the pitchJean Philip De Tender

any good ideas ?

let’s meet in cannes

Pitching is the link between your stories and the money to make them. If you have a pitching meeting be sure to know what is the specific

outcome you need.

ME

What questions do I ask myself during a pitch ?

1. What is the baseline ?

•What is the story ?

•Why would a viewer want to watch this story ?

2. How do you tell

your story ?

•What is the format ?

•How does the story evolve ?

3. What other programmes is it

like ?•What is the genre ?

•Is it a genre ?

•How does it differ from other programmes in its genre ?

4. What is your USP ?

•Your unique selling proposition ?

•What are the distinguishing features that set your project apart from the others ?

•Mention at least five !

5. What is the result

of the programme ?

•What is in the end the result ?

•What does it aim to do ?

6. Does it suit my mission ?

•Commercial versus public broadcasting.

•Brands & strategy.

•Programming & schedules.

7. What’s the budget ?

•What do I get for what money ?

•Does it suit my generic budget ?

8. Who will be your team?

•Can I have confidence in you, your team, your production company ?

•Will you stay involved ?

• 1. What is the baseline ?

• 2.How do you tell your story ?

• 3. What other programmes is it like ?

• 4. What is your USP ?

• 5. What is the result of watching the programme ?

• 6. Does it suit my mission ?

• 7. What’s the budget ?

• 8. Who will be your team ?

Am I Clear ?

In most cases I hook off at phase

one.

YOU

inspiration(act one)

convincing people of your creative ideas before it becomes reality

The writer convinces his wife and then his agent, who then convinces the producer, who in turn convinces the director and then the financier, the sales agent, the distributor, the marketing guy and finally the viewer.

covincing the buyer ...You are presenting a creative idea in

such a way that the buyer can make three key decisions :

1. whether it ignites his interest (emotional)2. whether it suits his business needs at present (practical)3. how much time & money he can spend

delivery(act two)

tell them till they tell it you

tell them what you are going to tell them= enthuse

start strongdemonstrate you have done your homework about them

tell them = motivate, pursuade

and show them

tell them what you just told them with a call to action= activate

print the logline on their minds so they can repeat itagree on what to do next

any good ideas ?

then try the elevator

pitch

succes !

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