the o.p.e.n. way to social media excellence by chris craft
DESCRIPTION
from 2013 ConvergeSouthTRANSCRIPT
@ChrisQueso’sO.P.E.N. Way To Social Media
Excellence
Chris CraftConvergeSouth 2013
Greensboro, NC
What are today’s goals?@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
1. To learn how to make the most out of your opportunities to engage on social media
2. To help you leverage your content and social media in the pursuit of your passion
3. To show you how to educate yourself and others through social media
4. To show you how to organically grow your network and influence through social media
A little about me@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Proud Husband and Father
Dedicated Team Leader
Author & Branding Geek
Proud Texan (in Georgia)
Proud Tiger & Yellow Jacket
Component 1: Opportunity
@ChrisQueso’s O.P.E.N. Way ToSocial Media Excellence
Opportunity: (an awesome noun) a set of circumstances that makes it possible to do something
Types of Opportunities@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Wild Cards/Random Opportunities
and…
Snowball Opportunities
My Wild Card That Snowballed
@ChrisQueso’s O.P.E.N. Way To Social Media Excellence
Responding to one tweet resulted in:
-Being quoted in ROI-Guest blogging-Speaking-More business-A mentor for life
Component 2: Passion@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Passion: (a lovely noun) an object of desire or deep interest
Your Passion and Purpose@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
What is your overall goal for engaging on social media? Fun, business, research?
Passion is the glue of the O.P.E.N. Way
Your passion must shine through your content & social media engagement
A.C.T.I.O.N.@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Active Change That Ignites Our Now
Go beyond knowing your passion. Get out there and make it happen!
A.C.T.I.O.N. is deliberate practice.
You can’t leave much up for chance.
A.C.T.I.O.N.@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Active Change That Ignites Our Now
Take A.C.T.I.O.N. by creating and sharing compelling content!
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Learning never ends.
Link your education to your passion. It’s better that way.
-Listen (learn)
-Engage (build relationships)
-Nurture (educate yourself & others)
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen!
How can you learn if you’re busy talking?
-Quora-Twitter-Hootsuite / Sprout Social-Radian6
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen/Engage/Nurture : Quora -The Best Q&A Network. Learn about almost anything.
-Community that truly cares about the spreading of knowledge!
-Accountability & Authority
Component 3: Education@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Listen/Engage/Nurture : Twitter -The news feed of the Digital Age
-Search and Listening Tips
-Don’t come empty handed. Engage with content!
Component 4: Networking@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Nurture/Network : LinkedIn
-More than a network for finding a new job!
-LinkedIn is a place to share career-changing content.
-Social Proof & Authority
Component 4: Networking@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Gives legs to the previous components
Old-school networking is necessary!
Modern networking accelerates the growth of your platform.
Relationships are real! We are humans, not avatars.
Thank You!@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Let’s Connect!@ChrisQueso’s O.P.E.N. Way To
Social Media Excellence
Chris Craft
NaoIsNow.com
@ChrisQueso
Enjoy the book!openroutine.com