The Modern Traveler's Habits- Travel survey infographic from SDL
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Post on 27-Jun-2015
DESCRIPTIONThis report illuminates travel consumers habits specifically personal travel such as holidays or vacations. To uncover the expectations & behaviors of modern travelers, SDL Campaign Management & Analytics surveyed 4,000 consumers in the U.K., USA & Australia. The findings indicate that travelers preferences differ depending on the channel they're using at the time of interaction. Online reigns supreme when it comes to booking travel, with 80% making travel arrangements online. Of all the regions, the US does far less travel booking in person at only 5%. With 84% of respondents stating that a positive online or web experience is important or very important when booking travel, the connection between online experience & likelihood to share a positive experience becomes critical. Word-of-mouth recommendations are among the most credible forms of information available today. The survey respondents indicated that more than 60% use mobile apps when traveling. At the top of the usage charts are the US & Australia with 75 of U.S. travelers and 65 percent of Australian travelers using mobile apps while on vacation or holiday. Results show that email is still an important channel for travelers; mainly preferred for travel reminders, such as airline reservations, hotel check-in times & tickets for events. In fact, 83% of global survey respondents like to receive travel reminders by email. Taking into consideration the differences in usage & preferences across these 3 primary channels, its clear that leading travel providers need to deliver consistent and contextually relevant omni- or multichannel experiences to win with todays demanding customers. The goal with our original research is to take a more in-depth look at specific industries as a way to discover insights on how brands can optimize their customer experience to increase engagement, revenues and loyalty, said Bob Hale, CEO, SDL Campaign Management & Analytics Division. With travel and tourism being identified as one of the fastest growing sectors, it is imperative that brands build and scale their customer experience management practices to meet the changing needs of customers around the world. The results of the new survey also show that vacation is the last vestige of relaxation with nearly 70% of respondents saying they unplug as much as possible. Those in the UK are best at unplugging on holiday at 74%. The digital unplug also means not tweeting about every meal or checking-in at every location. Travelers wait to share stories & pictures about vacations via social media until after they return. While nearly 1/3 of survey respondents do share their vacation experience, its generally after they return. To learn more on the findings, including additional social media habits, opinions on loyalty programs, as well as how travelers prefer to share feedback, view the report: http://www.sdl.com/campaign/cma/modern-traveler.html
1. The Modern Travelers Habits Most Important Items Working Hard to Relax Online Reigns Supreme Mobile Apps on Vacation Types of Apps Travel Reminders: Helpful or Annoying? Friends and Family over Social Media Recommendations 69% 69% of travelers try to digitally unplug on vacation putting down the smartphone, not tweeting every meal or checking in at every new location of travelers prefer to book trips online 1 / 3 1 in 3 Americans admits to always being plugged in 3 / 4 3% 16% USA: Mobile Phone Navigation Transportation Communication UK: Sunscreen AUS: Camera Only 16% of UK travelers admit to always being plugged in 52% 75% 65% 47% USA AUS UK 52% of travelers use website resources to resolve travel issues 84% 84% of Americans claim they are most likely to book online 83% 83% of global survey respondents prefer to receive travel reminders by email 18% 18% prefer to receive SMS texts 9% But, 9% dont want any reminders at all 96% And, Australians really like travel reminders (96%) 75% of U.S. travelers, 65% of Australian travelers and 47% of UK travelers use mobile apps while on vacation or holiday Only 3% of Australians book travel by phone 60% of travelers use mobile apps on vacation 60% Family& Friends 40% 35% 8% 4% 3% 2% TravelAgents Travel Brochures Online Reviews Tour Operators SocialMedia
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