

21-25 years

303 95

M_3RD

over 26 years

285 108

1060

388 NO

less than 5 years

274 75

6-10 years

310 87

11-15 years

299 84

15-20 years

350 46

21-25 years

329 95

M_4TH

over 26 years

307 92

968 442 NO

less than 5 years

268 82

6-10 years

279 88

11-15 years

286 88

15-20 years

333 55

21-25 years

311 95

M_5TH

over 26 years

276 92

888 493 NO

less than 5 years

310 88

6-10 years

318 81

11-15 years

296 106

15-20 years

396 76

21-25 years

356 110

M_6TH

over 26 years

307 100

1956

094 NO

less than 5 years

271 79

6-10 years

293 64

11-15 years

294 77

15-20 years

355 44

21-25 years

324 86

M_ALL

over 26 years

286 82

164 16 NO

Studying and analyzing table (417) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Service Years Unless in the 2nd

requirement Continues improvement we can see there is a differences with statistical

significance Sig = 0051 for figures (4 5) (15-20 years) and (21-25 years)

But in general measure there is No differences with statistical significance Sig

Table (418) One Way ANOVA analyses about differences according to current

position

Requirements

Current position Mean

Std Deviation

F Sig

scheffe

Center Manager

307 91

Departments Head

289 86

College Dean

271 61

College Dean Assistant

308 77

Member of Staff

289 104

M_1ST

General Manager

247 59

554 735

NO

Center Manager

310 127

Departments Head

336 108

College Dean

324 122

College Dean Assistant

331 86

Member of Staff

313 106

M_2ND

General Manager

271 51

529 754

NO

Center Manager

200 85

Departments Head

319 96

College Dean

273 108

College Dean Assistant

289 46

Member of Staff

285 90

M_3RD

General Manager

277 84

1155

338

NO

Center Manager

275 106

Departments Head

319 91

College Dean

324 83

College Dean Assistant

303 69

Member of Staff

319 89

M_4TH

General Manager

274 91

485 787

NO

Center Manager

263 88

Departments Head

296 88

College Dean

292 77

College Dean Assistant

319 81

M_5TH

Member of Staff 286 100

404 844

NO

General Manager

275 71

Center Manager

250 118

Departments Head

344 104

College Dean

341 133

College Dean Assistant

312 108

Member of Staff

323 97

M_6TH

General Manager

305 64

553 735

NO

Center Manager

269 101

Departments Head

315 79

College Dean

303 81

College Dean Assistant

311 67

Member of Staff

311 89

M_ALL

General Manager

274 60

41 84 NO

Studying and analyzing table (418) data shows that there is No differences with statistical

significance Sig at the function level ( a = 0050 ) about the applied chances of TQM

requirements in YHEI according to the variable Current position

5 Discussion and Implications

The main aim of this study is to determine the possibility of applying Total Quality

Management (TQM) in Higher-Education Institutions in Yemen through the survey which

had been done in four universities Sanaa Aden Dhamar Hadramot additional to Ministry

of High Education (MHESR) in Sanaa 91 questionnaires as Table (42) shows are our

collection data from four main cities in Yemen

The first objective of this study was to identifying the importance of TQM for the quality

of higher education services And that what we try to present it in the 2nd part of this study

A Literature Review which highlights TQM and its development steps objects

principals requirements and its important of applying in higher education institutions in

order to improve the general performance

The second objective of this study was to identifying the level of awareness and

consciousness of TQM concept among the higher education institutions staff and

administrations Table (49) shows that Awareness about TQM among our sample study

is Low with (234) Mean This is support our previous view or think which was the

Awareness about TQM in YHEI is Low and it needs more attention and studied procedures

to display the culture of quality and TQM in YHEI

The third objective of this study was to identifying the possibility of applying TQM in

higher education institutions Tables (410) to (415) shows the levels of chances to

applying TQM requirements and every table illustrated one of the TQM 6 requirements

This study shows that the applied chances for the first requirement which is Top

management commitment is Average with 288 Mean according to table (410) and the

table shows that the paragraph Top management in the institution depends on the saved

data and information when they make plans or establish a management or academic

decisions comes ordinal in the first with 321 Mean when the paragraph Top

management believes that everyone in its staff is responsible for the quality of service that

offered by the institution comes in the end with only 251 Mean

The study also shows that the applied chances for the second requirement which is

Continues Improvement is Average with 322 Mean according to table (411) and the

table shows that the paragraph The institution rely on an obvious plan that follow-up and

assess all management and academic process comes ordinal in the first with 345 Mean

when the paragraph Top management makes the process of continues improvement as one

of the quality objectives in the institution comes in the end with 291 Mean

This study shows that the applied chances for the third requirement which is New

Equipments and High Technology is Average with only 294 Mean according to table

(412) and the table shows that the paragraph There is an effective system in the

institution to maintains the equipments new technologies machines labs and the different

tools comes ordinal in the first with 332 Mean when the paragraph The institution has

a website comes in the end with only 227 Mean This result point that even if there is a

website HEIs staff do not use it are cannot use it So they need a high level of training on

that

The study also shows that the applied chances for the fourth requirement which is

Efficient Organizational Style System is Average with 312 Mean according to table

(413) and the table shows that the paragraph Top management in the institution

empowers employees or staff to solve quality problems comes ordinal in the first with

331 Mean when the paragraph Employees and staffs job descriptions and tasks are

clear amp obvious in the institution comes in the end with 300 Mean And that refers to the

neediness of job descriptions in YHEI

This study shows that the applied chances for the fifth requirement which is Human

Resources is Average with only 294 Mean according to table (414) and the table shows

that the paragraph There is a mechanism assessing the training programs level of

advantages comes ordinal in the first with 340 Mean when the paragraph The

institution has a trained human staff who can operate the new technologies and make

benefit of use it comes in the end with only 230 Mean This result clearly shows the lack

of trained human staff in YHEI

This study shows also that the applied chances for the sixth requirement which is

Customer Focus (Stockholders needs) is Average with 327 Mean according to table

(415) and the table shows that the paragraph The institution conducts a stockholders

(Society amp students) satisfaction survey every year comes ordinal in the first with 348

Mean when the paragraph The stockholders (Society amp students) needs and expectations

were highly considering in the process of planning and designing new academic

programs comes in the end with 305 Mean

In general analyses shows that the applying chance in every requirements is Average with

the order that we can find it in table (416) this is a good percent but not excellent and it

shows that YHEI still needs a lot of procedures and hard work to improve its performance

in order to prepare an appropriate environment to make the applying chance of TQM

requirements better than know

6 Conclusion and Recommendations

This study clarify that the possibility of applying Total Quality Management (TQM)

in Higher-Education Institutions in Yemen is Average And the current environment

doesnt help to apply TQM requirements perfectly So MHESR and Yemeni

universities should give more attention to create the appropriate environment to

applied this system They have to start a studied procedures which came from a

scientific research and learn from other successful experiences in TQM in Higher

Education like Malaysia experience

MHESR and Yemeni universities have to develop the Awareness about TQM

among their staff by adapting workshops conferences training programs about

TQM culture and its principals important to apply in Higher Education Institutions

Top management in MHESR and Yemeni universities should have a clear vision

about development and modernization process they have to believe that everyone

in staff is responsible for the quality of service that offered to society Supporting

and encouraging any efforts that lead to improving the general performance

MHESR and Yemeni universities or YHEI have to adapt a continues auditing

system to improve and develop its services And they should rely on an obvious

plan that follow-up and assess all management and academic process with regularly

evaluating to be sure of its suitability

YHEI should have an updated websites and using new software to carry out its

different tasks with a new computes machines and labs

YHEI should have a flexible organizational chart that can be modified to adapt

TQM system a clear mechanism that defined the internal and external relationships

a clear amp obvious employees job descriptions and tasks

Top management of YHEI should encourage the innovation in management and

academic processes design training programs according to the necessity and

specialty of HR and realize that training is one of the important elements in

continues improvement process Also YHEI should have a strict standards to hire

Academic amp Admin staff specially in the universities without any circumlocution

YHEIs management should build the objectives of quality improvement operation

according to stockholders (Society amp students) needs and expectations Also they

should arrange the effective mechanisms which insure meeting stockholders needs

in the process of planning and designing new academic programs

MHESR have to create a new sector in the ministry to be a responsible about

improving and supervising all procedures in order to apply TQM requirements in

YHEI And in universities we suggest that to add TQM job to the University Dean

Assistant for Academic Affairs

YHEI have to increase the level of female share among management staff

YHEI should improve the life level of its staff in order to obtain the job satisfaction

which help to improve the general performance

7 References

Books

-Morgan C and Murgetroyd S (1995) Total Quality Management in the Public Sector Open University Press Chapter 4 TQM and Health Care

-Cooper Cary L and others (2005) The Blackwell Encyclopedia of Management Second edition Operations Management Blackwell Publishing Ltd Australia (p 247)

-Madu C N amp Kuei C (1993) Introducing strategic quality management Long Range Planning 26 (6) pp 121-31

- Witzel Morgan (2003) Fifty Key Figures in Management First edition Published by Routledge Taylor amp Francis Group London amp New York (p66-67)

- Zikmund William G (2003) Business Research Methods 7th Edition South-Western Page 10

- Shafritz Jay M and others (1998) International Encyclopedia of Public Policy and Administration Volume 4 R-Z Westview Press A Division of Harper Collins Publishers Inc (p 2267)

- Witzel Morgan (2001) The Biographical Dictionary of Management First edition Volume 1 A-JPublished by Thoemmes Press Bristol BS1 5RR England (p244)

- Boardman T J (1994) W Edwards Deming 1900-93 The American Statistician 48(3) 179-87

- Butman J and Roessner J (1995) foreword in JM Juran (ed) Managerial Breakthrough the classic book on improving management performance New York McGraw-Hill

- Cornesky Robert And Others (1991) Implementing Total Quality Management in Higher Education Magna Publications Inc

- Flood RL (1993) Beyond TQM New York John Wiley and Sons

- Cortada JW and Woods JA (1995) The McGraw-Hill Encyclopedia of Quality Terms and Concepts New York McGraw-Hill

- Crosby P B (1984) Quality without tears The art of hassle-free management New York McGraw-Hill

- Crosby P B (2000) Creating a useful and reliable organization The quality professionals role Quality Congress ASQsAnnual Quality Congress Proceedings 720-722

-Deming W Edwards (1982) Out of the Crisis Cambridge MA Productivity Press or

Washington DC The George Washington University MIT-CAES

- Ishikawa K (1985) What is total quality control The Japanese way Englewood Cliffs NJ Prentice-Hall

- Feigenbaum A V (1983) Total quality control New York McGraw-Hill

- de Mast J (2004) A methodological comparison of three strategies for quality improvement International Journal of Quality amp Reliability Management 21 198-213

- Hoyer R W amp Hoyer B B (2001) What is quality Quality Progress 34(7) 52-62

- Christopher Loveloch (2005) Services Marketing in Asia prentice Hall Pearson Education South Asia Singapore p 4 243

- Turban and others (2007) Information technology for Management 6th edition John Wiley amp Sons inc 2007 pages 379-380 390

-Turban and others (2006) Information Technology for Management 5th Edition John Wiley amp sons (Asia) Pte Ltd 2006 page 5

- Pervaiz K amp Kwang L (2002) Learning Through Knowledge Management Hardan Butterworth

- Tenner A R and DeToro I J (1992) Total Quality Management Tree Steps to Continuous improvement Addison-Wasley Publishing Company Inc Reading MA

- Dahlgaard J J and others (1994) the quality journey A journey without an end Carfax Publishing Company Arbingdon

- Fisher C M Barfield J Li J amp Mehta R (2005) Retesting a model of the Deming management method Total Quality Management 16 401 412

- Slack Nigel amp Lewis Michael (2005) The Black Well Encyclopedia of Management Operations Management Second edition Blackwell Publishing Ltd P 258-260

- Ahmed Jashim Uddin (2008) Quality and TQM at Higher Education Institutions in the UK Lessons from the University of East London amp the Aston University AIUB Bus Econ Working Paper Series No 2008- 12 httporpaiubeduWorkingPaperWorkingPaperaspxyear=2008

Arabic Books

- Yosef Tawfeq (2001) Quality Management Dar Alsafa Press Amman

- Alselmee Ali (2002) Superior Management Dar Gareeb Press Cairo

Studies

- Ehsan Mohammad (2004) Quality In Higher Education Theoretical Overview Asian Affairs Vol 26 No 3 61-72 July-September Page 63

- Gueorguiev Tzvetelin Quality of Higher Education 2006 University of Rousse Angel Kanchev Rousse Bulgaria

- Abas Z amp Yaacob Z (2006) Exploring the relationship between total quality management (TQM) strategic control systems (SCS) and organizational performance (OP) using a SEM framework Journal of American Academy of Business Cambridge 9(2) 161-166

- Christopher Lovelock ampEvert Gummesson (2004) journal of services research 7 Agu p 20-41

- Battisti Francesca De and others (2003) The Rasch Model to Measure Service Quality Working Paper n 272003 - Settembre Dipartimento di Economia Politica e Aziendale Universitagrave degli Studi di Milano Page2

- Sila I and Ebrahimpour M (2002) An investigation of the Total Quality Management survey based on research between 1998 and 2000 International Journal of Quality and Reliability Management Vol 19 No 7 pp 902-970

- Hellsten U and Klefsj B (2000) TQM as a management system consisting of values methodologies and tools The TQM Magazine Vol 12 No 4 pp238 244

- Kocakoc I D amp Sen A (2006) Utilizing surveys for finding improvement areas for customer satisfaction along the supply chain International Journal of Market Research 48 623-636

- McDonald I Zairi M amp Idris MA (2002) Sustaining and transferring excellence Measuring Business Excellence 6(3) 20-30

- Julia Franz (2005) The Government of Quality Reconstructing a neoliberal art of government in the field of further education Presentation Katholieke Universiteit Leuven 2December 2005

Unpublished Masters and PhD thesis

- Hill Deborah A (2008) What Makes Total Quality Management Work A Study of Obstacles and Outcomes A Dissertation Presented in Partial fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University UMI Number 3303697

- Ibekwe Lawrence A (2006) Using Total Quality Management to Achieve Academic Program Effectiveness An Evolution of Administrator and Faculty Perceptions in Business School at Historically Black Colleges and Universities A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University

- Alofiry Nabil Ahmed (2006) The Extent of Applying The Model of Total Quality Management in Yemeni Universities A thesis submitted to the Department of higher studies in The Education College

Ibb University In partial fulfillment of the requirement of the Masters degree in (Educational Administration amp supervision)

- Moozab Adel (2006) The Role of Administrative Leaderships in Applying TQM in the Governmental Organizations An applied study on the Ministry of Education in the Republic of Yemen Public and local Administration Department National Institute of Higher Management Sadat Academy for Management Sciences

- Razvi Shazia (2002) Total Quality Management Addressing Organizational Culture in a Health Care Institution (HCC) A thesis presented in partial fulfillment of the requirements for the degree of Master of Science in Administration at John Molson School of Business Concordia University Montreal Quebec Canada

- Byram James (1994) Total Quality Management Training For The Division of Administration and Finance at The University of Wyoming A review of Results A thesis submitted to the unit of applied science and technology and to the Graduate Scholl of the University of Wyoming in partial fulfillment of the requirements for the degree of Master of Science in Education Laramie Wyoming UMI Number EP25271

Reports

- QAA (1998) Quality Assurance in UK Higher Education A brief guide Gloucester UKQuality Assurance Agency for Higher Education

- HENS Strategy (2006) Higher Education National Strategy in Yemen amp The Future Work Planning 2006-2010 High education development project Ministry of Higher Education Science and Research (MHESR)

- Achievement Report 2007 amp 2008 work plan Ministry of Higher Education amp Scientific Research

Internet websites

- httpenwikipediaorgwikiW_Edwards_Deming

- httpenwikipediaorgwikiQualitycite_note-ASQglossaryQ-4 915 pm 422009)

- httpwwwdiscover6sigmaorgpost200510few-words-on-quality)

- httpwwwjsqcorgen

- httpwwwmftroucomedwards-deminghtml

- httpwwwschool-for-championscomtqmprincipleshtm

- Wikimedia Foundation (2006) Retrieved December 20 2006 from httpwwwc2com

cgiwikiFishboneDiagram

- SkyMark Corporation (2006) Retrieved December 10 2006 fromhttpwwwskymarkcom

- Work911Bacal amp Associates Business amp Management Supersite (httpwork911comarticlestqm1htm)

- httpsearchciotechtargetcomsDefinition0sid182_gci76312200html

- Dilip Bhatt EFQM Excellence Model and Knowledge Management Implicationshtm

- httpwwweknowledgecentercomarticles10101010htm

- httpwwwksgharvardedutaubmancenterpdfspublicsectorqualitypdf

- EFQMorg httpwwwefqmorgDefaultaspxtabid=35

Appendix (1)

Survey Questionnaire

Dear Sir or Madam

Greeting

TQM Total Quality Management is one of the important outputs of the development in management thought in our world today and it is one of the contemporary methods that were implemented in both private and public sectors and it achieved a great influence to improve the performance

TQM was implemented in many companies and organizations which score later a superior objectives and TQM become one of the important contemporary concepts that made a revolutionary development in the world of management Its philosophy belief that the management process must focus on integrating customer-driven quality throughout the organization asking for being special listening for customers needs because customer is the center of the organization thought

This study will try to studying and analyzing the possibility of applying TQM systems or concepts in higher education institutions in Yemen by asking its staff and administration in universities its research centers and ministry of higher education This Study is a Partial Fulfillment of the Requirement for the Degree of Master of Business Administration

Through this I am requesting your kind participation which involves filling the attached questionnaire Please notify that your participation of this questionnaire and your responses will be kept strictly confidential Thank you and best regards

Mohammed Ahmed Al-Sharafi

Important note Institutions refer to the ministry university or research center

Note This survey content of two parts

Please mark the appropriate answer

First General Information

1- Gender

Female

male 2- Age

26-35 years

Under 25 years

46-55 years

36-45 years

Over 66 years

56-65 years

3- Education qualification

High diploma

High school

Master degree

Bachelor degree

Other please clarify it

Ph D

4- Specific qualification

Political sciences

Management sciences

Engineering sciences

Economic sciences

Agriculture sciences

Law sciences

Computer sciences

Medical sciences

Other please clarify it

Literature

5- Years of services

6-10 years

Less than 5 years

15-20 years

11-15 years

over 26 years

11-15 years

6- Current position

2 TQM requirements

Please mark the appropriate answer

Totally disagree

Disagree

Neutral

Agree

Totally agree Questionnaire

Awareness about TQM

Our staff are aware of TQM concept and they are able to apply the concept in our institutions (MEHRS university research center)

1

The responsibilities of applying TQM lie on MHESR which supervise universities amp centers

2

We have appropriate and effective system and we do not need to implement the concept of TQM in our institution

3

TQM concept achieving only a partial improvement and that is not appropriate to develop high education quality services and outputs

4

Top management in the institution realizes that applying Total Quality Management gives their organizations a competitive advantages

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 1st requirement Top management commitment

Top management determines a clear vision to the development and modernization process in the institution

1

Top management in the institution learns quality-related concepts and skills

2

Top management offers all requirements (financial materials equipments) to achieve Total Quality Management (TQM)

3

Top management believes that everyone in its staff is responsible for the quality of service that offered by the institution

4

Top management in the institution supports and encourages any efforts that lead to improving the general performance

5

Top management in the institution work quickly to solve problems that face the performance

6

Top management in the institution depends on the saved data and information when they make plans or establish a management or academic decisions

7

Totally disagree

Disagree

Neutral

Agree

Totally agree 2nd requirement continues improvement

Top management makes the process of continues improvement as one of the quality objectives in the institution

1

The institutions objectives activities and applied systems have been evaluated regularly to be sure of its suitability

2

The institution have a continues auditing system to improve and develop its services

3

The institution always compare its performance with the competitors

4

The institution rely on an obvious plan that follow-up and assess all management and academic process

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 3rd requirement New Equipments and High technology

New technologies like computes machines and labs are available in the institution

1

The institution uses the new software to carry out its different tasks

2

The institution has a website

3

The institution has a data bases and new information which helps for planning and improving services

4

There is an effective system in the institution to maintains the equipments new technologies machines labs and the different tools

5

Totally disagree

Disagree

Neutral

Agree

Totally agree 4threquirement efficient organizational style systems

The institution has a flexible organizational chart that can be modified to adapt TQM system

1

Employees and staffs job descriptions and tasks are clear amp obvious in the institution

2

The empowerment that given to the low management level are clear amp obvious in the institution

3

There is a clear mechanism that defined the internal and external relationships in the institution

4

Top management in the institution pays attention to a continuous auditing in order to improve and develop the systems amp different management process

5

Top management in the institution empowers employees or staff to solve quality problems

6

Totally disagree

Disagree

Neutral

Agree

Totally agree 5threquirement Human Resources

Top management encouraged the employees involvement in all management levels participating in the planning process and making decisions

1

Top management encouraged the innovation in management and academic processes

2

There are standards to hire Academic amp Admin staff in the institution

3

Top management in the institution realizes that training is one of the important elements in continues improvement process so its offering it to all staff

4

Training programs are designed according to the necessity and specialty of HR in the institution

5

There is a mechanism assessing the training programs level of advantages

6

Top management in the institution encourage teamwork to achieve tasks

7

The institution has a trained human staff who can operate the new technologies and make benefit of use it

8

Totally disagree

Disagree

Neutral

Agree

Totally agree 6threquirement Customer Focus (Stockholders needs)

The institution conducts a survey to know stockholders (Society amp students) needs and their interest services

1

The institutions management arranges the effective mechanisms which insure meeting stockholderss (Society amp students) needs

2

The objectives of quality improvement operation builds according to stockholders (Society amp students) needs and expectations

3

The stockholders (Society amp students) needs and expectations were highly considering in the process of planning and designing new academic programs

4

The institution collects extensive complaint

information from stockholders (Society amp students)

5

The institution conducts a stockholders (Society amp students) satisfaction survey every year

6

  • A- external cover
  • B- table of contents
  • C- Introduction
  • D-TQM-literature Review
  • E-Research methodologyDiscustionConclutionReferncesAppendixes
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