the portfolio handbook
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P r e s e n t s
Your definitive guide to Presenting Your work with imPact
Golden rules
Effective digital folios
Impress in print
Craft a killer showreel
Student advice
Get your work seen
Present your folio
Essential resources
4 computer arts presents: The PorTfolio handbook
06 Golden rules
08 Build a better folio10 Six classic portfolio pitfalls12 Shooting your design work14 Filling in the gaps15 Case study: Little Gonzales16 Portfolio essentials17 Chapter summary
18 effecTive diGiTal folios
20 Getting seen online22 Folio showcase sites23 Case study: Sarah Rapp25 Think like a client 26 Content is king27 Case study: Jamie Gregory28 UX masterclass 29 About me30 Blogging: pros and cons 32 Responsive design36 Chapter summary
WelcomeYour portfolio has the power to catapult your creative career to the next level. a cleverly compiled folio will showcase the breadth of your skills, delivering impact, information and standout design, while also influencing your future creative direction. so how do you transform a quick browse of your folio into a paying commission or dream new job?
this special issue from the makers of Computer Arts brings you cutting-edge portfolio strategy. Whether you’re looking to land new work, climb the career ladder or raise your professional standing, we bring you everything you need to know to assemble the perfect creative portfolio.
Julia sagareditor, Computer Arts Presents
5computer arts presents: The PorTfolio handbook
Contents
38 imPress in PrinT
40 Apply some strategy43 Case study: Radim Malinic44 How to tailor your portfolio46 Key portfolio events around the world48 Case study: Johnny Winslade49 Get your portfolio produced50 Create a print folio that wows51 Chapter summary
52 crafT a killer showreel
54 Make your work shine56 Classic pitfalls to avoid58 Studios to send your showreel60 Case study: Anna Swift61 Ensure your reel is seen62 Chapter summary
64 sTudenT advice
66 Get your foot in the door68 How to win your first job69 Case study: Jordan Crone70 Chapter summary
72 GeT your work seen
74 Stand out online76 Case study: Jing Zhang77 Make a splash on Dribbble 78 Social media and you79 Avoid social suicide80 Increase your site traffic82 Time to redesign?83 Skillful self-marketing84 Build a promo campaign85 Chapter summary
86 PresenT your folio
88 Presenting with panache90 What they really want to know91 Case study: Angus Hyland92 Nail every interview93 Chapter summary
94 resources
96 Essential resources for crafting a portfolio
97 Introducing the rest of the Computer Arts Presents series
64 computer arts presents: The porTfolio handbook
65 computer arts presents: The porTfolio handbook
student Advice
Student AdviceFrom the moment you graduate from your
design course, the pressure is on to turn all that study into gainful employment (and
preferably in the creative industries, rather than a fast-food restaurant). To make it happen you need to assemble a smashing portfolio. But what should go in it? And how can you make yours stand out from the ocean of other graduates looking for placements and work?
First of all, don’t panic. Although the job market is very competitive, employers aren’t expecting the finished article when they look to fill graduate positions. They’re looking for someone savvy with potential, so you need to demonstrate that you’ve thought about what you’re doing when applying for a position or pitching for work. How? This following chapter is packed with advice on how to get the attention of potential employers.
98 computer arts presents: The porTfolio handbook
EditorialJulia Sagar editor [email protected]
Jo gulliver art editor [email protected]
luke o’neill Illustrator [email protected]
ContributorsJeffrey Bowman, michael Burns, nick carson, tom Dennis, Gary evans, ruth Hamilton, anna mcGee, alex morris, sarah rapp, Davina rungasamy, Garrick Webster, anne Wollenberg, Lawrence Zeegen
Cover printer philtone Text printer William Gibbonspaper solarispress 75g text Cover precision special Gloss 250gsm Typefaces Idler, Helvetica neue (t1)
advErtising0207 042 4122Charlie Said ad sales [email protected] laura Watson senior sales [email protected] Tozer account manager [email protected] arthurs senior sales [email protected]
MarkEting philippa newman Group marketing manager [email protected] geary marketing executive [email protected]
Print & ProduCtion Mark Constance production manager vivienne Turner production co-ordinatornola Cokely ad production manager
CirCulationChris day Direct marketing [email protected] foley trade marketing [email protected] richard Jefferies International account [email protected]
liCEnsingregina erak Licensing director [email protected]
FuturE Publishing liMitEddeclan gough publisher nial ferguson Group publisher directordan oliver editor-in-chiefpaul newman senior editorSteve gotobed Group art editorrobin abbott creative directorJim douglas editoral director
subsCriPtions0844 848 2852 www.myfavouritemagazines.co.uk
nExt issuE on salE 8 august 2013
distributEd byseymour Distribution Ltd, 2 east poultry avenue, London ec1a 9pt tel: 0207 429 4000
fuTure publiShing lTd, 30 MonMouTh STreeT, baTh ba1 2bWphone 01225 442 244 fax 01225 732 275eMail [email protected] www.computerarts.co.uk
© Future publishing Limited 2013. all rights reserved. no part of this magazine may be used or reproduced without the written permission of the publisher. Future publishing Limited (company number 2008885) is registered in england and Wales. the registered office of Future publishing Limited is at Beauford court, 30 monmouth street, Bath Ba1 2BW. all information contained in this magazine is for information only and is, as far as we are aware, correct at the time of going to press. Future cannot accept any responsibility for errors or inaccuracies in such information. readers are advised to contact manufacturers and retailers directly with regard to the price of products/services referred to in this magazine. If you submit unsolicited material to us, you automatically grant Future a licence to publish your submission in whole or in part in all editions of the magazine, including licensed editions worldwide and in any physical or digital format throughout the world. any material you submit is sent at your risk and, although every care is taken, neither Future nor its employees, agents or subcontractors shall be liable for loss or damage.
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JeffreY boWManillustrator and designernorway-based designer, illustrator and educator Jeff is the creative mastermind behind the brilliant chapter opening illustrations found throughout this special issue.www.jeffrey-bowman.com
ToM denniS design writer and editorex-Computer Arts staffer tom has been writing for the magazine and its sister titles for more than five years, editing, commissioning and interviewing the likes of neville Brody, stefan sagmeister and David carson.
MiChael burnS design expert Design writer michael wrote our showreel chapter. He has over 15 years’ experience covering the creative industries for major publications in the areas of broadcast, film and design. www.firedbydesign.com
laWrenCe Zeegendesign writer and illustratorDean of the school of Design at London college of communication at the university of the arts London, Lawrence is also an ilustrator and the author of six design books.www.zeegen.com
Special thanks to... a selection of contributors to The Portfolio Handbook
Sarah rapp Community manager, behancesarah took time out from keeping Behance’s network of creatives engaged and acting as ambassador for the showcase platform to share some pro pearls of portfolio wisdom. www.behance.net
Future produces high-quality multimedia products which reach our audiences online, on mobile and in print. Future attracts over 50 million consumers to its brands every month across five core sectors: technology, entertainment, music, creative and sports & auto. We export and license our publications.
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Contributors