chamillionaire - "direct to fan engagement"

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Post on 26-Jun-2015

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Do you ever wonder how it is that huge musicians are able to connect with their fans despite their huge numbers? The truth is they often don’t, leaving that task to be delegated among an army of social media managers who reply with canned responses and feigned sincerity. Chamillionaire, however, realized that he could engage with his fans by turning it all into one big game. The resulting proccess? His Chamillitary social network with fans actively participating amongst themselves competing for prizes while talking about Chamillionaire. Learn how Grammy award winning Artist Chamillionaire implemented this program and why he chose this approach over traditional methods to engage with his fan base.

TRANSCRIPT

Page 1: Chamillionaire - "Direct to Fan Engagement"
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• Grammy Award Winning Artist• MTV Video Music Award Winner• Platinum-plus recording artist• Social Media Savvy CEO

506K Facebook Page Likes

875K Twitter Followers

432K Google Circles

23MM Video views

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Loyalty

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Thank you!

• @chamillionaire• Facebook.com/chamillionaire