Download - The Multi Channel Experience
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The multi-channel experienceJeff Danko, PwC
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Agenda•It’s about impact•The multi-channel dashboard•The framework of the story•Identifying the audience•Hybrid metrics•The ‘sum of parts’ to a ‘synthesised
narrative’• Best practices• Questions?
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Science
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Art
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It’s about impact
•What the PwC brand conveys
•Measuring the impact of brand
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The multi channel dashboard•The project
•Breaking down silos• Online Marketing, Public Relations, Brand, US Thought
Leadership
•Uncovering the reports resonate with leadership
•Common links across channels
•Determining the metrics that matter most
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Creating the framework•Sample objectives of the organisation
• Enhance to value of business relationships• Pursue growth and revenue opportunities aggressively• Measure the effectiveness of brand• Be the leader of your competitive landscape
•Which metrics tell the most compelling story
•Benchmarking
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Identifying the audience•What will the conversation sound like
•Identifying areas where change creates opportunity
•How will the findings better inform decision making
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Hybrid metrics•Who are our most engaged clients
•Where are our ‘preferred’ clients coming from
•Which content are preferred clients most engaged in
•Are we part of the media conversation
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The synthesised narrative•The straightforward overview that tells the
story
•Driving towards positive change
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Best practices•Don’t get attached to the dashboard
prototype•The more analysts the merrier•A perfect dashboard doesn’t exist•Arm your leadership with knowledge•Slow down and don’t be intimidated •Have a voice
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Questions?Thank you!