the peak of the pyramid
DESCRIPTION
Presentation given at #140confMTLAll presentations can be found at: http://new.livestream.com/140MTL/ConfTRANSCRIPT
the pyramidunlock the mysteries
marketing history 101
1900-1960
1960-1965
1965-1985
1985-1999
1890-1900
What’s next?
2000-???
maslow
maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
maslow
Physiological
Safety
Love/Belongin
g
Esteem
Self-actualizat
ion
the peak of the pyramid advocacy can’t be built on the lower rungs of the
pyramid repeat behaviour comes from a positive emotion:
love belonging esteem
affecting multiple “motivational needs” across the brand creates advocacy
Judith SamuelsDirector of MarketingThe Fairmont Royal York
@chieflemonhead