The Mighty Kiwi Juice Bar & Eatery Brand Strategy

By Kelsey Schaefer

COMM-3051: Brand Marketing October 10, 2019

Brand Audit and Research Brand Overview

The Mighty Kiwi Juice Bar & Eatery is a quick service restaurant in Selkirk, Manitoba that is all about providing healthy, fresh, and locally sourced products. It opened its doors in March of 2017 and its revenue has been consistently increasing ever since, according to co-owner Miranda Schmidt.

Schmidt and her partner, Jocelyn Kreml, created their initial business plan in October 2016, with the intent of providing the community with delicious and quick, healthy meals that are free of artificial additives. The duo believes that people shouldn’t have to go to a restaurant and search for a menu item to manipulate in order to find something healthy.

The business has been quite successful in this smaller community, increasing sales every year and consistently adding new products and services. However, Schmidt says the problem they keep encountering is a lack of awareness. Customers consistently express surprise when visiting The Mighty Kiwi for the first time. They are surprised to learn about its vegan and gluten free products, house-made vegan cheese, or that it offers more nutritious, “guilt-free” dessert options available for custom order.

Environmental Scan

Facts and Trends Determine Impact Ideas for Implementation

The City of Selkirk recently purchased 326.5 acres of land to expand its western neighbourhoods.i

Selkirk CAO expects the population of Selkirk to double in the upcoming years.ii

Focus marketing efforts on increasing awareness, both for current and new residents.

Consumers are more concerned than ever about eating healthy, wholesome diets.iii

Primary research indicates that approximately two per cent of people familiar with TMK are aware of its health-conscious menu.

Maintaining wholesome ingredients and fresh produce will be crucial to what sets TMK apart.

People don’t seem to be aware of what TMK has to offer them.

Promote commitment to whole, fresh ingredients and sourcing ingredients locally. Promote that TMK is the only local restaurant that makes its menu items from scratch.

Focus on brand awareness, specifically on promoting what makes TMK different – vegan, vegetarian and gluten-free options; food made from scratch, etc.

Social media management has become an important factor in restaurant success.

Social media will be a crucial asset in increasing our awareness.

Utilize tools like social media promotions, contests, hash-tags, etc.

Advertisements for food and non-alcoholic products should be cleared through Canada’s Food and Drugs Act and Regulations, the CFIA’s Industry Labelling Tool and other policies

Not adhering to specific guidelines could result in a setback in business objectives and a loss in revenue.

Review all advertisements through Ad Standards Clearance Services.

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The North American smoothie market will be growing at a compound annual growth rate of 8.59 per cent until 2021.

The North American smoothie market will be growing at a compound annual growth rate of 8.59 per cent until 2021.vi

Promote TMK as Selkirk's go-to healthy restaurant.

Healthy eating has become a popular trend for consumers.

The Competition

1. Roxi’s by the Red Uptown Cafe (Indirect)

Roxi’s is a family-style restaurant that has been operating since December, 2007. Its longevity in the local market, reputation, and proximity to The Mighty Kiwi make it the strongest competitor. Roxi’s has undergone several re-brands, changing names and management over the years.

Product Roxi's serves an American, Canadian menu with some vegetarian, vegan and gluten-free options available. It offers breakfast, soups and salads, sandwiches and burgers, pizzas, entrées, and its popular display case of house-made desserts.

Price Breakfast - $3-$12 Starters - $3-$11 Salads - $9-$13 Sandwiches, Wraps, & Burgers - $5-$10 Entrees - $11-$17

Place Roxi’s is located at 219 Manitoba Avenue in Selkirk, next door to The Mighty Kiwi.

Roxi’s is part of the Selkirk Motor Hotel, along with On The Rocks Bar & Niteclub and the Red Barn Cold Beer Store and Bottle Depot, and is likely promoted at these locations. Roxi’s menu is available to On The Rocks customers during mutual hours.

Promotion • Paid — Roxi’s does not seem to use paid advertisements.• Earned — Roxi’s currently has a 4.6/5 Facebook rating and was voted the #1

Restaurant in Selkirk on TripAdvisor.• Shared — Roxi’s is active on its Facebook page, which also serves as its

website, posting business updates and in-house contests.Facebook – 2,026 followers.

• Owned — Roxi’s does not seem to utilize owned media.

Strengths and Weaknesses The greatest strength for Roxi's is its long-standing reputation. Roxi’s has made a name for itself in the local dining industry with its reasonable prices, consistent quality, and its involvement in community events. During Selkirk’s busiest weekend, the Triple S Fair & Rodeo, Roxi’s and On The Rocks become so busy that they sell advanced tickets for entry.

The greatest weakness for Roxi's is its lack of promotions. Roxi’s only communicates with consumers via its Facebook page and does not promote what makes its products different.

2. J & L Eatery (Direct)

J & L Eatery is a locally-owned sandwich and soup restaurant. It opened its doors in December 2017 with a similar intention to that of The Mighty Kiwi, to offer Selkirk more options for authentic and delicious food service. J & L offers catering services as well as vegetarian and gluten-free options.

Product J & L Eatery’s menu focuses mainly on a variety of sandwiches, created with from-scratch produce like 30-hour roasted pulled pork. Its soup changes daily and occasionally accommodates gluten-free and vegan diets.

Price Sandwiches – $7.59 - $8.99 Wraps – $8.79 - $8.99 Soups – $3.54 – $5.31 Salads – $6.79 - $15.79 Kids Menu - $5.95

Place J & L Eatery is located at 176 Main Street in Selkirk, approximately two kilometres from The Mighty Kiwi.

Promotion o Paid — J & L Eatery does not seem to utilize paid advertisements.o Earned — J & L Eatery earns awareness by participating in community

events, such as Holiday Alley.o Shared — J & L Eatery uses its Facebook page as its website to share photos

and reviews. Facebook – 576 followers.o Owned — J & L Eatery does not seem to utilize owned media.

Strengths and Weaknesses J & L Eatery’s greatest strength in terms of being a competitor for The Mighty Kiwi is its product quality. Its Facebook posts promote its homemade products and commitment to ingredients free of additives.

J & L Eatery’s greatest weakness is its lack of promotion and public information. Its Facebook page doesn’t share any information about its owners, history, or unique selling proposition. Its posts about its products are also somewhat sporadic.

3. SUBWAY (Indirect)

When Schmidt and Kreml decided to open The Mighty Kiwi, they felt their biggest competition was SUBWAY, as it was the only quick-service restaurant in Selkirk making any kind of health claims. SUBWAY has boasted quick, nutritious meals that the whole family can enjoy since the franchise was started in 1974. It offers similar products to that of The Mighty Kiwi, although its ingredients are not made in-house. SUBWAY also offers catering services.

Product SUBWAY’s claim to fame is its submarine sandwiches and its “Sandwich Artists” who make them on demand. Its menu of staple sandwiches consists of more than 35 options. SUBWAY also offers wraps, salads, soups, and breakfast items.

Price Sandwiches - $4.40 – $9.75 Footlong Combos - $11.59 – $14.89 Paninis & Wraps - $5.49 – $9.19 Salads - $6.69 – $9.19 Kids Menu - $ 4.69 Beverages - $2.79

Place SUBWAY currently has more restaurants worldwide than any other restaurant chain.iv Selkirk has two locations, one on the same street as The Mighty Kiwi and the other approximately two kilometres away. Its products are also available in the form of gift cards at local grocery stores. SUBWAY also offers catering services and has recently began offering delivery.

Promotion • Paid — SUBWAY utilizes a variety of paid media including social media ads, pay-

per-clicks, television commercials, and out-of-home advertising. SUBWAY alsooffers coupons in partnership with companies such as Show & Save.

• Earned — SUBWAY has earned a ton of media coverage over the years for itsefforts to differentiate itself from the fast food industry. SUBWAY Canada takespart in philanthropic initiatives such as World Sandwich Day in partnership withFood Banks Canada, where it donates millions of sandwiches to Canadians inneed.

• Shared — SUBWAY Canada maintains Facebook, Instagram, Twitter, andYouTube accounts where it regularly posts content about new products andservices, company announcements, and promotions.Facebook – 1,296,214 followersInstagram – 9,215 followersTwitter – 130,500 followers

• Owned — SUBWAY Canada offers a newsletter subscription to people who wantto stay up to date on industry trends, product news, and upcoming promotions.

Strengths and Weaknesses

SUBWAY’s greatest strength is its reputation for being the go-to place for healthy fast food. However, its popularity may also be its greatest weakness as a competitor to The Mighty Kiwi. People are becoming more concerned with supporting local businesses and Selkirk is no exception to that. SUBWAY’s quality of product is also not as high as The Mighty Kiwi’s as most of its products are mass produced and contain preservatives.

Market/Market Segments

According to primary research, The Mighty Kiwi owners don’t feel the need to target a specific demographic but would rather increase awareness to both residents and visitors, emphasizing on what sets them apart. Therefore, The Mighty Kiwi’s market would be 14-70-year-olds who value healthy ingredients made into meals that they don’t want (or know how) to make at home.

Demo — The Mighty Kiwi owners expected most of its clientele to be young females but have been surprised to find that its customers range in gender and age, from junior high students to elderly couples. The Mighty Kiwi’s higher product quality targets middle to upper class income levels. Its location targets people who live in the Selkirk area or who frequent it.

Geo — Approximately 60 per cent of The Mighty Kiwi’s customers are Selkirk residents and approximately 40 per cent are visitors from surrounding communities, according to Schmidt’s estimates.

Psycho — People who frequent The Mighty Kiwi do so because they value high-quality ingredients and house-made products that are free of preservatives and artificial additives. They are motivated by the idea of a healthy lifestyle.

Behaviours — Along with Selkirk residents, those who live in the surrounding communities, such as St. Clements, do the majority of their spending in Selkirk. People who want a fine dining experience typically go to Winnipeg, therefore those who visit The Mighty Kiwi would likely be interested in its lower prices. These consumers want meals that they won’t feel guilty about eating.

Most Valued — Because The Mighty Kiwi does the majority of its promotions online, its most valued customers are likely young adults who are active online.

What We Need — To determine how The Mighty Kiwi can improve its awareness, we need to find out what the target audience already knows and how they found that information. From there, we can determine what gaps need to be filled in.

Marketing Mix Audit

Product The Mighty Kiwi offers freshly pressed juices, smoothies, sandwiches, wraps, salads, coffee and an assortment of healthy desserts. While The Mighty Kiwi does not want to be associated with diet fads, its menu does accommodate vegan, vegetarian, gluten-free, and GMO-free diets.

Price Juices - $5.50 Smoothies - $6.50 Smoothie Bowls - $7.50 Sandwiches - $5.50 Wraps - $6.00 Soups - $3.00 - $5.00 Salads - $6.00 Combos - $10.00 - $12.00 Breakfast - $6.00 Parfaits - $4.00 Beverages - $1.00 - $2.75 Desserts - $1.50 - $15.00

Place In addition to its storefront location, The Mighty Kiwi products can be found at local fundraising events, such as the Terry Fox Run. The Mighty Kiwi also offers catering services for occasions like weddings, corporate events, and anniversary parties.

Promotion• Paid — The Mighty Kiwi has not used any paid advertisements.• Earned —The Mighty Kiwi is heavily involved with community events in the Selkirk

and surrounding areas. Some organizations it recently sponsored include Winnipeg VegFest, the 2019 Manitoba 55 Plus Games, and the Selkirk Steelers. The Mighty Kiwi has also participated in the Holiday Alley block party every year, offering tastings and special products to participants.The eatery has also been featured in local newspapers several times including the Selkirk Journal, The Selkirk Record, and the Winnipeg Free Press.Word-of-mouth is also extremely common in the small community of Selkirk,which works to The Mighty Kiwi’s advantage. Its Facebook page currently has a five-star rating.Facebook — 1,488 followersInstagram — 2,191 followersLastly, The Mighty Kiwi also has a loyalty program for its regular customers, which offers them a free beverage for every 10 purchases.

• Shared — The Mighty Kiwi regularly updates its social media pages and focuses on creating shareable content, such as aesthetically pleasing pictures of its products, contest and event announcements, and giveaways.The Mighty Kiwi also has a partnership with the Selkirk Steelers. It provides product discounts for the hockey players in exchange for promotion in the form of a banner at the home arena.

• Owned —The Mighty Kiwi maintains a website which provides relevant information including menu items, hours and location, catering services, and a brief summary of intent.

Desired Outcome

Primary and secondary research results suggest that the main purpose of developing The Mighty Kiwi’s brand would be to increase awareness. The problem is not necessarily that people don’t know about The Mighty Kiwi’s existence, it’s that they don’t know what it makes it worth visiting. To increase that awareness, The Mighty Kiwi needs to execute the marketing mix more efficiently to reach new customers with its current products.

Knowledge: Seventy-five per cent of our target public will report having increased knowledge about The Mighty Kiwi by January 1, 2020. This measurable goal will help confirm that our methods successfully spread awareness about what makes The Mighty Kiwi different.

Attitude: Fifty per cent of those who became more aware of The Mighty Kiwi will report being interested in visiting by January 1, 2020. This measurable goal will help confirm that our methods were persuasive enough in showing this public why The Mighty Kiwi is worth experiencing.

Behaviour: Fifty per cent of those interested in visiting The Mighty Kiwi will report that they have visited or plan to by January 1, 2020. This measurable goal will help us confirm that our methods were persuasive enough to get this public to take our desired action.

Brand Platform Recommendations Insights

I posted a SurveyMonkey survey to the Facebook group "Meanwhile In Selkirk" on October 1, 2019 at 10:09 am. This Facebook group is limited to people who either live in and around Selkirk or who visit frequently. I conducted this survey to get an idea of how The Mighty Kiwi is doing in terms of reach.

Customers — A significant number of survey participants had never been to The Mighty Kiwi. This indicates that there is a lot of room for reach improvement.

Through my interview with Schmidt, I learned that The Mighty Kiwi’s customers are approximately 60 per cent Selkirk residents and 40 per cent visitors from other communities. This information effects where promotions for The Mighty Kiwi would be most effective.

I also learned that Schmidt and Kreml expected their clientele to be mostly millennial females but have been surprised to find that it’s much more varied. This is important to know because it means we need to target people of all ages, not just young females.

Through primary research, I learned that 93 per cent of participants had heard of The Mighty Kiwi, but only two per cent knew about its vegan, vegetarian, gluten-free and GMO-free products.

When asked what comes to mind when they think about The Mighty Kiwi, the most common responses from participants were:

o Healthyo Smoothieso Fresh

This indicates that people understand that The Mighty Kiwi’s motivations are health-driven, but they don’t seem to know much about what sets it apart from competitors.

Brand — Based on my research, I believe some unique selling propositions include: o The Mighty Kiwi is the only local venue that makes vegan products from scratcho The owners offer workshops for community members to come learn how to make

healthy meals at homeo The Mighty Kiwi does not want to be seen as a restaurant that promotes diet

“trends,” but advocates for healthy lifestyles.

Lastly, I found that The Mighty Kiwi's website is somewhat bare and could use a revamp to appeal to new customers.

Participants were asked to select any/all methods that they’d heard about The Mighty Kiwi through in the last three months. The top three responses were:

o Social media (66%)o Friends, family members, or colleagues (55%)o I don’t remember hearing about or seeing advertising for them in the last three

months (19%)

The following results indicate that The Mighty Kiwi can do more in terms of expanding its reach.

Competitors — I was surprised to learn that Roxi’s is The Mighty Kiwi’s top competitor but also one of its greatest supporters. According to Schmidt, owners of Roxi’s are consistently sharing their clientele with The Mighty Kiwi, lending them supplies for events, and sharing industry information.

More survey participants had visited Roxi’s and SUBWAY than The Mighty Kiwi. This indicates that consumers may need more information about The Mighty Kiwi’s product benefits.

Survey available at https://www.surveymonkey.com/r/PL5MVV6

Leah Dayston

Age: 20Work: StudentFamily: Lives with parentsLocation: Selkirk

PersonalityIntrovert Extrovert

Thinking Feeling

Sensing Intuition

Female Gen Z Health Nut

BioLeah has lived with her family in Selkirk all her life and sees herself living in a suburb of Winnipeg. She’s currently working on her Bachelor of Kinesiology at the University of Winnipeg. In her spare time, Leah works out at Snap Fitness and enjoys painting and Grey’s Anatomy.

Leah has been a pescatarian for five years and is considering going vegan but is concerned about finding nutritional food options that are affordable and don’t taste like cardboard.

MotivationsExtrinsic

Instrinsic

GoalsBecome a personal trainerClimb 10 mountainsHave two kids by age 35

FrustrationsGMOs

Red meat

Taking public transit

Preferred ChannelsTraditional Ads

Social media / Online

Referral

Ron Neskar

Age: 68Work: RetiredFamily: Lives with wife Location: RM of St. Andrews.

PersonalityIntrovert Extrovert

Thinking Feeling

Sensing Intuition

Male Boomer Ex-Smoker

GoalsGet back into exercisingHave more energy for grandkidsLower cholesterol

FrustrationsHidden calories

Social media

Speed cameras

MotivationsExtrinsic

Instrinsic

Preferred ChannelsTraditional Ads

Social media / Online

Referral

BioRon has lived in the RM of St. Andrews for over 40 years with his wife, Jody. He retired three years ago and has since been working part-time at Home Hardware, taking cooking classes, and spending more time with his three grandchildren.

Ron recently made a resolution to exercise three times per week, lower his cholesterol, and cut back on his red meat consumption.

Brand Story

The Mighty Kiwi Juice Bar & Eatery makes healthy eating exciting and accessible. Going to a restaurant doesn’t have to be a long process of altering a menu item to fit

your nutrition needs. You deserve to have both nutritious and delicious, and you shouldn’t have to break the bank for it either.

We’re all about creating foods that combine tasting good, feeling good, and doing good. Our products are all natural, our packaging is environmentally friendly, and our

staff are super into giving back to the community.

We provide a relaxed environment where conversations about food are always welcome. We host workshops to share our knowledge and welcome feedback about

yours. Here at The Mighty Kiwi, we’re not about diet fads, we’re about healthy eating as a lifestyle.

Persona

The Mighty Kiwi’s brand persona would be a mix of The Everyman and The Innocent.

The Everyman embraces and celebrates the ordinary. They are friendly, unpretentious, and want to build a group where everyone belongs. The Mighty Kiwi follows these principles. It makes healthy eating accessible to everyone and wants to help educate those who don’t share its knowledge. It’s all about embracing and celebrating simple, healthy food that’s free of additives.

The Innocent is about simplicity. They want to be happy and does so by returning to the simple pleasures of life. They believe in truth and reliability. For The Mighty Kiwi, truth is an important part about food service. Owners Schmidt and Kreml believe that people have the right to eat authentic food and know exactly what ingredients go into their meals.

Positioning

Position Description The Mighty Kiwi’s brand position would be a hybrid of “Market Leader” and “Nicher.”

Although some could argue that SUBWAY paved the way for healthy, quick-service food in Selkirk, The Mighty Kiwi takes the concept of “clean eating” to a whole other level. There are not any other restaurants in the area that provide the same quality product, therefore The Mighty Kiwi is a Market Leader.

The Mighty Kiwi is targeting a niche market of health-conscious people in the Selkirk area who want quick-service food options made from simple, wholesome ingredients. Therefore, The Mighty Kiwi is also a Nicher.

Positioning Map

Positioning Statement For people in and around the City of Selkirk who desire healthy food options, The Mighty Kiwi Juice Bar & Eatery is the quick-service restaurant that offers high quality, nutritional food for an affordable price.

Key Supporting Messages o The Mighty Kiwi's menu consists of nutritional meal options made in house fromlocal and organic ingredients.o The Mighty Kiwi keeps things simple with straightforward ingredients and no"secret" recipes.o The Mighty Kiwi hosts nutrition workshops, open to the public, to share itsknowledge and celebrate healthy eating.

Brand Style and Identity Recommendations

Brand Tone

Adjustments

It’s clear upon visiting The Mighty Kiwi that is has a distinct style. Its colours and overall tone exude feelings of health, friendliness, and accessibility. That tone should be conveyed more effectively online, particularly on its website, which feels somewhat flavourless.

The Mighty Kiwi posts aesthetically pleasing photographs of its products on its Instagram and Facebook pages, along with some basic information. Its website needs more of this type of imagery, along with more colour and more content. The lack of substance on the site reads as a lack of engagement and its "About" page, arguably the most important page for a business, feels empty.

Some content to consider adding would be a corporate social responsibility section, a “Blog” page with company and industry news, a more in-depth “Events” page, and a "Menu" page that divides products up into category pages as opposed to one long list.

The Mighty Kiwi’s social media posts could also benefit from posting content that has more of a balance between descriptive and engaging. Getting more people to engage with its posts would likely be more successful at increasing its awareness.

Promotional Recommendations

1. Revamp WebsiteThe Mighty Kiwi’s homepage is aesthetically pleasing, with white space and high-quality product photographs, but the rest of it is lacking content. Primary research indicated that people don’t know enough about The Mighty Kiwi, therefore a more in-depth “About” page is crucial. This page should include information about the business’s history, its unique selling proposition, and its philosophy.

The Mighty Kiwi menu is a huge part of what sets it apart, so more attention should be given to this page as well. Instead of one large list of all the menu items, it may be more successful to divide them into category pages, which could then provide brief summaries about each category such as what’s made in-house, ingredients, and popular products.

Lastly, a photograph gallery would be a great way to showcase the products. This could be a separate page or more photographs could be integrated into the existing pages. This website needs to communicate the same vibrance that The Mighty Kiwi puts into its Instagram posts.

2. Create a Social Media ContestPrimary research indicates that most people hear about The Mighty Kiwi via word of mouth or social media. Therefore, creating a social media contest focused on producing shareable content would likely help gain awareness. The Mighty Kiwi could offer a prize pack to a randomly selected participant in exchange for sharing and engaging with its contest.

3. ReferralsThe Mighty Kiwi could offer a discounted beverage to any loyal customer who brings in a new customer or shares its content on his/her social media pages.

4. Utilize Out-of-Home AdvertisementsThe Mighty Kiwi’s customers range beyond the social media-savvy generations; therefore, it would be beneficial to advertise through other mediums as well. Bus benches near Selkirk’s main points of entrance would help draw the attention of out-of-towners, who may not know where The Mighty Kiwi is. Some potentially effective areas include:

o Main Street at Heap Avenue (before visitors see any other restaurants)o Manitoba Avenue at Highway 9 (immediately upon entering city limits)o Main Street at Manitoba Avenue (busy intersectionàsign could indicate that

The Mighty Kiwi is just up the street)

Selkirk Transit Bus Bench Advertising: $100 Monthly + GST v

Appendix Marketing Sample

Interview Summary (High-Level)

Conducted with Miranda Schmidt, owner, at The Mighty Kiwi on September 24, 2019.

1. What is your mission?To provide convenient and healthy food for the community.

2. What are your three most important goals?Be cost friendly, be convenient, and be healthy.

3. Why was The Mighty Kiwi created?We both loved to exercise and eat healthy and found that the closest thing to “healthy,” quick-service food in Selkirk was SUBWAY. We agreed that Selkirk needed a restaurant where customers wouldn’t have to manipulate a menu item to make it healthy.

4. Describe your products and services.Healthy food and drinks made from scratch.

5. Who is your target market?Anyone in the area trying to eat healthier. We initially thought our clientele would be younger women, but we’ve seen a lot of older people wanting those healthier options.

6. What is your competitive advantage?Our unique menu. We make everything in house. We’re also not a franchise, which has given us the freedom to make changes whenever we want.

7. Who is your competition?Roxi’s is a big competitor, just in terms of proximity and reputation. J & L Eatery too, because they serve a similar market.

8. How do you market your product and services?Mostly through our website and social media, specifically Facebook and Instagram. We also do lots of community sponsorships.

9. What trends affect your industry?New diets definitely affect our industry, but we want to set ourselves apart from diet “trends.” We believe eating healthy should be a lifestyle.

10. Where will you be in five years? Ten years?We’ve thought a lot about expanding into Winnipeg. We’ve also considered getting a food truck so that we could participate in events like Winnipeg Folk Festival.

11. How do you measure success?Our sales have increased since we’ve opened. We have a lot of loyal, everyday customers. I feel successful when I see people continually coming back.

12. What values and beliefs unify your employees?We are all health-conscious people who like to eat the products we create and want to support the environment.

13. What are the potential barriers to your success?The small community has pros and cons.

14. If you could communicate a single message about your company, what would itbe?

We’re a healthy, positive, safe place to be.

Client Information

The Mighty Kiwi Juice Bar & Eatery

201 Manitoba Avenue Selkirk, MB R1A 0Y4

204-481-4594201manitoba@themightykiwi.ca

www.themightykiwi.ca

Facebook à The Mighty Kiwi Juice Bar & Eatery https://www.facebook.com/themightykiwiselkirk

Instagram à @themightykiwiselkirk https://www.instagram.com/themightykiwiselkirk/

i “Historic Land Purchase Puts City in the Driver’s Seat for Future Development.” MySelkirk.ca. City of Selkirk, September 9, 2019. https://www.myselkirk.ca/blog/2019/09/09/historic-land-purchase-puts-city-in-the-drivers-seat-for-future-development/. ii “Historic Land Purchase Puts City in the Driver’s Seat for Future Development.” MySelkirk.ca. City of Selkirk, September 9, 2019. https://www.myselkirk.ca/blog/2019/09/09/historic-land-purchase-puts-city-in-the-drivers-seat-for-future-development/. iii “The 5 Biggest Changes the Canadian Restaurant Industry Has Seen in the Last Decade.” Silver Chef. Silver Chef Limited, February 8, 2018. https://www.silverchef.ca/blog/5-biggest-changes-canadian-restaurant-industry-has-seen-last-decade. iv “Explore Our World.” SUBWAY. Subway IP Inc. Accessed October 7, 2019. https://www.subway.com/en-CA/ExploreOurWorld. v “Advertising Opportunities And Rates Chart.” Advertising Opportunities. Selkirk Transit. Accessed October 7, 2019. http://mysta.ca/advertising-opportunities/.vi “Smoothie Trends Can Be Many Things To Many People.” Foodservice and Hospitality Magazine. Kostuch Media Ltd., March 8, 2018.

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