The multi-channel experienceJeff Danko, PwC

Agenda•It’s about impact•The multi-channel dashboard•The framework of the story•Identifying the audience•Hybrid metrics•The ‘sum of parts’ to a ‘synthesised

narrative’• Best practices• Questions?

Science

Art

It’s about impact

•What the PwC brand conveys

•Measuring the impact of brand

The multi channel dashboard•The project

•Breaking down silos• Online Marketing, Public Relations, Brand, US Thought

Leadership

•Uncovering the reports resonate with leadership

•Common links across channels

•Determining the metrics that matter most

Creating the framework•Sample objectives of the organisation

• Enhance to value of business relationships• Pursue growth and revenue opportunities aggressively• Measure the effectiveness of brand• Be the leader of your competitive landscape

•Which metrics tell the most compelling story

•Benchmarking

Identifying the audience•What will the conversation sound like

•Identifying areas where change creates opportunity

•How will the findings better inform decision making

Hybrid metrics•Who are our most engaged clients

•Where are our ‘preferred’ clients coming from

•Which content are preferred clients most engaged in

•Are we part of the media conversation

The synthesised narrative•The straightforward overview that tells the

story

•Driving towards positive change

Best practices•Don’t get attached to the dashboard

prototype•The more analysts the merrier•A perfect dashboard doesn’t exist•Arm your leadership with knowledge•Slow down and don’t be intimidated •Have a voice

Questions?Thank you!