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Page 1: The Passion Principle - United American Sheets V2... · 2013. 3. 8. · Kendra Green Brenda Akins - UM Cedric Higgins - BM Shari Grooms Gabriel Speaks - UM Vickie Ketron - BM Margaret
Page 2: The Passion Principle - United American Sheets V2... · 2013. 3. 8. · Kendra Green Brenda Akins - UM Cedric Higgins - BM Shari Grooms Gabriel Speaks - UM Vickie Ketron - BM Margaret

You may have gotten to a point in your career in which your daily tasks have become somewhat standard and regular. After a while it might be easy to get accustomed to an everyday schedule, and you may find yourselves stuck in a routine that lacks the zeal and drive that make this occupation so rewarding. This way of thinking could potentially become hazardous to your careers, as your goals for self-achievement and helping provide families with protection become secondary to the daily grind of calls and appointments. It’s important not to let

yourselves fall into a pattern like this. It’s important to keep life and momentum in your careers by continuously igniting a passion that can help you reach every dream, every aspiration, and really take advantage of the opportunity Liberty National offers.

We’ve been talking a lot about Branches meeting their ‘passion number’ for the year (the goal amount of total net submit production), and there’s a reason it has that name. In order to find true success in this career, you must have passion in everything you do.

On a larger scale, providing families with some financial protection and advancing your career should spark some serious fervor and enthusiasm in your work ethic. When you truly care about helping your customers, and when you truly care about the impact of your success on you and your family, you’ll find that passion goes a long way in your overall success. And when you’re passionate about the big picture, you’ll have more energy in every aspect of your career. You’ll start contacting more worksites and more households; you’ll come to your Monday meetings with more gusto; and you’ll step up your recruiting efforts by approaching people you see in line at the grocery store, the waiter/waitresses serving your meal, or store clerks working at the mall. When your professional success and the well being of the customers you serve truly concern you, this occupation suddenly becomes so much more than a simple livelihood. My point is, this is a career in which passion is not an option – it’s a necessity.

So if you’re on board (and I hope you are), the next step is inciting your inner drive and desire to succeed by getting in the right frame of mind to make your dreams a reality. Do what you need to do to add this essential element to your careers and then get to work on what could be the most fulfilling and lucrative periods of your lives. And remember that passion is not a self-sustaining thing. It’s up to you to ignite the flame and to keep it burning, and the time to ignite that flame is now.

The great thing about this Company is that you help yourselves by helping others – both by assisting families in their most dire hour, and by presenting a fantastic opportunity to those willing to make better lives for themselves. How could you be anything but passionate about a career like this? I know that passion is in every one of you, so set it in motion and set yourselves on the path to reach your ‘passion numbers’ and beyond.

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This is a career in which passion is not an option – it’s a necessity.

The Passion Principle

Roger SmithPresident and Chief Executive Officer

insight

Page 3: The Passion Principle - United American Sheets V2... · 2013. 3. 8. · Kendra Green Brenda Akins - UM Cedric Higgins - BM Shari Grooms Gabriel Speaks - UM Vickie Ketron - BM Margaret

Leadership Academy 101When: March 11-15, 2013 Where: Home Office, McKinney, TexasWho: Qualifying Assistant Unit ManagersWhat: Fundamentals of Branch Building:

• Recruiting• Training• Talent Management

Qualifying Assistant Unit Managers interested in attending a future Leadership Academy 101 should complete the 101 application and submit it to their Branch Manager for review. Go to LNLAcademy.com for more information. Follow the March Leadership Academy on Twitter using #LLA101.

Top Agency BuiLder – deceMBerThere was no Agency Builder of the Month in December. Who will be the inaugural Agency Builder of the Month in 2013? IT’S TIME to code new Agents and join this elite group of past Agency Builder of the Month winners!

Torch MAgAzine hAs #sWAggerUnit Manager Kim Vinson of the Sherri Young Branch showed some #swagger while reading the January issue of Torch Magazine.

ipodCurrently playing:

“The Passion Principle”

By Roger Smith and Steve DiChiaro

convenTion 2014 - noLA

the passion principle torch February 2013 - 3

NEWSPublished by Liberty National

Life Insurance Company for the dissemination of information to its

Agents. Prior permission must be obtained from Liberty National

Life Insurance Company for reproduction or other use

of material herein.

LIBERTY NATIONAL

libertynational.comlnlcareers.com

mylibertylife.comlnlacademy.com

torchmarkconvention.com

TORCH STAFF

Marketing Content Manager Christie Gibson

Editor Roberta Boyd King

Assistant Editor/ Staff Photographer

Brittany Feagans

Senior Staff Writers Brynn Caccamo, Katrina Kotzen

Staff Writer Seth Cohn

Senior Graphic Designer Cal Slayton

Contact the Torch staff at [email protected]

to send photos and community involvement news, or to update

your home address.

facebook.com/LibertyNationalIns

twitter.com/LibertyCareers

linkedin.com/company/551206

youtube.com/LibertyNationalIns

MyLibertyLife.com

flickr.com/photos/LibertyNational

pinterest.com/LadiesofLNL

instagram.com/LibertyCareers

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4 - torch February 2013 the passion principle

GOOD NEWS!!Invest in Torchmark and Invest in Yourself!

1. Why purchase TMK stock? When you purchase Torchmark common stock through the Agent Stock Purchase Plan, you become a shareholder in Torchmark. You can profit from the contribution you make to Torchmark, share in the Corporation’s success, and build your own personal wealth.

2. how do i enroll? Complete an enrollment form and send to the Home Office, attention Cory Newman. Minimum monthly contribution is $20 through compensation deductions. To participate, complete a Deduction Authorization Form and a Form W-9 and submit to the Payroll Department in the Home Office. Once you enroll, your participation and deductions continue automatically each month. If you do not have adequate funds to cover the deduction, you will be dropped from the ASPP and will have to wait six months to enroll again.

3. Who can take part and when? After you’ve been contracted for 30 days, you can enroll in the plan, whether you’re an independent contractor or an employee.

4. how many shares can i purchase at one time? That depends on the price of the stock on the monthly ‘Purchase Date’. Your contributions are set aside in an account until the Purchase Date. The dollar amount of

your contributions is divided by the purchase price of the stock on the Purchase Date to determine the number of shares purchased for you. For example, if you have $500 in accrued contributions on the Purchase Date and the closing price of the stock is $50, you receive 10 shares of stock.

5. how can i track my shares, account status, etc.? Once you are enrolled in the ASPP, an account is set up in your name with Sterne Agee, the brokerage firm. You will be able to access your account, check its status, and track your shares.

Keep in mind:

• Participation is voluntary.

• Company pays the cost of administering the plan, including brokerage charges.

• You can change the amount of your contribution with a two-week notice.

• If you leave the plan, whether voluntarily or due to lack of funds to cover the monthly deduction, you must wait six months to re-enroll.

Additional details on the Agent Stock Purchase Plan are coming soon. Remember, an investment in Torchmark is an investment in YOU!

Beginning March 1, 2013, Torchmark’s Agent Stock Purchase Plan (ASPP) is available to Liberty National Branch Managers, Unit Managers, AUMs, and Agents. There’s not a better way to demonstrate your faith in Liberty National, its future, and YOURS than by enrolling in the plan.

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January Top Agency Builders# of

CodesAssistant

Unit Manager Unit Manager Branch

4 Deborah Hartman - Steve Hartman

2 William Allen Donna Chancey Keith Mitchell

2 Patricia Brewer Kenneth Keith Michele Sellors

2 Antwone Bubose Christia Woodford Tony Carter

2 Lori Fuqua Richard Pluff Tim Reeves

2 Kellye Gammell Patrick Stafford Mark Stone

2 Kristy Moore Johnny Tanner John Brooks Jr.

2 Matthew Proctor Mallory Michaels Aaron Snider

2 Marvin Williams Sheri Kirch Tony Carter

The January Agency Builder of the Month Award goes to Deborah Hartman of the Steve Hartman Branch. Deborah coded four Agents in January.

The Agency Builder of the Month Award recognizes the Assistant Unit Manager who

codes the most Agents.

For her achievement, Deborah received a framed certificate of recognition and a letter from Executive Vice President and Chief Agency Officer, Steve DiChiaro, congratulating her on her commitment to developing new Agents and helping to expand her Branch and the Company.

the passion principle torch February 2013 - 5

New AUMs at LNL

Deborah Hartman

Tonia AkinsBrenda Akins - UMCedric Higgins - BM

William AllenDonna Chancey - UM

Keith Mitchell - BM

Marri AndrewsRachel Fenz - UMRex Smedley - BM

Robert BaileyMatt Carter - UM Jason Everett - BM

Gina BrattonRonda Schaeffer - UM

Scott Smith - BM

Kenya BurfordJuanita Jackson - UMShannon Brown - BM

Erik ChaseMichael Harkin - UM

Rex Smedley - BM

Donya ClevelandFelix Woolf - UMTim Reeves - BM

John ColeAshley Rabon - UMMitch Phelps - BM

Timothy DotySean Kimble - UMBrian Snider - BM

William DriverHenry Reece - UM

Cedric Higgins - BM

Quanitria EllisHeath Johnsey - UMAngela Hanson - BM

Edward FowlerBradley Gray - UMRicky Beard - BM

Lori FuquaRick Pluff - UM

Tim Reeves - BM

Wesley GeyerJohan Blanco - UMKathy Blanco - BM

Kendra GreenBrenda Akins - UMCedric Higgins - BM

Shari GroomsGabriel Speaks - UM

Vickie Ketron - BM

Margaret JonesJason Joiner - UMBill Knowles - BM

Congratulations to the new AUMs! They’re feelin’ the PASSION and ready to code many new LNL Agents in 2013!

Debra KingKim Vinson - UM

Sherri Young - BM

Beth Mathews-PruittDaniel Pinyan - UM

Scott Smith - BM

Cathy OlsenRachel Fenz - UMRex Smedley - BM

Pamela PoweJulie Henson - UM

Jonathan Jones - BM

Martae Pratt Floyd Byers - UM

Howard Ralston - BM

Beverly PriceAshley Rabon - UM Mitch Phelps - BM

Becky SalinasKris Scott - UMRon Tadle - BM

Lisa SikesNatalie Newsome - UMBrian Cannington - BM

Syretta StrongLena Coffey - UM

Cedric Higgins - BM

Michael StuckeyEd Edmondson - UM

Mike Isom - BM

Mary VeneziaFrank Venezia - UMEddie Milner - BM

Willie YeldellStephanie Lewis - UM

John Hadder - BM

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Congratulations!

6 - torch February 2013 the passion principle

anniversaries

new unit managers

34 Years of ServiceDavid Morris, Agent

29 Years of ServiceJoel Calhoun, AgentJerry Crowell, Agent

25 Years of ServiceThomas Caraway Jr., AgentCharles Rogers, Agent

18 Years of ServiceKirk Butler, UMGary Smith, AgentRaymond Smith, UM

16 Years of ServiceTonya Cardwell, Agent

15 Years of ServiceJonathan Jones, BMArchie Terry Jr., Agent

14 Years of ServiceRobert Lane, Agent

13 Years of ServiceAndrew Spires, Agent

12 Years of ServiceHenry Reece, UM

9 Years of ServiceMarcus Rich, UM

8 Years of ServiceHilliard Buchanan IV, Agent

6 Years of ServiceTimothy Baucom, UMYoly Dale, AgentJohn O’Berry, AgentSonja Overstreet, Agent

5 Years of ServiceHaim Elfersy, BMJulie Paliuca, Agent

4 Years of ServiceToni Burgin, UMSherry Lilly, AUMPam Stanton, AgentSally Taggart, AgentDavid Yeomans, Agent

3 Years of ServiceDarren Alexander, AgentSherri Byrd, AUMDavid Cooper, AgentLisa Donaldson, AgentStephen Harris, AUM

2 Years of ServiceWilliam Baltrus, UMCynthia Barreira, UMMike Etheridge, UMChristopher Graham, UMMichael Love, AgentMelvenia Loving, AgentKimberly Mauldin, AgentChris Seeds, UM

Johnny Tanner, UMGary Walsh, AgentRichard Whetstone Jr., AUM

1 Year of ServiceKevin Classen, AUMLena Coffey, UMMelanie Fox, AgentLori Jewett, UMShelby Johnson, AgentRobert Keener, AgentMatthew Rollins, AgentKerri Thompkins-Ayala, AgentAlton Villanueva, AUMAnnis Willis, Agent

LNL anniversaries according to Company records.

Kristy M. MooreUnit ManagerDothan, ALJohn Brooks Jr. Branch

Kevin L. PetersonUnit ManagerSpringdale, ARNick Slagle Branch

Bill RaperUnit ManagerDalton, GAHoward Ralston Branch

Gordon BellUnit ManagerCharlotte East, NCLarry Wood Branch

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Congratulations to Shashi Parekh for achieving Liberty National’s

January Director of the Month Award. Shashi’s name will be engraved on a

Director plaque displayed at the Home Office. Executive Vice President

and Chief Agency Officer Steve DiChiaro recognized Shashi at the February Directors’ meeting.

Shashi Parekh

Director of the Month

the passion principle torch February 2013 - 7

Due to a high number of NSF (Non-Sufficient Funds) returns, my Branch’s DCN rose dramatically in the third quarter of 2012. To combat that issue, we decided every bank draft application would receive a funds verification call.

As Roger said at the last Branch Manager meeting, “Why do something strenuous you could pay someone else $10 an hour to do?”

That statement motivated me to increase my part-time clerical hours to allow more time for this verification process. I’m told each and every time there’s a training concern so it’s addressed with the Agent sooner rather than later.

Thankfully, my DCN is now on the decline. We keep more of the business we submit, and I have more time to focus on the important things like growing my Branch!

dcns (declines, cancellations, not Takens)

Tim nuckolls – 3% libertynational-nuckolls.comMinimum $10,000 per week

4-Month persistency

Lonell plyler – 95% libertynational-plyler.com

Minimum $10,000 per week

Quality Business Tip of the Monthclint McLain Branch Manager libertynational-mclain.com Jasper, AL

Quality Business of the Month

13-Month persistency

Lonell plyler – 80% libertynational-plyler.com

Minimum $10,000 per week

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8 - torch February 2013 the passion principle

TIM ADERHOLT BRANCHGainesville, GA

COREY HULSEYBILL LACOUNTDARREN ALEXANDERCORRIE HILLTIMOTHY BUCKNERYOLY DALEJENNIFER NIEMOTKASERGE CLOUATRECRAIG WILSONRANDY REEVES

RICKY BEARD BRANCHCorinth, MS

WILLIE MCGEEJAMES SPITCHLEY IISHANNON ESSARY

KATHY BLANCO BRANCHTampa Bay, FL

WILMAR GILWESLEY GEYERJOHAN BLANCOKATHY BLANCO*

sKIp BOND BRANCHIndianapolis North, IN

RICHARD HAMILTON

JOHN BROOKs JR. BRANCHDothan, AL

JOHN LOVETERRY FARRISDAVID BASSJOHN BROOKS*

BRIAN CANNINGTON BRANCHWaycross, GA

PAM ROLLERJOHN O’BERRYSANDRA MULKEYDAVID TOMPKINSCAROLYN EDWARDSJOSEPH CROSBYSTANLEY JOHNSONKEITH CARR

TONY CARTER BRANCHHuntsville North, AL

JEFF LONESJUSTIN LONESMISTY INMAN

TROY DEW BRANCHMeridian, MS

KIMBERLY ASHMORETROY DEW*

HAIM ELfERsY BRANCHJacksonville, FL

HAIM ELFERSY*

JAsON EVERETT BRANCHLittle Rock, AR

CHARLES BROWN JR.RYAN POTTSROBERT BAILEYTERRI HOGANBRENT HENDERSONSTEPHANIE LAWRENCEMATT CARTER

JOHN HADDER BRANCHBirmingham North, AL

BROOKE BAILEY

ANGELA HANsON BRANCHAlexander City, AL

KENNETH EDWARD BUCKEDWARD CAMPBELL JR.VALORY THOMASHEATH JOHNSEYMARIE TUCK

sTEVE HARRIs BRANCHAnniston, AL

STEVE HARRIS*

CEDRIC HIGGINs BRANCHColumbus, MS

KATHY PERKINSKENDRA GREENBRENDA AKINSCEDRIC HIGGINS*

JEssICA HuBLEY BRANCHBillings, MT

PEACHES LYNCH JESSICA HUBLEY

MIKE IsOM BRANCHAlbertville, AL

LISA BECK

sTEpHANIE JACKsON BRANCHChattanooga North, TN

SCOTT JACKSONTOMMY CLAYCHRISTOPHER GRAHAMSTEPHANIE JACKSON*

DEANE JEWETT BRANCHColumbus North, GA

LORI JEWETT

RICK KEMp BRANCHColumbia, SC

JAMES RUSSELL

VICKIE KETRON BRANCHKnoxville Metro, TN

SUSAN OGILVIECARMEN JONESCAROL SPEAKSSHARI GROOMSKELLI PORTERGABRIEL SPEAKS

BILL KNOWLEs BRANCHMacon South, GA

KAY FORDHAMREGINA GREENTONYA CARDWELL

sHANNON LAMBETH BRANCHBaldwin County, AL

ANDREA DEVINECHARLES RUSH

CLINT MCLAIN BRANCHJasper, AL

ALAN GOFORTHSEDRIC SAWYERPHILIP NICHOLSRAYMOND SMITH

JEff MILLER BRANCHSpringfield East, MO

MARK WOFFORDTODD BAXTERJAMES BISHOPJACOB MILLER

EDDIE MILNER BRANCHBirmingham South, AL

RACHEL CLABEYCANDACE CRAIGMICHAEL SMITHERMAN

TERAH MIMs BRANCHMemphis South, TN

TERAH MIMS*

KEITH MITCHELL BRANCHJackson, AL

SONJA OVERSTREETSHEILA MITCHELL

JAsON NEAL BRANCHCullman, AL

JARED SMITHJAMIE SPEAKMANMICHAEL LOGAN

TIM NuCKOLLs BRANCHSpringfield North, MO

JASON ADAMSTIMOTHY WERTZPAM STANTONMICHAEL CHAMBERSBRENT STANTONTIM NUCKOLLS*

MARVIN ODELL BRANCHTuscaloosa South, AL

DOUGLAS LAVENDER

CARL pEEVY BRANCHAtlanta, GA

SHERRY CHESTER-DAWSON CARL PEEVY*

JAsON pERRY BRANCHFt. Walton Beach, FL

NICK BOUZIOSC. WAYNE FISHER

MITCH pHELps BRANCHCharlotte Central, NC

CHRIS CASTLEBERRYBARBARA HENDERSONDAVID COOPERMELINDA HARMONASHLEY RABON

LONELL pLYLER BRANCHFlorence, AL

KAY PERRYMANJERRY CROWELL

HOWARD RALsTON BRANCH Dalton, GA

BILL RAPERBRIAN LINKOUSCHARLES CLOERMARK CHANDLERKEITH YARBROUGHJOHN SWINNEYBRANDON HERNDON

TIM REEVEs BRANCHPensacola, FL

EDNA OWENSPAUL MIKELL

MICHELE sELLORs BRANCHFt. Worth East, TX

LISA BLANTONJEFF SPLAWNBRITTANY SELLORSKENNETH KEITHMICHELE SELLORS*

NICK sLAGLE BRANCHSpringdale, AR

JEFF WALLMARKADDISON EVERETTVETA MELVINKEVIN PETERSON NICK SLAGLE*

REx sMEDLEY BRANCHAustin, TX

RACHEL FENZ

ALAN spAffORD BRANCHSt. George, UT

ELIDORA LOVELESSJORDAN MORROW

MARK sTONE BRANCHTupelo East, MS

MATTHEW DAVISPATRICK STAFFORDMARK STONE*

RON TADLE BRANCHCleveland, TN

KEVIN PRESTONDANIEL HUNTERNEAL BAILEY IIREBECCA BOSTPATRICK KNOWLESRON TADLE*

TRAVIs TOLLIVER BRANCHSt. Louis South, MO

DOUG SHORTMARY KARNES

JILL WILMETH BRANCHNashville South, TN

RICHARD CRABTREESTEVEN WADEJILL WILMETH*

OWEN WILsON BRANCHOrlando North, FL

GARY VOSSGARY RUDDC.J. COLLAZO SR.JULIE PALIUCAKELLY KAUFMANCARLEUS JOHNSONUNA WALTERSALISHA CHIANESEELENA WILSON

LARRY W0OD BRANCHCharlotte East, NC

THOMAS ROGERSLARRY WOOD*

MARK WOODRuff BRANCHMontgomery North, AL

CHARLES SMITH

sHERRI YOuNG BRANCHEnterprise, AL

ASHTON MCKELVYALKITRENA COUNCIL

Liberty National recognizes Agents, Assistant Unit Managers, Unit Managers, and Branch Managers, who are on schedule as of 02.04.13 for the 2014 Convention to be held June 22 - June 25, 2014. Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency, DCN, and recruiting to attend and/or be recognized in our Company magazine. *10 percent and above growth

on schedule for

the 2014 convention

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From John Maxwell’s 21 Irrefutable Laws of Leadership

•Only secure leaders give power to others.

•If the leader is able to give power away, the organization will become more powerful.

•Only empowered people can reach their full potential. Maxwell said, “I believe the greatest things happen only when you give others the credit. That’s the Law of Empowerment in action.”

THE LAW OF EMPOWERMENT #12

the passion principle torch February 2013 - 9

The implementation of Liberty National’s AUM program in 2012 is a perfect example of the Law of Empowerment. Branch Managers understand their success depends on giving power to their Unit Managers, and Unit Managers understand their success comes from giving power to their AUMs. When AUMs give power to their Agents, success results up the line.

As each level of management gives power and credit to those they depend upon, the success of one becomes the success of all, and the entire Branch becomes more powerful.

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10 - torch February 2013 the passion principle

perspective

Personal Observation UNLIMITED Recruiting

Rob GraySenior Vice President

Take personal recruiting PERSONALLY! The immediate impression you leave on others in and around your community can be a powerful recruiting force that creates its own momentum. Your personal imprint can be as big and bold as you desire, but it’s got to be fueled by passion and belief. It’s passion for what we do and WHY we do it – to provide dignity and security for those we insure, while creating real wealth for our families and loved ones. It’s belief that the career path you’ve chosen can be just as rewarding and life changing to another focused, goal-oriented person. Belief can be a very powerful force, as it provides the framework for all things that make us successful.

Fueled by belief and guided by your own personal success story, personal recruiting is the key to building highly energized, motivated, and well-equipped teams, Units, and Branches at Liberty National. When you’re filled with motivation to offer a life-changing career, you have all the courage you need to approach those in your community about the Opportunity of a Lifetime!

Many in today’s workforce have reached a crossroads. They’re exhausted by concerns over their current career path and fearful of learning a new trade, so they sit and stare directly into the eyes of the uncertainty that lies ahead. That’s where we come in! It’s your responsibility to offer a compelling alternative to those who want to control their own destiny, but haven’t figured out how … yet!

After making thousands of personal recruiting interactions, I assure you most people will embrace your candor, insight, and enlightenment. After all, it’s the magnitude of your personal perspective that gets people interested in what you do. Pay it forward!

I believe hardworking people really just want to be paid what they feel they’re worth – not what someone else tells them they’re worth. It’s got everything to do with self worth, quality of life, being able to leave real wealth behind for loved ones, and ultimately controlling their own destiny before someone else does. Some people are born poor, but everyone has the opportunity to make sure their children and grandchildren are not!

At Liberty National, we are ambassadors of an alternative career. The best way to communicate that to others is to educate people on what we do and WHY we do it. We’re in the business of changing people’s lives! Offering dignity and security to those we protect, while following a career path that allows us to build real wealth for our families, cultivates a deep sense of accomplishment and pride. Who wouldn’t want to offer that same opportunity to others? Get involved and get passionate!

It’s truly your ability to translate what LNL’s Opportunity of a Lifetime has done for you and your family that makes all the difference! That emotion, if channeled in the right direction, is the most powerful recruiting force you’ll ever need!

Personal recruiting is ACTIVE recruiting. We’re approaching people with energetic, positive attitudes, who may not be unsatisfied with their current career, but just aren’t earning what they know they’re worth! It’s all about getting into the right career vehicle. But before you do, you have to know what your desired destination is. The best way to determine if a prospective candidate is in the right career vehicle is to ASK! It’s the magnitude of your engagement and enlightenment that determines how successful you are in attracting candidates.

There are 32 million underemployed Americans in today’s workforce. That’s a LOT of people working jobs for which they’re overskilled … and probably not enjoying! These people lead lives of quiet desperation, hoping to cross paths with a new career. It’s our mission to provide the opportunity to those who want to change their lives, while gaining wealth and prosperity.

Get engaged! Seek out people who look like they have passion, confidence, and belief! Retail outlets, malls, restaurants, hotels, gyms, social networks, and professional gatherings are great places to start. Ask each candidate where they see themselves in five years, both professionally and personally, AND if their current career will get them there. If the answer is NO, then you’re up!

It’s time to enlighten people on what a great career looks like. Get plugged in and become the center of attention. personal observational unlimited recruiting (pour) is truly limitless. It’s time to make a difference! POUR your heart and soul into it and build your empire!

IT’S TIME …

Your personal imprint can be as big and bold as you desire, but it’s got to be fueled by passion and belief.

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the passion principle torch February 2013 - 11

Personal Observation RecruitingBy now you know the gist of Personal Observation Recruiting. However, did you know the possibilities are virtually unLiMiTed??? Think about it. How were you recruited to Liberty National? Were you already in the insurance industry or were you looking for a change of career when a Liberty Agent swooped in and took you under his or her wing? Maybe you were a stay-at-home mom, a new college graduate, or simply in the right place at the right time when you first heard about the Opportunity of a Lifetime.

Personal Observation UNLIMITED Recruiting (POUR) proves that successful recruits can be found almost anywhere. Hair salons, grocery stores, social networks, and even professional office buildings may be the key

to growing your Branch. pour gives you the opportunity to establish a personal connection with potential recruits. Meeting a person face-to-face can make a great impression when you’re otherwise faced with a stack of paper resumes.

get creative. Think about your hobbies. Do you enjoy working out? Try talking to people you encounter at the gym. Does your daughter play in soccer tournaments on the weekends? Start chatting with the parents of her teammates. You never know where the next superstar may be waiting to discover the Opportunity of a Lifetime with Liberty National. Get out there and pour your heart out!

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Great news! Liberty National has created a NEW, four-color business card design that includes many great features. Use this new design to promote your Branch website for personal recruiting initiatives.

One fantastic new feature of the redesigned business card is the ability to add your Branch website’s QR code to the back of the business card. What’s a QR code? A QR code is a barcode that represents a website. When the QR barcode is scanned with a smart phone, the assigned website loads on the smart phone. The value of QR codes is they assure the individual arrives at the correct website, versus typing in the URL or searching for it online, which can result in typos and human error. This is extremely important when using business cards for personal recruiting to ensure your recruits find the exact information desired!

Smart phone users can download a FREE QR code reader app from the Apple App Store for iPhone users, or Google Play for Android users. A recommended free QR app is QRReader.

To order: Go to www.orderprinting.com

Type in your Branch website (www.libertynational-BranchManagerLastname.com). For example, www.libertynational-blanco.com for Kathy Blanco’s Branch.

www.orderprinting.com automatically adds the appropriate QR code that corresponds with your Branch website. You can also upload your Agent photo. We recommend using your professional headshot taken at Leadership Academy. Headshots can be downloaded from www.flickr.com/libertynational.

Branch Managers: When your Agents order new business cards, encourage them to add your Branch website on their card to maximize your Branch’s recruiting opportunities. These business cards are a wonderful personal recruiting tool!

12 - torch February 2013 the passion principle

NEW Business Cards!To help you POUR on the charm, LNL-style.

i’m kind of a big deal.

people know me.

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the passion principle torch February 2013 - 13

CAREER FAIRS: Six STePS TO SUCCESS!

Career Fairs are a great place to recruit – you already know attendees are looking for new careers! We’ve created a new Liberty National recruiting banner to help you advertise the Opportunity of a Lifetime. Don’t just fit in with the crowd when you can sTAnd ouT! Follow these six steps and watch the leads pour in!

Research Career Fairs and determine the events in which your Branch would like to participate. Are there any local Career

Fairs in your area? Sign up with the organizer and discuss the placement of your booth. Depending on the location of the Career Fair, advertise on Social Media (for free) and in local newspapers and newsletters as your budget allows.

Pass out brochures, other Company marketing materials, and any promotional giveaways. You want to

attract attention to your booth with colorful materials, eye-catching handouts, and professionally dressed Agents.

Bring your best recruiters and hiring Managers to the Career Fair. Meet with your team before the event to

determine what type of candidates you’re seeking and how you’re going to represent Liberty National, the position, and your Branch. Think about what attracted you to the LNL Opportunity of a Lifetime and use that method to draw attendees.

When setting up, hang a large banner that easily identifies Liberty National. Place brochures, business cards, etc.,

on the table and promotional items with the

Company name, logo, website, and phone number. Freebies like pens, key rings, magnets, and candy always attract people too.

Spend a few moments with each potential candidate who shows interest in Liberty National. Gauge each person’s

interest and determine what they’re looking for in a career. Ask for copies of resumes and be prepared to give brief Company overviews and explanations of a Liberty National insurance Agent to each interested attendee.

Encourage candidates to visit the official Liberty National sites (see new promotional materials in ‘Spice Up

Your Recruiting’ on pg. 26). Show pride in your Company – it makes a difference! Follow up with interested candidates after the Career Fair and schedule interviews – or even better, set up interviews while you have the candidate face-to-face! Building a personal connection is an important step in the recruiting routine. Remember – your career is based on selling insurance to help people. Help these career seekers out by selling them the Liberty National Opportunity of a Lifetime!

Source: http://www.ehow.com/how_6586643_recruit-job-fairs.html

1

2

3

4

5

6

recruiting Banner

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14 - torch February 2013 the passion principle

Tim AderholtGainesville, GA

Kathy BlancoTampa, FL

Brian CanningtonWaycross, GA

Clint McLainJasper, AL

Jeff MillerSpringfield East, MO

I’m excited about this year and the progress LNL will make. It’s an honor to be a part of the Council again and to be a part of leading our Company into the greatest chapter in its history. Being on the Council is important to every member of our Branch because it gives them a voice and input with our leaders. Tim Aderholt, returning council Member

This is a huge honor; it truly humbles me. I’m most excited to sit with the best of the best, share NEW ideas, and have a voice for others in the Company. I’m a team player and hope to be able to speak for more than just my Knoxville Branch; for everyone in the Company — I want us ALL to be successful. My team has worked so, so hard, and it’s showed them that all the hard work pays off, and this is just the beginning for us. This honor will push us even harder to continue to grow. We truly feel, “Its Time!”

vickie Ketron, new council Member

Congratulations to our 2013 Council of Champions!

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the passion principle torch February 2013 - 15

John HadderBirmingham North, AL

Cedric HigginsColumbus, MS

Vickie KetronKnoxville, TN

Owen WilsonOrlando, FL

Mark WoodruffMontgomery, AL

What excites me the most about returning as a Council member is that I have seen all the ground the Company has covered over the last year and can only imagine where it will be at the end of this year. The Council strives to send out a voice that represents what is best for the Company and shareholders, the clients, and the field. I’m honored to be able to be a part of that process.

Mark Woodruff, returning council Member

Liberty National reassures me, my family, and my entire Agency that as long as you have the heart and will to make a difference, the opportunity is there. Being a Council of Champions Branch has inspired many in knowing that Liberty National recognizes hard work, and we are honored to be a part of the explosive growth Liberty will experience this year!

Kathy Blanco, new council Member

Congratulations to our 2013 Council of Champions!

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16 - torch February 2013 the passion principle

official agent standings: 2013 net submit

JANUARY

1. Jason Adams Springfield North, MO

$54,251Brent Stanton - UMTim Nuckolls - BM

libertynational-nuckolls.com

2. Jeff LonesHuntsville North, AL

$31,174Tony Carter - BM

3. corey hulseyGainesville, GA

$23,658Craig Wilson - UMTim Aderholt - BM

4. Timothy WertzSpringfield North, MO

$20,461Brent Stanton - UMTim Nuckolls - BM

5. charles Brown Jr.Little Rock, AR

$15,969Melissa Nuckolls - UM

Jason Everett - BM

6. Bill LacountGainesville, GA

$15,298Craig Wilson - UMTim Aderholt - BM

7. Mark WoffordSpringfield East, MO

$15,295Jacob Miller - UM

Jeff Miller - BM

8. nick BouziosFt. Walton Beach, FL

$15,079David Brooks - UM

Jason Perry - BM

9. Ashton McKelvyEnterprise, AL

$14,666Leighanne Crews - UM

Sherri Young - BM

10. Kay FordhamMacon South, GA

$14,212Tommy Wainwright - UM

Bill Knowles - BM

Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency/DCN, and recruiting to attend Torch Club and/or be recognized in our Company magazine.

AgenT Bonus For Those on A Four-WeeK AverAge

Qualifier Amount Unit Manager

Timothy Wertz $4,075 Brent Stanton

William Moltimore $3,169 Deanna White

Donald Houseknecht $3,013 Charles Rush

Timothy Amey $2,933 Brent Stanton

Hughes Dewailly $2,922 Rachel Fenz

Drew Aderholt $2,752 Craig Wilson

Cynthia Griffin $2,649 Kris Reece

Bobby Wood $2,535 David Brooks

Mary Karnes $2,446 Darla Waters

Ronald Allen $2,157 Terry Medlin

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official agent standings: 2013 net submit

YeAR-to-dAte

1. Jason Adams Springfield North, MO

$54,251Brent Stanton - UMTim Nuckolls - BM

libertynational-nuckolls.com

2. Jeff LonesHuntsville North, AL

$31,174Tony Carter - BM

3. corey hulseyGainesville, GA

$23,658Craig Wilson - UMTim Aderholt - BM

4. Timothy WertzSpringfield North, MO

$20,461Brent Stanton - UMTim Nuckolls - BM

5. charles Brown Jr.Little Rock, AR

$15,969Melissa Nuckolls - UM

Jason Everett - BM

6. Bill LacountGainesville, GA

$15,298Craig Wilson - UMTim Aderholt - BM

7. Mark WoffordSpringfield East, MO

$15,295Jacob Miller - UM

Jeff Miller - BM

8. nick BouziosFt. Walton Beach, FL

$15,079David Brooks - UM

Jason Perry - BM

9. Ashton McKelvyEnterprise, AL

$14,666Leighanne Crews - UM

Sherri Young - BM

10. Kay FordhamMacon South, GA

$14,212Tommy Wainwright - UM

Bill Knowles - BM

Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency/DCN, and recruiting to attend Torch Club and/or be recognized in our Company magazine.

the passion principle torch February 2013 - 17

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Top 10 unit Managers - First Year Agent Net Submit in January

1. gabriel speaks Knoxville Metro, TN

$40,959 Vickie Ketron - BM

libertynational-ketron.com

2. Brent stantonSpringfield North, MO

$32,464 Tim Nuckolls - BM

3. Kenneth KeithFt. Worth, TX

$31,105 Michele Sellors - BM

4. craig WilsonGainesville, GA

$24,923 Tim Aderholt - BM

5. Johan BlancoTampa Bay, FL

$21,275 Kathy Blanco - BM

6. patrick KnowlesCleveland, OH

$20,397 Ron Tadle - BM

7. veta MelvinSpringdale, AR

$20,362 Nick Slagle - BM

8. christopher grahamChattanooga North, TN

$20,338 Stephanie Jackson - BM

9. Lori JewettColumbus, GA

$19,729 Deane Jewett - BM

10. Brandon herndonDalton, GA$19,438

Howard Ralston - BM

18 - torch February 2013 the passion principle

official unit manager standings: 2013 net submit

JANUARY

Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency/DCN, and recruiting to attend Torch Club and/or be recognized in our Company magazine.

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official unit manager standings: 2013 net submit

Top 10 unit Managers - First Year Agent Net Submit Year-to-Date

1. gabriel speaks Knoxville Metro, TN

$40,959 Vickie Ketron - BM

libertynational-ketron.com

2. Brent stantonSpringfield North, MO

$32,464 Tim Nuckolls - BM

3. Kenneth KeithFt. Worth, TX

$31,105 Michele Sellors - BM

4. craig WilsonGainesville, GA

$24,923 Tim Aderholt - BM

5. Johan BlancoTampa Bay, FL

$21,275 Kathy Blanco - BM

6. patrick KnowlesCleveland, OH

$20,397 Ron Tadle - BM

7. veta MelvinSpringdale, AR

$20,362 Nick Slagle - BM

8. christopher grahamChattanooga North, TN

$20,338 Stephanie Jackson - BM

9. Lori JewettColumbus, GA

$19,729 Deane Jewett - BM

10. Brandon herndonDalton, GA$19,438

Howard Ralston - BM

YeAR-to-dAte

Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency/DCN, and recruiting to attend Torch Club and/or be recognized in our Company magazine.

the passion principle torch February 2013 - 19

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20 - torch February 2013 the passion principle

official branch manager standings: 2013 net submit

Category 1 Category 2Tim nuckolls

Category 3libertynational-nuckolls.com

Michele sellorsCategory 4

libertynational-sellors.com

stephanie JacksonCategory 5

libertynational-jackson.com

Jill WilmethCategory 6

libertynational-wilmeth.com

carl peevyCategory 7

libertynational-peevy.com

nick slagleCategory 8

libertynational-slagle.com

Jessica hubleyTop Startup

libertynational-hubley.com

skip BondRookie

libertynational-bond.com

CAteGoRY LeAdeRSTorch Magazine recognizes Branch Managers in Categories I – VIII with a performance factor of 60 or higher. YTD winners for Categories I – VIII will be recognized at Convention by adding both their YTD growth % and their YTD FYA production.

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the passion principle torch February 2013 - 21

official branch manager standings: 2013 net submit

CAteGoRY LeAdeRS

MoNtH ANd YeAR

Category Branch Manager Growth % FYA % Performance Factor Production YTD

1 - - - - -

2 - - - - -

3 Tim nuckolls John Brooks Jr. Kathy Blanco

179%49%15%

32%32%69%

211%81%84%

$119,230$70,617$40,046

4 Michele sellors Cedric Higgins

130%61%

59%83%

190%144%

$67,944$52,345

5 stephanie Jackson Steve Harris Larry Wood

33%25%20%

54%7%

28%

87%32%48%

$38,582$19,248$29,953

6 Jill Wilmeth Haim Elfersy

60%58%

50%37%

110%95%

$28,706$24,883

7 carl peevy Troy Dew Ron Tadle

158%53%38%

82%61%54%

240%113%92%

$27,346$27,622$53,597

8 nick slagle Mark Stone Terah Mims

195%22%13%

69%63%57%

264%85%70%

$33,234$20,503$9,947

MoNtH ANd YeAR

Category Branch Manager Growth % FYA % Performance Factor Production YTD

Rookie skip Bond - 100% 100% $16,273

Startup Jessica hubley - 100% 100% $17,637

Qualifiers and/or Torch Club honorees must meet applicable Company minimum standards and qualifications for production, persistency/DCN, and recruiting to attend Torch Club and/or be recognized in our Company magazine.

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BONUS

Qualifier Amount

AGENTS

JASON ADAMS $10,750

KEVIN PETERSON $1,707

BROOKE BAILEY $1,685

PEACHES LYNCH $1,542

ELEXIS BREWER $1,455

MARK WOFFORD $1,425

ROBERT BAILEY $1,382

SHERRY CHESTER-DAWSON $1,360

CARMEN JONES $1,324

JUSTIN LONES $1,318

MATTHEW DAVIS $1,310

Qualifier Amount

DANIEL HUNTER $1,153

JARED SMITH $1,086

JONATHAN FELD $1,084

JOSEPH CROSBY $1,046

RONDA HEIN $998

TIMOTHY BUCKNER $979

SHARI GROOMS $952

RACHEL CLABEY $881

JENNIFER NIEMOTKA $860

KENDRA GREEN $852

CANDACE CRAIG $845

BRENT HENDERSON $839

Qualifier Amount

WILLIAM BADHAM III $827

ARTHUR BROWN $814

JOSEPH KAMPFER $725

DIEDRA HURDLE $709

KELLI PORTER $700

JESSICA KRITNER $686

GREGORY ROBINSON $682

TOMMY CLAY $676

HANA MOORMAN $671

QUANITRIA ELLIS $671

WALTER STURDIVANT $661

JEFFRY WALLMARK $658

Qualifier Amount

CARLEUS JOHNSON $653

MATT CARDER $636

TIMOTHY HOLT $635

ANDREA DEVINE $633

MELISSA DOEBBLER $624

KATHY PERKINS $619

CAROLYN ROBINSON $609

JOANNE COAXUM $572

BRIAN LINKOUS $570

JOE JACKSON $560

BLAKE BASS $556

MATTHEW NEWCOMB $556

TOTal: $171,114

22 - torch February 2013 the passion principle

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BONUS

Qualifier Amount

WILMAR GIL $538

MATTHEW PROCTOR $538

CAROLYN SALTSGIVER $537

JAMES KAY $530

MATTHEW TURNER $526

OBADIAH BOOKER JR. $523

REBECCA BOST $521

KIMBERLY ASHMORE $521

M. FALKENBERRY $520

TONY DIFILIPPO $516

RHONDA GLASS $515

GEORGE BELL $504

Qualifier Amount

TERRY WEIMANN $492

CLARE BARRETT $491

DREW ADERHOLT $487

CHARLENE ZOMA $480

RUSSELL FALGOUT $480

KRISTINA PATTON $477

MARY DURDEN $477

ARIELLE HILL $475

JOHN SWINNEY $473

MAKEDA SMITH $469

NATHANIEL DE CANAL $467

CONNIE MCCORD $461

Qualifier Amount

STEPHANI STELTENPOHL $459

GENE SHERROD $453

KELLY KAUFMAN $450

JULIE LINDSEY $445

BRANDI LEWIS $441

PETULA YARBER $437

MISTY INMAN $437

MANISHA PATEL $436

TIMOTHY DOTY $433

TONIA AKINS $433

AMANDA KOLLER $424

VANESSA HOLLINSHEAD $419

Qualifier Amount

MEGAN RUIZ $419

JENNIFER O’ CONNOR $414

MARTAE PRATT $414

JAMES HUGHES $408

MARY KARNES $404

CHARITY TURNER $403

TIMOTHY AMEY $402

MICHAEL NIX $400

WILLIAM DRIVER $399

ALKITRENA COUNCIL $398

SEDRIC SAWYER $397

LISA SIKES $396

the passion principle torch February 2013 - 23

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BONUS

Qualifier Amount

LARHESA BAILEY $393

LISA BULLOCK $390

TIM JOHNSON $390

DEBORAH NECESSARY $375

WHITNEY BLACKWOOD $362

LAURALEE BASS $356

MICHAEL GOLSON $345

SKIP NICHOLS $341

GLENN LAMBERT $338

HEATHER GREEN $337

SHERRI DARRAH $334

LORI FUQUA $328

Qualifier Amount

MALLORY ANDLER $320

MICHAEL VAUGHN $305

JAY TAPLEY $303

RICHARD HAMILTON $290

JOEL LAIRD $287

LAWRENCE GRAYS $285

TRACY ROSS $284

JEREMY CRAM $280

DAVID WILLIAMS $276

KELLY MAYHEW $274

RYAN LOUCKS $274

KATHERINE CHAVOUS $271

Qualifier Amount

DENNIS REEVES $267

KRISTI DENHOLM $266

ROBERT LASCELLE $266

CHRISTINA MAGEE $264

KELLI LACY $263

LYNNICIA SMITH $255

MELVIN TILLMAN $248

EMILY EVERLY $247

RENITA MASSEY $247

TERENCE SULLENS $240

FRENGELLA TURNER $239

NATHANIEL CISCO $237

Qualifier Amount

RIKERD COVALINSKI $235

BECKY SALINAS $231

MARGARET FREGETTO $229

ADDISON EVERETT $227

JACQUELINE SHEFFIELD $225

CAYLA BERCAW $223

HENRY BELL $220

JOSHUA PERRELL $220

JIMMY ROGERS $218

CYNTHIA EATON $218

DAISY COLLINS $216

SHANNON LUCANISH $215

24 - torch February 2013 the passion principle

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BONUS

Qualifier Amount

SUSAN DRIGGERS $214

SIERRA BANKS $207

EDWARD KINCAID $206

BRADLEY HUNT $205

TRACEY MURY $203

EMMETT MCKENZIE $200

LINDA MCGALLIARD $200

UNIT MANAGERS

BRENT STANTON 4,586

CRAIG WILSON 2,619

NATALIE NEWSOME 2,193

GABRIEL SPEAKS 2,031

Qualifier Amount

JACOB MILLER 1,878

PHILIP NICHOLS 1,860

STEVE WADE 1,811

WILLIAM HARRISON 1,756

ADAM VAN DALEY 1,754

FLOYD BYERS 1,698

LORI JEWETT 1,679

DAVID BROOKS 1,666

WILLIAM DAVIS 1,561

KEITH CARR 1,471

HEATH JOHNSEY 1,391

CHRISTOPHER GRAHAM 1,378

Qualifier Amount

BRENDA AKINS 1,326

PATRICK KNOWLES 1,246

BRANDON HERNDON 1,184

FREDERICK BUSSEY 1,161

MALLORY MICHAELS 1,149

ASHLEY RABON 1,121

JUSTIN WADDLE 1,064

GEMECIA MARSHALL 1,055

JOHAN BLANCO 1,046

TOMMY WAINWRIGHT 1,022

PATRICK STAFFORD 1,013

the passion principle torch February 2013 - 25

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Looking for a way to spice up personal recruiting? We’ve created NEW, personalized QR Code recruiting cards and a flyer for each Liberty National Branch to help attract recruits. What’s a QR code, you ask? A QR code is a barcode that represents a website. When the QR code is scanned with a smart phone, the given website loads on the smart phone. For more on QR codes, check out page 12!

• Download these QR Code Recruiting Cards by going to Agent Services> Advertising> Recruiting QR Code Materials and clicking the link.

• Select your Branch and save the file to your desktop. Print out the file and take it your local printer. It’s recommended you use cardstock for the QR Code Cards.

You can hand out these personalized advertising pieces at recruiting events, to people you meet on the street, or leave them with college career centers or VA employment centers. Wanna really go gangbusters? Stick these recruiting cards on car windshields, apartment complex bulletin boards, or between the mailbox and mailbox flag at residences (it’s illegal to put them directly into mailboxes). It’s your career. Get creative!

Scan me if you’re looking for

The Opportunity of a Lifetime.

Like helping people.

And wouldn’t mind earning a lot of money.

libertynational-aderholt.com

LNL2344 0113

Scan me if you’re looking for

The Opportunity of a Lifetime.

Like helping people.

And wouldn’t mind earning a lot of money.

libertynational-aderholt.com

LNL2344 0113

Scan me if you’re looking for

The Opportunity of a Lifetime.

Like helping people.

And wouldn’t mind earning a lot of money.

libertynational-aderholt.com

LNL2344 0113

Scan me if you’re looking for

The Opportunity of a Lifetime.

Like helping people.

And wouldn’t mind earning a lot of money.

libertynational-aderholt.com

LNL2344 0113

Spice Up Your Recruiting: NEW QR Code Recruiting Cards and Flyers

Police Officer • High School Graduate • BarberVacuum Cleaner Sales • Teacher • Social WorkerRestaurant Manager • Cosmetologist • Lawyer

Grocery Store Clerk • College Student • Truck DriverStay-at-Home Mom • NFL Player • Pipe LayerBanking Professional • Retail Manager

Your past experience

doesn’t matter.

Your drive and determination do.

Looking for self-motivated,

ambitious professionals

to join our team.

Veteran • Retail ManagerStay-at-Home Mom • NFL Player • Pipe LayerGrocery Store Clerk • College Student • Truck Driver

Restaurant Manager • Cosmetologist • LawyerVacuum Cleaner Sales • Teacher • Social WorkerPolice Officer • High School Graduate • Barber

Police Officer • High School Graduate • BarberVacuum Cleaner Sales • Teacher • Social WorkerRestaurant Manager • Cosmetologist • Lawyer

Grocery Store Clerk • College Student • Truck DriverStay-at-Home Mom • NFL Player • Pipe LayerBanking Professional • Retail Manager

Your past experience

doesn’t matter.

Your drive and determination do.

Looking for self-motivated,

ambitious professionals

to join our team.

Veteran • Retail ManagerStay-at-Home Mom • NFL Player • Pipe LayerGrocery Store Clerk • College Student • Truck Driver

Restaurant Manager • Cosmetologist • LawyerVacuum Cleaner Sales • Teacher • Social WorkerPolice Officer • High School Graduate • Barber

Police Officer • High School Graduate • BarberVacuum Cleaner Sales • Teacher • Social WorkerRestaurant Manager • Cosmetologist • Lawyer

Grocery Store Clerk • College Student • Truck DriverStay-at-Home Mom • NFL Player • Pipe LayerBanking Professional • Retail Manager

Your past experience

doesn’t matter.

Your drive and determination do.

Looking for self-motivated,

ambitious professionals

to join our team.

Veteran • Retail ManagerStay-at-Home Mom • NFL Player • Pipe LayerGrocery Store Clerk • College Student • Truck Driver

Restaurant Manager • Cosmetologist • LawyerVacuum Cleaner Sales • Teacher • Social WorkerPolice Officer • High School Graduate • Barber

Police Officer • High School Graduate • BarberVacuum Cleaner Sales • Teacher • Social WorkerRestaurant Manager • Cosmetologist • Lawyer

Grocery Store Clerk • College Student • Truck DriverStay-at-Home Mom • NFL Player • Pipe LayerBanking Professional • Retail Manager

Your past experience

doesn’t matter.

Your drive and determination do.

Looking for self-motivated,

ambitious professionals

to join our team.

Veteran • Retail ManagerStay-at-Home Mom • NFL Player • Pipe LayerGrocery Store Clerk • College Student • Truck Driver

Restaurant Manager • Cosmetologist • LawyerVacuum Cleaner Sales • Teacher • Social WorkerPolice Officer • High School Graduate • Barber

Looking 4 a new

career?

Like helping people?

Wanna make a lotta

money?

Need 2 get UR foot in

door 2 prove self?

No worries. Just flip

this card over.

Looking 4 a new

career?

Like helping people?

Wanna make a lotta

money?

Need 2 get UR foot in

door 2 prove self?

No worries. Just flip

this card over.

Looking 4 a new

career?

Like helping people?

Wanna make a lotta

money?

Need 2 get UR foot in

door 2 prove self?

No worries. Just flip

this card over.

Looking 4 a new

career?

Like helping people?

Wanna make a lotta

money?

Need 2 get UR foot in

door 2 prove self?

No worries. Just flip

this card over.

Scan me if you’re looking for

The Opportunity of a Lifetime.

Like helping people.

And wouldn’t mind earning a lot of money.

libertynational-jackson.com

What does your perfect

Company look like?

• Stable Company

• Financial rewards

• Unlimited growth opportunity

• Job satisfaction

• Advancement opportunities

• Personal recognition and

awards

• Flexibility for your lifestyle

Stability• A+(S

uperior)Finan

cialStrength

RatingfromA.M.BestC

ompany

(asof6/12)

• AA-“VerySt

rong”Financia

lStrength

RatingfromStanda

rd&Poor’s

(asof9/12)

• A1Insurer’s

FinancialStre

ngth

RatingfromMoody’s

(asof3/12)

• A+“Strong”

Insurer’sFinan

cial

StrengthRati

ngfromFitch

(asof6/12)

• Ward’sTop50Li

fe-HealthList

(asof7/12)

Training• LibertyNationalLeadership

Academy-LNLAcademy.com

• Classroom,field,andonlinetraining

• SalesPlaybook

Who is Liberty National? • In business since 1900 • Wholly owned subsidiary of Torchmark Corporation (NYSE: TMK)

• Thousands of Sales Agents and Managers in Branch Offices across the U.S.

LNL2309 0113

26 - torch February 2013 the passion principle

College graduates.Now that college is over, where will you call home?We have a comfy place with room for advancement.

College graduates.Now that college is over, where will you call home?We have a comfy place with room for advancement.

College graduates.Now that college is over, where will you call home?We have a comfy place with room for advancement.

College graduates.Now that college is over, where will you call home?We have a comfy place with room for advancement.

Back of the Recruiting

Cards

A few of the Recruiting

Card Designs

Recruiting Flyer

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Competitive Teamwork Creates Success!

Steve DiChiaroExecutive Vice President and Chief Agency Officer

Liberty National is a lot like your family. You work hard every day to maintain a sense of cohesiveness within your Branch as you do within your family. You rejoice in each others’ successes and always try to encourage and support each others’ activities. When someone needs guidance, you’re there to provide it. Liberty is like your family because you always want to give it your best effort.

If you are going to achieve success at home or at work, it takes cooperation and caring. You have to care enough about each other’s success to want to create it. You all have to pull together to make it happen. Whether you’re a family or a Branch team, at the center of every high performing and highly successful group is a common purpose - a mission or goal that reaches beyond each of the teams’ individual members and focuses on the team as a whole.

Successful Branches like successful families work together for mutual gain-sharing responsibility for success and failure and supporting one another on a moment’s notice. It does not mean competing against one another at the team’s expense, but competing against one another to raise the bar for success that positively impacts the entire team. Mutual gain means working as a team to energize and create power and potential above and beyond that of the individual. Most importantly, it also means capitalizing on individual strengths, offsetting individual weaknesses, and using diversity to an advantage.

You’ve probably heard the expression, “It takes all kinds.” Well, fortunately, at Liberty National, we have ‘all kinds’ with an abundance of personalities that offer up a variety of strengths and weaknesses. We can embrace and nurture the uniqueness of each individual in each Branch office and create a committed team with clear purpose and priorities.

Because we are all in the Liberty National family and on the same team, IT’S TIME to take our commitment to the next level. As I review our weekly objectives and results, I know our production is increasing week after week, but not at the rate of which we are capable. The talent within this Company is extraordinary, and I want to see each and every one of you live up to your potential personally and collectively. You want to be the best moms and dads you possibly can to give your kids the best start in life. Well,

I want you to be the best Liberty National Branch Managers, Unit Manager, AUMs, and Agents possible to give yourselves and this great Company the production you both want and deserve.

As you all know, I’m a big advocate of competition. Competition takes you out of your comfort zone; it brings out the best in you; and it creates the desire to be even better! A few weeks ago, I had the opportunity to watch a youth league basketball game with a group of highly motivated 12-year-olds, who poured their hearts out to win a regular season game. I watched kids sprint up and down the court ALL game long, hang their heads if they were fouled or missed a shot, and act euphoric when they blocked a shot or stole the ball. As I watched I thought, “If our people approach this tremendous opportunity and the goals we have in place like these kids approach this basketball game, we CANNOT BE BEATEN. We can accomplish anything.”

If you aren’t already, IT’S TIME to get excited and stay excited. Remember, your Monday meetings are for inspiration and motivation. Energize and invigorate. Set goals and expectations. Get the juices of competition flowing so that everyone in your Branch knows that anything and everything is possible ... and then go out and make it happen!

I have faith in you, this Company, and what we can accomplish together. There is no doubt - IT’S TIME!!

the passion principle torch February 2013 - 27

perspective

We can embrace and nurture the uniqueness of each individual in each Branch office and create a committed team with clear purpose and priorities.

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P.O.Box8080•McKinney,TX75070

2013 ConventionJune 18-21www.torchmarkconvention.com www.hoteldel.com

Turn your passion up to 11.