the mosaic network build framework

Gudjon Mar Gudjonsson / @gudjon

Crowdsourcing the network deployment Mosaic Framework Tactic CONCEPT BY @GUDJON


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NEIGHBOURHOOD+

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MOSAIC PROCESS

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The Mosaic Framework

■  Mosaic is a “process skeleton” which contains sets of practices and predefined four roles with the so called Tile Owners, Supervisors, Cell Masters and Targets.

■  Mosaic enables the creation of self-organizing sales and marketing by encouraging citizen initiative and communication across the service area.

■  A key implementations of the Mosaic systems for managing the overall process is its crowd-sourcing web technologies.


The Mosaic framework overview

■  Each tile has 1.500 homes, divided in 9 sections ■  Each section has about 167 homes, divided in 9 cells ■  Each cell has 18 homes as target customers

TILES

SECTIONS (9)

CELLS (9)

TARGETS (18 HOMES)

TILE OWNER

SUPERVISOR

CELL MASTER

TARGETS


Only 4 Roles with clear functions

■  Tile Owner •  Responsible for the overall Mosaic process framework.

Facilitates the Supervisors. Reports to OC Marketing Director •  Organises the Weekly Planning

■  Supervisor •  Each one responsible for finding and facilitating 9 Cell Masters. •  Responsible for the Monthly Open Meetup

■  Cell Master •  Responsible for signing up 18 homes in their cell

■  Targets •  The customer that signs-up


Marke8ng Director

Tile Owner (1)

Supervisor (1)

Cell Master (1) Target (1)

Target (18)


Target (18)

Supervisor (9)


Target (18)


Target (18)

Tile Owner (9)

Supervisor (1)


Target (18)


Target (18)

Supervisor (9)


Target (18)


Target (18)

Mosaic Framework Organisation Chart

Operational Staff Citizen Driven


Targets

■  Targets do not have any roles or functions. They are to be handled with care in a positive way

■  Targets are the average Joe, a consumer that has not learned about the value of the fibre connected community

■  Everyone starts as a Targets. Some can be recruited as Cell Masters and even Supervisors.

■  All targets are to be registered on the Mosaic web


Cell Master: Roles and Functions

■  Anyone can signup to become a Cell Master

•  Cell Masters are grass-root organized sales team

■  Cell Masters have access to standardized Sales & Marketing division

•  Cell Master Sales Kit

•  Training Material

•  Access to incentive plans

■  They can use any methods

•  Door knocking, phone calls, emailing, advertising, etc.

■  Cell Masters participate in official sales programs like;

•  The Full House incentive program


Cell Master: Full House Incentive Program

■  The Cell Master can participate in the well defined Full House program

■  A Home Cell is defined by the closest 18 homes

■  They can use any methods

•  Door knocking, phone calls, emailing, advertising, etc.

■  For each signed-up customer in his/her Home Cell the Cell Master gets a voucher for services that has some financial value

■  For completing a Full House in its home cell the Cell Master gets an additional reward in cash

•  They can only get this once, as a cell is defined by the cell master’s closest home

NEIGHBOURHOOD


Supervisor: Roles and Functions

■  The Supervisor communicates with its team of Cell Masters and its Tile Owner

■  Responsible for identifying and recruiting 9 Cell Masters within its sector •  The Tile Manager organises each sectors with the Supervisors

■  Responsible for facilitating each of the 9 Cell Masters

■  Responsible for the Monthly Open Meetup


Tile Owner: Roles and Functions

■  The Tile Owner reports to the company’s Marketing Director ■  Responsible for the overall Mosaic process framework

■  Responsible for identifying and recruiting 9 motivated Supervisors in its Tile

■  It’s function is to facilitate and motivate its Supervisors making sure they all have the tools needed

■  Tile Owners plan Meetups in their area where Supervisors and Cell Masters can be recruited, trained and facilitated


Mosaic Meetings and Events

■  Weekly Planning •  Organized by the Tile Owner

•  Fixed time, weekly

•  10 member meeting, including; •  The Tile Owner •  All 9 Supervisors of the Tile

•  Review the progress within each sector, knowledge sharing and identify and communicate next actions

■  Monthly Open Meetup •  Organized by each Supervisor

•  Open to everyone at a friendly, accessible location

•  Bar, popular community centre or other free venue

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MOSAIC PROCESS


Tile Owner’s Weekly Planning

■  Organized by the Tile Owner •  Fixed time, weekly

■  10 member meeting, including the Tile Owner with the Tile Supervisors

■  Venue:

•  Organized at a casual location like a quite bar, restaurant

■  Review the progress within each sector, knowledge sharing and identify and communicate next actions


Biannual: TEDxYourCommunity ■  Open TEDx-organised event at a central location

•  Co-branding with TED used to create a synergy with the TED vision

■  Organised biannually by the Marketing Manager ■  Visionary agenda on the application of gigabit connectivity for all

■  Broad range of speakers •  Relating to the vision of the gigabit connected community

■  Used to support the Mosaic process framework

■  Organised biannually for all major communities

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CELL

SECTION MANAGER

Each Supervisor is responsible for 9 Cell Masters


A Mosaic Tile

■  With 9 Section Managers and 81 Cell Masters to manage a sign-up for a target of 1.500 homes,


Cell Master: A full house reward

■  Cell Master with get a full house reward for signing up all members in its cell

■  The reward is £80 in cash ■  The Cell Master gets a

crown medal for its new major status

■  They can only get this once, as a cell is defined by the cell master’s closest home

2" 4" 6" 8" 10" 12" 14" 16" 18"

Full House Beginner

Cell Master Performance Indicator


Members Rewards

■  Game logic like reward system to help drive motivation ■  Each member gets reward medals based on their performance


Managing a cell

2" 4" 6" 8" 10" 12" 14" 16" 18"

Full House Beginner

Cell Master Performance Indicator


Cell Performance Metric System

■  Each Cell represents an real-time status that represents the condition of the cell

■  Status can be; Not started, Active, In progress, Successful or Completed

• Zero sign-‐ups

Not started

• If it has a customer signup

Ac@ve • If it has an ac@ve Cell Master

In progress

• If 13 homes have signed up (70% signup)

Successful • If a Full House has been reached

Completed


The Tile Performance Dashboard

■  It is easy to follow the performance of each tile with the colour coded Tile Performance Dashboard

■  Example on right è •  Section 8 has no sign-ups

and no Cell Master •  Section 9 is very successful

■  Easy to organise and communicate with the right members (Supervisors or Cell Masters) to facilitate, incentivise or motivate

■  Easy to identify broken or unsuccessful cells





81 Cell Masters

1.500 homes in the Tile


Make it into a game …


… where each member has its role


Gaming-like Characteristics

■  The Mosaic should be played like a board game •  Used to create a positive image and feel for the project


Supporting Web Technologies

■  The Mosaic framework runs on a crowd-sourcing platform with a strong API for managing the performance of the rollout

the mosaic network build framework

Technology