themobilepersonalitiestracking a new generation on the go.

@cmoharaBy ChelseaMarieO’Hara

II. Redefining Relationships

I. The Age of the App

III. Tracking Mobile Histories

IV. Constantly Plugged-In Consequences

Contents.

What is a mobile personality?

The mobile personality is up to date with the latest in wireless technology and social networking.

They value high speed and connectivity.

They are plugged-in and wireless

taking their work with them on the go.

They are nomadic workers, trendsetters, and ambitious young adults.

I. The Age of the App

“

”

The appeal to consumers is obvious, but developers have fuelled this growth due to the monetization potential involved with a growing industry.

- Keith Elance The 2010 Distimo Report on App Store Statistics

We value wireless, and wireless today is provided by developing app technology. Apps allow us to do things on

the go we never could have before.

Data usage is overtaking voice communication in regards to cell phone activity.

THE 400 MILLION MOBILE BROADBAND SUBSCRIBERS ACCOUNTED FOR A GREATER AMOUNT OF TRAFFIC THAN THE

WORLD'S REMAINING 4.6 BILLION MOBILE PHONE CUSTOMERS.

“Ericsson, December 2009

This traffic is consequential of an increased availability for data-utilized apps.

People want to work on the go, and apps that allow creative creation for the mobile

personality are successful.

Yet, the most important use of mobile devices in general is the ability to connect to friends and family. Being constantly connected renders

decreased stress and increased productivity in the work place, at home, and on the go.

With the wide array of apps to communicate with and connect to online social networks, voice communication is becoming a secondary feature

when deciding which phone to buy.

The top 300 free applications generated 3 million downloads each day during December 2010 in the

US: only 350,000 paid applications are downloaded daily.

The Distimo Report

Free apps are still preferred, but a shift is taking place in regards to what we are willing to pay in order to receive the freedom and mobility we want. Comparing June 2010 to December 2010, paid app downloads increased almost 30%.

The Distimo Report

In the race to be fully available and fully productive on the go, mobile personalities will start investing more into their smartphones and other

mobile devices.

This means more paid apps, and an exponentially increasing market for app technology

II. Redefining Relationships

“

”

When asked to choose the top three activities they engage in on Facebook, the subjects overwhelmingly selected those that allow them to keep up with the goings-on in their friends' and families' lives. They also liked sharing information about themselves.

- Andrea Janus CTV News – Does Facebook Help Relationships or Hurt Them?

Mobile devices and their apps allow us to connect to friends and family. Yet, we can now meet people on the go as well. How do mobile devices engage us and disengage us from the world around us?

The mobile personality needs to be connected to their friends, family, and coworkers. Where once it was important to see a person face to face, it is now easier to connect intimately over social networking device apps.

This allows for connection with family all over the world at any time of the day.

“When you don't have nonverbal communication, the likelihood of being able to disclose at a deeper level is greater, because there's less inhibition. So, it's going to feel like a more intimate relationship.

-Bob Rosenwein Lehigh University

We connect on a more intimate level when we use mobile devices. Our activities and whereabouts are relayed to someone who cares about us, and this makes us feel important.

Sometimes it is easier to say things over a cell phone or a social networking platform than face to face.

Consequentially, online dating apps are used more frequently to find a significant other.

In 2009, 17% of couples had met online. 33% of all online relationships led to a date. Online dating is being seriously considered by many single people today.

Online Dating Survey Report

With the help of geolocational tools, dating will never be the same. Mobile engaging is the new way for the mobile personality to find relationships.

A mobile personality will have at least one basic aspect of themselves to share with another mobile personality, and that is their dedication to being on the go and connected non-stop.

John D. Sutter (CNN)

But does being plugged-in affect our engagement in the world around us?

“Those who use the cell phone in public to get news have more relevant fodder for conversing with strangers and probably increased motivation

to do so.

Apparently it does, but not necessarily in a negative way:

Scott Campbell University of Michigan.

Even though we are engaged in ambient conversations, we can still create and engage with present conversations at the same

time.

The mobile personality has also redefined its relationship with the people it influences the most: children.

We are shifting the way we think about education and teaching the incoming generations. They consist of digital natives, children who have grown up on diet of

social media and mobile devices.

The newest trend is apps for kids. Children as young as 18 months and two years are adept and the mobile hand-held things are more their size.

“-Karen Thorne-Stone

Ontario Media Development Corporation

They are, after all, the mobile personalities of the future.

III. Tracking Mobile Histories

“Foursquare is a way for me to save and share my locations, and to find out what other people are doing all around the world.

”- Kevin RoseDigg Co-Founder and Foursquare InvestorPrivacy concerns for our data: is being fully online a

bad thing or not?

Mobile devices are not only providing accessibility to the mobile personality, but are also tracking what the mobile personality is up to.

Check-in apps like Foursquare mark where the mobile personality has been, but also save the data for future reference.

This is yet another way to keep the mobile personality engaged on the go.

“I can see a world where eventually my children will look back at my Foursquare data and say: ‘This is Kevin’s history – this is where he was on his birthday 10 years ago, and this was his favourite place to eat.’ Building that profile throughout your life and saving those locations – I think that’s huge.”

- Kevin Rose

But what about your mobile history

being used against you?

Police in Michigan were reported using devices that can extract information from one’s cell phone. The device used is the Cellebrite UFED.

Cellebrite UFED

Police denied extracting cell phone information without a warrant. Otherwise, the extractions would be illegal.

Glenn Harlan Reynolds – Popular Mechanics

Even though a law enforcement agent cannot go through any of your belongings without a warrant, it might not stop other authorities from accessing your mobility history.

Should employers be allowed to check their employees data usage?

With new technologies comes new decisions in terms of privacy and accessibility to the mobile personality’s history.

We must determine what is indeed crossing the line.

IV. Constantly Plugged-In Consequences

“BlackBerrys, Androids and iPhones are our diminutive digital lackeys. They exist to show us how very special we are.

”- Andrew ClarkThe Globe and MailIn terms of mobile activity, when is it too much?

Here we have the issue of texting while driving. Multitasking behind the wheel is frowned upon and proven to be highly dangerous, but time and time again drivers ignore the caution and pull out their mobile devices behind the wheel.

Why?What is so important that it cannot be put down?

One could argue that we are just important in general.

“It’s not important that people stop distracted driving. No. It’s the other way around. People are important, so they drive distracted. It’s simple: we do it because we are important; because we are all, each and every one of us, really, really, very, very, extremely, unequivocally, inarguably important. Andrew Clark

Apparent narcissism does not justify driving distracted, however.

The study showed that drivers' reaction times deteriorated by 35 per cent and they saw a 91 per cent decrease in steering ability.

-CBC News

“When texting, drivers are distracted by taking their hand off the wheel to use their phone, by trying to read small text on the phone display, and by thinking about how to write their message.”

- Dr. Nick ReedTransport Research Laboratory

And the reality is...

...driving distracted kills.

So regardless of how important our mobile lives make usa line has to be drawn when enough is enough.

With new technology comes

new responsibility...and the mobile personality is

no exception.

This slideshow was designed and produced as a project for the FILM315 summer course provided by professor Sydney Eve Matrix at Queen’s University in Kingston, Ontario.

For more information visit www.film315.com

PhotoCreditsPhotos found in this presentation were used for educational purposes . All sources for photos are listed below:

1. http://ptree.info/2. http://code-recommenders.blogspot.com/2011/04/say-hello-android.html3. http://cmaeva.wordpress.com/page/2/4. http://www.getintonature.com/activities/astronomy/pollution/5. http://www.shinyshiny.tv/2010/07/facial_recognition_mark_cuban.html6. http://www.visualphotos.com/image/2x2725167/granddaughter_and_grandparents_using_cell_phone7. http://www.ubergizmo.com/2011/04/ufed-physical-pro-resurrects-even-dead-data-on-phone/8. http://www.andrewjensen.net/handling-personal-calls-and-texting-while-working/9. http://my.hsj.org/schools/newspaper/tabid/100/view/frontpage/schoolid/523/articleid/307397/texting_while_driving_cell_phones_create_new_hazards.aspx10. http://www.thetennesseeautoaccidentattorney.com/nashville-accident-provides-press-release-on-driving-while-under-the-influence-of-cell-phone-by-universtity-of-utah-researchers/carcrash-34/11. http://www.textually.org/textually/archives/2009/11/024994.htm12. http://obiblog.wordpress.com/2008/08/20/dikw-data-information-knowledge-wisdom/13. http://www.ctv.ca/CTVNews/Canada/20110322/quebec-texting-ads-110322/

All other photos were found on http://weheartit.com/

SourceCreditsLinks listed below are to various internet articles that reference specific people and researches found throughout this slide presentation.

Matt Warman, The TelegraphData Bigger than Voice on Mobile Networkshttp://www.telegraph.co.uk/technology/news/7528153/Data-bigger-than-voice-on-mobile-networks.html

Keith ElanceThe 2010 Distimo Report on App Store Statisticshttp://www.elance.com/p/blog/2011/1/2010-distimo-report.html

John D. Sutter (CNN)With New GPS Dating Apps, it’s Love the One You’re Nearhttp://articles.cnn.com/2010-08-06/tech/gps.dating.apps_1_apps-grindr-skout?_s=PM:TECH

Jared Wadley-MichiganYour Smartphone Making You Aloof?http://www.futurity.org/top-stories/is-your-smart-phone-making-you-aloof/

Rob FergusoniPhone Apps a Hit with Preschoolershttp://www.thestar.com/news/canada/article/934673--iphone-apps-a-hit-with-preschoolers

Glenn Harlan ReynoldsSmartphone Searches Not So Smarthttp://www.popularmechanics.com/technology/gadgets/news/are-smartphone-searches-legal-5603061?src=rss

Kevin RoseMy FourSquare Data Will Tell My Life Storyhttp://www.telegraph.co.uk/technology/news/7419911/Kevin-Rose-My-Foursquare-data-will-tell-my-life-story.html

Andrew ClarkDoes Texting While Driving Make Sense To You?http://www.theglobeandmail.com/globe-drive/car-life/road-sage/does-texting-while-driving-make-sense-to-you/article1916578/

CBC NEWSOMG! Texting Impairs Drivers More Than Drinking: Studyhttp://www.cbc.ca/news/story/2008/09/22/texting-driving.html

Andrea JanusDoes Facebook Help Relationships, or Hurt Them?http://www.ctv.ca/CTVNews/TopStories/20101124/social-media-studies-101128/

Thanks for viewing.

Photocredit: dreemblogger.wordpress.com