the mobile economy
TRANSCRIPT
WE NOW LIVE IN A MOBILE ECONOMY#shifthappens
"In today’s modern world, peopleare either asleep or connected."
Janice H. Reinold, Rosetta Marketing
WE ARE LIVING IN A DIFFERENT ERA
Products
1970'sProducts + Services
1990's
Customer Centric
2000'sRelationship Centric
Today
IN THE LAST 15 YEARS, 52% OF THETOP 500 FTSE COMPANIES HAVE
DISAPPEARD
1955 2015Vs.
Average life expectancy 75 years Average life expectancy 15 years
FACEBOOK GROWTH FUELLED BY MOBILE
"On engagement, we're already seeing that mobileusers are more likely to be daily active users than
desktop users. They're more likely to use Facebooksix or seven days of the week."
Mark Zuckerberg
ASOS EXPANDS WORLDWIDE USING APPS
"Traffic from mobile devices nowrepresents over 50% of all web visitors and,in acknowledgment of this trend, Asos hasstarted running mobile-only promotions."
ASOS, APRIL 2015
WHAT IS THE COMMON THREAD?
"If you’re not using mobile marketingto attract new customers to your
business, don’t worry — yourcompetitors are already using it andare getting those customers instead."
Jamie Turner, 60SecondMarketer.com
CUSTOMERS NOW EXPECT THE MOBILEEXPERIENCE
Ongoing
Value
Memorable
Experiences
Immediate
FullfilmentAnywhere
RealTime
Personalised
Moments
"Mobile is not the future, it is thenow. Meet your customers in theenvironment of their choice, not
where it's convenient for you.
Cyndie Shaffstall, Spider Trainers
App UserIdentity
Demographic Data
Behavioural Data
Financial Data
#dataisgold
Old World
Name
Phone
Company
Traditional Record
App User Identity Record
Purchases
Products
Local Pricing
Promotions
Customer Moments
Sharing Activity
Visit Frequency
Lifetime Value
Usage Metrics
Personal Preferences
Recognition
Direct Contact
THE HIDDEN BUSINESS BENEFITS
"I want to be buried with amobile phone, just in case
I'm not dead."
Amanda Holden
THE MOBILE ECONOMY IS HEREThe way we do business has fundamentally changed
go.mobiletraction.net | [email protected]