the next wave capabilities
DESCRIPTION
The Next Wave is a full service ad agency that specializes in branding, guerrilla marketing, organic search engine optimization and making you more money than you pay us.TRANSCRIPT
CREATE LUSTEVOKE TRUST
ADVERTISING IS DEAD
answer-tising isn’t
WE SEEK ANSWERS NOW ON DEMAND
INSTEAD OF BEING TOLD WHAT WE WANT
TRUTH and TRANSPARENCY are tactics as much as axioms
“WE DON’T GET FOOLED AGAIN” Pete Townshend, The Who 1971
ATTENTION is earned
REPUTATION is everything
WE CREATE AND MANAGE BRAND
VOICE
THE GOAL?
Brand Enchantment
BRAND ENCHANTMENT IS
The free prize in a box of Cracker Jack,
How Apple doesn’t have to talk about mhz and gigabytes to differentiate itself, and doesn’t have to take itself so seriously.
Figuring out that Ketchup bottles should open on the bottom
not a sweepstakes that seems rigged.
Based on a unique selling proposition
Honest
Consistent
Interesting to the customer
BRAND ENCHANTMENT IS
Howard Luck Gossage
PEOPLE DON’T READ ADSPeople read what interests them, and sometimes it’s an ad.
TELL ME A STORY.Don’t sell me what to buy.
The Next Wave
Corporate IDs byThe Next Wave
http://www.thenextwave.biz/downloads/tnw_logo_video.mov
NO TIME, NO BUDGET,but make people want to come to a hockey game
Dayton Bombers “Rookie” Spothttp://youtube.com/watch?v=S4Xu5Gm8bmA
MAKE WEB 2.0 INTERESTING TO BUSINESS PEOPLE
http://www.thenextwave.biz/downloads/blogzilla.mov
LET’S COMPARE AGENCIES
TNW NYC PROMO.indd 1 11/1/06 10:16:47 AM
As of November 2006
and that’s all folks.
SDVOB HUBZone
www.thenextwave.biz100 Bonner St. Dayton OH 45410 (937) 228-4433