W E L C O M E T O T H E N E XT B I G T H I N G .This brochure is a “self-help” guide to a tool that you

already know so well. Maybe you don’t know it’s name,

and maybe didn’t realise how perfectly it fits your needs

– but it is definitely the Next Big Thing.

Gamification takes the fun and exciting aspects of

game play and applies them to business. It encourages

engagement, action and learning in an enjoyable way.

Problem solving, chance, competition, reward, role play,

incremental progress and just plain old fun are some of

the mechanisms used in games. Using them to achieve

your business objective makes sense!

Primary school teachers know this – they create games

and songs and actions that support learning objectives.

Parents know this – playing games in the car makes a

long drive less tedious. We know this – but somewhere

along the way, we grew up and decided that work is too

important to be enjoyed.

Today, mobile devices are in the hands of everyone we

interact with. They are easy to use and very powerful. New

programming techniques means apps are now affordable

and easy to manage.

G A M I F I C AT I O N I S R E A D Y T O U S E N O W – I T I S T H E N E XT B I G T H I N G .

H O W T O U S E T H I S G U I D E.Our challenge is to explain how gamification works, and

how it can help you. Obviously, the best way of doing

this is to use gamification!

Simply go to the App Store or Google Play and search for

the The Next Big Thing, or scan the QR Code on the back

cover.

We’re using the game mechanic of a scavenger hunt as a

guide to Big Things throughout the Australia East Coast.

With scavenger hunts, you’re given puzzles to solve one-

by-one, leading you to the prize.

The Guide is the first game on the app as a general

example. There are also other hunts included as

examples for different scenarios; the challenges

they face and examples of how gamification

delivers.

OrientationC H A L L E N G E

Sometimes it’s a bit scary learning your way around a

new place – it can be overwhelming. Even with an old-

hand showing you the way, everyone learns at their own

speed, so sometimes—even with all good intentions—

some of the key points just don’t sink in.

By using an app on their mobile device, people can be

given a tour at their own speed, over hours or weeks. With

creative clues and bonus rewards, newbies will soon be

up to speed.

A P P L I C AT I O N

It’s Open Day at the uni. It’s a big step from high school

with so many people, so many buildings, theatres, halls,

libraries... Mary’s a bit anxious... will she be able to cope?

The guy taking them on the tour is very nice, but he talks

so quickly and she’s a bit embarrassed to ask questions.

But with the orientation app, she’s able to go at her own

speed. She’s ticked off 5 items – 2 more and she’s no

longer a “newbie”!

EntertainmentC H A L L E N G E

It’s a crying shame, but sometimes your offerings don’t

excite everyone. This means that not matter how great it

is, the customers that love it may not be able to entice

others to come, or stay longer. This is especially the case

where kids get bored and parents get harassed.

A P P L I C AT I O N

Murray’s Brewery wanted families to stay a bit longer. By

implementing “Pirate Bob’s Scavenger Hunt”, kids have

left the table and are now running through the vines and

gardens. Murray’s even release themed hunts for special

events like Easter. The parents love the activity – and one

more beer.

Holiday DestinationC H A L L E N G E

The best way of getting people to your holiday destination

is word-of-mouth. If they love it, they come back and

bring their friends. Sometimes however, guests need a bit

of a push to get out and enjoy the experiences available

to them – especially the kids. Gamification takes them by

the hand and gives them that friendly nudge.

A P P L I C AT I O N

Imagine the kids running around finding all the exciting

corners and hidden treasures of the resort. Puzzles and

clues entice them to local attractions and activities,

making new friends, or investigating the dining menus.

They receive simple rewards, such as coloured wrist

bands, a special seat at the movie night, and the ability

to show Mum & Dad all the cool things they found out.

Tour Guide CHALLENGE

Galleries and exhibitions use signage to provide

information about each display. These signs have

limited space, are costly and hard to update. With a

variety of visitors, it’s very hard to deliver the right

amount and type of information for everyone.

Having an interactive solution means visitors can receive

as much information as they like, in the format and

language they desire. Administrators can update that

information at no additional cost – whenever they like.

APPLICATION

A museum could have a dual purpose app. A “Game

Mode” where kids can be lead on a hunt, searching for

clues amongst the displays, scanning barcodes and

answering puzzles. Whilst in “Guide Mode” those same

barcodes can be scanned to deliver comprehensive details

about the displays to those who want it.

Shopping Precinct CHALLENGE

Retailers need walk-by traffic. Marketers create events

and competitions to draw more people to the precinct,

but how do you get them to browse the precinct and

visit the retailers?

Social media and email marketing is moderately

successful at reaching the audience, and some recipients

will actually read it, but will special offers be remembered

the next time they visit the shops?

APPLICATION

A Scavenger Hunt guides visitors through the precinct,

challenging visitors to solve puzzles that require they

visit merchant displays. Or they may be required to

answer questions about the branding or advertising of the

sponsors, which means that retailers get their message

across to people who are actually in the location and

ready to purchase. What’s todays Featured Flavour at the

ice cream shop? Will people use an app like this in order

to earn a discount? You bet they will!

Education CHALLENGE

It’s an ongoing challenge: How do we get students to

engage with the learning objectives?

By using fun activities that require a number of skills,

that challenge, and that are interactive, competitive and

reward-based. Computers do a great job here, but they

are predominantly anti-social and hard to manage in a

group environment. We need to get kids active – not more

sitting while staring at a screen.

APPLICATION

Gamification on portable devises is the answer. The “Year

3 Maths Challenge” has many questions set up, with

each ‘game’ delivering 5 randoms to the players: ie. “Go

to the oval. If the cricket nets are at located at “2 o’clock”

what is located at 5 o’clock?”, and “What is the area of

the tuck-shop?”.

Induction CHALLENGE

Induction of new employees can be a very expensive

and time consuming task.

The delivery is uninteresting and often poorly delivered.

And if it’s not done, or not done well, or not easily

reportable and updated – it can cost even more in the

long run.

APPLICATION

For an OH&S induction, staff are lead through educational

information (videos, website links, text and diagrams) as

well as physical locations and equipment, each requiring

simple survey responses or ‘check-in’s’. Their progress is

tracked with time-stamps and responses, highlighting

those staff that have not completed certain areas. Alerts

are sent when annual updates are required and individual

staff reports are available. OH&S managers will know

exactly who has completed their inductions and whether

or not they fully understood the content.

WHAT’S NEXTTalk to us. We would love to hear your objectives

and discuss how gamification could be used to

solve them.

We can brainstorm ideas, create concepts, design,

build, and deliver apps for you. Our systems enable

you to maintain those apps yourself, only returning to

us for more ideas and further functionality.

Other Big Things CAN YOU VISIT THEM ALL?

BIG APPLE - Spreyton TAS

BIG APPLE - Stanthorpe QLD

BIG ARCH - Ballarat VIC

BIG AVOCADO - Byron Bay NSW

BIG AXE - Kew NSW

BIG BANANA - Coffs Harbour NSW

BIG BARRAMUNDI - Daintree QLD

BIG BLACK MARRON - Walpole WA

BIG BOTTLE - Mangrove Mountain NSW

BIG BULL - Rockhampton QLD

BIG BULL - Wauchope NSW

BIG CAPTAIN COOK - Cairns QLD

BIG CASSOWARY - Mission Beach QLD

BIG CHEESE - Bega NSW

BIG CHERRIES - Young NSW

BIG COW - Nambour QLD

BIG CRAB - Cardwell QLD

BIG CRAB - Miriam Vale QLD

BIG CROC - Darwin NT

BIG DNA - Perth WA

BIG EARTHWORM - Bass SA

BIG EARTHWORM - Broken Hill NSW

BIG EASEL - Emerald QLD

BIG FRUIT BOWL - Bilpin NSW

BIG GALAH - Kimba SA

BIG GOLD PANNER - Bathurst NSW

BIG GUITAR - Narrandera NSW

BIG GUITAR -Tamworth NSW

BIG GUMBOOT - Tully SA

BIG KOALA - Dadswells Bridge VIC

BIG LOBSTER -Kingston SA

BIG MACADAMIA - Nambour QLD

BIG MANDARIN - Mundubbera QLD

BIG MANGO - Bowen QLD

BIG MERINO - Goulburn NSW

BIG MILKSHAKE - Warrnambool VIC

BIG MINER - Kapunda SA

BIG MINER - Rubyvale QLD

BIG MURRAY COD - Swan Hill VIC

BIG NED KELLY - Glenrowan VIC

BIG ORANGE -Tenterfield NSW

BIG OYSTER - Taree NSW

BIG PARK BENCH - Broken Hill NSW

BIG PEANUT - Atherton Tblnds QLD

BIG PEANUT - North Tolga QLD

BIG PELICAN - Noosa QLD

BIG PENGUIN - Penguin TAS

BIG PINEAPPLE - Nambour QLD

BIG POTATO - Robertson NSW

BIG PRAWN - Ballina NSW

BIG ROCK - Barrington Tops NSW

BIG ROCKING HORSE - Gumeracha SA

BIG SHELL - Tewantin QLD

BIG SLR CAMERA - Meckering NSW

BIG STUBBY -Tewantin QLD

BIG TASSIE DEVIL - Mole Creek TAS

BIG TROUT - Adaminaby NSW

BIG TRUCK - Dysart QLD

BIG WINDMILL - Coffs Harbour NSW

BIG WINE CASK - Buronga NSW

BIG WOOL CART - Hamilton WA

BIG YABBY - Wandin North NSW

TOLEDOH ENTERPRISES PTY LTDP | 0411 422 274

E | TIM@TOLEDOH.COM.AU

BURONGA

CLAYTON BAY

GUMERACHA

BROKEN HILL

KIMBAH

STANTHORP BYRON BAY

BALLINA

TAMWORTH

NERRANDRA

DADSWELLS BRIDGE

KINGSTON

NAMBOUR

MUNDUBBARA TEWANTIN

COFFS HARBOUR

KEW

TAREE

ADAMINABY

GIPPSLAND

BILPIN

YOUNG

WARNAMBOOL

GOULBURN ROBERTSON

BEGA

GLENROWAN

SWAN HILL

PENGUIN

WAUCHOPE

MANGROVE MTN

C H A N N E L C O U N T RY

NEW SOUTH WALES

VICTORIA

SOUTHAUSTRALIA

QUEENSLAND

TERRITORY

NORTHERN

O U T B A C K N S W

S I M P S O N D E S E R T

BRISBANE

CANBERRA

MELBOURNE

ADELAIDE

ROCKHAMPTON

SUNSHINE COAST

GOLD COAST

COFFS HARBOUR

PORT MACQUARIE

NEWCASTLE

MT. GAMBIER

MILDURA

BROKEN HILL

TOWOOMBA

GOONDAWINDI

TAMWORTH

BENDIGOSHEPPARTON

DUBBO

CEDUNA

PORT AUGUSTA

WAGGAWAGGA

WOLLONGONG

MACKAY

SYDNEY

SCALE 1:5200 100KM 200KM 300KM 400KM 500KM

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Did You Know?Built in 1995 and locally known as “Rambo”, The Big

Merino was picked up moved in 1992 after Golburn was

bypassed and visitor number dwindled.

Did You Know?The Big Banana at Coffs Harbour lays claim to be the first

Big Thing in Australia.

Did You Know?The Big Prawn was almost destroyed when Ballina Shire

Council voted in 2009 - but was saved by Bunnings

Warehouse.

Did You Know?At 16 metres high The Big Pineapple is claimed to be the

world’s largest pineapple,

gaining this title after a

large pineapple-shaped

water tower in Hawaii was

dismantled in 1993.

Did You Know?Originally built in 1979 The Big Axe was nearly

destroyed by ants and had to be rebuilt in 2002.

Did You Know?Australia’s best know Anti-Big-Thing was originally part

of the Leyland Brothers World. It’s a 1/40 scale model

of Uluru but still big enough to act as a roof to The Rock

Restaurant.