The MY magazines

media pack

2017

Hello neighbours,Welcome to the MY magazines.What do we do?We produce four high quality local community and lifestyle magazines. These are the only magazines in the West Midlands who cater directly to all of the best areas of Birmingham and Solihull, straight through the letterbox. For the most direct, personal, targeted marketing, the MY magazines are leading.

We are ever evolving and always raising the standards of our design. With our editorial we not only search for the most compelling stories that the region has to offer we also focus some of our editorial pages on supporting the key industries who advertise with us.

Many of our advertisers have been with us for years, some since the very start back in 2006 as they have achieved a great on going return on investment.

Who do we reach?

The population of the areas delivered to is virtually all As Bs and C1s. Disposable income in the area is well above average both nationally and in the West Midlands. It is also home to the highest concentration in the Midlands of: • Professionals• Business owners • Directors• Medics • Academics

Other key people we reach include:• Senior citizens• Retirees• Students• Families

Harborne

Edgbaston

Moseley

Kings Heath

SOLIHULL

Hillfield

Monkspath

Dorridge

Knowle

Where do the magazines go?

The four MY magazines are hand delivered to c 160,000 readers

every two months throughout key neighbourhoods in Birmingham and Solihull, such as Harborne, Edgbas-ton, Moseley, Kings Heath, Solihull,

Knowle and Dorridge, directly target-ed at the more prosperous members

of the community. The benefit of having the magazines hand delivered

direct into target homes is that we can guarantee our circulation and do

not have to rely on readers picking up the magazines and taking

them home.

The highlighted maps illustrate where the magazines are hand delivered

door to door, and from these (along with our magazine drop points across the city) our readership spreads to all

corners of Birmingham and Solihull. Our ever growing e-mag subscription audience reveals how widespread our

readership is further to these key areas.

Rates to appear in ONE magazinePlease note: all prices are per month and payable before booking deadline. All prices subject to VAT.

Rate card

Display adverts Eighth of a pg

Quarter pg

Half pg

Full pg

Double pg spread

Full back cover

Inside front cover

Inside back cover

pg 3 / pg 5

Centre pg

Centre spread

6 Issues(12 months)

3 Issues(6 months)

1 Issues(2 months)

£66 (per issue)

£110 (per issue)

£190 (per issue)

£285 (per issue)

£475 (per issue)

£370 (per issue)

£370 (per issue)

£370 (per issue)

£370 (per issue)

£370 (per issue)

£615 (per issue)

It will cost you nothing to talk to us,

So if you would like to understand better how these handy community magazines can benefit your business please contact us on:

0121 689 0432

FULL PAGE155mm x 214mm

HALF PAGE155mm x 104mm

QUARTER PAGE

75mm x 104mm

EIGHTH OF A PAGE

75mm x 50mm

These are the rates to appear in one magazine reaching c. 40,000 readers per issue. Advertising in all four maga-zines reaches a readership of c. 160,000 per issue. To appear in multiple magazines prices are multiplied accordingly. Discounts up to 25% are available depending on the amount of magazines you choose to go into, the duration of the booking, your method of pay and if you pay in full in advance.

£63 (per issue)

£105 (per issue)

£180 (per issue)

£270 (per issue)

£450 (per issue)

£350 (per issue)

£350 (per issue)

£350 (per issue)

£350 (per issue)

£350 (per issue)

£585 (per issue)

£70 (per issue)

£120 (per issue)

£200 (per issue)

£300 (per issue)

£500 (per issue)

£390 (per issue)

£390 (per issue)

£390 (per issue)

£390 (per issue)

£390 (per issue)

£650 (per issue)

Premium adverts

info@swanpublishing.org

Advert Sizes (acceptable formats include high resolution PDF or JPEG)

Deadlines & moreDeadlines for 2017 / 18

August / September issueOctober / November issueDecember / January issue February / March issueApril / May issueJune / July issue

Leaflets

Want to be welcome on the doormat?- Come in with us!Leaflets can be a great way to get the word out about your business but you don’t want to risk being considered ‘junk mail’ to those on the recieveing end, that’s where we can help. Arriving on the door mat inside a trusted and enjoyed magazine will make your flyer welcome, and ensure greater visibility.

Design: £60Distribution: £35 per thousandPrint: £200 (5,000 x A5 double sided on 130 gsm)

Video MarketingIf a picture can tell a thousand words - how many can a video tell? Well, a heck of a lot more. Video has been revolutionising how businesses communicate with their audience for close to a decade via free channels such as YouTube, Facebook, Twitter and corporate websites, don’t you think it’s time you got involved? Here are some statistics showing the benefits of video marketing:

• Video on your landing page can increase conversions by 80% or more• Businesses using video grow company revenue 49% more year-on-year than those without video• Social video generates 1,200 more shares than text and images combinedStats from blog.hubspot.com

Affordable packages for local businesses starting from £500 + VAT

See our website for more details www.swanpublishing.org

29 June1 September3 November

5 January2 March

4 May

Professional advert designPlacing an advert is about much more than merely commu-nicating information. The design will determine whether it captures the attention of the right people, and whether it

convinces them of your professionalism and ability to do the job. We have an in-house designer who can help you achieve

these things and for a modest fee.

Advert design £50 + VATAdvertorial preparation £50 + VAT

Prices subject to VAT

VisibilityReaching c.

160,000 readers across all 4 magazines

IntrusivenessThe magazines go

directly into peoples’ homes!

AwarenessNew people who need

to know about your business move into

these areas all the time

QualityVery high standard of print, production and

content

Keep-abilityWe make them so lovely

people can’t bear to throw them away!

How do our magazines work?

This is your chance to stand out from your competitors!

Buy local ethosPeople like to support

their local economy

ReputationWe have been publishing since 2006. Our readers trust the magazines and that trust is extended to

our advertisers

Spending powerWe target wealthier areas of South Bir-

mingham and Solihull to reach people with

the greatest spending power

125 Swanshurst Lane, Moseley, Birmingham, B13 0AS, 0121 689 0432info@swanpublishing.org | www.swanpublishing.org | Company number: 8427906 | VAT number: 160513541