the north face children's swimwear moodboard
DESCRIPTION
Purpose was to develop a new product line for an already existing company. Introducing consumers to a swimwear line from The North Face allows them to break into a new market segment by offering new seasonal merchandise. Colors and inspiration for the line were taken from this moodboard.TRANSCRIPT
Functional, durable, high quality swimwear and gear targeted towards active children. The North Faceis typically focused on providing winter clothing and protection gear; creating a swimwaer line opens acompletely new market segment for the company, &promotes an active lifestyle during the summer monthsas wellas well