The Modern Traveler’s Habits
Most Important Items
Working Hard to Relax
Online Reigns Supreme
Mobile Apps on Vacation Types of Apps
Travel Reminders: Helpful or Annoying? Friends and Family over Social Media Recommendations
69%
69% of travelers try to digitally unplug on vacation – putting down the
smartphone, not tweeting every meal or checking in at every new location
¾ of travelers prefer to book trips online
1 / 31 in 3 Americans admits to always being plugged in
3 / 4 3%
16% USA: Mobile Phone
Navigation
Transportation
Communication
UK: Sunscreen
AUS: CameraOnly 16% of UK travelers
admit to always being plugged in
52%
75%65%47%
USAAUSUK
52% of travelers use website resources to resolve travel issues
84%
84% of Americans claim they are most likely to
book online
83%
83% of global survey respondents prefer to receive
travel reminders by email
18%
18% prefer to receive SMS texts
9%
But, 9% don’t want any reminders at all
96%
And, Australians really like travel reminders (96%)
75% of U.S. travelers, 65% of Australian travelers and 47% of UK travelers use
mobile apps while on vacation or holiday
Only 3% of Australians book travel by phone
60% of travelers use mobile apps on vacation
60%
Fam
ily &
Fr
ien
ds
40%35%
8%4% 3% 2%
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