the new rules of engagement: add value, be exclusive and fuel fan power
TRANSCRIPT
1
The new rules of engagement:
Add value, be exclusiveand fuel fan powerDimitris Savvakos, Creative DirectorOgilvyOne Athens
2
!at is social mediaengagement?
3
Social media engagementis a game!
4
"e rules to win the engagement game
5
Add ValueRULE 1
6
Add Value
Make a Social Exchange
7
Add Value
“84% of people would share their personal information with brands in exchange for a tailored service.”
Contagious Magazine
Make a Social Exchange
8
Add ValueMake a Social Exchange
9
Add Value
Use the Social Currency
10
Add Value
Use the Social Currency
11
Be ExclusiveRULE 2
12
Be Exclusive
Give the Exclusive First-Look
13
Be ExclusiveGive the Exclusive First-Look
14
Be Exclusive
Let Fans Choose
15
Be ExclusiveLet Fans Choose
16
Be Exclusive
Offer An Exclusive Experience
17
Fuel Fan PowerRULE 3
18
Create a Place to Play
Fuel Fan Power
Create a Place to Play
19
Create a Place to Play
Fuel Fan Power
Create a Place to Play
20
Fuel Fan Power
Collaborate
21
Engage again and again
22
23
Be ExclusiveGive the Exclusive First-Look
Let them Choose
Offer An Exclusive Experience
Add ValueMake a Social Exchange
Use the Social Currency
Fuel Fan PowerCreate a Place to Play
Collaborate
The Rules of Engagement
Engage Again And Again