the one mistake costing you ticket sales — and how to turn it around
TRANSCRIPT
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The One Mistake Costing You Ticket Sales — And How to Turn It Around
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In our live webinar audience:
● 47% send an email blast
● 32% post frequently on social media
● 16% offer a discount or promotion
Poll: What’s your current go-to move to increase ticket sales?
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What if instead of focusing on
driving more views of your ticketing
page…
.... you focused on turning more page
viewers into attendees?
Most people focus here
But what could happen if you focused here instead?
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Agenda1. 4 questions to ask to find out if you’re losing ticket sales
2. Simple ways to sell more tickets
3. The future of easy ticket purchases
4. Q&A
View the full on-demand webinar here.
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4 questions to ask to find out if
you’re losing ticket sales
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1 in 10interested buyers drops off for
every additional fieldin the purchase form
1 in 4interested buyers drops off if
an account loginis required for purchase
Is it as easy as possible to buy tickets to your event?
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Making it easier to buy tickets is the most effective way to drive more ticket sales
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1. How difficult is your ticket purchase process?
Danger signs:
● Many steps during check out● CAPTCHAs● Required login● Hidden fees
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2. How many of your site visitors turn into attendees today?
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3. What’s your purchase process like on mobile?
160%lift in the percent of visitors who
buy tickets with
mobile optimized purchase processes
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4. How much time and money go into your other strategies to drive more sales?
You could spend more time and money on another marketing campaign to sell more tickets…
… or you could make it easier to buy tickets and see sales skyrocket, no additional investment necessary.
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Simple ways to sell more tickets
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Use visual content and rich language to paint a picture of your event
● Set the mood in your title & description● Show them what to expect with images &
video ● Think about transportation
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Design your event website with the most important information clearly visible
● Think about how you use space to display information
● Bring the date, time, and price of your event front & center
● Move any text off images
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Design your event website with the most important information clearly visible
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Make sure it’s as easy as possible to buy tickets on mobile
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Streamline your checkout experience
Choose a ticketing partner who simplifies purchases:
● Additional steps in the checkout process cause 10% of people to quit
● Required account logins cause 23% of shoppers to not buy
● Hidden fees at the last minute dissuade customers● Slow page load times can cause a 7% drop in
transactions
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Streamline your checkout experience
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Make sure your ticketing site is fast and reliable
● 40% of online shoppers abandon a website that takes more than 3 seconds to load
● Just a 1 second delay decreases customer satisfaction by about 16%
● If you’re expecting a big onsale, you can’t risk your site crashing
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The future of ticketing, anywhere
your customers are
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On your event website
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On social media
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Across the web
Graphic TBD from Tamara
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The end result of all this simplification?
A better experience for your attendees, and more revenue in your pocket.
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View the full on-demand webinar here.
Or, give us a call at (866) 902-2531.