the opposite of big

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The opposite of big

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Ulricehamn municipality

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Page 1: The opposite of big

The opposite of big

Page 2: The opposite of big

Live

Page 3: The opposite of big

I’d like to say something that I don’t believe many residents of Ulricehamn think about. It’s about Ulricehamn and

why it is one of the best places in the world to live.

It’s almost a year since my partner Linda and I, and our one-year old son Liam, moved here from Stockholm. But

we’re still grateful for all the things that most people here seem to take for granted.

In Ulricehamn, for example, almost everyone lives in a detached house with a garden, garage and a view that we

never dreamed of having in our old hometown. Here it is just the norm. Right in the centre of Ulricehamn there is

an open-air swimming baths, a marina and a quiet beach. You just have to cycle a kilometre or so to reach a slalom ski

slope, tennis courts, riding stables, golf course and all the football and ice hockey facilities you could want. I only know

of a few other places that can offer so much within such easy reach (and one of them is Gröna Lund amusement park!).

And if you enjoy cycling, the cycle paths will take you further into wonderful countryside along glittering shorelines

through peaceful local communities such as Marbäck, Timmele and Grönahög.

The area is also so safe that people with children a little older than our son are happy to let them go to the beach

themselves, visit friends, etcetera. This is a real privilege in our eyes, but once again it’s taken for granted in Ulricehamn.

Daniel Lundin, resident of Ulricehamn

Thoughts of a newcomer

Page 4: The opposite of big

Children always want the biggest of everything. Make it big and give them plenty of it and they’ll be happy. Then

they grow up and their perspectives change. Things are no longer quite so black and white. There are million of

colours and shades in between, and they all have different aspects to consider.

You realise, for example, that while an SUV looks big and tough, a smaller car is cheaper to run and better for the

environment. An MP3 player with a massive hard disk can store thousands of tunes, but with a CD player you listen

to tracks that you might skip otherwise and give them a chance to grow on you. You also find that it’s more enjoyable

to travel in a small boat in wide open spaces, rather than jostle with others on a big one. Imagine if you were told that

when you were a child; that something that seems small can actually be big!

Less is more

Page 5: The opposite of big
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Page 7: The opposite of big

Experience

Page 8: The opposite of big

There are many people who want to do it and there are

many who think they are doing it. The reality is different.

Going your own way means exploring uncharted territory.

You can’t check out what your neighbour is doing or has

done (even if you wanted to).

Eventually you become the one that everyone else is talking

Going your own wayabout, since you stand out and don’t fit the same mould.

You add a splash of colour. This worries some people, who

mutter in frustration to themselves behind the curtains.

But the vast majority of people find non-conformity

refreshing and take inspiration from it. Luckily for us, otherwise

the world would soon end up as one enormous motorway.

Page 9: The opposite of big
Page 10: The opposite of big

So who is this Jante? That’s the wrong question. Despite what

many people believe, Jante is not a person.

It is a village in the book “A refugee crosses

his tracks”, by Norwegian author Aksel

Sandemose, published in 1933. The

village is ruled by Jante Law, an

unspoken rule that says that no

one should strive to stand out.

Jante Law fosters a fearful and

mediocre society. Being proud and

happy over what you are, what you

possess and what is around you should

be a central human right. At the same time

it can be difficult to get the balance right.

In spite of everything it often seems that

whatever it is you want to tell people about and

share with others comes over as self-satisfied

bragging. So starting your speech with a tale

about a certain Jante can be a very useful

rhetorical trick …

Page 11: The opposite of big
Page 12: The opposite of big

Do

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The trick is making it happen. Like they say: there are talkers, and there are doers.

The world depends on these doers. They dare to believe in something so strongly

that they succeed in coaxing their dreams out from the cosy world of the imagination

into the harsh light of reality. Sometimes it works out well – and sometimes it doesn’t.

But whatever the outcome, it is always better than doing nothing at all and letting our

dreams remain dreams – at least as long as we don’t fail too badly. But there are also

those who simply don’t care if they do fail dismally. They are the people we later call

geniuses or fools, depending on whether they succeed or not.

It’s not difficult towork out what you want …

Page 16: The opposite of big

SE-523 86 UlricehamnTel: +46 (0)321-59 50 00, Email: [email protected]

www.ulricehamn.se