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The Ohio State University Department of Agricultural, Environmental and Development Economics

Spring Semester 2016

AEDECON 4106

Strategic Management

Section #29267

Class meets:

Tuesdays & Thursdays

12:45 PM to 2:05 PM

Animal Science Building – 2029 Fyffe Road, Columbus, Ohio 43210

Room 210

Instructor: Kennia Papadakis

Office: Agricultural Administration Building, Room 325

Phone: 614-292-4429

Email: papadakis.8@osu.edu

Office Hours: After class or by appointment

TA: Jian Chen

Email: chen.4797@buckeyemail.osu.edu

Office location: Agricultural Administration Building, Room 344

Textbook Besanko, D., Dranove, D., Shanley, M., and S. Schaefer. Economics of Strategy. 6

TH Edition. New York,

NY: John Wiley & Sons, Inc., 2013

Simulation

www.capsim.com

Class Communication

All communications will be conducted via CARMEN. The website for this class will contain the syllabus,

class calendar, lecture slides, and assignments. Any assignments will be posted on CARMEN no later

than a week prior the due date in the CONTENT section.

Course Description and Objectives

The primary objective of this class is to acquire the analytical skills and the tool kit to formulate

managerial strategies in a competitive environment. Such competitive environment is constrained by the

internal conditions of the firm such as products, resources and capabilities, and the external industry

drivers and market dynamics as well as supply chains.

During the course of the semester, students aim to:

Acquire a deeper understanding of decision making at three different levels: industry, firm, and

projects.

Acquire skills to formulate, implement and justify business strategies.

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Integrate and apply fundamental skills of managerial economics, management, marketing,

finance and operations.

Improve business communications skills and quantitative analytics software skills

Improve team building skills

Class Structure – Lectures, Business Cases and Simulation Strategic Management 4106 is delivered in a combination of class lectures, business case discussions

and industry simulation. During the weeks prior to the midterm exam, the class will consist of a lecture (or

pair of lectures) followed by a relevant business case. The lecture-business case setting allows instructor

and students to develop an understanding and application of learned concepts from a historic stand point.

This portion of the semester is basically dedicated to reading, understanding, and analysis.

In contrast, during the weeks after the midterm, students will utilize the simulation to experiment and

apply the concepts of industry competition in a real-life like setting. This section is truly dedicated to team

building, strategy formulation, and coordination cross functional teams to execute. The results of these

actions will be seen immediately as the competition rounds take place twice a week for a total of four

weeks.

LECTURE SLIDES – are available before class via Carmen in the CONTENT section of the site

BUSINESS CASES and additional reading available via Harvard Business Publishing, using the unique

link: https://cb.hbsp.harvard.edu/cbmp/access/43765495

Steps to acquire the business cases and reading material:

1. Visit HBP website https://cb.hbsp.harvard.edu/cbmp/pages/home

2. Create a student account (if new to the site)

3. Use the unique link https://cb.hbsp.harvard.edu/cbmp/access/43765495

4. Purchase package for a total of $19.75 ( this is an individual purchase)

SIMULATION – Students will be randomly assigned to teams the first day of class. Each student must

create an account with Capsim in order to participate in the simulation. Please visit www.capsim.com to

create your account. Registration has a cost of $53.99 per student.

Grading Outline

Individual Total Points 1. Attendance and class participation 25 2. Capsim Tutorials Completion 15 3. Midterm Exam 30 4. Final Exam (Business Case) 40

Subtotal – Individual Portion (55% of total) 110

Group 5. Company Performance over 8 Capstone rounds 40 6. Board Reports & Presentation 30 7. 360 Peer Evaluation 20

Subtotal – Group Portion (45% of total) 90

More detail on each grading item:

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1. Attendance & Class Participation (A&CP): Attendance will be taken promptly at the beginning

of each class and records will be kept on Carmen’s attendance application, available to students

for review at any time. At the end of the semester, the final individual attendance record will be

applied t0 20 points of the total A&CP points. The remaining 5 points will be granted at the

instructor discretion and it will be based on performance during business case discussions.

2. Capsim Tutorials Completion: this assignment is to help students to prepare for the simulation

competition. Students will complete the tutorials available at capsim.com and upon instructor’s

verification on the site students will be granted the points accordingly.

3. Midterm Exam: multiple choice, It will include all material covered during weeks 1 through 5

4. Final Exam: comprehensive.

5. Company Performance over 8 Capstone rounds: students will register for the Capstone

simulation directly on their website as soon as classes start. The cost is $53.99 per student. Each

student is responsible for reviewing the material provided in the website independently, which

includes carefully reading the Capstone Student Guide and begin rehearsal tutorials (see grading

item 2 above). There will be two industries and five teams in each. There will be only one

winner per industry. This means only one team per industry could be granted the full 40

points, depending upon applicable financial results. Team performance evaluation details

and rules of engagement will be provided during the Capstone review lecture (see calendar).

6. Board Reports & Presentations: board reports include 1) Initial Strategy and 2) Final Strategy

Report. A more detailed outline of requirements for each is posted on CARMEN. Please refer to

the class calendar for due dates. Each team will have an opportunity to present to the board (the

class and instructor). Presentations are 10 minutes long and are primarily to explain the success

or failure of the original strategy. Refer to the class calendar for presentation dates. Presentation

outline requirements and format will also be posted on CARMEN.

7. Peer Evaluation: Beware free riders! During the final exam, students are required to complete

and submit a paper-based 360-type evaluation (template provided with the exam), meaning that

each student will evaluate each of her/his team mates. I take this input into consideration to

distribute the 20 points assigned to “peer-evaluation”. A ‘bad” review from all team members

result in zero points.

Final grades will be a weighted average of your performance and will be calculated to two decimal places.

Letter grades will be assigned according to the OSU Standard Grading Scheme cutoffs:

Letter Grade and Percentages

Symbol % Symbol %

A 93 C+ 77

A- 90 C 73

B+ 87 C- 70

B 83 D+ 67

B- 80 D 60

E 59 or less

For example, if you earn 90 points this translates into an A- for the course.

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OSU Code of Student Conduct and Policy on Academic Misconduct

Academic misconduct of any kind, including failure to cite bibliographic sources in a term paper is

unacceptable. Faculty rule 3335-5-54 requires that “each instructor shall report to the Committee

of Academic Misconduct all instances of what he or she believes may be academic misconduct.”

If you have any doubts concerning this policy it is your responsibility to consult with the instructor.

All students are expected to abide by the University’s Code of Student Conduct

(http://studentaffairs.osu.edu/csc/)

Please refer to the OSU Website for details on Academic Misconduct

(http://oaa.osu.edu/coam.html). Any violation of the University’s policy will be dealt with according

to University procedures

Learning Disabilities

Any student who feels he or she may need an accommodation because of disability should arrange with

the instructor for a private discussion of his or her specific needs. After this discussion, The Office of

Disability Services (100 Pomerene, 292-3307) will be contacted so that suitable arrangements can be

made.

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Class Schedule

Week Class Date Class Content Readings 1 1 TU 1/12 Syllabus overview

Introduction to Strategic Management Team formation

Economics primer Textbook sections 1&2 Lecture slides

2 TH 1/14 Boundaries of the Firm Textbook chapter 2 2 3 TU 1/19 Boundaries of the Firm (continue) Textbook chapter 3 4 TH 1/21 Competitors & Competition Textbook chapter 5 3 5 TU 1/26 Business case class discussion HBP (1) case: Global Wine War 2009: New World vs. Old 6 TH 1/28 Industry Analysis Textbook chapter 8

HBR Article: The Five Competitive Forces That Shape Strategy

4 7 TU 2/2 Industry Analysis (continue) 8 TH 2/4 Business case class discussion HBP case: Cola Wars Continue: Coke & Pepsi in 2010 5 9 TU 2/9 Entry & Exit Lecture Slides 10 TH 2/11 Strategic Positioning & Value Creation Textbook chapters 9 & 10. Lecture Slides. 6 11 TU 2/16 Business case class discussion HBP case: Ready to Eat Breakfast Cereal 12 TH 2/18 Sustained competitive Advantage Lecture Slides 7 13 TU 2/23 Business case class discussion HBP case: Trader Joe’s 14 TH 2/25 Capstone Simulation Software Review Note: students must complete Capstone tutorials by this date. 8 15 TU 3/1 Midterm Exam Scope: all content covered during weeks 1 to 5 16 TH 3/3 Simulation Practice Round 1 9 17 TU 3/8 Simulation Practice Round 2 18 TH 3/10 Simulation Practice Round 3 Initial Strategy Statement due 10 19 TU 3/15 Spring Break – no class 20 TH 3/17 Spring Break – no class 11 21 TU 3/22 Competition round 1

Competition rounds are executed during class time. Teams should take full advantage of class time to review reports, coordinate strategic actions and make decisions. Attendance is mandatory

22 TH 3/24 Competition round 2 12 23 TU 3/29 Competition round 3 24 TH 3/31 Competition round 4 13 25 TU 4/5 Competition round 5 26 TH 4/7 Competition round 6 14 27 TU 4/12 Competition round 7 28 TH 4/14 Competition round 8 Final Strategy Report due by Monday April 18 at 11 PM 15 29 TU 4/19 Team Presentations Teams 1 to 5 30 TH 4/21 Team Presentations Teams 6 to 10 16 31 TU 4/26 NO CLASS – FINALS WEEK 32 TU 4/28 Final Exam

(1) HBP: Harvard Business Publishing – cases are available to students for purchase at the unique link

https://cb.hbsp.harvard.edu/cbmp/access/43765495