the new retail
Post on 12-Sep-2014
776 views
DESCRIPTION
This is the presentation I made at the FADA Auto Summit New Delhi on Jan 10, 2012. I basically argue that auto retail is set to change and give pointers on the possible direction of change.TRANSCRIPT
![Page 1: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/1.jpg)
The New Retail
January 10, 2011
![Page 2: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/2.jpg)
Who owns the customer?
![Page 3: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/3.jpg)
Brand Trade
![Page 4: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/4.jpg)
Brand Trade
Intermediary
![Page 5: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/5.jpg)
Multi-brand Dealers Are Powerful
![Page 6: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/6.jpg)
![Page 7: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/7.jpg)
![Page 8: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/8.jpg)
Auto Portals Stealing Power
![Page 9: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/9.jpg)
How do consumers buy?
![Page 10: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/10.jpg)
![Page 11: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/11.jpg)
Think&about&buying&a&car&
Get&Promoted&
Applies&for&Loan;&Plans&finances&
Loan&gets&approved&
Bad&reviews&about&failed&
model&
Friends&mentions&expensive&upkeep;&decides&to&think&over&finances&
Goes&for&test&drive&&&
Bad&Press&around&faulty&
gear&box&
Decided&to&wait&
Company&refutes&charges;&new&model&coming&up&
New&&IMPROVED&
model&launched&
Goes&for&2nd&test&drive&
BUYS&THE&CAR!!!!&
![Page 12: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/12.jpg)
Integrated, Always-on Communication
![Page 13: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/13.jpg)
Do consumers need car showrooms?
![Page 14: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/14.jpg)
![Page 15: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/15.jpg)
![Page 16: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/16.jpg)
![Page 17: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/17.jpg)
![Page 18: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/18.jpg)
Brands are all about experiences
![Page 19: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/19.jpg)
![Page 20: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/20.jpg)
![Page 21: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/21.jpg)
![Page 22: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/22.jpg)
![Page 23: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/23.jpg)
Experiences get amplified
![Page 24: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/24.jpg)
Future Of Retail
![Page 25: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/25.jpg)
![Page 26: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/26.jpg)
![Page 27: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/27.jpg)
Summary
Multi brand retail tends to own the customer
Comparison sites play that role in auto sector
Marketing needs to build ladders & remove snakes
Create awesome experiences in the showroom
Integrate the online-offline experience
![Page 28: The new retail](https://reader034.vdocuments.mx/reader034/viewer/2022051311/5412b96e8d7f720f4e8b46c9/html5/thumbnails/28.jpg)
www.MarketingUnplugged.in