the pleasure and pain of online payments 19.11.2013


Content‣ About us

‣ Online Payments today and tomorrow

‣ Paytrail Payment Service

‣ Payment Process

‣ Paytrail account

‣ Merchant’s Panel

‣ Pricing


About us‣ Founded 2007 (Suomen Verkkomaksut)

‣ Turnover 2012: 3,4 M€

‣ Employees: 38

‣ 3900+ customers from 10 countries

‣ Transactions over 350 000 pc. / month

‣ Licensed payment institution


Online Payments today

‣ No significant changes in the past 15 years

‣ Payment is a separate part in purchase process

‣ Lot of different payment methods

‣ Payment is complex for consumer

‣ Payment process varies by payment method

‣ Market share of payment types in Finland?


Price group 10-20€

Online Banking92 %

Credit Card5 %

Invoice and Installment3 %


Price group 500-1000€

Online banking68 %

Credit Card19 %

Invoice and Installment13 %


Advantages and Disadvantages

‣ Advantages:

‣ Consumers are used to current practices.

‣ Safety

‣ Disadvantages:

‣ Online shops are smooth as silk, payments are not

‣ Multi-step payment process - Show stopper?

‣ Does not meet today's standards - mobile, social, identity online


Future

‣ Payment will be seamless part of shopping experience

‣ Disappearing boundaries between on- and offline stores

‣ From mobile browsing to mobile shopping

‣ The role of social media is changing


Advantages

‣ New business models

‣ Multi channel services

‣ Even more targeted marketing

‣ Paying on- and offline will be the same


Payment service‣ More sales, less hassle

‣ All payment methods, one contract

‣ Online banking buttons to all Finnish banks

‣ Card payments

‣ Paytrail Account

‣ Invoice

‣ Daily settlements to your bank account


Paytrail is your solution to all online transactions

‣ For example:

‣ Online merchants

‣ Service providers

‣ Rental service providers

‣ Participation fees

‣ Fundraising

‣ Ticket sales


Payment process

1. The customer selects items from e.g. online shop

2. The customer is directed to the Paytrail service to choose the payment method

3. The consumer confirms the payment

4. The consumer is immediately redirected to the online shop. Items can be shipped to the customer


Paytrail account

‣ No more:

‣ Registering to web shops

‣ Entering your delivery address

‣ Selecting a payment method

‣ Entering your card number

‣ Authenticating and authorizing


Paytrail account demo


Merchant’s Panel

‣ Efficient tools for payment tracking

‣ Precise information on all received payments and settled funds

‣ Clear reports on sales developments

‣ You can transfer all payment transaction data directly to your accounting system


‣ Our trained experts are here to help you with all your online payment needs:

‣ Businesses Mon - Fri 8 am - 4 pm

‣ Consumers Mon - Fri 8 am - 7 pm

‣ Technical Mon - Fri 8 am - 4 pm

We believe in providing exceptional customer service


Pricing

‣ Monthly fee: 59 € / month

‣ Transaction fees:

‣ Online banking buttons 0,35 € / pc. (Nordea 0,50 € / pc.)

‣ Visa, MasterCard 0,35 € / transaction + 2% comission

‣ Paytrail Account 0,35 € / transaction + 2% comission


Thank you!Jussi Hanki

Marketing Manager+358 40 142 [email protected]

@JussiHanki

the pleasure and pain of online payments 19.11.2013

Economy & Finance